Embedded Computing Design
Embedded Computing Design is a B2B technology media brand under OpenSystems Media, publishing news, articles, podcasts, newsletters, virtual events, and a quarterly magazine for embedded systems engineers across industrial, automotive, healthcare, and edge AI sectors.
- Company typePrivate
- Founded1981
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Embedded Computing Design does
Embedded Computing Design (ECD) is a B2B technology media brand that publishes news, technical articles, podcasts, newsletters, videos, white papers, and a quarterly magazine for embedded systems engineers and industry decision-makers. The publication covers more than a dozen technology categories including AI & Machine Learning, IoT, Security, Processing, Storage, Software & OS, and Analog & Power, alongside application verticals such as industrial, automotive, healthcare, edge AI, consumer, and networking & 5G. ECD's content portfolio comprises four specialized newsletters (IoT Design, Embedded Daily, Embedded Europe, AI at the Edge), three podcast series (Embedded Executive, DevTalk, Embedded Insiders), a YouTube news video series (ICYMI), and a quarterly magazine, all distributed through embeddedcomputing.com and partner platforms (Buzzsprout, YouTube).
The company operates as a brand within the OpenSystems Media portfolio of B2B technology publications, a privately held media conglomerate. ECD's underlying technology is a digital content publishing platform delivering multi-format content via web, email, podcast, video, and virtual event channels. There are no proprietary software products, APIs, or SDKs; the platform is a media operation rather than a software business.
ECD's business model is advertising- and sponsorship-driven, supplemented by recurring newsletter subscriptions. Revenue is generated through display advertising, sponsored content, brand sponsorships, and co-sponsored virtual events and webinars featuring technology vendors (e.g., AMD, Infineon, Renesas, Lattice, DigiKey, Synaptics). The company also runs award programs (Best in Show) and curated event features (Dev Kit Zone) at major industry trade shows, including embedded world (Nuremberg), COMPUTEX (Taiwan), CES, and Automate (US), serving both as editorial content and sponsor activation vehicles. The company employs 11-50 people and is headquartered in Scottsdale, Arizona, with editorial coverage spanning North America, Europe, and Asia-Pacific markets.
Embedded Computing Design firmographics
Firmographics- Name
- Embedded Computing Design
- Legal name
- Embedded Computing Design
- Website
- https://embeddedcomputing.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Embedded Computing Design is a B2B technology media brand under OpenSystems Media, publishing news, articles, podcasts, newsletters, virtual events, and a quarterly magazine for embedded systems engineers across industrial, automotive, healthcare, and edge AI sectors.
- Ownership category
- akta.pro rank
Embedded Computing Design industry classification
Industry- Product category
- Technology Trade Media
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)
- akta.pro secondary industry
- Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)
Keywords
Where Embedded Computing Design is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
Embedded Computing Design business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital advertising and sponsorships: The company generates revenue through display advertising, sponsored content, and brand sponsorships on its digital platform targeting embedded systems industry professionals.
- Virtual events and webinars: Revenue generated through hosting sponsored virtual events and webinars featuring technology companies as sponsors.
- Newsletter subscriptions: Newsletter subscriptions including IoT Design, Embedded Daily, Embedded Europe, and AI at the Edge newsletters.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Embedded Computing Design product offering
Product offeringCore offering
Embedded Computing Design is a B2B technology media publication that produces and distributes editorial content for the embedded systems industry. The company operates a multi-format content portfolio spanning news articles, design articles, op-eds, specialized email newsletters, podcast series, video programming, white papers, a quarterly magazine, and sponsored virtual events/webinars, with coverage across 12+ technology categories and 6+ application verticals including industrial, automotive, healthcare, edge AI, IoT, and consumer.
