What Pinecrest Gardens does

Pinecrest Gardens is a 14-acre municipal botanical garden and cultural arts venue located in Pinecrest, Florida, operated as a department of the Village of Pinecrest government. The site was originally founded as Parrot Jungle in 1936 by Franz and Louise Scherr, was acquired by the Village of Pinecrest in December 2002, and was placed on the National Register of Historic Places in October 2011. The venue maintains a curated living collection of over 1,500 specimens spanning 600+ taxa, including a Croton collection with Level II Arboretum Accreditation, and combines botanical display with an integrated performing arts program anchored by the 530-seat Banyan Bowl geodesic dome theater.

The business serves a distributed consumer base across families with children, K-12 school groups, plant enthusiasts, event hosts, and community organizations. Revenue is generated through six primary streams: general admission ($8 standard, $5 seniors, free for military and under-2), annual memberships ($30-$145), venue rentals including the Banyan Bowl and Cypress Hall, educational programs (STEAM camps at $450/week, Parent & Me at $105-$185/month, field trips at $5-$12/person), ticketed special events and festivals, and corporate sponsorships handled through the Friends of Pinecrest Gardens 501(c)(3) nonprofit established in 2021.

Marketing and distribution operate through the multilingual website (English, Spanish, Simplified/Traditional Chinese, Vietnamese), vbotickets.com e-commerce, GovDelivery email newsletter, social channels (Instagram, Facebook, LinkedIn, Pinterest, Twitter, YouTube), and an institutional partnership ecosystem that includes Miami-Dade County Public Schools, Nicklaus Children's Hospital, New World School of the Arts, Discovery Lab, and six hosted plant societies. Operational staff number approximately 11 across administration, programs, horticulture, and venue/operations management.

Name

Pinecrest Gardens

Legal name

Pinecrest Gardens

Website

https://pinecrestgardens.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinecrest Gardens is a 14-acre municipal botanical garden and cultural arts venue in Pinecrest, Florida, serving families, K-12 schools, event hosts, and plant enthusiasts through admissions, memberships, educational programs, venue rentals, and festivals at the historic Parrot Jungle site.

Ownership category

akta.pro rank

Product category

Botanical Gardens and Cultural Arts Venues

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (71219), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

Keywords

• Botanical garden admissions
• Cultural arts programming
• Venue rental services
• Outdoor education programs
• Event venue hosting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. General Admission: Daily admission fees providing access to botanical gardens, nature paths, playground, mini viewing zoo, and picnic areas. Standard pricing for different age groups.
2. Membership Program: Recurring annual memberships offering free garden admission, member event invitations, discounted event tickets, monthly e-newsletter subscription, and access to donor societies. Core membership tiers from $30-$145 annually.
3. Venue Rental: Rental of indoor venues (Cypress Hall), outdoor venues, and the 530-seat Banyan Bowl Theater for weddings, celebrations, corporate events, and photo/film productions.
4. Educational Programs: Fees for camps (STEAM camp $450/week, Toddler camp $285/week), Parent & Me classes ($105-$185/month), field trips ($5-$12/person), private tours ($12/person), and homeschool programs ($695-$950/session).
5. Special Events & Festivals: Separate ticketing for festivals, performances, and special events including Nights of Lights holiday festival, World Cup watch parties, and concert series.
6. Corporate Sponsorships & Donations: Corporate support through sponsorship opportunities and contributing membership levels ($250-$5,000) through Friends of Pinecrest Gardens 501(c)(3) nonprofit organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pinecrest Gardens operates a 20-acre historic botanical garden and cultural arts venue offering daily admission to view curated tropical plant collections (including crotons and orchids), year-round performing and visual arts programming, paid children's camps and early-childhood programs, private event venue rentals (Banyan Bowl, Cypress Hall, and outdoor spaces), and community festivals such as Holiday Lights, Pumpkin Patch, and the Pinecrest Farmers Market.

Product overview

Pinecrest Gardens is a 14-acre botanical garden and cultural arts venue in Pinecrest, Florida. Originally Parrot Jungle (founded 1936), the site was purchased by the Village of Pinecrest in 2002 and designated a municipal park in 2003, with historic designation by the National Register of Historic Places in 2011. The offering comprises a unified botanical garden experience featuring over 1,000 plant varieties, complemented by integrated educational programs (Youth & Family Programs, Adult Programs, Arts Education), performing and visual arts programming (Jazz at Pinecrest Gardens, GenNext Jam, Art in the Gardens), and special events/festivals (Nights of Lights, Art & Design Fair, FIFA World Cup watch parties). Additional offerings include venue rental (Banyan Bowl Theater, Cypress Hall, outdoor venues), a membership program with Individual/Dual/Family/Student/Senior tiers and contributing levels, and facilities like the Learning & Sensory Garden, Splash 'N Play, Mini Zoo, and Farmers Market. The garden also hosts plant societies and community groups and partners with Discovery Lab for STEAM camps.

Differentiator

Problem solved

Functional benefit

Products and services

• General Garden Admission

Quantifiable outcome

• Attracted over 1 million visitors during 66 years of Parrot Jungle operation at original location
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, minor and supporting.

