AspenCore
AspenCore is a B2B media, creative services, and events group operating 26 digital electronics-industry brands (including EE Times, EDN, and Power Electronics News), reaching 80M+ engineers annually, and offering advertising, virtual events, podcasts, and AspenCore Studio creative production as a wholly-owned subsidiary of Arrow Electronics.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What AspenCore does
AspenCore is a B2B media, creative services, and events group operating as the largest dedicated publisher in the global electronics industry. The company runs a portfolio of 26 digital media brands spanning flagship news outlets (EE Times, EDN, Power Electronics News, Embedded, Electronic Products, Planet Analog, IoT Times), regional editions across Asia and Europe, engineering training platforms (TechOnline, Electronics-Tutorials, Electronics Know-How), community sites (EEWeb, Elektroda.pl), and the datasheet search tool Datasheets.com. AspenCore also operates AspenCore Studio, a creative agency producing video, 2D/3D animation, brand storytelling, and commercial work for technology advertisers, and runs a virtual and hybrid events program including PowerUP, AI Everywhere Forum, IoT & 5G World, and the Roadmap to Next-Gen EV & AV conferences, alongside the EETimes On Air podcast.
The underlying technology stack consists of digital publishing platforms with SEO optimization, social media integration, and email nurture capabilities distributed across the 26 properties, augmented by a virtual event platform with sponsor booth functionality and a creative production studio. AspenCore serves design engineers, component engineers, electronics designers, and technology purchasers globally, reaching an audience reported between 15 million technologists monthly and over 80 million visitors yearly across the network, with localized sales and editorial coverage in North America, EMEA, Mainland China, and Taiwan.
The business model is multi-revenue-stream B2B media monetization: digital advertising and sponsorships across the owned properties, event and webinar sponsorships with 1,200–2,500+ registrants per virtual conference, podcast sponsorships (EETimes On Air at 200,000+ listeners), content marketing solutions (branded content, eBooks, SEO/SEM), and AspenCore Studio's custom creative production services sold on a quote basis. AspenCore is a wholly-owned subsidiary of Arrow Electronics, Inc. (NYSE: ARW), operating from headquarters in Centennial, Colorado with regional offices in Cambridge (MA), Neu-Isenburg (Germany), Shenzhen, and Taipei, and a global sales force organized by geography.
AspenCore firmographics
Firmographics- Name
- AspenCore
- Legal name
- AspenCore
- Website
- https://aspencore.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AspenCore is a B2B media, creative services, and events group operating 26 digital electronics-industry brands (including EE Times, EDN, and Power Electronics News), reaching 80M+ engineers annually, and offering advertising, virtual events, podcasts, and AspenCore Studio creative production as a wholly-owned subsidiary of Arrow Electronics.
- Ownership category
- akta.pro rank
AspenCore industry classification
Industry- Product category
- Electronics Industry Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
- akta.pro secondary industries
- Vendor Sourcing & Contract Management (HSACAAAE), Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where AspenCore is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
AspenCore business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Advertising & Sponsorships: Display advertising, sponsored content, native advertising placements across 26 digital media properties targeting electronics industry professionals
- Event & Webinar Sponsorships: Virtual conferences, webinars, and live events featuring sponsor booths, keynote presentations, and technical sessions
- Creative Studio Services: Custom video production, animation, brand storytelling, and content creation services (AspenCore Studio)
- Content Marketing Solutions: Integrated marketing services including branded content carousels, eBooks, interactive content, and SEO/SEM services
- Podcast Sponsorships: EETimes On Air podcast exclusive sponsorships targeting electronics engineering community
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
AspenCore product offering
Product offeringCore offering
AspenCore operates a portfolio of 26 digital media properties (EE Times, EDN, Power Electronics News, Embedded, Planet Analog, etc.) that publish electronics industry news, design resources, and technical content to over 80 million yearly visitors. The company monetizes this audience through display advertising, sponsored content, event and webinar sponsorships, and integrated content marketing solutions. It also operates AspenCore Studio, a full-service creative agency producing video, animation, and brand storytelling for technology clients, alongside virtual event and webinar hosting services.
Product overview
AspenCore is a media, creative, and SaaS group operating a portfolio of 26+ digital media brands serving the global electronics industry. The portfolio includes flagship publications (EE Times, Power Electronics News, EDN, Embedded, Planet Analog), regional editions across Asia and Europe, training tools (TechOnline, Electronics-Tutorials), and reference resources (Datasheets.com). Beyond publishing, AspenCore offers creative marketing services through AspenCore Studio (video production, animation, brand storytelling) and hosts virtual events including webinars, conferences, and forums. The company reaches over 80 million yearly visitors across its network and connects the electronics engineering community with news, analysis, industry trends, and technical information.
Differentiator
Problem solved
Functional benefit
Products and services
- EE Times Flagship electronics industry news publication covering technology trends, design engineering, and industry analysis for technologists and engineers worldwide.
- Power Electronics News Specialized media publication focused on power electronics technology, covering power management, semiconductors, and energy-efficient design for automotive, industrial, and consumer markets.
- EDN (Electronic Design Network) Design-focused electronics media brand serving engineers with technical articles, design resources, and industry news across EDN, EDN Asia, EDN China, EDN Japan, and EDN Taiwan regional editions.
- Embedded Embedded systems media publication covering microcontrollers, real-time operating systems, and embedded hardware/software design for engineering professionals.
- EEWeb Electronics engineering community platform providing design resources, technical content, and industry information for engineers and designers.
