Type/Code

What Type/Code does

Type/Code was a Brooklyn-based digital product agency founded in 2010 by Zeke Shore and Ian Lord, operating as a private, bootstrapped firm with no disclosed outside funding. The agency provided multidisciplinary services spanning product strategy, UX design, and full-stack development for mid-market to enterprise clients. Its practice combined domain analysis and user research with design and engineering execution, delivered through project-based and multi-year engagements. Core technology work centered on Python/Django and Vue.js applications, Wagtail and Statamic CMS implementations, D3.js data visualizations, and Shopify Plus e-commerce builds, with custom platform development for streaming, auctions, and membership products.

The client roster spanned entertainment (A24, Verizon, Hazbin Hotel), technology (Google, Clovyr, Curbee, Maven AGI), arts and culture (MoMA, Google Arts & Culture), education (Scholastic, MIT Media Lab, EL Education), nonprofit and think tanks (Carnegie Endowment, Jobs for the Future, Stanford HAI), and architecture (Architizer, Goettsch Partners, GreenbergFarrow). Notable shipped outcomes included the GOOD Magazine redesign (traffic growth from fewer than 500,000 to over 20 million monthly visitors), MIT Media Lab (247% lift in monthly pageviews), American Documentary (1,526% increase in visitors), and the A24 Screening Room (50,000+ viewers across sold-out virtual screenings). The agency operated internal "Labs" side projects including VoxPop, Hops Chart, Screen Siz.es, and ItsAlmo.st, several of which gained external recognition including the 2012 Adobe Design Achievement Award.

In August 2025, Type/Code officially joined A24 as a subsidiary, with co-founders Zeke Shore and Ian Lord assuming leadership of consumer digital product inside A24 alongside the existing design and engineering team. The firm transitioned from independent professional services vendor to embedded in-house product capability for A24's film, streaming, and membership businesses.

Name

Type/Code

Legal name

Type/Code

Website

https://typecode.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Brooklyn-based digital product agency founded in 2010, providing strategy, design, and full-stack development for enterprise clients across entertainment, education, nonprofit, and tech; acquired by A24 in August 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services: Project-based professional services revenue from strategy, design, and development engagements with enterprise clients. Engagements span from full product development to specific service offerings including UX design, development, branding, and platform building.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Type/Code is a full-service digital product agency that designs, builds, and ships digital products and experiences for enterprise clients across entertainment, technology, education, and nonprofit sectors. They deliver integrated strategy, UX/visual design, and full-stack development engagements from concept through launch and ongoing optimization, supported by capabilities in custom CMS, e-commerce (Shopify Plus), data visualization (D3.js), and DRM-protected video streaming. The studio also maintains self-initiated Labs products including Hops Chart, Screen Siz.es, ItsAlmo.st, and VoxPop.

Product overview

Type/Code is a digital product agency offering strategy, design, and development services for digital products and experiences. Their own product portfolio consists of internal tools and side projects developed in their Labs: Hops Chart (craft beer data visualization), Screen Siz.es (device screen database), ItsAlmo.st (countdown tool), and VoxPop (sentiment analysis visualization tool). The company primarily operates as a client services firm, collaborating with ambitious clients to design and build custom digital products. In August 2025, Type/Code joined A24, with co-founders Zeke Shore and Ian Lord leading consumer digital product at A24.

Differentiator

Problem solved

Functional benefit

Brands

• Hops Chart: A data visualization tool for craft beer brewing that compares hop varieties by flavor, aroma, and bitterness characteristics. Launched as a side project, it evolved into a physical product sold worldwide.
• VoxPop
• Screen Siz.es
• ItsAlmo.st

Products and services

• Digital Strategy Services Strategy consulting services for enterprise clients covering domain analysis, user research, product roadmaps, content strategy, creative approaches, and technology planning to inform digital product development.
• Digital Product Design Design services spanning information architecture, interaction design, UX, visual design, and branding for digital products and experiences delivered to enterprise clients.
• Digital Product Development Full-stack development of web, mobile, CMS, e-commerce, and data visualization products for enterprise clients across entertainment, technology, education, and nonprofit sectors.
• Hops Chart A data visualization tool for craft beer brewing that compares the flavors, aromas, and bitterness of hops, with 66 varieties in the first edition. Shipped to over 30 countries worldwide.
• Screen Siz.es A database of device screen sizes and specifications for responsive cross-device web design, sortable by pixel dimensions, physical size, pixel density, and popularity based on Google queries.
• ItsAlmo.st A lightweight web-based countdown tool that allows users to create and share countdowns via custom URLs, social sharing capabilities, and embed functionality for websites or blogs.
• VoxPop A research tool for abstracting online discourse and visualizing sentiment in New York Times reader comments using natural language processing, allowing exploration of reader sentiment geographically and chronologically.

Quantifiable outcome

• Read 180 Universal deployed in 40,000+ classrooms across all 50 states with 1M+ active student licenses
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• A24flagshipStrategic or Co-development Partner · 1 August 2025Type/Code has officially joined A24 as of August 2025, ending 15 years as an independent digital product agency. Co-founders Zeke Shore and Ian Lord will lead consumer digital product at A24. The partnership represents a significant integration of Type/Code's digital product capabilities into A24's entertainment ecosystem, with Type/Code having already delivered multiple projects for A24 including the Shop, Screening Room, Auctions, and AAA24 Membership program.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/typecode
• Facebookfacebook.com/typecode
• Instagraminstagram.com/typecode
• LinkedInlinkedin.com/company/type-code

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Type/Code