Kendrick Equipment
Kendrick Equipment is a privately held, family-owned industrial and municipal equipment dealer based in British Columbia that distributes and services 11 equipment brands — including Marine Travelift, Shuttlelift, VacAll, Zamboni, Schwarze, and Trackless — across Western Canada and the US Pacific Northwest.
- Company typePrivate
- Founded1992
- HeadquartersSurrey, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kendrick Equipment does
Kendrick Equipment is a privately held, family-owned industrial and municipal equipment dealer and distributor headquartered in the Surrey/Delta area of British Columbia, Canada, founded in 1992. The company operates as an authorized distributor for eleven equipment manufacturers — Marine Travelift (boat lifts and marine forklifts), Shuttlelift (industrial and mobile gantry cranes), VacAll (hydro-excavators and vacuum trucks), Zamboni (ice resurfacers), Schwarze (street sweepers), Trackless (multi-purpose municipal tractors), H. Barber & Sons (beach cleaning and rock picking equipment), Global (street sweepers), Rausch (pipeline inspection), Raymo (electric slope mowers), and Energreen (remote-controlled professional machines) — selling new equipment, pre-owned equipment, and factory-supported parts and service across British Columbia, Alberta, Yukon Territory, and the US states of Alaska, Washington, Oregon, Idaho, Montana, and California.
The company's core technology is its distribution, service, and territory-management platform rather than proprietary hardware. Revenue is generated through four streams: new equipment sales (hardware sales), pre-owned equipment sales (hardware sales), factory-trained parts and service with mobile dispatch, safety training, and operator certification (professional services), and a financing partnership with Leaseline offering commercial credit and leasing (managed services). Pricing is quote-based for new equipment and per-unit for used inventory, with disclosed used prices in the $65,000-$95,000 CAD range.
Kendrick Equipment's go-to-market relies on a direct field sales team with factory-trained mobile service technicians, supported by digital channels including a comprehensive website, Facebook, LinkedIn, and an email newsletter. The customer base spans municipalities and government agencies (infrastructure maintenance), marina and marine facilities (boat handling), and industrial and commercial businesses (lifting, material handling, construction). The 2018 acquisition of Crocker Equipment (founded 1911, Zamboni exclusive distributor) extended the product portfolio and inherited a century of municipal customer relationships. No AI/ML, software platform, or recurring SaaS revenue components are present in the business model.
Kendrick Equipment firmographics
Firmographics- Name
- Kendrick Equipment
- Legal name
- Kendrick Equipment
- Website
- https://kendrickequipment.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kendrick Equipment is a privately held, family-owned industrial and municipal equipment dealer based in British Columbia that distributes and services 11 equipment brands — including Marine Travelift, Shuttlelift, VacAll, Zamboni, Schwarze, and Trackless — across Western Canada and the US Pacific Northwest.
- Ownership category
- akta.pro rank
Kendrick Equipment industry classification
Industry- Product category
- Industrial and Municipal Equipment Distribution
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction Machinery Manufacturing (333120)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)
- akta.pro secondary industries
- Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers) (IMAHAIAH), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)
Keywords
Where Kendrick Equipment is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Kendrick Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sales of new industrial and municipal equipment from represented brands including Marine Travelift, Shuttlelift, VacAll, Zamboni, Schwarze, Trackless, Barber, and others.
- Pre-Owned Equipment Sales: Sales of used equipment from their inventory including various makes and models of industrial equipment.
- Parts and Service: Factory trained technicians provide service and parts support for all represented equipment lines. They offer mobile service, safety training, and operator certification.
- Financing Services: Partnership with Leaseline to provide commercial credit and financing options for equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used equipment pricing varies by item and condition |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kendrick Equipment product offering
Product offeringCore offering
Kendrick Equipment is an authorized dealer and distributor for multiple industrial and municipal equipment manufacturers, selling and servicing equipment such as boat lifts, gantry cranes, vacuum trucks, ice resurfacers, street sweepers, beach cleaners, and municipal tractors. They provide factory-trained parts, mobile service technicians, operator certification, and equipment financing to municipalities, marinas, and industrial businesses throughout British Columbia, Alberta, the Yukon, and the US Pacific Northwest (Alaska, Washington, Oregon, Idaho, Montana, California).