- Planet Analog Analog design-focused media platform covering analog semiconductors, signal processing, and power management for analog engineering professionals.
- Electronic Products Electronics component and product media publication offering product news, specifications, and industry coverage for design engineers and purchasers.
- Elektroda.pl Polish electronics engineering community and media platform providing technical resources, forums, and industry content for engineers in European markets.
- Datasheets.com Electronic component datasheet search and reference tool powered by SiliconExpert, providing engineers with datasheet downloads, part specifications, and reference designs.
- TechOnline Online training and technical education platform offering webinars, courses, and technical resources for electronics engineers and designers.
- Electronics-Tutorials.ws Free online electronics tutorials and educational resource covering fundamental and advanced topics in electrical and electronics engineering.
- AspenCore Studio Full-service creative agency offering custom video production, animation (2D and 3D), brand storytelling, commercial production, and marketing content creation for B2B technology clients.
- AspenCore Events & Webinars Virtual and hybrid event platform hosting webinars, virtual conferences, forums, and training sessions for the electronics industry, including events such as PowerUP, AI Everywhere Forum, IoT & 5G World, and Roadmap to Next-Gen EV & AV.
Quantifiable outcome
- 80 million+ yearly audience reach
- +4 more outcomes
Companies that use AspenCore
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
AspenCore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AspenCore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arrow ElectronicsmajorMajor client for AspenCore Studio creative services. Arrow Electronics commissioned brand stories including 'Dani' documentary and 'Forward' commercial. Arrow's Domain Administrator listed as DMCA contact for AspenCore websites, suggesting Arrow's ownership or close corporate relationship.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AspenCore competitors and assessment
Company assessmentBroad incumbents
- IEEE Spectrum: IEEE's flagship engineering and technology publication covering electronics, computing, and broader engineering — comparable in audience (technical professionals) and editorial depth, though broader in scope than AspenCore.
- TechTarget (Informa Tech): Large B2B technology media and intent-data platform with deep coverage of enterprise IT, semiconductors, and electronics — a broader incumbent that competes with AspenCore for tech-vendor ad budgets at greater scale.
Direct peers
- Elektor: Long-standing electronics engineering magazine and online community producing projects, tutorials, and industry news for engineers and makers — comparable in audience, content type, and monetization model to AspenCore.
- Design World: Engineering trade media covering mechanical, electronic, and motion control design — overlapping in electronics design content, audience, and B2B sponsorship/event monetization with AspenCore's EDN.
- All About Circuits: Online electronics engineering media platform offering technical articles, forums, and educational content to working engineers and students — overlapping audience and content model with AspenCore's Electronics-Tutorials and EEWeb.
- EDA Cafe: B2B media and event property focused on electronic design automation (EDA), semiconductor IP, and chip design — directly competitive with AspenCore's Power Electronics News and Embedded for chip-design ad budgets.
- Embedded Computing Design: B2B media brand focused on embedded systems, microcontrollers, and edge computing — directly competitive with AspenCore's Embedded.com property for embedded engineering audience and ad dollars.
- Electronics Weekly: UK-based B2B publication covering the electronics design and manufacturing industry, targeting design engineers with news, technical features, and newsletters — directly comparable to AspenCore's EE Times and EDN properties.
- Electronic Design (Informa): Long-running B2B electronics design publication covering analog, digital, and embedded design — operates within Informa's Tech portfolio and directly overlaps with AspenCore's EDN and Planet Analog properties.
Emerging players
- Hackster.io: Online community and media platform for hardware developers, makers, and IoT engineers — an emerging player with overlapping audience in electronics design and a comparable ad/sponsorship monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AspenCore social profiles
Digital presenceAspenCore financial estimates
Financial estimateRevenue estimate
Valuation estimate
AspenCore leadership team
Management profileNumber of profiles
Profiles8 records
AspenCore subsidiaries and ownership
Company hierarchySubsidiaries14 records
AspenCore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AspenCore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AspenCore
What does AspenCore do?
AspenCore operates a portfolio of 26 digital media properties (EE Times, EDN, Power Electronics News, Embedded, Planet Analog, etc.) that publish electronics industry news, design resources, and technical content to over 80 million yearly visitors. The company monetizes this audience through display advertising, sponsored content, event and webinar sponsorships, and integrated content marketing solutions. It also operates AspenCore Studio, a full-service creative agency producing video, animation, and brand storytelling for technology clients, alongside virtual event and webinar hosting services.
Is AspenCore a public or private company?
AspenCore is a private company. It is classified as corporate owned and is currently operating.
When was AspenCore founded?
AspenCore was founded in 2006. It employs 251 to 500 people.
Where is AspenCore based?
AspenCore is headquartered in London, United Kingdom, in the Europe region.
How does AspenCore make money?
Five revenue lines are on record. Digital Advertising & Sponsorships are the primary driver. The others are event & Webinar Sponsorships, creative Studio Services, content Marketing Solutions and podcast Sponsorships.
Who are AspenCore's main competitors?
Broad incumbents on record are IEEE Spectrum and TechTarget (Informa Tech). Direct peers are Elektor, Design World, All About Circuits, EDA Cafe, Embedded Computing Design, Electronics Weekly and Electronic Design (Informa). Hackster.io is listed as an emerging player.
Does AspenCore have an API?
No public API is recorded for AspenCore.
What industry is AspenCore in?
AspenCore's product category is Electronics Industry Media. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators, with a secondary code of HSACAAAE, Vendor Sourcing & Contract Management. Its NAICS code is 516210 and its SIC code is 7310.