Name

Vodafone Portugal

Legal name

Vodafone Portugal Comunicações Pessoais S.A.

Website

https://vodafone.pt

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industries

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Mobile telecommunications services
• Fiber broadband internet
• Pay television service
• Enterprise connectivity solutions
• Mobile network operator

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Consumer Mobile Services: Postpaid and prepaid mobile tariffs including voice, SMS, and data services. Revenue generated through monthly subscriptions and pay-as-you-go usage charges.
2. Fixed Services (Fiber/TV): Bundled packages combining fiber internet, TV services with streaming platforms (Netflix, HBO Max, Disney+, Prime Video), and fixed voice. Revenue from monthly subscriptions with various contract terms.
3. Roaming Services: International roaming services for travelers with various data packages and daily tariffs for different destinations worldwide.
4. Device Sales: Sales of mobile phones, smartwatches, accessories, and TVs through online and physical stores. Includes trade-in programs (Clube Viva).
5. Business Solutions: Enterprise services including private 5G networks, security solutions (SSE), IoT connectivity, and analytics platforms for business customers.
6. eSIM Services: Prepaid eSIM plans for tourists and visitors, including data packages for Portugal and Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Vodafone Portugal is a converged telecommunications operator selling mobile voice/data, fiber broadband, pay TV with bundled streaming platforms, and energy services to Portuguese consumers, while providing enterprise customers with private 5G networks, IoT, cybersecurity, and analytics solutions. It packages mobile, fixed, and TV services together and operates its own 5G/fiber network infrastructure, online and physical retail, and a self-service mobile app (My Vodafone).

Product overview

Vodafone Portugal offers a comprehensive telecommunications portfolio combining mobile (Red, Ready prepaid), fiber internet (fibra packages with up to 1Gbps), television services (Vodafone TV with Box TV PLAY and VBox Smart), and energy services through Repsol partnership. The core offering centers on converged packages that bundle TV, fiber, voice, and mobile services. Distinctive features include Smart Replay (Football, Tennis, Basketball, News) - AI-powered intelligent viewing experiences using automatic event detection. The company operates loyalty programs (Clube Viva, Vodafone Happy) and provides B2B solutions including private 5G networks, analytics platforms, and security services. eSIM products serve both domestic and international travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Vodafone: Main telecommunications brand offering mobile, fixed, TV, and internet services
• Vodafone TV
• Vodafone Business
• Vodafone Analytics
• Clube Viva
• Vodafone Happy
• My Vodafone
• Vodafone EasyGo
• Ready
• Vodafone Repsol
• Yorn

Products and services

• Red (Mobile Postpaid Tariffs) Postpaid mobile tariff plans for individual consumers with varying data, voice, and SMS allowances, billed monthly on subscription contracts.
• Ready (Prepaid Mobile) Prepaid mobile cards ready to use with 55GB or 95GB data options and an included 4-week tariff, sold as pay-as-you-go without long-term commitment.
• EasyGo (Prepaid SIM) Prepaid SIM card product sold as Vodafone EasyGo with €2.5 balance and 1GB internet included, ready to use out of the box.
• Vodafone Fiber (fibra Light packages) Tiered fiber broadband subscription packages (fibra3 Light up to 1Gbps, fibra2 Light 500/100 Mbps, fibra4 Light Family) including Smart Router with Wi-Fi 6/7, VBox Smart TV, mobile data, and bundled streaming platforms, sold as monthly subscriptions.
• Vodafone TV Pay television service with over 120 channels, interactive features, and integrated access to streaming platforms (Netflix, HBO Max, Disney+, Prime Video, Apple TV+), delivered via Vodafone TV hardware boxes.
• Box TV PLAY Premium Android TV box with 4K image quality, Dolby Atmos sound from Bang & Olufsen, hands-free Google Assistant, and access to Google Play Store and streaming apps.
• VBox Smart Smart TV box that enables television viewing without additional equipment, providing access to apps and channels via Google Play Store and ChromeCast Built-in.
• Roaming Services International roaming service with daily data bundles (€4.90/day outside EEA) and Global Daily Roaming (€8/day with 50 minutes, 50 SMS, 50 MB), covering 100+ destinations worldwide.
• eSIM Virtual SIM cards for Portugal and Europe, sold online as prepaid plans with data options (e.g., 10GB/7 days for €10; unlimited Portugal + 30-80GB Europe for €30-€55/30 days) for travelers and tourists.
• Vodafone Business Enterprise solutions portfolio offering business mobile tariffs, IoT, cloud services, cybersecurity (SOC), collaboration tools, fleet management, and dedicated business consultants for small, medium, and large enterprises.
• 5G Standalone Mobile Private Network Private 5G Standalone network service for enterprises enabling wireless connectivity for industrial IoT devices, AR glasses, smart monitoring cameras, high-precision sensors, drones, and digital site replication.
• Vodafone Analytics Digital platform providing real-time business insights based on anonymized mobility and behavioral data, developed in partnership with Celfocus, enabling decision-makers to access data-driven insights for location planning, marketing, and public space management.
• SOS Connect Backpack Portable satellite-based emergency communication system designed for business customers requiring safety-critical connectivity in remote or disaster-affected locations.
• Care Tracker Health Remote health monitoring platform for chronic disease management, enabling continuous tracking of patient health metrics outside clinical settings.
• Vodafone Business Secure Service Edge (SSE) Cloud-delivered security solution for enterprise customers providing comprehensive protection including secure web gateway, CASB, and zero-trust network access capabilities.
• Energia Vodafone Repsol Retail energy service offered in partnership with Repsol, providing electricity and gas plans with savings on fuel and energy bills for Portuguese consumers.

