The Good Economy
- Company typePrivate
- Founded2015
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Good Economy firmographics
Firmographics- Name
- The Good Economy
- Website
- https://thegoodeconomy.co.uk
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Good Economy industry classification
Industry- Product category
- Social Impact Advisory Services
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Economic & Macroeconomic Research (BPAHALAD)
- akta.pro secondary industries
- Social Entrepreneurship & Impact Business (EDAMAHAK), Governance & Board Effectiveness Advisory (BPAHAFAC)
Keywords
Where The Good Economy is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The Good Economy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
The Good Economy product offering
Product offeringCore offering
The Good Economy is a UK-based advisory firm that delivers research, strategy consultancy, and measurement and management services to organizations seeking to embed social impact and responsible business practices. Its work spans advising enterprises, investors, and developers on impact strategy, social value measurement, and reporting. The firm was founded in 2015 and is headquartered in Bath, United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Services Research services delivered to organizations on social impact, responsible business, and related topics as part of the firm's advisory offering.
- Strategy Consultancy Strategy consultancy services advising enterprises, investors, and developers on embedding social impact and responsible business practice into organizational strategy.
- Measurement and Management Services Measurement and management services helping organizations assess, evidence, and manage their social impact outcomes and social value performance.
Companies that use The Good Economy
Customer profileIdeal customer profiles1 record
The Good Economy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Economy partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
The Good Economy competitors and assessment
Company assessmentDirect peers
- Social Value UK: UK membership body and advisory network for social-value and SROI measurement. Directly comparable as a specialist social-impact measurement and advisory organisation competing for the same UK social-economy buyers.
- New Philanthropy Capital (NPC): UK research and advisory charity for the social sector, offering research, strategy, and impact-measurement services to foundations and charities. Closely mirrors The Good Economy's bundled research + advisory + measurement model.
- Social Enterprise UK: UK trade body for social enterprises that also provides advisory, research, and policy services. Comparable as a social-economy advisory voice working with the same set of impact-focused clients and policymakers.
- B Lab UK: UK operator of the B Corp certification and adjacent advisory services for purpose-led businesses. Comparable as an impact-economy advisory and standards body serving similar social-economy clients.
- ClearlySo: UK impact-investment advisory and deal-brokering firm. Comparable as a boutique advisory in the social/impact economy serving investors, social enterprises, and foundations with research and strategy services.
- SustainAbility: Specialist sustainability and impact strategy advisory firm. Comparable as a research-led, strategy and measurement advisory serving corporates and investors on ESG/social impact.
- Good Finance: UK social-investment advisory and knowledge platform supporting charities, social enterprises, and investors. Comparable as a niche UK social-economy advisory body providing research and strategy support.
Broad incumbents
- Bridges Fund Management: Larger UK impact-investment manager. Comparable as an established player in the UK impact-economy ecosystem with overlapping networks of clients, foundations, and policy influencers.
- AccountAbility: Global sustainability and impact advisory firm offering research, strategy, and measurement. Comparable as a larger-scale, broader-geography operator in the same impact-advisory category.
- PwC (Sustainability and Climate Change practice): Big Four professional-services firm with a sizable sustainability and impact advisory practice. Comparable as an incumbent offering economic research, strategy, and measurement across the same corporate and public-sector buyer base.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
The Good Economy social profiles
Digital presenceThe Good Economy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Economy leadership team
Management profileNumber of profiles
Profiles1 record
The Good Economy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Economy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Economy
What does The Good Economy do?
The Good Economy is a UK-based advisory firm that delivers research, strategy consultancy, and measurement and management services to organizations seeking to embed social impact and responsible business practices. Its work spans advising enterprises, investors, and developers on impact strategy, social value measurement, and reporting. The firm was founded in 2015 and is headquartered in Bath, United Kingdom.
When was The Good Economy founded?
The Good Economy was founded in 2015. It employs 11 to 50 people.
Where is The Good Economy based?
The Good Economy is headquartered in Bath, United Kingdom, in the Europe region.
Who are The Good Economy's main competitors?
Direct peers on record are Social Value UK, New Philanthropy Capital (NPC), Social Enterprise UK, B Lab UK, ClearlySo, SustainAbility and Good Finance. Broad incumbents are Bridges Fund Management, AccountAbility and PwC (Sustainability and Climate Change practice).
Does The Good Economy have an API?
No public API is recorded for The Good Economy.
What industry is The Good Economy in?
The Good Economy's product category is Social Impact Advisory Services. Its primary akta.pro industry code is BPAHALAD, Economic & Macroeconomic Research, with a secondary code of EDAMAHAK, Social Entrepreneurship & Impact Business. Its SIC code is 8742.