HCK2 Partners
HCK2 Partners is a privately held, founder-owned marketing communications agency in Addison, Texas, employing approximately 40 professionals to deliver integrated strategy, branding, digital, PR, and web services to enterprise, mid-market, nonprofit, and government clients across North Texas.
- Company typePrivate
- Founded1998
- HeadquartersAddison, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HCK2 Partners does
HCK2 Partners is a privately held, founder-owned marketing communications agency headquartered in Addison, Texas (Dallas-Fort Worth metroplex), with a secondary office in Dallas. Founded in 1998 and operating with a team of approximately 40 professionals, the firm delivers integrated marketing communications across five service lines: marketing strategy, branding and creative, digital and social, PR and influencer marketing, and web and interactive development. The agency's primary technology stack is built on industry-standard third-party tools (Sprout Social, MailChimp, Drupal, WordPress) rather than proprietary platforms, consistent with a professional services delivery model.
The agency's client base spans B2B, B2C, nonprofit, and government end markets, with a regional concentration in North Texas and a roster that includes Fortune 500 enterprises (7-Eleven, NTT DATA Services, Texas Health Aetna), mid-market companies (Dallas Capital Bank, Zix Corporation), nonprofits (Fort Worth Symphony Orchestra, National Ovarian Cancer Coalition), educational institutions (Austin College), and startups (Belfour Spirits, Urban8). HCK2 generates revenue through professional services fees under project-based and retainer arrangements, with quantifiable outcome metrics (impressions, engagement rates, conversion rates) used as a selling proposition alongside a proprietary "PR Value+" measurement system.
The company is led by founder and CEO Heather Capps (who purchased the firm in 2004) and President/COO Kerri Fulks (a 15-year veteran promoted to President in October 2024), supported by an all-female executive leadership team. The firm has accumulated 25+ years of operating history, 20 consecutive years on the Dallas Business Journal Book of Lists for North Texas PR Firms, and inclusion in Forbes' Top 200 PR Agencies in America, reflecting durable brand equity in its core regional market rather than scaled national expansion.
HCK2 Partners firmographics
Firmographics- Name
- HCK2 Partners
- Legal name
- HCK2 Partners
- Website
- https://hck2.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HCK2 Partners is a privately held, founder-owned marketing communications agency in Addison, Texas, employing approximately 40 professionals to deliver integrated strategy, branding, digital, PR, and web services to enterprise, mid-market, nonprofit, and government clients across North Texas.
- Ownership category
- akta.pro rank
HCK2 Partners industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where HCK2 Partners is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HCK2 Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Marketing Communications Services: HCK2 generates revenue through professional services fees for integrated marketing communications including strategy, creative, digital/social, PR, and web services. Revenue is derived from project-based work and retainer arrangements with B2B, B2C, nonprofit, and government clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
HCK2 Partners product offering
Product offeringCore offering
HCK2 Partners is a full-service marketing communications agency that delivers integrated marketing strategy, branding and creative design, digital and social media marketing, public relations and influencer marketing, and web design and development. Services are provided as project-based engagements and retainer arrangements to B2B, B2C, nonprofit, and government clients ranging from Fortune 500 enterprises to regional businesses.
Product overview
HCK2 Partners operates as a full-service marketing communications agency offering five integrated service lines: Marketing Strategy (detailed discovery and strategic planning), Branding + Creative (design and brand identity), Digital + Social (paid/organic social and digital advertising), PR + Influencers (media relations and influencer marketing), and Web + Interactive (website design and development). These services work together as an integrated marketing communications offering, not as separate software products or modules. The agency serves clients across B2B, B2C, nonprofit, and government sectors, ranging from Fortune 500 companies to regional operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Strategic planning service that begins with detailed discovery, market analysis, and competitive research to develop communication approaches and day-by-day game plans for clients.
