Kendrick Equipment

What Kendrick Equipment does

Kendrick Equipment is a privately held, family-owned industrial and municipal equipment dealer and distributor headquartered in the Surrey/Delta area of British Columbia, Canada, founded in 1992. The company operates as an authorized distributor for eleven equipment manufacturers — Marine Travelift (boat lifts and marine forklifts), Shuttlelift (industrial and mobile gantry cranes), VacAll (hydro-excavators and vacuum trucks), Zamboni (ice resurfacers), Schwarze (street sweepers), Trackless (multi-purpose municipal tractors), H. Barber & Sons (beach cleaning and rock picking equipment), Global (street sweepers), Rausch (pipeline inspection), Raymo (electric slope mowers), and Energreen (remote-controlled professional machines) — selling new equipment, pre-owned equipment, and factory-supported parts and service across British Columbia, Alberta, Yukon Territory, and the US states of Alaska, Washington, Oregon, Idaho, Montana, and California.

The company's core technology is its distribution, service, and territory-management platform rather than proprietary hardware. Revenue is generated through four streams: new equipment sales (hardware sales), pre-owned equipment sales (hardware sales), factory-trained parts and service with mobile dispatch, safety training, and operator certification (professional services), and a financing partnership with Leaseline offering commercial credit and leasing (managed services). Pricing is quote-based for new equipment and per-unit for used inventory, with disclosed used prices in the $65,000-$95,000 CAD range.

Kendrick Equipment's go-to-market relies on a direct field sales team with factory-trained mobile service technicians, supported by digital channels including a comprehensive website, Facebook, LinkedIn, and an email newsletter. The customer base spans municipalities and government agencies (infrastructure maintenance), marina and marine facilities (boat handling), and industrial and commercial businesses (lifting, material handling, construction). The 2018 acquisition of Crocker Equipment (founded 1911, Zamboni exclusive distributor) extended the product portfolio and inherited a century of municipal customer relationships. No AI/ML, software platform, or recurring SaaS revenue components are present in the business model.

Name

Kendrick Equipment

Legal name

Kendrick Equipment

Website

https://kendrickequipment.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Kendrick Equipment is a privately held, family-owned industrial and municipal equipment dealer based in British Columbia that distributes and services 11 equipment brands — including Marine Travelift, Shuttlelift, VacAll, Zamboni, Schwarze, and Trackless — across Western Canada and the US Pacific Northwest.

Ownership category

akta.pro rank

Product category

Industrial and Municipal Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction Machinery Manufacturing (333120)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)

akta.pro secondary industries

Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers) (IMAHAIAH), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Industrial equipment distribution
• Municipal equipment supply
• Boat lift dealer
• Street sweeper sales
• Vacuum truck dealer

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new industrial and municipal equipment from represented brands including Marine Travelift, Shuttlelift, VacAll, Zamboni, Schwarze, Trackless, Barber, and others.
2. Pre-Owned Equipment Sales: Sales of used equipment from their inventory including various makes and models of industrial equipment.
3. Parts and Service: Factory trained technicians provide service and parts support for all represented equipment lines. They offer mobile service, safety training, and operator certification.
4. Financing Services: Partnership with Leaseline to provide commercial credit and financing options for equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kendrick Equipment is an authorized dealer and distributor for multiple industrial and municipal equipment manufacturers, selling and servicing equipment such as boat lifts, gantry cranes, vacuum trucks, ice resurfacers, street sweepers, beach cleaners, and municipal tractors. They provide factory-trained parts, mobile service technicians, operator certification, and equipment financing to municipalities, marinas, and industrial businesses throughout British Columbia, Alberta, the Yukon, and the US Pacific Northwest (Alaska, Washington, Oregon, Idaho, Montana, California).

