Custom Signs and Lighting
Custom Signs & Lighting is a privately held custom sign manufacturer and turnkey installer based in Grove City, PA, serving small and mid-sized businesses, national franchises, churches, and schools across Western Pennsylvania, Eastern Ohio, and Northern West Virginia.
- Company typePrivate
- Founded1996
- HeadquartersGrove City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Custom Signs and Lighting does
Custom Signs & Lighting, Inc. is a privately held custom sign manufacturer founded in 1996 and headquartered in Grove City, Pennsylvania. The company produces over 20 distinct sign types spanning aluminum panels, channel letters, carved urethane, cast metal and Corian plaques, LED message centers, neon, awnings, billboards, etched glass, sports scoreboards, and wall murals, using materials such as aluminum, plastic, urethane, PVC, bronze, stainless steel, acrylic, and Corian. Production capabilities include forming, casting, router cutting, sandblasting, etching, and LED integration, and the company is a certified vendor for major LED manufacturers including Watchfire, Optec, Numeritex, Translux, Hyperian, and Daktronics.
The business operates as a turnkey signage provider, executing the full project lifecycle from design consultation and manufacturing through permitting, foundation augering, installation with owned heavy equipment (30' to 120' bucket trucks and cranes), and ongoing service. Revenue is generated primarily through custom project-based pricing for one-time sign manufacturing, supplemented by professional services for installation, permitting, foundation work, and LED conversion packages. The go-to-market is direct field sales to local and regional small and mid-sized businesses, complemented by subcontractor installation work for national sign companies serving enterprise brands such as Walmart, McDonald's, Starbucks, and Home Depot. The service area covers Western Pennsylvania, Eastern Ohio, and Northern West Virginia, with no disclosed revenue, funding events, or public financial information.
Custom Signs and Lighting firmographics
Firmographics- Name
- Custom Signs and Lighting
- Legal name
- Custom Signs & Lighting, Inc.
- Website
- https://customsignsinc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Signs & Lighting is a privately held custom sign manufacturer and turnkey installer based in Grove City, PA, serving small and mid-sized businesses, national franchises, churches, and schools across Western Pennsylvania, Eastern Ohio, and Northern West Virginia.
- Ownership category
- akta.pro rank
Custom Signs and Lighting industry classification
Industry- Product category
- Commercial Sign Manufacturing and Installation
- NAICS
- Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (54185), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640), Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
- akta.pro secondary industries
- Digital Signage & Commercial Displays (HDACADAL), Digital Signage & Campus Communication Displays (EDAEAHAM), Commercial Lighting Fixture Installation (HSAOAFAM)
Keywords
Where Custom Signs and Lighting is headquartered
LocationHeadquarters
- HQ city
- Grove City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Signs and Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Sign Manufacturing: Design and manufacture of custom signs across 20+ sign types including aluminum, plastic, urethane, carved, blasted, channel letters, neon, LED message centers, and more. One-time product revenue with project-based pricing.
- Installation Services: Complete installation, removal, service, and repair of signs. Includes surveying location, providing before/after photos, and completing required paperwork. They are regarded as reliable installers by national sign companies.
- Permitting and Survey Services: Complete permitting services including surveys, engineer drawings, soil reports, and technical documentation for municipalities in their coverage area.
- Foundation and Augering Services: Augering for foundations from 6 inches to 4 feet in diameter and 1 to 20 feet deep, plus backhoe work and trenching for electrical feeds.
- LED Lighting Conversions: Interior and exterior LED conversion packages, individual light/sign replacements. Includes application for electric supplier rebates which can cover up to half of LED light costs. Energy savings create ongoing value for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Custom Signs and Lighting product offering
Product offeringCore offering
Custom Signs & Lighting manufactures and installs custom commercial signage across 20+ sign types using materials such as aluminum, plastic, urethane, PVC, bronze, stainless steel, acrylic, and Corian. The company delivers complete turnkey projects including design consultation, manufacturing, permitting, foundation work, electrical, installation, and ongoing service for businesses, national chains, churches, and sports facilities across Pennsylvania, Ohio, and West Virginia.
Product overview
Custom Signs & Lighting, Inc. is a custom sign manufacturing company offering a comprehensive portfolio of signage products and installation services. The company provides infinite design, manufacture, and installation capabilities spanning over 20 distinct sign types including aluminum panels, architectural aluminum, awnings, billboards, blasted urethane, brick/stone entrances, carved urethane, cast metal plaques, channel letters, church signs, directional signs, etched glass, formed letters, electric lighted signs, interior signs, LED message centers, neon signs, sports scoreboards, vehicle lettering, and wall graphics. Beyond manufacturing, the company offers complete service solutions including installation, crane/bucket truck services, foundation augering, survey and permits, and parking lot LED lighting conversions. With over 30 years in business, the company serves Pennsylvania, Ohio, and West Virginia from its Grove City, PA headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Aluminum & Plastic Panel Signs
Quantifiable outcome
- LED conversions can pay for themselves in just a few years with energy savings
- +3 more outcomes
Companies that use Custom Signs and Lighting
Customer profileNamed customers31 records
Segments4 records
Ideal customer profiles1 record
Custom Signs and Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Custom Signs and Lighting partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- WatchfirecoreCertified vendor and service technician for Watchfire LED message centers. The company has been an industry leader installing and servicing electronic message boards since their inception. They recommend Watchfire among the manufacturers they trust.
