What WENY does

WENY is a privately held local television station operating as a dual-network affiliate (ABC and CBS) serving the Twin Tiers region spanning Chemung, Steuben, Schuyler, Tioga, and Tompkins Counties in New York, plus Bradford and Tioga Counties in Pennsylvania. The station is owned by Lilly Broadcasting, LLC and broadcasts from its main studios at 474 Old Ithaca Rd. in Horseheads, NY, with a translator site in Watkins Glen, NY. WENY delivers local news, weather, and sports content to the regional audience through a multi-platform distribution footprint that includes over-the-air broadcast, cable/satellite carriage (DirecTV, Dish), the weny.com website, mobile applications for iOS and Android, and native streaming applications on Roku, Fire TV, Apple TV, Android TV, and Samsung TV.

The station's content platform is built on the BLOX Content Management System from BLOX Digital, which powers website operations, video management, and digital news distribution. Core content offerings include the proprietary "First Warning Weather" brand for severe weather alerts, local high school and college sports coverage (including NFL Buffalo Bills and IMSA racing from Watkins Glen), the "Senior Notebook" public affairs program, and a "Financial Health" segment series produced in partnership with John G. Ullman & Associates. The station also operates a news bureau network covering Local, Regional, State, Harrisburg, Washington D.C., National, and NY Local beats.

WENY's revenue model is anchored in television advertising sales to local businesses and national advertisers, supplemented by digital advertising on weny.com and mobile apps, and subscription-based services offering premium content access and enhanced features. The station monetizes its Creative Services production team through commercial production work for local advertisers. WENY holds an FCC broadcast license and filed a Construction Permit application for a new Low Power Digital TV Station (W16ES-D, Channel 16) in Watkins Glen, NY in April 2026, indicating infrastructure expansion within its existing geography.

Name

WENY

Legal name

Lilly Broadcasting, LLC

Website

https://weny.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

WENY is a privately held dual-network affiliate (ABC and CBS) serving the Twin Tiers region of New York and Pennsylvania, delivering local news, weather, and sports via broadcast TV, streaming apps, mobile, and web, and monetizing through advertising and digital subscriptions.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local television broadcasting
• Broadcast journalism
• Weather forecasting services
• Local news coverage
• Sports broadcasting

Headquarters

HQ city

Horseheads

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: The station generates revenue primarily through selling commercial advertising spots during news programming, sports coverage, and other broadcast content to local businesses and national advertisers.
2. Digital Advertising: Revenue from digital advertising on weny.com website and mobile applications, including display ads, video ads, and sponsored content.
3. Subscription Services: The station offers subscription-based services including premium content access and enhanced features through their digital platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WENY is a dual-network (ABC and CBS) local television affiliate that produces and broadcasts local news, weather, and sports programming for the Twin Tiers region of New York and Pennsylvania. Content is delivered via over-the-air broadcast, cable/satellite carriage, the weny.com news website, iOS and Android mobile apps, and native streaming applications on Roku, Fire TV, Apple TV, Android TV, and Samsung TVs. The station also operates an in-house Creative Services team that produces commercials for local advertisers.

Product overview

WENY is a local television news station operating as a dual-network affiliate (ABC and CBS) owned by Lilly Broadcasting. The company delivers local news, weather, and sports content through an integrated platform comprising over-the-air TV broadcasting, the WENY News website (weny.com), mobile apps for iOS and Android, and native streaming applications for connected TV platforms including Roku, Fire TV, Apple TV, Android TV, and Samsung TV. Key content offerings include the First Warning Weather brand for meteorology, local sports coverage, the Senior Notebook public affairs show, and a Financial Health segment series. The station serves the Twin Tiers region covering Chemung, Steuben, Schuyler, Tioga, and Tompkins Counties in New York, as well as Bradford and Tioga Counties in Pennsylvania.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ABC NetworkcoreChannel Partner/ Reseller/ DistributorWENY is the ABC affiliate for the Twin Tiers region, carrying ABC network programming including national news, entertainment, and sports content.
• CBS NetworkcoreChannel Partner/ Reseller/ DistributorWENY is the CBS affiliate for the Twin Tiers region, carrying CBS network programming including national news, entertainment, and sports content.
• BLOX DigitalcoreTechnology or IntegrationWebsite and digital content management powered by BLOX Content Management System (CMS) from BLOX Digital. This platform enables the station's digital news operations, video management, and website functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WETM-TV: Local NBC affiliate also serving the Elmira/Twin Tiers market, directly competing with WENY for viewers, local news audiences, and regional advertising dollars in the same DMA.
• WICU-TV: NBC affiliate in Erie, PA owned by Lilly Broadcasting, WENY's parent. Sister station under common ownership with shared corporate, sales, and operational infrastructure, making it the closest operational peer.
• WJET-TV: Fox affiliate in Erie, PA also owned by Lilly Broadcasting. Forms a local duopoly with WICU under the same parent, sharing the Lilly Broadcasting operational model that WENY also follows.
• WBNG-TV: CBS affiliate serving the nearby Binghamton, NY market. Overlaps with WENY in parts of the Twin Tiers footprint and competes for regional advertisers and digital audiences in southern upstate New York.
• WBRE-TV: NBC affiliate in Wilkes-Barre/Scranton, PA serving a neighboring Pennsylvania market. Comparable small-to-mid market local TV station with similar network-driven programming model and local news focus.

Broad incumbents

• Nexstar Media Group: Largest U.S. owner of local TV stations, owning hundreds of affiliates across the country. Represents the scaled broadcast group that competes for regional ad budgets and that ultimately acquires independent operators like Lilly Broadcasting.
• Sinclair Broadcast Group: Major U.S. broadcast group operating dozens of local TV stations, often as duopolies and triopolies. Sets the operational and digital playbook that smaller groups like Lilly Broadcasting must compete against.
• Gray Television: Broadcast group focused on small and mid-sized markets, owning numerous network affiliates. Closest scaled analog to WENY in terms of market size focus, providing a comparable operating template.
• Tegna Inc. Owner of a portfolio of local network affiliates across mid-sized U.S. markets. Competes for the same regional and national advertiser dollars that flow into stations like WENY.
• E.W. Scripps Company: U.S. broadcast group operating local TV stations and national networks. Represents another scaled incumbent whose affiliate strategies and digital investments shape the competitive environment for small-market stations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wenytv
• YouTubeyoutube.com/@wenytv
• Facebookfacebook.com/wenytv
• Instagraminstagram.com/wenytv
• LinkedInlinkedin.com/company/weny-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WENY