Product overview
Embedded Computing Design is a technology media and content publishing platform that delivers news, analysis, and resources for the embedded systems industry. The company operates a multi-format content portfolio comprising four specialized newsletters (IoT Design, Embedded Daily, Embedded Europe, and AI at the Edge), three podcast series (DevTalk, Embedded Executive, and Embedded Insiders), a video news series (Tech News Roundup/ICYMI), and a quarterly magazine. The platform provides technology coverage across twelve topic sections including AI & Machine Learning, IoT, Security, Processing, Storage, and Open Source, as well as industry-focused sections covering Industrial, Automotive, Healthcare, Edge AI, Consumer, and Networking & 5G applications. Additional offerings include white papers, virtual events/webinars, a company directory, and a products directory. Content is distributed through events, online platforms, and subscriptions, serving embedded engineers, developers, and industry professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Embedded Executive: Podcast series featuring interviews with industry executives on embedded technology topics
- DevTalk
- Embedded Insiders
- ICYMI (In Case You Missed It)
Products and services
- IoT Design Newsletter Weekly newsletter covering IoT design topics, technologies, and industry news for embedded systems professionals.
- Embedded Daily Newsletter Daily newsletter providing the latest embedded systems news and developments.
- Embedded Europe Newsletter Newsletter focused on embedded technology developments and companies across Europe.
- AI at the Edge Newsletter Newsletter covering artificial intelligence applications at the edge computing layer.
- DevTalk Podcast Podcast series featuring discussions on embedded development, tools, and engineering practices.
- Embedded Executive Podcast Executive-level podcast with interviews and insights from embedded systems industry leaders.
- Embedded Insiders Podcast Podcast covering trends and insider perspectives on embedded technologies and markets.
- Tech News Roundup Video Series (ICYMI) Weekly video news show covering embedded technologies and solutions, distributed via YouTube.
- White Papers Technical white papers on embedded systems topics including security, AI, testing, and development tools.
- Virtual Events / Webinars Online events and webinars covering topics such as AI at the edge, hardware security, and design techniques, featuring technology company sponsors.
- Embedded Computing Design Magazine Quarterly magazine covering embedded industry trends, with profiles from embedded world events.
Companies that use Embedded Computing Design
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Embedded Computing Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Embedded Computing Design partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Lattice SemiconductorcoreLattice Semiconductor participated in Embedded Computing Design's Best in Show award program at embedded world 2026. Lattice won the award for their MachXO5-NX TDQ FPGA family, described as the industry's first PQC-ready (post-quantum cryptography-ready) FPGA. ECD's Chief Strategy and Marketing Officer highlighted the recognition as underscoring Lattice's long-standing leadership in secure FPGA innovation.
- SynapticscoreSynaptics was featured in Embedded Computing Design's Dev Kit Zone at embedded world 2026, showcasing the Astra Machina SL2600 AI-native IoT development kit as part of ECD's coverage of development tools and platforms.
- Raspberry PicoreRaspberry Pi was featured in Embedded Computing Design's Dev Kit Zone at embedded world 2026, showcasing the Compute Module 5 as part of ECD's coverage of development tools and platforms.
- Sundance Multiprocessor TechnologyminorSundance Multiprocessor Technology was featured in Embedded Computing Design's Dev Kit Zone at embedded world 2026.
- Morse MicrominorMorse Micro was featured in Embedded Computing Design's Dev Kit Zone at embedded world 2026.
- POLYN TechnologyminorPOLYN Technology was featured in Embedded Computing Design's Dev Kit Zone at embedded world 2026.
- BeagleBoard.orgminorBeagleBoard.org was featured in Embedded Computing Design's Dev Kit Zone at embedded world 2026.
- PantherunminorPantherun co-sponsored a virtual event with AMD on 'Hardware-Accelerated Trust: FPGA-Based Secure Networking at 100Gbps' on July 7, 2026.
- AMDcoreAMD co-sponsored a virtual event with Pantherun on 'Hardware-Accelerated Trust: FPGA-Based Secure Networking at 100Gbps' on July 7, 2026.
- DigiKeycoreDigiKey is a sponsor of Embedded Computing Design's virtual event on 'How to Use AI in Your Designs' scheduled for July 22, 2026.
- InfineoncoreInfineon is a sponsor of Embedded Computing Design's 'AI at the Edge Day' virtual event on September 3, 2026.
- RenesascoreRenesas is a sponsor of Embedded Computing Design's 'AI at the Edge Day' virtual event on September 3, 2026.
- SealevelminorSealevel is a sponsor of Embedded Computing Design's 'AI at the Edge Day' virtual event on September 3, 2026.
