88.9FM WDNA
- Company typePrivate
- Founded1980
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
88.9FM WDNA firmographics
Firmographics- Name
- 88.9FM WDNA
- Legal name
- Bascomb Memorial Broadcasting Foundation, Inc.
- Website
- https://wdna.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
88.9FM WDNA industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)
Keywords
Where 88.9FM WDNA is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
88.9FM WDNA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Membership and Donations: Listener-supported public radio model with membership programs allowing community members to support the station financially
- Underwriting/Sponsorships: Business underwriting opportunities allowing companies to support radio programming in exchange for on-air recognition. Available support types include: Matching Gifts, Vehicle Donations, Planned Giving, Mel Shifke Fund (music scholarship)
- Corporate and Foundation Grants: Funding from Corporation for Public Broadcasting (CPB), Miami-Dade County Department of Cultural Affairs, National Endowment for the Arts (NEA), Knight Foundation, and other cultural foundations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free broadcast access - no charge to listeners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
88.9FM WDNA product offering
Product offeringCore offering
88.9FM WDNA is a nonprofit public radio station that broadcasts jazz, blues, and world music programming across South Florida via 88.9 FM radio, online streaming, and a dedicated mobile app. The station produces and curates its own locally-hosted programs, supplements with syndicated content (Jazz Network from WFMT), and extends its mission through live concert event series (Jazz Roots, Jazz at Pinecrest Gardens, Faena Jazz Series) and a music scholarship program for jazz students. Revenue is generated through listener memberships, corporate underwriting, and grants rather than listener fees.
Product overview
88.9FM WDNA is a nonprofit public radio station offering a multi-platform listening experience centered on jazz, blues, and world music. The core offering consists of over-the-air FM broadcasting (88.9FM) combined with live online streaming and a dedicated mobile application for iOS and Android devices. Programming includes a mix of locally-produced shows (88 Jazz Place, Classics & Grooves, Latin Jazz Quarter, Cafe Brasil, Fusion Latina, FIU Music Hour) and syndicated content (Jazz Network). The station extends its reach through live event programming including the Jazz Roots concert series at the Adrienne Arsht Center, Jazz at Pinecrest Gardens, and the Faena Jazz Series. Additional services include a music scholarship program supporting jazz education since 2007. Listeners can access content via the station website, mobile app, FM radio, and YouTube video streaming.
Differentiator
Problem solved
Functional benefit
Products and services
- 88.9FM Radio Broadcasting Over-the-air FM radio broadcast at 88.9 MHz frequency featuring jazz, blues, and world music programming serving the South Florida market. Free to listeners.
- Live Online Streaming Real-time internet radio streaming via the WDNA website, allowing listeners worldwide to access live broadcasts of the station's programming.
- WDNA Mobile App Native mobile application for iOS and Android devices enabling listeners to access live radio, on-demand content, and station features on mobile devices.
- 88 Jazz Place (Weekday Afternoon Program) Weekday afternoon drive-time show (Monday-Friday 3pm-7pm) hosted by Michael Valentine, featuring curated jazz programming.
- Classics & Grooves (Weekend Program) Weekend music show featuring timeless classics and genre-defying grooves, including jazz, funk, soul, and Latin rhythms. Airs Fridays 11pm-2am and Saturdays 4pm-6pm.
- Latin Jazz Quarter (Program) Midday show (Monday, Wednesday 12pm-3pm) presenting Latin jazz including classics, new releases, world music, and arts event coverage, hosted by Cary Alexander.
- Jazz Network (Syndicated Program) Syndicated jazz programming from WFMT featuring overnight shows (Monday-Thursday, 11pm-2am) with hosts Dave Schwan, Dee Alexander, John Hill, and Jana Lee Ross.
- Cafe Brasil (Program) Sunday evening show (6pm-8pm) focused on Brazilian music, from bossa nova to funk Carioca, hosted by Gene de Souza.
- Fusion Latina (Program) Thursday evening show (8pm-11pm) featuring Latin jazz, Afro-Cuban, world music, salsa, and folkloric music, hosted by Rico de la Hoz.