Product overview

Kendrick Equipment offers a diversified portfolio of municipal and industrial equipment brands rather than a unified product platform. The company distributes and services equipment across multiple categories including boat handling (Marine Travelift), industrial gantry cranes (Shuttlelift), hydro-excavation/vacuum trucks (Vacall), ice resurfacers (Zamboni), street sweepers (Schwarze), multi-purpose municipal tractors (Trackless), beach/rock cleaning (Barber), and electric/green equipment (RAYMO, Energreen). Each product line operates as a distinct brand with its own models and specifications, sold through Kendrick Equipment as an authorized distributor with associated parts and service support.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Travelift Boat Handling Equipment World's premier manufacturer of boat handling equipment including mobile boat hoists (15-1500 tons), self-propelled transporters, and marine forklifts for marinas, boat yards, and shipyards.
• Shuttlelift Industrial Gantry Cranes Rubber tired gantry cranes including DB Series (30-200 ton), SB Series (15-150 ton), SL Series (15-1000 ton), and ISL Series for industrial and material handling applications.
• Vacall Hydro-Excavators and Vacuum Trucks Hydro-excavators, combination sewer cleaners, and vacuum trucks including AllJetVac, AllExcavate, and AllJet models for municipal and contractor sewer maintenance.
• Zamboni Ice Resurfacers and Edgers Premier ice resurfacers and edgers available in electric, propane/natural gas variants for arenas, rinks, and ice facilities.
• Schwarze Street Sweepers High performance street sweepers including regenerative air (A7 Tornado, A9 Monsoon, A8 Twister) and mechanical (M6 Avalanche) models for parking lots and streets.
• Trackless Multi-Purpose Municipal Tractors Multi-purpose municipal tractors with over 20 attachments for year-round versatility including winter (plows, blowers, sanders) and summer (mowers, sweepers) applications.
• Barber Beach Cleaning and Rock Picking Equipment Beach cleaning and rock picking equipment including Surf Rake (600HD, 400HD, 400), Road Rake (200T, 200), and Turf Rake (600HD, 400HD, 400) models.
• RAYMO Electric Slope Mowers Commercial electric slope mowers featuring Powerswap technology, 4WD zero-turn capability, exchangeable mower decks, and remote control operation for sustainable grass-cutting.
• Energreen Professional Machines Technologically advanced professional machines including RoboMAX remote controlled tools carrier and ILF Aspen self-propelled brushcutter for green care and environmental protection.
• Pre-Owned Equipment Sales Sales of used industrial and municipal equipment from inventory with varying prices by item and condition (e.g., 2009 Vac-Con at $95,000 OBO; 2001 Vacall AllJetVac at $65,000 OBO; 2002 CleanEarth AJV1215 at $78,000).
• Parts and Service Support Factory-trained service technicians providing parts, mobile on-site service, safety training, and operator certification programs for all represented equipment lines across the territory.
• Equipment Financing Services Commercial credit and financing options for industrial and municipal equipment purchases offered through a partnership with Leaseline, enabling customers to lease or finance equipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Crocker EquipmentcoreStrategic or Co-development Partner · 1 January 2018Kendrick Equipment acquired Crocker Equipment in 2018, expanding their market presence and cementing their goal of providing world-class customer service. Crocker Equipment, established in 1911, was a Zamboni exclusive distributor with over 100 years in business.
• Marine TraveliftcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Marine Travelift boat lifts and marine boat hoists. Kendrick Equipment has represented Marine Travelift for over 50 years, covering the West Coast from Alaska to California.
• ShuttleliftcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Shuttlelift industrial and mobile gantry cranes including DB, SB, SL, and ISL series.
• VacAllcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for VacAll hydro-excavators and vacuum trucks including AllJetVac, AllExcavate, and AllJet sewer cleaner models.
• ZambonicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Zamboni ice resurfacers and edgers, including electric, propane, and natural gas models. Inherited through Crocker Equipment acquisition.
• Schwarze IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Schwarze street sweepers including A7 Tornado, A9 Monsoon, M6 Avalanche, and A8 Twister models.
• Trackless VehiclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Trackless multi-purpose municipal tractors and attachments including MT7 and various winter and summer attachments.
• H. Barber & SonscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Barber beach cleaning and rock picking equipment including Surf Rake, Road Rake, and Turf Rake models.
• RauschminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Rausch pipeline inspection equipment including pipe cameras and inspection systems.
• GlobalcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Global street sweepers including M3 and M4 models.
• RaymominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Raymo electric remote control slope mowers including Torpedo Tool Carrier models.
• EnergreenminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Energreen professional machines including RoboMAX remote controlled carriers and ILF Aspen brushcutters.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toromont Industries: Canadian heavy equipment dealer holding exclusive Caterpillar territories with a multi-brand industrial distribution model, factory-trained service network, and parts/service revenue mix comparable to Kendrick.
• Wajax Corporation: Canadian industrial equipment distributor serving Western Canada and other provinces with multiple OEM lines, parts, and service operations — comparable multi-brand, multi-territory distribution playbook.
• Brandt Group of Companies: Canadian equipment dealer network representing multiple industrial and agricultural brands with established service capabilities and exclusive territories similar to Kendrick's regional franchise model.
• SMS Equipment: Canadian heavy equipment distributor with exclusive Komatsu territory rights, serving similar B2B industrial/construction customers in Western Canada — directly comparable business model.
• RDO Equipment Co. US-based multi-brand heavy equipment dealer with extensive dealer network, parts and service infrastructure, and similar geographic footprint in the Pacific Northwest and Mountain West.
• Power Equipment Company: US heavy equipment dealer with multi-brand industrial and construction equipment distribution across multiple states, comparable to Kendrick's multi-territory dealer model.
• Vermeer Midwest: Regional specialty industrial equipment dealer with multi-territory franchise rights, factory-trained service operation, and parts support — a comparable niche-industrial distribution business model.

Broad incumbents

• Finning International: World's largest Caterpillar dealer with broader Canadian and international footprint, using the same exclusive-territory industrial distribution model as Kendrick but at significantly larger scale.
• H&E Equipment Services: US-based industrial equipment distributor with a hybrid sales/rental model that overlaps with Kendrick's distribution-plus-services playbook, though at much greater scale and broader product breadth.
• United Rentals: North America's largest industrial equipment distributor and rental provider with overlapping product categories (sweepers, lifts, material-handling equipment) and similar industrial/government customer base, though at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kendrickmunicipalequipment
• LinkedInlinkedin.com/company/kendrickequipment

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kendrick Equipment