Moyo
MOYO is a Ukrainian omnichannel retailer founded in 2009 that sells consumer electronics, appliances, and home goods through 60+ physical stores across 35+ cities and an online platform (moyo.ua) serving general Ukrainian consumers with a 70,000+ SKU catalog from 350+ brands.
- Company typePrivate
- Founded2009
- HeadquartersKyiv, Ukraine
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Moyo does
MOYO is a Ukrainian omnichannel retailer of consumer electronics, appliances, and home goods, founded in 2009 and headquartered in Kyiv at ul. Marka Vovchka, 18a. The company operates a network of over 60 physical retail stores across 35+ Ukrainian cities, complemented by a full-featured e-commerce platform at moyo.ua with native iOS and Android applications. Its catalog spans more than 70,000 SKUs from 350+ brands, covering smartphones, laptops, TVs, home appliances, kitchenware, tools, children's goods, fashion items, and pet supplies. A unique differentiator is MOYO 24/7 — Ukraine's only round-the-clock electronics warehouse store, located in Kyiv.
The business generates revenue primarily through merchandise sales across both online and offline channels, with supporting streams from a trade-in program (MOYO обмен) that lets customers exchange old electronics toward new purchases, and a partnership-based installment/credit offering (OPLATA CHASTYMY) with Ukrainian banks. Free delivery applies to orders over 2,500 UAH, and Nova Poshta serves as a delivery partner for nationwide reach. The MOYO Club loyalty program returns bonuses on purchases, and a dedicated fashion.moyo.ua subdomain supports the newer fashion category.
Over its 16-year history, MOYO has progressively broadened its assortment beyond pure electronics: 2014 added home, garden, automotive, and children's categories; 2022 launched kitchenware; 2023 introduced pet supplies and home textiles (MOYO HOME); and 2025 began developing a fashion line with clothing, shoes, and accessories. MOYO has received industry recognition as Ukraine's leading electronics and appliance store chain in both 2021 and 2025 (Ukrainian People's Prize). The company is privately held, with no disclosed parent company, external investors, or funding rounds in the available data.
Moyo firmographics
Firmographics- Name
- Moyo
- Legal name
- Moyo
- Website
- https://moyo.ua
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MOYO is a Ukrainian omnichannel retailer founded in 2009 that sells consumer electronics, appliances, and home goods through 60+ physical stores across 35+ cities and an online platform (moyo.ua) serving general Ukrainian consumers with a 70,000+ SKU catalog from 350+ brands.
- Ownership category
- akta.pro rank
Moyo industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)
Keywords
Where Moyo is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices9 records
Markets served
Moyo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail merchandise sales: Primary revenue from sale of electronics, appliances, and consumer goods through online and physical retail stores. Products include smartphones, laptops, TVs, home appliances, kitchen equipment, tools, children's goods, fashion items, and pet supplies.
- Trade-in services: Trade-in program allowing customers to exchange old electronics for discount on new purchases, generating additional revenue from refurbished/resale channels.
- Installment and credit financing: Revenue from partnerships with Ukrainian banks offering credit and interest-free installment plans (OPLATA CHASTYMY) for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer electronics and appliances at various price points |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Moyo product offering
Product offeringCore offering
Moyo (moyo.ua) is an omnichannel retailer of consumer electronics, household appliances, gadgets, and home goods operating a full e-commerce platform alongside 60+ physical retail stores in 35+ Ukrainian cities. The catalog offers 70,000+ products from 350+ brands, with supporting services including the MOYO Club loyalty program, MOYO обмен trade-in for old devices, and the country's only 24/7 electronics warehouse store (MOYO 24/7) in Kyiv.
Product overview
Moyo is an omnichannel retail platform combining an e-commerce website (MOYO.ua) with over 60 physical retail stores across Ukraine. The core product is the online marketplace offering electronics, computers, smartphones, tablets, TVs, audio equipment, gaming consoles, household appliances, smart home devices, tools, garden equipment, children's products, fashion items, pet supplies, and auto goods. The platform features approximately 70,000+ products from 350+ brands. Supporting services include MOYO Club loyalty program, MOYO обмен (trade-in) for device upgrades, and the unique MOYO 24/7 round-the-clock warehouse store in Kyiv. Customers can order online for home delivery or in-store pickup across the retail network.