Product overview
Kendrick Equipment offers a diversified portfolio of municipal and industrial equipment brands rather than a unified product platform. The company distributes and services equipment across multiple categories including boat handling (Marine Travelift), industrial gantry cranes (Shuttlelift), hydro-excavation/vacuum trucks (Vacall), ice resurfacers (Zamboni), street sweepers (Schwarze), multi-purpose municipal tractors (Trackless), beach/rock cleaning (Barber), and electric/green equipment (RAYMO, Energreen). Each product line operates as a distinct brand with its own models and specifications, sold through Kendrick Equipment as an authorized distributor with associated parts and service support.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Travelift Boat Handling Equipment World's premier manufacturer of boat handling equipment including mobile boat hoists (15-1500 tons), self-propelled transporters, and marine forklifts for marinas, boat yards, and shipyards.
- Shuttlelift Industrial Gantry Cranes Rubber tired gantry cranes including DB Series (30-200 ton), SB Series (15-150 ton), SL Series (15-1000 ton), and ISL Series for industrial and material handling applications.
- Vacall Hydro-Excavators and Vacuum Trucks Hydro-excavators, combination sewer cleaners, and vacuum trucks including AllJetVac, AllExcavate, and AllJet models for municipal and contractor sewer maintenance.
- Zamboni Ice Resurfacers and Edgers Premier ice resurfacers and edgers available in electric, propane/natural gas variants for arenas, rinks, and ice facilities.
- Schwarze Street Sweepers High performance street sweepers including regenerative air (A7 Tornado, A9 Monsoon, A8 Twister) and mechanical (M6 Avalanche) models for parking lots and streets.
- Trackless Multi-Purpose Municipal Tractors Multi-purpose municipal tractors with over 20 attachments for year-round versatility including winter (plows, blowers, sanders) and summer (mowers, sweepers) applications.
- Barber Beach Cleaning and Rock Picking Equipment Beach cleaning and rock picking equipment including Surf Rake (600HD, 400HD, 400), Road Rake (200T, 200), and Turf Rake (600HD, 400HD, 400) models.
- RAYMO Electric Slope Mowers Commercial electric slope mowers featuring Powerswap technology, 4WD zero-turn capability, exchangeable mower decks, and remote control operation for sustainable grass-cutting.
- Energreen Professional Machines Technologically advanced professional machines including RoboMAX remote controlled tools carrier and ILF Aspen self-propelled brushcutter for green care and environmental protection.
- Pre-Owned Equipment Sales Sales of used industrial and municipal equipment from inventory with varying prices by item and condition (e.g., 2009 Vac-Con at $95,000 OBO; 2001 Vacall AllJetVac at $65,000 OBO; 2002 CleanEarth AJV1215 at $78,000).
- Parts and Service Support Factory-trained service technicians providing parts, mobile on-site service, safety training, and operator certification programs for all represented equipment lines across the territory.
- Equipment Financing Services Commercial credit and financing options for industrial and municipal equipment purchases offered through a partnership with Leaseline, enabling customers to lease or finance equipment.
Companies that use Kendrick Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Kendrick Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kendrick Equipment partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Crocker EquipmentcoreKendrick Equipment acquired Crocker Equipment in 2018, expanding their market presence and cementing their goal of providing world-class customer service. Crocker Equipment, established in 1911, was a Zamboni exclusive distributor with over 100 years in business.
- Marine TraveliftcoreAuthorized dealer for Marine Travelift boat lifts and marine boat hoists. Kendrick Equipment has represented Marine Travelift for over 50 years, covering the West Coast from Alaska to California.
- ShuttleliftcoreAuthorized dealer for Shuttlelift industrial and mobile gantry cranes including DB, SB, SL, and ISL series.
- VacAllcoreAuthorized dealer for VacAll hydro-excavators and vacuum trucks including AllJetVac, AllExcavate, and AllJet sewer cleaner models.
- ZambonicoreAuthorized dealer for Zamboni ice resurfacers and edgers, including electric, propane, and natural gas models. Inherited through Crocker Equipment acquisition.
- Schwarze IndustriescoreAuthorized dealer for Schwarze street sweepers including A7 Tornado, A9 Monsoon, M6 Avalanche, and A8 Twister models.
- Trackless VehiclescoreAuthorized dealer for Trackless multi-purpose municipal tractors and attachments including MT7 and various winter and summer attachments.