- LatticecoreLattice is a sponsor of Embedded Computing Design's 'AI at the Edge Day' virtual event on September 3, 2026.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Embedded Computing Design competitors and assessment
Company assessmentBroad incumbents
- IEEE Spectrum: IEEE Spectrum is the flagship magazine of IEEE, covering broader engineering and technology with significant embedded and semiconductor coverage. As a larger, more established player, it competes with ECD for embedded engineer readership and high-end advertiser relationships.
Direct peers
- Electronic Products: Electronic Products is a B2B electronics media outlet covering new components, embedded systems, and design engineering—directly comparable to ECD in target audience (engineers, designers) and advertiser base (semiconductor and embedded vendors).
- Electronic Design: Electronic Design, published by Endeavor Business Media, covers electronic design and embedded engineering with similar multi-format content (articles, magazine, newsletters), directly competing with ECD for embedded engineer readers and electronics advertisers.
- Embedded.com: Embedded.com, also part of AspenCore Media, focuses exclusively on embedded systems design and is a head-to-head competitor to ECD for embedded engineering audiences, sponsored content, and newsletter subscribers.
- All About Circuits: All About Circuits, associated with Arrow Electronics, is a digital-first electronics media platform with strong educational content, forums, and embedded engineering coverage—competing with ECD for embedded engineer attention and sponsor interest.
- Design World: Design World, published by WTWH Media, is a B2B engineering media brand covering motion control, embedded systems, and industrial design—directly comparable to ECD in audience, advertiser base, and multi-format content strategy.
- EE Times: EE Times, published by AspenCore Media, is a leading global B2B electronics and embedded media outlet covering semiconductors, embedded design, and the broader electronics industry—directly competing with ECD for embedded engineer audiences and semiconductor sponsor dollars.
- EDN (Electronic Design News): EDN, part of AspenCore Media, is a long-standing B2B electronics design publication with deep overlap to ECD's audience and advertiser base—covering embedded, analog, and digital design topics with comparable digital-first content and newsletter formats.
Regional players
- Elektor: Elektor is an international (primarily European) electronics and embedded design magazine with a long history. It overlaps with ECD's embedded engineering content focus but serves a more European geographic audience with comparable multi-format content.
Emerging players
- Hackster.io: Hackster.io, owned by Avnet, is a digital-first community and media platform focused on hardware developers, makers, and embedded/IoT engineers—overlapping with ECD's audience at the maker and developer edge while skewing younger and more community-driven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Embedded Computing Design social profiles
Digital presenceEmbedded Computing Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embedded Computing Design leadership team
Management profileNumber of profiles
Profiles1 record
Embedded Computing Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embedded Computing Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embedded Computing Design
What does Embedded Computing Design do?
Embedded Computing Design is a B2B technology media publication that produces and distributes editorial content for the embedded systems industry. The company operates a multi-format content portfolio spanning news articles, design articles, op-eds, specialized email newsletters, podcast series, video programming, white papers, a quarterly magazine, and sponsored virtual events/webinars, with coverage across 12+ technology categories and 6+ application verticals including industrial, automotive, healthcare, edge AI, IoT, and consumer.
Is Embedded Computing Design a public or private company?
Embedded Computing Design is a private company. It is classified as corporate owned and is currently operating.
When was Embedded Computing Design founded?
Embedded Computing Design was founded in 1981. It employs 11 to 50 people.
Where is Embedded Computing Design based?
Embedded Computing Design is headquartered in Scottsdale, United States, in the North America region.
How does Embedded Computing Design make money?
Three revenue lines are on record. Digital advertising and sponsorships are the primary driver. The others are virtual events and webinars and newsletter subscriptions.
Who are Embedded Computing Design's main competitors?
IEEE Spectrum is listed as a broad incumbent. Direct peers are Electronic Products, Electronic Design, Embedded.com, All About Circuits, Design World, EE Times and EDN (Electronic Design News). Elektor is listed as a regional player. Hackster.io is listed as an emerging player.
Does Embedded Computing Design have an API?
No public API is recorded for Embedded Computing Design.
What industry is Embedded Computing Design in?
Embedded Computing Design's product category is Technology Trade Media. Its primary akta.pro industry code is HDAHAFAE, Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling), with a secondary code of EDAGALAH, Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning). Its SIC code is 2741.