Differentiator
Problem solved
Functional benefit
Brands
- MOYO обмен: Trade-in service allowing customers to exchange old equipment for discounts on new purchases
- MOYO Club
- MOYO HOME
- MOYO 24/7
Products and services
- MOYO.ua Online Store Full-featured omnichannel e-commerce platform offering a catalog of consumer electronics, appliances, gadgets, and lifestyle products from 350+ brands with online ordering, home delivery, and in-store pickup options across Ukraine.
- MOYO Club Customer loyalty program that rewards purchases with bonuses and provides personalized offers to members.
- MOYO обмен (Trade-in) Trade-in service allowing customers to exchange old electronics for discounts on new purchases.
- MOYO 24/7 Ukraine's only round-the-clock electronics warehouse store operating 24/7 in Kyiv, combining warehouse-scale inventory with retail showroom access.
Companies that use Moyo
Customer profileSegments1 record
Ideal customer profiles2 records
Moyo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moyo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nova PoshtacoreDelivery partnership for order fulfillment. Nova Poshta provides package delivery services across Ukraine to MOYO's customers, enabling nationwide delivery through partner pickup points and postal branches.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Moyo competitors and assessment
Company assessmentDirect peers
- Rozetka: Ukraine's largest online retailer and the dominant pure-play e-commerce platform for electronics, appliances, and consumer goods. Directly competes with MOYO across the same electronics and appliance categories with a stronger online-only cost structure.
- Foxtrot: Major Ukrainian omnichannel electronics and home appliances retail chain with a large physical store network. Closely comparable to MOYO in target customer, product mix, and omnichannel operating model.
- Comfy: Ukrainian electronics and home appliance retail chain operating both online and physical stores across major Ukrainian cities. Directly comparable in category focus and omnichannel GTM motion.
- Allo: Ukrainian electronics retailer combining online storefront with physical store presence. Competes head-to-head with MOYO in smartphones, laptops, and consumer electronics.
- Eldorado: Ukrainian consumer electronics and home appliance retail chain with omnichannel operations. Overlaps directly with MOYO's core electronics and appliance assortment.
- Citrus: Ukrainian electronics and appliance retailer operating online and through physical stores. Directly comparable product mix and target customer to MOYO.
- F.ua (Stylus): Ukrainian online-focused electronics and home appliance retailer. Competes with MOYO's e-commerce platform particularly on price and selection among digitally native Ukrainian consumers.
- iStudio: Apple Premium Reseller chain in Ukraine operating a network of branded retail locations. Directly comparable as a premium electronics retailer overlapping with MOYO's Apple category offering.
Broad incumbents
- Epicentr: Ukraine's largest home improvement and DIY hypermarket chain with a growing electronics and appliance category. Wider assortment breadth than MOYO, but overlapping electronics retail offering and physical store footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moyo social profiles
Digital presenceMoyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moyo leadership team
Management profileNumber of profiles
Profiles1 record
Moyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moyo
What does Moyo do?
Moyo (moyo.ua) is an omnichannel retailer of consumer electronics, household appliances, gadgets, and home goods operating a full e-commerce platform alongside 60+ physical retail stores in 35+ Ukrainian cities. The catalog offers 70,000+ products from 350+ brands, with supporting services including the MOYO Club loyalty program, MOYO обмен trade-in for old devices, and the country's only 24/7 electronics warehouse store (MOYO 24/7) in Kyiv.
Is Moyo a public or private company?
Moyo is a private company. It is classified as unknown and is currently operating.
When was Moyo founded?
Moyo was founded in 2009. It employs 101 to 250 people.
Where is Moyo based?
Moyo is headquartered in Kyiv, Ukraine, in the Europe region.
How does Moyo make money?
Three revenue lines are on record. Retail merchandise sales are the primary driver. The others are trade-in services and installment and credit financing.
Who are Moyo's main competitors?
Direct peers on record are Rozetka, Foxtrot, Comfy, Allo, Eldorado, Citrus, F.ua (Stylus) and iStudio. Epicentr is listed as a broad incumbent.
Does Moyo have an API?
No public API is recorded for Moyo.
What industry is Moyo in?
Moyo's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAGAHAC, Consumer Electronics & Mobile Store-in-Store. Its NAICS code is 4492 and its SIC code is 5399.