What movmi does

movmi is a privately held boutique agency that designs, plans, and launches shared mobility systems spanning carsharing, micromobility, microtransit, and related multimodal services. It serves city and municipal governments, transit agencies, shared mobility operators, and private partners, with engagements covering policy development, financial feasibility, infrastructure planning, operational strategy, electrification, and behavioral insights. The company reports a six-person team and 87+ completed projects worldwide; named clients include TransLink, Honda, Transport for London, the City of Vancouver, PayByPhone, and Carsharing Association.\n\nIts core portfolio consists of consulting, movmi Academy capability-building programs, and Plan4VIBE™, a proprietary data analytics and visualization tool that consolidates relevant data to identify potential locations for shared mobility services and supporting infrastructure. Academy delivery includes online courses, in-person workshops, masterclasses, and study tours, while Plan4VIBE supports demand and viability assessment. The commercial model combines project-based consulting, training, and proprietary tool expertise; no APIs, SDKs, machine-learning modalities, or software integrations are reported.\n\nGo-to-market is primarily direct and relationship-led: the website offers consultation booking and course enrollment, supported by industry content, newsletters, events, and conference participation. Company-reported impact indicators include 41,000+ personally owned vehicles reduced through carsharing providers it has worked with, a 43-45% average reduction in kilometers driven, and nearly 50% of projects incorporating zero-emission vehicles. These are operational and environmental outcome claims rather than financial disclosures; no revenue, funding, valuation, or headcount growth series is available. Primary source basis:.

Name

movmi

Legal name

movmi Shared Transportation Services Inc.

Website

https://movmi.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

movmi is a private consultancy that advises cities, transit agencies, shared-mobility operators, and mobility professionals on viable carsharing, micromobility, microtransit, and multimodal systems, supported by training and a proprietary viability-analysis tool.

Ownership category

akta.pro rank

Product category

Shared Mobility Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Transportation Services (4700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)

akta.pro secondary industry

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

Keywords

• Shared mobility consulting
• Carsharing strategy services
• Micromobility planning
• Mobility training programs
• Transportation consulting services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Fees for consulting engagements with cities, operators, and private partners covering policy development, financial feasibility, infrastructure planning, operational strategy, multimodal integration, electrification, and behavioral insights.
2. movmi Academy Training: In-person and online courses, workshops, and masterclasses for public agencies, operators, and mobility professionals. Programs focus on financial viability, infrastructure planning, multimodal integration, user adoption, and system design.
3. Playbook Subscription: Annual subscription-based intranet manual for shared mobility operators covering day-to-day tasks, business management materials, team management, and member journey. Subscription Package with renewal fees (USD$200 per Renewal Term).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

movmi is a boutique consultancy that designs, plans, and launches shared mobility solutions for cities, transit agencies, and operators worldwide. It sells three core offerings: (1) consulting services spanning policy development, financial feasibility, infrastructure planning, operational strategy, multimodal integration, electrification, and behavioral insights; (2) capability-building training programs through movmi Academy (online courses, in-person study tours, masterclasses, workshops); and (3) Plan4VIBE™, a proprietary data platform that identifies high-potential locations for shared mobility services. The Playbook subscription manual serves shared mobility operators with day-to-day operational guidance.

Product overview

movmi is a shared mobility consulting and training company offering a portfolio of services centered around consulting, capability building, and proprietary tools. The core offerings include Consulting Services for designing viable shared mobility systems, movmi Academy for training programs (courses, workshops, masterclasses, study tours), and Plan4VIBE™ as a proprietary data analysis tool. Additional products include The Playbook (an operator management manual) and the EV Carshare Integration Playbook for public agencies. The company operates across 87+ projects worldwide, working with cities, transit agencies, and private operators on carsharing, micromobility, microtransit, and multimodal integration initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• movmi Academy: The e-learning and training division of movmi offering online and in-person courses, workshops, masterclasses, and study tours for public agencies, operators, and mobility professionals on shared mobility topics including policy, operations, financial viability, and system design.
• Plan4VIBE™

