Enext

What Enext does

Enext is a São Paulo-based digital commerce and marketing consultancy founded in 2008 that serves large enterprise brands across Latin America. The company operates as part of VML Company (a WPP group subsidiary) and, following its July 2024 merger with Corebiz, now operates under the WPP Commerce brand — described as the largest end-to-end e-commerce operation in the Brazilian market. Enext organizes its service portfolio around three pillars: acquisition (Retail Media across Amazon, Mercado Livre, and Magazine Luiza; SEO; paid media on Google, Meta, TikTok; social media), conversion (VTEX e-commerce implementation, CRO, AB Next A/B testing), and engagement (Salesforce Marketing Cloud CRM with 80+ specialists, BI, creative, social). Named enterprise clients include Campari, L'Oréal (Colorama, Maybelline NY, L'Oréal Paris, Dermaclub), Nivea, Panasonic, Galderma, Colgate Plax, Hapvida NotreDame Intermédica, Banco Mercantil, 3 Corações, and Lojas Colombo.

The company's technology stack rests on dense platform credentials: 65+ Salesforce Marketing Cloud certifications, Salesforce Data Cloud and AI Associate certifications, Google Premier Partner status, Meta Business Partner and Marketing Science Professional, Amazon Ads Verified Partner, Mercado Ads, Magazine Luiza, TikTok, and VTEX certified implementation partner. Proprietary assets include the four-pillar Retail Media methodology, a VTEX implementation methodology combining technology, UX, CRO, and SEO, and AB Next — a 2025-launched A/B testing and user research platform integrated via Google Tag Manager. Enext also operates a corporate education business, Enext University, with 100+ recorded courses on digital marketing, Salesforce, SEO, analytics, and leadership.

Enext's business model is project-based professional services with monthly billing, no minimum contract term (60-day termination notice), and flexible engagement structures ranging from shared hours packages to dedicated squads with optional on-site presence. Revenue streams derive from consulting services, retail media management, technology implementation (predominantly VTEX), and training/education. Leadership consists of CEO Gabriel Lima, CCOs Dante Lima and Priscila Marins, CFO Rodrigo Fadel, and a CRM Tech Coordinator. The company reports 101–250 total employees, is privately held, and discloses no external funding rounds or audited revenue figures.

Name

Enext

Legal name

Enext

Website

https://enext.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Enext is a São Paulo-based digital commerce and marketing consultancy serving large enterprise brands across Latin America with acquisition, conversion, and engagement services, operating as part of VML Company's WPP Commerce following its 2024 merger with Corebiz.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Digital commerce consulting
• Retail media services
• Conversion rate optimization
• Marketing cloud implementation
• E-commerce paid media

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Professional consulting services for e-commerce and digital marketing including Retail Media, SEO, Media, Social Media, CRM, CRO, and BI services. Offered as shared hours packages or dedicated squads, potentially with on-site presence at client offices.
2. Enext University Training: Corporate university providing training programs including recorded courses, live training, and customized training for enterprise clients. Topics include Salesforce, SEO, Analytics, Media, Creation, Soft Skills, Leadership, and more.
3. VTEX Implementation Services: E-commerce implementation and maintenance services on VTEX platform with certified specialists and personalized projects for large organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Enext is a digital commerce and marketing consulting agency that helps large enterprise brands acquire, convert, and engage customers across digital channels. Core offerings span retail media on marketplaces (Amazon, Mercado Livre, Magazine Luiza), paid media (Google, Meta, TikTok, Amazon Ads), SEO, social media, CRO, VTEX e-commerce platform implementation, Salesforce Marketing Cloud CRM, and business intelligence. The firm also sells a proprietary A/B testing product called AB Next and runs Enext University for corporate training.

Product overview

Enext is a digital commerce and marketing consulting agency (now part of VML Company and merged with Corebiz to form WPP Commerce) offering a comprehensive suite of services organized into three main categories: Acquisition (Retail Media, Performance/Mídia, SEO, Social/Content), Conversion (Commerce Cloud/VTEX, BI, CRO), and Engagement & Relationship (Marketing Cloud/CRM). The company also offers specialized training through Enext University and has developed a proprietary A/B testing and research product called AB Next. Their portfolio includes services for marketplaces (Amazon, Mercado Livre, Magazine Luiza), major social platforms, search engines, and CRM platforms with strong expertise in Salesforce Marketing Cloud (65+ certifications, 100+ projects). The service lines interconnect through shared data and methodologies, with BI supporting all areas and AI/automation capabilities embedded across CRO, Media, and CRM offerings.

Differentiator

Problem solved

Functional benefit

Brands

• AB Next: A proprietary 360° solution for A/B testing and user research, developed by Enext's CRO team.