- OpteccoreCertified vendor and service technician for Optec LED message centers. They help customers navigate the array of options to match specific needs while working within budget constraints.
- NumeritexcoreCertified vendor and service technician for Numeritex LED message centers. They leverage these relationships to help customers avoid inferior products.
- TransluxcoreCertified vendor and service technician for Translux LED message centers. They provide installation and ongoing service support for these products.
- HyperiancoreCertified vendor and service technician for Hyperian LED message centers. They leverage these partnerships to guide customers toward appropriate LED solutions.
- DaktronicscoreCertified vendor and service technician for Daktronics LED message centers and scoreboards. They provide installation, service, and support for sports scoreboards and electronic message displays.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Custom Signs and Lighting competitors and assessment
Company assessmentBroad incumbents
- YESCO (Young Electric Sign Company): Long-established (since 1908) full-service sign manufacturer specializing in large-format electric and illuminated signs, channel letters, pylon signs, and digital displays. Operates nationally with much larger scale; overlaps with Custom Signs and Lighting on electric lighted signs, channel letters, and custom installations.
Direct peers
- Signarama: Global franchise network of custom sign shops offering design, manufacturing, and installation of indoor/outdoor signage, vehicle wraps, and banners. Competes with the same local and regional SMB customers and offers comparable turnkey services.
- FASTSIGNS: Largest franchised custom sign and visual graphics company in North America, with hundreds of locations producing and installing channel letters, illuminated signs, vehicle graphics, and wayfinding. Direct competitor on the same SMB and enterprise customer base, with a similar full-service model (design through installation).
- Federal Heath Sign Company: National sign fabrication, installation, and service company serving multi-site retail, restaurant, and hospitality chains. Directly comparable in being a preferred installer for national brands and offering full project lifecycle services.
- Image360: Franchise network under the Allegra Marketing Print Mail umbrella focused on custom signs, graphics, and visual communications. Direct competitor for SMB signage with similar in-house design and production capabilities.
Regional players
- Stratus Signs: Regional custom sign manufacturer and installer offering design, fabrication, and installation for commercial, industrial, and institutional customers. Comparable mid-sized regional peer with full-service capabilities.
- Blair Signs: Mid-Atlantic custom sign manufacturer and installer serving PA, NJ, DE, and MD with channel letters, illuminated signs, and vehicle graphics. Comparable regional full-service sign shop with similar customer mix and capabilities.
Emerging players
- Daktronics: Leading manufacturer of large-format LED video displays, scoreboards, and electronic message centers. Both a current partner of Custom Signs and Lighting and a potential competitor for higher-end LED display projects in the sports and large-venue segment.
- Watchfire Signs: Manufacturer of LED message centers and digital signage with strong presence in schools, churches, and municipal markets. Partner of Custom Signs and Lighting; vertically adjacent competitor for LED sign supply where the company is currently a channel partner.
Others
- Heath & Lineback Engineers: Engineering firm specializing in sign structure engineering and permitting across the U.S. Adjacent ecosystem participant that supports sign companies like Custom Signs and Lighting with the structural engineering and permitting documentation they offer in-house.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Custom Signs and Lighting social profiles
Digital presenceCustom Signs and Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Signs and Lighting leadership team
Management profileNumber of profiles
Custom Signs and Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Signs and Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Signs and Lighting
What does Custom Signs and Lighting do?
Custom Signs & Lighting manufactures and installs custom commercial signage across 20+ sign types using materials such as aluminum, plastic, urethane, PVC, bronze, stainless steel, acrylic, and Corian. The company delivers complete turnkey projects including design consultation, manufacturing, permitting, foundation work, electrical, installation, and ongoing service for businesses, national chains, churches, and sports facilities across Pennsylvania, Ohio, and West Virginia.
Is Custom Signs and Lighting a public or private company?
Custom Signs and Lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Signs and Lighting founded?
Custom Signs and Lighting was founded in 1996. It employs 11 to 50 people.
Where is Custom Signs and Lighting based?
Custom Signs and Lighting is headquartered in Grove City, United States, in the North America region.
How does Custom Signs and Lighting make money?
Five revenue lines are on record. Custom Sign Manufacturing is the primary driver. The others are installation Services, permitting and Survey Services, foundation and Augering Services and LED Lighting Conversions.
Who are Custom Signs and Lighting's main competitors?
YESCO (Young Electric Sign Company) is listed as a broad incumbent. Direct peers are Signarama, FASTSIGNS, Federal Heath Sign Company and Image360. Regional players are Stratus Signs and Blair Signs. Emerging players are Daktronics and Watchfire Signs. Heath & Lineback Engineers is listed as an others.
Does Custom Signs and Lighting have an API?
No public API is recorded for Custom Signs and Lighting.
What industry is Custom Signs and Lighting in?
Custom Signs and Lighting's product category is Commercial Sign Manufacturing and Installation. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 33995 and its SIC code is 3640.