Products and services

• Consulting Services Strategic consulting services for cities, transit agencies, operators, and private partners to design viable shared mobility systems across carsharing, micromobility, microtransit, and bikeshare. Engagements span policy development, financial feasibility studies, infrastructure planning, operational strategy, multimodal integration, electrification strategy, and behavioral insights.
• movmi Academy (Capability Building) Training division of movmi offering in-person and online courses, workshops, and masterclasses for public agencies, operators, and mobility professionals. Programs cover financial viability, infrastructure planning, multimodal integration, user adoption, and system design, and include certificates of completion with community access.
• Plan4VIBE™ Proprietary data platform that brings together demand, demographic, and infrastructure data on a single platform to identify high-potential locations for shared mobility services and supporting infrastructure. Helps cities and operators understand demand, assess viability, and make informed investment decisions.
• The Playbook Annual subscription-based intranet manual for shared mobility operators covering day-to-day tasks, including general business management, partnership, crisis management, success metrics, team management, fleet management, member services, and member journey materials. Billed annually in advance with USD$200 renewal fees.
• Shared Mobility 360 Course Comprehensive online course under movmi Academy covering shared mobility policy, operations, and behaviour change aspects. Targets public agencies, operators, and mobility professionals.
• Microtransit/DRT E-learning Course 3-hour on-demand course exploring the microtransit/Demand Responsive Transit (DRT) universe, covering policy frameworks, use cases, demographic needs, and operational challenges through real-world case studies and expert interviews.
• Study Tours In-person educational tours for industry professionals to learn from shared mobility implementations in different cities, delivered as part of movmi Academy's in-person training portfolio.
• Shared Mobility Pathways Masterclass In-person masterclass program focused on shared mobility implementation and growth strategies, delivered as part of movmi Academy's in-person training offerings.
• EV Carshare Integration Playbook for Public Agencies Guidelines for strategic integration of carsharing into regional transit systems, providing frameworks for pre-launch, pilot testing, and post-launch engagement strategies, plus a roadmap to integrate technology including farecard and carshare access across platforms. Developed for public agencies (e.g., CDTA in Albany, NY).

Quantifiable outcome

• 41,000+ personally owned vehicles reduced through carsharing implementations
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered flagship, minor and core.