• Nicklaus Children's HospitalcoreStrategic or Co-development PartnerSponsor of Learning Garden educational programs. The Learning Garden was newly opened in the Upper Garden as a hub for educational programs with support from Nicklaus Children's Hospital.
• New World School of the ArtscoreStrategic or Co-development PartnerJazz Magnet Program partnership where GenNext Jam brings internationally celebrated artists to mentor youth musicians from Miami-Dade County's signature high school of the arts.
• Miami Dade County Public Schools Visual Arts DepartmentcoreStrategic or Co-development PartnerAnnual Taste of the Tropics student art exhibition partnership showcasing student visual arts in partnership with the county's Visual Arts Department.
• Pinecrest Dance ProjectcoreStrategic or Co-development PartnerProgram partner for Parent & Me classes (toddlers ages 1-3) and Toddler Summer Camp, providing dance and movement instruction in the botanical garden setting.
• Discovery LabcoreStrategic or Co-development PartnerPartner for STEAM Summer Camp for ages 4-9, providing science-based curriculum covering Chemistry, Energy, Mechanical Engineering, Life Science and more.
• The Paper Tree HousecoreStrategic or Co-development PartnerHomeschool Co-Op partner providing creative S.T.E.A.M. experiences. Program runs 8-week sessions with certified instructors covering logic games, science, ceramics, and outdoor discovery.
• JMW CoachingminorStrategic or Co-development PartnerPartner for Adult Wellness Workshop Series 'Brave Bites Forward' focusing on guided reflection and personal growth for midlife transitions.
• Friends of Pinecrest GardenscoreStrategic or Co-development Partner501(c)(3) nonprofit organization formed in 2021 to support expansion of cultural and inclusive programming. Tax ID# 85-3333622. Handles contributing membership levels ($250-$5,000) and general donations.
• Bonsai Society of MiamisupportingOthersPlant society meeting monthly (second Tuesday) at Pinecrest Gardens. Promotes knowledge, interest, appreciation and enjoyment of the art of bonsai.
• South Florida Orchid SocietysupportingOthersPlant society meeting monthly (third Wednesday) dedicated to improving and conserving orchids through education and research.
• Ikebana SocietysupportingOthersJapanese flower arrangement society meeting monthly (third Tuesday) with pre-registration required for workshops.
• Pinecrest Garden ClubsupportingOthersGarden club meeting monthly (second Tuesday) with pre-registration required for workshops.
• Dade Chapter FL Native Plants SocietysupportingOthersFlorida Native Plants Society chapter meeting monthly (fourth Tuesday) promoting native plant conservation.
• Pan Am Orchid SocietysupportingOthersOrchid society meeting monthly (third Tuesday) focusing on orchid cultivation and education.
• South Florida Jewelry Arts GuildsupportingOthersJewelry arts guild meeting monthly (third Thursday) with artists working in more than five different materials.
• Dranoff2PianominorGTM or Marketing PartnerPerforming arts partner presenting excellence in dance, music, and storytelling as part of the Classical Series at Pinecrest Gardens.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Marie Selby Botanical Gardens: Sarasota-based botanical garden with strong living plant collection (especially epiphytes), research mission, education programs, and event hosting. Comparable operating model with accredited plant collections.
• Naples Botanical Garden: Accredited Florida botanical garden with similar tropical collections, membership tiers, education programs, and event venue rentals. Comparable scale and operating model in a comparable Florida market.
• Vizcaya Museum and Gardens: Historic Miami estate combining formal gardens, museum programming, and event venue rentals. Comparable combination of heritage designation, botanical content, and cultural arts programming with similar visitor demographic in Miami.
• Jungle Island: Direct successor to Parrot Jungle, the original Pinecrest Gardens site operator. Shares the South Florida tropical attraction visitor base and similarly combines exotic plant/animal exhibits with events and educational programming.
• Fairchild Tropical Botanic Garden: Largest botanical garden in Miami-Dade County with similar tropical plant collections, education programs, and event venue offerings. Directly competes for the same school field trips, family visitors, and membership base in the South Florida market.

Regional players

• Harry P. Leu Gardens: Orlando-area historic botanical garden with National Register-listed landscape, education programs, and event venue rentals. Comparable combination of heritage character, education, and venue revenue.
• Mounts Botanical Garden: Palm Beach County's botanical garden with comparable tropical plant collections, educational programming, and community event hosting, but serving a different South Florida geography.
• Sunken Gardens: Historic St. Petersburg botanical garden founded in 1903 with similar heritage positioning, tropical plant collections, and admission-based programming serving Florida visitors.
• Flamingo Gardens: Broward County botanical and wildlife attraction combining gardens with native wildlife exhibits. Similar mix of botanical content, family programming, and admission-based revenue in the South Florida market.
• Miami Beach Botanical Garden: Smaller urban botanical garden in Miami Beach with similar tropical plant focus and community programming. Competes for the same Miami-Dade visitor base but with different scale and urban positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pinecrestgarden
• YouTubeyoutube.com/channel/UCCJeFEX1NkDf7lm7iWMCjMg
• Facebookfacebook.com/PinecrestGarden
• LinkedInlinkedin.com/company/pinecrest-gardens
• Instagraminstagram.com/pinecrest_gardens
• Pinterestpinterest.com/VOPGardens

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinecrest Gardens