AspenCore

What AspenCore does

AspenCore is a B2B media, creative services, and events group operating as the largest dedicated publisher in the global electronics industry. The company runs a portfolio of 26 digital media brands spanning flagship news outlets (EE Times, EDN, Power Electronics News, Embedded, Electronic Products, Planet Analog, IoT Times), regional editions across Asia and Europe, engineering training platforms (TechOnline, Electronics-Tutorials, Electronics Know-How), community sites (EEWeb, Elektroda.pl), and the datasheet search tool Datasheets.com. AspenCore also operates AspenCore Studio, a creative agency producing video, 2D/3D animation, brand storytelling, and commercial work for technology advertisers, and runs a virtual and hybrid events program including PowerUP, AI Everywhere Forum, IoT & 5G World, and the Roadmap to Next-Gen EV & AV conferences, alongside the EETimes On Air podcast.

The underlying technology stack consists of digital publishing platforms with SEO optimization, social media integration, and email nurture capabilities distributed across the 26 properties, augmented by a virtual event platform with sponsor booth functionality and a creative production studio. AspenCore serves design engineers, component engineers, electronics designers, and technology purchasers globally, reaching an audience reported between 15 million technologists monthly and over 80 million visitors yearly across the network, with localized sales and editorial coverage in North America, EMEA, Mainland China, and Taiwan.

The business model is multi-revenue-stream B2B media monetization: digital advertising and sponsorships across the owned properties, event and webinar sponsorships with 1,200–2,500+ registrants per virtual conference, podcast sponsorships (EETimes On Air at 200,000+ listeners), content marketing solutions (branded content, eBooks, SEO/SEM), and AspenCore Studio's custom creative production services sold on a quote basis. AspenCore is a wholly-owned subsidiary of Arrow Electronics, Inc. (NYSE: ARW), operating from headquarters in Centennial, Colorado with regional offices in Cambridge (MA), Neu-Isenburg (Germany), Shenzhen, and Taipei, and a global sales force organized by geography.

Name

AspenCore

Legal name

AspenCore

Website

https://aspencore.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

AspenCore is a B2B media, creative services, and events group operating 26 digital electronics-industry brands (including EE Times, EDN, and Power Electronics News), reaching 80M+ engineers annually, and offering advertising, virtual events, podcasts, and AspenCore Studio creative production as a wholly-owned subsidiary of Arrow Electronics.

Ownership category

akta.pro rank

Product category

Electronics Industry Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industries

Vendor Sourcing & Contract Management (HSACAAAE), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Electronics industry media
• B2B media services
• Digital advertising sales
• Virtual event platforms
• Content marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Advertising & Sponsorships: Display advertising, sponsored content, native advertising placements across 26 digital media properties targeting electronics industry professionals
2. Event & Webinar Sponsorships: Virtual conferences, webinars, and live events featuring sponsor booths, keynote presentations, and technical sessions
3. Creative Studio Services: Custom video production, animation, brand storytelling, and content creation services (AspenCore Studio)
4. Content Marketing Solutions: Integrated marketing services including branded content carousels, eBooks, interactive content, and SEO/SEM services
5. Podcast Sponsorships: EETimes On Air podcast exclusive sponsorships targeting electronics engineering community

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

AspenCore operates a portfolio of 26 digital media properties (EE Times, EDN, Power Electronics News, Embedded, Planet Analog, etc.) that publish electronics industry news, design resources, and technical content to over 80 million yearly visitors. The company monetizes this audience through display advertising, sponsored content, event and webinar sponsorships, and integrated content marketing solutions. It also operates AspenCore Studio, a full-service creative agency producing video, animation, and brand storytelling for technology clients, alongside virtual event and webinar hosting services.

Product overview

AspenCore is a media, creative, and SaaS group operating a portfolio of 26+ digital media brands serving the global electronics industry. The portfolio includes flagship publications (EE Times, Power Electronics News, EDN, Embedded, Planet Analog), regional editions across Asia and Europe, training tools (TechOnline, Electronics-Tutorials), and reference resources (Datasheets.com). Beyond publishing, AspenCore offers creative marketing services through AspenCore Studio (video production, animation, brand storytelling) and hosts virtual events including webinars, conferences, and forums. The company reaches over 80 million yearly visitors across its network and connects the electronics engineering community with news, analysis, industry trends, and technical information.