• Ministry of Mobility and Public Works (Luxembourg)flagshipStrategic or Co-development Partner · 1 January 2023movmi developed regulatory framework recommendations that became the foundation for Luxembourg's carsharing Law implemented in 2023, enabling 20% increase in CFL Mobility parking locations.
• ITS AmericaminorGTM or Marketing Partner · 1 January 2021Partner in Empower Women in Shared Mobility program, providing access to broader transportation industry network and resources.
• ABBminorGTM or Marketing Partner · 1 January 2021Corporate partner in Empower Women in Shared Mobility program supporting female entrepreneurs in mobility sector.
• GoWithFlowminorGTM or Marketing Partner · 1 January 2021Corporate partner in Empower Women in Shared Mobility program.
• The RayminorGTM or Marketing Partner · 1 January 2021Corporate partner in Empower Women in Shared Mobility program focused on sustainable transportation innovation.
• TransLinkcoreStrategic or Co-development PartnerTransLink, Metro Vancouver's transportation authority, has worked with movmi on shared mobility strategy and implementation, including the Shared Mobility Compass Card Pilot project integrating carshare, bikeshare, and transit.
• HondaminorStrategic or Co-development PartnerGlobal automotive company Honda has engaged movmi for shared mobility consulting and strategy support as part of Honda's mobility initiatives.
• Transport for London (TfL)minorStrategic or Co-development Partnermovmi has provided shared mobility consulting services to Transport for London, contributing to London's mobility strategy initiatives.
• City of VancouvercoreStrategic or Co-development PartnerLong-standing partnership with City of Vancouver on carsharing electrification policy, viability assessments, and parking policy recommendations that influenced ZEV incentives and electric carshare fleet expansion.
• Sparrow ScooterscoreStrategic or Co-development Partnermovmi has been involved since Sparrow's inception, advising on business model, product-market fit, launch strategy, operations management, and growth planning, contributing to 3.7X ridership growth.
• Colorado CarsharecoreStrategic or Co-development PartnerNon-profit carshare operator partnered with movmi for technical readiness assessment of 27 locations, identifying 12 viable sites for EV carsharing under CAMP Phase 1 grant.
• Capital District Transportation Authority (CDTA)coreStrategic or Co-development PartnerCDTA engaged movmi to build a framework for integrating station-based all-electric carshare into their regional network in Albany, NY, funded by NYSERDA.
• Velib (Paris)minorStrategic or Co-development Partnermovmi conducted operational assessment and benchmarking for Velib, Paris's bikeshare system, providing recommendations for operational cost optimization.
• Flex Carsharing (Luxembourg)coreStrategic or Co-development PartnerLeading carshare operator in Luxembourg engaged movmi for self-sustaining growth planning using scenario-based modeling for 8-year profitability projection.
• City of MonctoncoreStrategic or Co-development Partnermovmi conducted viability assessment and financial feasibility study that led to City of Moncton's $50,000 budget allocation for carshare program.
• Royal Automotive Association (RAA) AustraliaminorStrategic or Co-development Partnermovmi validated business case and advised on launch strategy and technology approach for RAA's carshare expansion in South Australia.
• HelloScootminorStrategic or Co-development Partnermovmi conducted strategic and competitive analysis, risk assessment, and feasibility evaluation for HelloScoot's geographical expansion in French Polynesia.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Steer: Global transportation and mobility consultancy with deep shared mobility, MaaS, and urban mobility practice areas. Most directly comparable to movmi given its consulting-led model targeting cities, transit agencies, and operators worldwide.
• Alta Planning + Design: Active transportation and shared mobility planning consultancy serving cities, transit agencies, and operators on bike share, microtransit, and multimodal integration. Highly comparable in mission, client base, and consulting scope.
• Shared-Use Mobility Center (SUMC): Public-interest mobility organization that provides research, consulting, and convening services to cities and shared mobility operators. Closely comparable in niche focus on shared mobility architecture and policy advisory work.
• Sam Schwartz Engineering: Transportation engineering and planning consultancy with a strong focus on urban mobility, transit, and emerging modes. Overlaps with movmi on multimodal integration, feasibility, and operator advisory work.

Broad incumbents

• Fehr & Peers: Established transportation planning and engineering firm with broader scope than movmi, but shares the same client base of public agencies and operators and addresses shared mobility and multimodal planning as part of a wider portfolio.
• ICF: Large global advisory firm with a dedicated transportation and mobility practice working with federal, state, and municipal clients. Comparable as a broader incumbent offering shared mobility consulting alongside many other service lines.
• WSP: Global engineering and professional services firm with a large mobility and urban planning practice. Competes with movmi in the shared mobility/MaaS policy and feasibility space but as part of a vastly broader service portfolio.
• Arup: Global engineering and design consultancy with an established mobility and cities practice advising on shared mobility, multimodal integration, and MaaS. Comparable as a broader incumbent with overlapping client work.

Emerging players

• Remix (by Via): Transportation planning platform (acquired by Via) used by cities and transit agencies for multimodal network planning, shared mobility integration, and service design. Comparable to movmi's clients and consulting scope but delivered as a software product.
• Populus: Mobility data and analytics platform serving cities, operators, and micromobility providers with shared mobility insights. Partial overlap with movmi's Plan4VIBE™ data analytics capability and the same operator/city customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shared_mobility
• LinkedInlinkedin.com/company/movmi-shared-transportation-services-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about movmi