Quantifiable outcome
- Austin College: 193M impressions, 5.92% CTR (double industry standard), 10% enrollment increase
- +5 more outcomes
Companies that use HCK2 Partners
Customer profileNamed customers13 records
Segments4 records
HCK2 Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HCK2 Partners partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
HCK2 Partners competitors and assessment
Company assessmentDirect peers
- TrizCom PR: Dallas-Fort Worth based public relations and social media agency of comparable boutique scale. Direct peer competing in the same North Texas market for PR, social, and integrated marketing engagements from mid-market and regional enterprise clients.
- Pierpont Communications: Texas-based (Houston) integrated marketing and PR agency of comparable size and full-service model. Directly comparable as a regional full-service marketing communications firm serving enterprise and B2B clients in Texas, providing direct competitive overlap in HCK2's home market.
- TracyLocke: Dallas-based creative and shopper marketing agency with comparable regional presence and enterprise client roster. Direct peer in the North Texas marketing services market with overlapping capabilities in brand, creative, and integrated marketing.
- Allyn Media: Dallas-based PR and communications firm with similar regional focus and enterprise client mix. Direct peer competing for the same North Texas enterprise PR, crisis communications, and integrated marketing engagements that HCK2 targets.
- Inkhouse: Mid-sized integrated PR and content marketing agency with similar focus on technology and B2B clients. Comparable in scale and service offering (PR, content, digital) to HCK2, with overlapping tech and B2B enterprise client base.
- 5W Public Relations: Mid-sized independent PR agency with comparable full-service model and enterprise client focus. Directly comparable in offering (PR, digital, crisis, influencer) and target market, though headquartered in New York rather than HCK2's North Texas base.
Broad incumbents
- Edelman: Largest independent global PR firm and the dominant holding-company-free incumbent. Directly comparable as a full-service communications agency serving enterprise and Fortune 500 clients, though at vastly greater scale and geographic reach than HCK2.
- FleishmanHillard: Global PR and integrated marketing agency within the Omnicom network. Comparable to HCK2 across PR, digital, and integrated marketing services for enterprise clients, but operates at significantly larger scale with international footprint.
- Weber Shandwick: Top-tier global PR and communications agency within the IPG network. Directly comparable service offering (PR, digital, creative, influencer) targeting enterprise and global brands, with substantially greater scale and geographic coverage than HCK2.
Regional players
- Saxum: Oklahoma-based integrated marketing agency with similar full-service model (PR, creative, digital, strategy) and comparable size to HCK2. Comparable operating model and client mix, but serves a different regional geography (Oklahoma vs. North Texas).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
HCK2 Partners social profiles
Digital presenceHCK2 Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
HCK2 Partners leadership team
Management profileNumber of profiles
HCK2 Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HCK2 Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HCK2 Partners
What does HCK2 Partners do?
HCK2 Partners is a full-service marketing communications agency that delivers integrated marketing strategy, branding and creative design, digital and social media marketing, public relations and influencer marketing, and web design and development. Services are provided as project-based engagements and retainer arrangements to B2B, B2C, nonprofit, and government clients ranging from Fortune 500 enterprises to regional businesses.
Is HCK2 Partners a public or private company?
HCK2 Partners is a private company. It is currently operating.
When was HCK2 Partners founded?
HCK2 Partners was founded in 1998. It employs 1 to 10 people.
Where is HCK2 Partners based?
HCK2 Partners is headquartered in Addison, United States, in the North America region.
How does HCK2 Partners make money?
One revenue line is on record: marketing Communications Services.
Who are HCK2 Partners's main competitors?
Direct peers on record are TrizCom PR, Pierpont Communications, TracyLocke, Allyn Media, Inkhouse and 5W Public Relations. Broad incumbents are Edelman, FleishmanHillard and Weber Shandwick. Saxum is listed as a regional player.
Does HCK2 Partners have an API?
No public API is recorded for HCK2 Partners.
What industry is HCK2 Partners in?
HCK2 Partners's product category is Marketing Communications Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 8742.