Differentiator

Problem solved

Functional benefit

Products and services

• EE Times Flagship electronics industry news publication covering technology trends, design engineering, and industry analysis for technologists and engineers worldwide.
• Power Electronics News Specialized media publication focused on power electronics technology, covering power management, semiconductors, and energy-efficient design for automotive, industrial, and consumer markets.
• EDN (Electronic Design Network) Design-focused electronics media brand serving engineers with technical articles, design resources, and industry news across EDN, EDN Asia, EDN China, EDN Japan, and EDN Taiwan regional editions.
• Embedded Embedded systems media publication covering microcontrollers, real-time operating systems, and embedded hardware/software design for engineering professionals.
• EEWeb Electronics engineering community platform providing design resources, technical content, and industry information for engineers and designers.
• Planet Analog Analog design-focused media platform covering analog semiconductors, signal processing, and power management for analog engineering professionals.
• Electronic Products Electronics component and product media publication offering product news, specifications, and industry coverage for design engineers and purchasers.
• Elektroda.pl Polish electronics engineering community and media platform providing technical resources, forums, and industry content for engineers in European markets.
• Datasheets.com Electronic component datasheet search and reference tool powered by SiliconExpert, providing engineers with datasheet downloads, part specifications, and reference designs.
• TechOnline Online training and technical education platform offering webinars, courses, and technical resources for electronics engineers and designers.
• Electronics-Tutorials.ws Free online electronics tutorials and educational resource covering fundamental and advanced topics in electrical and electronics engineering.
• AspenCore Studio Full-service creative agency offering custom video production, animation (2D and 3D), brand storytelling, commercial production, and marketing content creation for B2B technology clients.
• AspenCore Events & Webinars Virtual and hybrid event platform hosting webinars, virtual conferences, forums, and training sessions for the electronics industry, including events such as PowerUP, AI Everywhere Forum, IoT & 5G World, and Roadmap to Next-Gen EV & AV.

Quantifiable outcome

• 80 million+ yearly audience reach
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Arrow ElectronicsmajorGTM or Marketing PartnerMajor client for AspenCore Studio creative services. Arrow Electronics commissioned brand stories including 'Dani' documentary and 'Forward' commercial. Arrow's Domain Administrator listed as DMCA contact for AspenCore websites, suggesting Arrow's ownership or close corporate relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IEEE Spectrum: IEEE's flagship engineering and technology publication covering electronics, computing, and broader engineering — comparable in audience (technical professionals) and editorial depth, though broader in scope than AspenCore.
• TechTarget (Informa Tech): Large B2B technology media and intent-data platform with deep coverage of enterprise IT, semiconductors, and electronics — a broader incumbent that competes with AspenCore for tech-vendor ad budgets at greater scale.

Direct peers

• Elektor: Long-standing electronics engineering magazine and online community producing projects, tutorials, and industry news for engineers and makers — comparable in audience, content type, and monetization model to AspenCore.
• Design World: Engineering trade media covering mechanical, electronic, and motion control design — overlapping in electronics design content, audience, and B2B sponsorship/event monetization with AspenCore's EDN.
• All About Circuits: Online electronics engineering media platform offering technical articles, forums, and educational content to working engineers and students — overlapping audience and content model with AspenCore's Electronics-Tutorials and EEWeb.
• EDA Cafe: B2B media and event property focused on electronic design automation (EDA), semiconductor IP, and chip design — directly competitive with AspenCore's Power Electronics News and Embedded for chip-design ad budgets.
• Embedded Computing Design: B2B media brand focused on embedded systems, microcontrollers, and edge computing — directly competitive with AspenCore's Embedded.com property for embedded engineering audience and ad dollars.
• Electronics Weekly: UK-based B2B publication covering the electronics design and manufacturing industry, targeting design engineers with news, technical features, and newsletters — directly comparable to AspenCore's EE Times and EDN properties.
• Electronic Design (Informa): Long-running B2B electronics design publication covering analog, digital, and embedded design — operates within Informa's Tech portfolio and directly overlaps with AspenCore's EDN and Planet Analog properties.

Emerging players

• Hackster.io: Online community and media platform for hardware developers, makers, and IoT engineers — an emerging player with overlapping audience in electronics design and a comparable ad/sponsorship monetization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AspenCoreGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AspenCore