- FIU Music Hour (Program) Tuesday morning program (11am-12pm) showcasing live performances by students and faculty from Florida International University School of Music.
- Music Scholarship Program Scholarship program awarding financial support to deserving students studying jazz, active since 2007.
- Jazz Roots Concert Series Annual jazz concert series presented in partnership with the Adrienne Arsht Center, featuring renowned jazz artists including Chucho Valdés, Arturo Sandoval, and Jason Moran. Season runs November to April.
- Jazz at Pinecrest Gardens Concert Series Annual outdoor jazz concert series at Pinecrest Gardens Banyan Bowl featuring award-winning jazz artists including The Hot Sardines, Kandace Springs Trio, and Big Chief Donald Harrison.
- Faena Jazz Series Annual six-concert jazz series at Faena Theater in Miami Beach. Features performances by artists including Paquito D'Rivera, Aymée Nuviola, Sullivan Fortner, Lucía, Jarrod Lawson, and Vincent Herring.
- Jazz Encounters Live Concert Series Live concert series featuring jazz performances at the WDNA studio, including collaborations like Michael Eckroth with La Voz De Tres.
Quantifiable outcome
- Music scholarship program supporting jazz students since 2007
- +1 more outcomes
Companies that use 88.9FM WDNA
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles4 records
88.9FM WDNA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
88.9FM WDNA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Adrienne Arsht CentercoreFlagship partnership for Jazz Roots concert series bringing world-class jazz performances to Miami. WDNA serves as community partner promoting Arsht Center events and programming
- Pinecrest GardenscorePartnership for Jazz at Pinecrest Gardens season featuring award-winning artists in the Banyan Bowl amphitheater. WDNA promotes season and serves as community partner
- Florida International University (FIU) School of MusiccoreFIU Jazz Music Hour featuring live performances by students and faculty broadcast on WDNA, supporting jazz education and emerging artists
- Arts Ballet Theatre of FloridaminorWDNA serves as community partner for ballet performances including The Nutcracker at Broward Center and Aventura Arts Center
- Armstrong Jazz HouseminorLocal jazz venue with sponsorship/underwriting relationship with WDNA for live music promotion
- Panter, Panter & Sampedro P.A.minorLaw firm community care sponsorship supporting WDNA programming
- Faena TheatercorePartnership for 7th Annual Jazz Series at Faena Theater featuring six Wednesday concerts from January-June 2025 with artists including Paquito D'Rivera, Aymée Nuviola, Sullivan Fortner, Lucia, Jarrod Lawson, and Vincent Herring
- Live Arts MiamiminorWDNA serves as community partner for innovative performances including MORNING // MOURNING immersive art-tech-climate event at The Art Lab
- Gold Coast Jazz SocietyminorPartnership for jazz concerts and events including Shelly Berg Trio featuring Etienne Charles at Broward Center
- Sunshine Jazz OrganizationminorLocal jazz organization collaboration for Summer Jazz Series and community jazz events
- Rhythm FoundationminorOrganization supporting Brazilian music in South Florida; WDNA host Gene de Souza serves as development director and introduces Brazilian artists for station
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
88.9FM WDNA competitors and assessment
Company assessmentDirect peers
- KCRW 89.9 FM: KCRW is a Santa Monica-based nonprofit public radio station with eclectic music programming, deep cultural partnerships, listener-supported model, and strong digital presence. Comparable to WDNA in curatorial music approach, community partnerships, and underwriter-supported revenue model.
- KCSM Jazz 91.1 (College of San Mateo): KCSM Jazz 91 was a nonprofit Bay Area jazz station operated by the College of San Mateo with listener-support and educational programming model. Comparable to WDNA in niche jazz focus and community-college-based mission tied to music education.
- WBGO Jazz 88.3: WBGO is a nonprofit jazz public radio station based in Newark/New York City, operating as the largest jazz radio station in the U.S. It is the most direct comparable to WDNA: nonprofit community-licensed jazz FM station with underwriting and membership revenue model, similar programming philosophy, and similar audience demographics.