Quantifiable outcome

• 90.4% consumer satisfaction score for TV service in ConsumerChoice 2026 study
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• Vodafone Business Secure Service Edge (SSE)coreTechnology or Integration · 23 June 2026Vodafone Business Secure Service Edge (SSE) security solution launched as part of new business services, providing comprehensive security for enterprise customers.
• CIMPORcoreStrategic or Co-development Partner · 8 January 2026CIMPOR, a Portuguese cement company, partnered with Vodafone Portugal and Ericsson to deploy 5G Standalone Private Mobile Networks across all three of CIMPOR's cement production units in Portugal (Alhandra, Loulé, Souselas). The deployment enables smart production systems, IoT sensors, autonomous vehicles, and connected systems with latency under 10 milliseconds. CIMPOR expects annual efficiency gains of US$10-15 million and CO2 reduction of up to 140,000 tons.
• EricssoncoreTechnology or Integration · 8 January 2026Ericsson partnered with Vodafone Portugal to deploy private 5G networks for CIMPOR's cement plants. Ericsson provides the 5G network infrastructure and technology enabling industrial IoT applications, AR glasses with SAP software, smart monitoring cameras, drones, and digital site replication. The deployment serves as a replicable blueprint for enterprise private networks globally.
• CelfocuscoreTechnology or Integration · 4 December 2025Vodafone Portugal partnered with Celfocus to develop Vodafone Analytics, a digital platform providing real-time business insights based on anonymized mobility and behavioral data. The platform enables decision-makers in various sectors to access data-driven insights for strategic decisions including location planning, marketing, and public space management.
• NetflixcoreGTM or Marketing PartnerNetflix content is included in Vodafone Portugal's fiber TV packages, with 24 months of Netflix subscription offered as a promotional benefit. Customers receive free subscription periods with package activation.
• HBO MaxcoreGTM or Marketing PartnerHBO Max streaming service is included in Vodafone TV packages, bundled as part of the 'Tv das Super Séries' offering.
• Disney+coreGTM or Marketing PartnerDisney+ is bundled with Vodafone TV packages with various subscription tiers (Standard with ads, Standard, Premium) included or available as add-ons.
• Amazon Prime VideocoreGTM or Marketing PartnerAmazon Prime Video is included in Vodafone fiber packages, offering movies, series, and Amazon Originals along with Prime delivery benefits.
• Various International Network PartnerscoreChannel Partner/ Reseller/ DistributorVodafone Portugal has roaming agreements with networks across 100+ destinations including European networks (40 countries), USA, Mexico, Canada, Brazil, China, Japan, Australia, and more. Roaming data packages available for travelers.
• Google (Google One, Google Play)coreTechnology or IntegrationGoogle One storage (100GB-2TB) included in fiber packages for 24 months. Google Play Store accessible through TV boxes. YouTube app available on TV platforms.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MEO (Altice Portugal): MEO is the largest Portuguese telecom operator (~40% fixed broadband share), offering mobile, fiber, pay-TV, and enterprise services in direct competition with Vodafone Portugal across both consumer and B2B segments.
• NOS Comunicações: NOS is the #2 Portuguese telecom operator (~35% fixed broadband share) with mobile, fiber, pay-TV, and cinema/media assets, competing head-to-head with Vodafone Portugal on bundles, content, and 5G.

Emerging players

• Digi Portugal: Digi is an aggressive low-cost MVNO/fiber entrant building share in Portugal (collectively 3–4% with Nowo), directly competing on price and putting pressure on Vodafone Portugal's consumer ARPU.
• Nowo: Nowo is a smaller Portuguese mobile/fiber operator competing on price, often cited alongside Digi as the disruptive fringe challenging Vodafone, MEO, and NOS.

Regional players

• Vodafone Spain: Vodafone Spain is the closest geographic peer within the Vodafone Group, offering mobile, fiber, TV, and enterprise services in an adjacent Iberian market with similar product structure and bundling strategy.

Broad incumbents

• Orange: Orange is a pan-European telecom incumbent offering converged mobile, fixed, TV, and enterprise services, comparable to Vodafone Portugal in B2B/IoT/private network ambitions and convergent consumer bundles.
• Deutsche Telekom / T-Mobile: Deutsche Telekom is a global telecom incumbent operating T-Mobile and enterprise units, comparable to Vodafone Portugal in 5G leadership, converged bundles, and enterprise digitalization plays across European markets.
• Telefónica: Telefónica is a major Spanish-headquartered telecom group with mobile, fiber, pay-TV (Movistar+), and enterprise services, competing in overlapping European markets and adjacent to Vodafone Portugal's footprint.
• Swisscom: Swisscom is a European incumbent telecom offering mobile, fiber, TV, and enterprise/cloud services, structurally comparable to Vodafone Portugal as a converged operator with strong B2B digital services.
• Vodafone Group: Vodafone Group is the parent company and global telecom operator; while it sets strategy and provides technology, brand, and capital, it is structurally comparable as the ultimate owner of Vodafone Portugal's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vodafonept
• YouTubeyoutube.com/vodafonept
• Facebookfacebook.com/vodafonePT
• LinkedInlinkedin.com/company/vodafone-power-lab
• Instagraminstagram.com/vodafonept

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Portugal