- H. Barber & SonscoreAuthorized dealer for Barber beach cleaning and rock picking equipment including Surf Rake, Road Rake, and Turf Rake models.
- RauschminorAuthorized dealer for Rausch pipeline inspection equipment including pipe cameras and inspection systems.
- GlobalcoreAuthorized dealer for Global street sweepers including M3 and M4 models.
- RaymominorAuthorized dealer for Raymo electric remote control slope mowers including Torpedo Tool Carrier models.
- EnergreenminorAuthorized dealer for Energreen professional machines including RoboMAX remote controlled carriers and ILF Aspen brushcutters.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Kendrick Equipment competitors and assessment
Company assessmentDirect peers
- Toromont Industries: Canadian heavy equipment dealer holding exclusive Caterpillar territories with a multi-brand industrial distribution model, factory-trained service network, and parts/service revenue mix comparable to Kendrick.
- Wajax Corporation: Canadian industrial equipment distributor serving Western Canada and other provinces with multiple OEM lines, parts, and service operations — comparable multi-brand, multi-territory distribution playbook.
- Brandt Group of Companies: Canadian equipment dealer network representing multiple industrial and agricultural brands with established service capabilities and exclusive territories similar to Kendrick's regional franchise model.
- SMS Equipment: Canadian heavy equipment distributor with exclusive Komatsu territory rights, serving similar B2B industrial/construction customers in Western Canada — directly comparable business model.
- RDO Equipment Co. US-based multi-brand heavy equipment dealer with extensive dealer network, parts and service infrastructure, and similar geographic footprint in the Pacific Northwest and Mountain West.
- Power Equipment Company: US heavy equipment dealer with multi-brand industrial and construction equipment distribution across multiple states, comparable to Kendrick's multi-territory dealer model.
- Vermeer Midwest: Regional specialty industrial equipment dealer with multi-territory franchise rights, factory-trained service operation, and parts support — a comparable niche-industrial distribution business model.
Broad incumbents
- Finning International: World's largest Caterpillar dealer with broader Canadian and international footprint, using the same exclusive-territory industrial distribution model as Kendrick but at significantly larger scale.
- H&E Equipment Services: US-based industrial equipment distributor with a hybrid sales/rental model that overlaps with Kendrick's distribution-plus-services playbook, though at much greater scale and broader product breadth.
- United Rentals: North America's largest industrial equipment distributor and rental provider with overlapping product categories (sweepers, lifts, material-handling equipment) and similar industrial/government customer base, though at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kendrick Equipment social profiles
Digital presenceKendrick Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kendrick Equipment leadership team
Management profileNumber of profiles
Kendrick Equipment subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kendrick Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kendrick Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kendrick Equipment
What does Kendrick Equipment do?
Kendrick Equipment is an authorized dealer and distributor for multiple industrial and municipal equipment manufacturers, selling and servicing equipment such as boat lifts, gantry cranes, vacuum trucks, ice resurfacers, street sweepers, beach cleaners, and municipal tractors. They provide factory-trained parts, mobile service technicians, operator certification, and equipment financing to municipalities, marinas, and industrial businesses throughout British Columbia, Alberta, the Yukon, and the US Pacific Northwest (Alaska, Washington, Oregon, Idaho, Montana, California).
Is Kendrick Equipment a public or private company?
Kendrick Equipment is a private company. It is classified as family owned and is currently operating.
When was Kendrick Equipment founded?
Kendrick Equipment was founded in 1992. It employs 11 to 50 people.
Where is Kendrick Equipment based?
Kendrick Equipment is headquartered in Surrey, Canada, in the North America region.
How does Kendrick Equipment make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are pre-Owned Equipment Sales, parts and Service and financing Services.
Who are Kendrick Equipment's main competitors?
Direct peers on record are Toromont Industries, Wajax Corporation, Brandt Group of Companies, SMS Equipment, RDO Equipment Co., Power Equipment Company and Vermeer Midwest. Broad incumbents are Finning International, H&E Equipment Services and United Rentals.
Does Kendrick Equipment have an API?
No public API is recorded for Kendrick Equipment.
What industry is Kendrick Equipment in?
Kendrick Equipment's product category is Industrial and Municipal Equipment Distribution. Its primary akta.pro industry code is IMACAFAI, Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks), with a secondary code of IMAHAIAH, Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers). Its NAICS code is 333924 and its SIC code is 5082.