- WEMU 89.1 FM: WEMU is a Ypsilanti, Michigan-based public radio station with a strong focus on jazz programming and community engagement as part of Eastern Michigan University. Comparable to WDNA in nonprofit jazz-focused format, underwriting model, and local university partnership for talent development.
- KEXP 90.3 FM: KEXP is a Seattle-based nonprofit public radio station known for music discovery across jazz, indie, and world music, listener-supported with a global streaming audience. Comparable to WDNA in its nonprofit status, community radio ethos, mobile apps, and digital-first expansion strategy.
Others
- Jazz at Lincoln Center: Jazz at Lincoln Center is a nonprofit cultural institution promoting jazz performance, education, and programming. Comparable to WDNA in mission-driven jazz promotion and South Florida partnership model, though it is a performing arts organization rather than a broadcaster.
- WFMT Radio Network: WFMT is a Chicago-based classical/jazz radio station that provides syndicated programming to affiliate stations including WDNA (which airs Jazz Network from WFMT). Comparable in being a Chicago jazz/classical content producer with affiliate network model that supplies content to public stations like WDNA.
Broad incumbents
- WNYC (New York Public Radio): WNYC operates New York's flagship public radio stations including WNYC-FM and WQXR (classical music). Comparable to WDNA as listener-supported public radio with diverse programming, but operates at much larger scale with a national footprint and proprietary podcast production studio.
- WGBO (WGBH/Boston): WGBH is a large Boston-area public broadcasting company operating radio and television stations with significant foundation and corporate support. Comparable to WDNA as a public radio entity but operates at significantly greater scale with a diversified content portfolio across TV and radio.
Regional players
- South Florida PBS (WPBT/WXEL): South Florida PBS is the regional public broadcasting licensee for South Florida serving the same Miami market as WDNA. Comparable as a nonprofit public broadcasting entity sharing some federal funding sources, though focused on TV rather than radio music programming.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
88.9FM WDNA social profiles
Digital presence88.9FM WDNA compliance and trust
Trust signalCompliance2 records
88.9FM WDNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
88.9FM WDNA leadership team
Management profileNumber of profiles
Profiles16 records
88.9FM WDNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
88.9FM WDNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 88.9FM WDNA
What does 88.9FM WDNA do?
88.9FM WDNA is a nonprofit public radio station that broadcasts jazz, blues, and world music programming across South Florida via 88.9 FM radio, online streaming, and a dedicated mobile app. The station produces and curates its own locally-hosted programs, supplements with syndicated content (Jazz Network from WFMT), and extends its mission through live concert event series (Jazz Roots, Jazz at Pinecrest Gardens, Faena Jazz Series) and a music scholarship program for jazz students. Revenue is generated through listener memberships, corporate underwriting, and grants rather than listener fees.
Is 88.9FM WDNA a public or private company?
88.9FM WDNA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 88.9FM WDNA founded?
88.9FM WDNA was founded in 1980. It employs 11 to 50 people.
Where is 88.9FM WDNA based?
88.9FM WDNA is headquartered in Miami, United States, in the North America region.
How does 88.9FM WDNA make money?
Three revenue lines are on record. Membership and Donations are the primary driver. The others are underwriting/Sponsorships and corporate and Foundation Grants.
Who are 88.9FM WDNA's main competitors?
Direct peers on record are KCRW 89.9 FM, KCSM Jazz 91.1 (College of San Mateo), WBGO Jazz 88.3, WEMU 89.1 FM and KEXP 90.3 FM. Others are Jazz at Lincoln Center and WFMT Radio Network. Broad incumbents are WNYC (New York Public Radio) and WGBO (WGBH/Boston). South Florida PBS (WPBT/WXEL) is listed as a regional player.
Does 88.9FM WDNA have an API?
No public API is recorded for 88.9FM WDNA.
What industry is 88.9FM WDNA in?
88.9FM WDNA's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio). Its NAICS code is 51611 and its SIC code is 4832.