Products and services

• AB Next Proprietary 360° solution for A/B testing, multivariate testing, redirect testing, and user research surveys. Integrated via Google Tag Manager with unlimited usage and real-time dashboards.
• Social Media Services Social media management and influencer marketing services including planning, content production, account management, performance analysis, and paid boosting across all major social platforms.
• Mídia (Paid Media) Performance-driven paid media services across Google Ads, Meta Ads, Amazon Ads, Mercado Livre Ads, TikTok Ads, display, video, shopping, search, and retargeting channels.
• Retail Media Retail media services focused on marketplaces (Amazon, Mercado Livre, Magazine Luiza) including consulting, content creation, media management, and business intelligence. Enext claims to be the largest media buyer in Latin American marketplaces.
• SEO (Search Engine Optimization) SEO services including technical audits, optimized content creation, marketplace SEO, local SEO, and ASO (App Store Optimization) with 360° strategies integrated with paid media, social media, CRO, and CRM.
• BI (Business Intelligence) Business intelligence services transforming raw data into strategic insights, including market insights, data security, performance analytics, ETL/ELT, data lakes, and automated dashboards utilizing AI and Google BigQuery.
• CRM & Marketing Cloud CRM and Salesforce Marketing Cloud services with 80+ specialists, 65+ certifications, and 100+ projects. Includes strategy, implementation, journey builder, and ongoing campaign management.
• CRO (Conversion Rate Optimization) Conversion rate optimization services including A/B testing, data analytics, tagging implementation, user research, optimized interfaces, behavioral and performance analysis using heatmaps and screen recordings.
• Criação (Creative Services) Data-driven creative services including integrated campaigns, full-funnel storytelling, brand identity, personalized messaging, and trend-driven innovation using AI for planning, co-creation, and campaign management.
• VTEX Implementation & Maintenance VTEX e-commerce platform implementation and ongoing maintenance services with certified specialists, personalized projects for large organizations, and proprietary methodology combining technology, UX, CRO, and SEO.
• Enext University (Corporate Training) Corporate university with 100+ recorded courses on digital marketing, Salesforce certifications, and various training programs for employee development and client training.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and major.

• VML CompanycoreStrategic or Co-development Partner · 29 July 2024Enext is a company of VML Company group. The companies Enext and Corebiz joined to create WPP Commerce, the largest end-to-end operation in the market. VML is a global marketing and communications company.
• VTEXcoreTechnology or IntegrationEnext is a certified VTEX implementation partner with proprietary methodology for e-commerce development. They have delivered complex global projects for clients using the VTEX platform.
• SalesforcecoreTechnology or IntegrationEnext is one of the most certified Salesforce Marketing Cloud partners in Latin America with 65+ certifications and 100+ projects. They specialize in the entire customer journey with Salesforce solutions.
• Amazon AdscoreTechnology or IntegrationVerified partner for Amazon advertising solutions. Enext is the largest buyer of media in marketplaces in Latin America.
• Mercado Livre AdscoreTechnology or IntegrationEnext has extensive expertise in Mercado Livre advertising and retail media strategies. They have developed proprietary methodologies for the platform.
• Magazine Luiza AdsmajorTechnology or IntegrationPartner for retail media campaigns on Magazine Luiza marketplace platform.
• GooglecoreTechnology or IntegrationGoogle Premier Partner with certified professionals in Google Ads and Google Marketing Platform including Analytics, BigQuery, Cloud Platform, and Data Studio.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner and Marketing Science Professional certified agency with expertise in Facebook and Instagram advertising.
• TikTokmajorTechnology or IntegrationPartner for TikTok advertising campaigns and marketing solutions.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Corebiz (WPP Commerce): Brazilian e-commerce and digital transformation consultancy that merged with Enext in 2024 to form WPP Commerce. Direct overlap in VTEX implementation, digital commerce strategy and omnichannel services for enterprise retailers in Brazil.
• Conversion (BR): Leading Brazilian digital marketing agency offering performance media, SEO, CRO and e-commerce services to enterprise clients — directly comparable in service portfolio and target customer base.
• Rock Content: Brazilian content marketing, SEO and digital strategy agency serving enterprise clients across LatAm. Overlaps strongly with Enext's SEO, content and inbound marketing offerings and similar SMB-to-enterprise client mix.
• Resultados Digitais (RD Station): Brazilian marketing automation and inbound marketing platform with agency partnerships. Comparable to Enext in serving Brazilian enterprise marketing needs with martech tooling and services, though more product-led.

Broad incumbents

• VMLY&R: Global WPP-owned creative and digital agency network; as Enext's parent group peer, VMLY&R competes for the same enterprise digital mandates at larger scale and with broader geographic reach.
• Accenture Song (Accenture Interactive): Global consulting giant's digital experience arm offering end-to-end commerce, CRM and marketing transformation services — competes with Enext for large-enterprise digital transformation mandates in Brazil.
• Publicis Groupe (Leo Burnett / Publicis Brazil): Global advertising network with significant Brazilian operations offering media, creative, CRM and digital commerce services — overlaps with Enext's enterprise marketing services portfolio.

Regional players

• Valtech: Global digital agency with strong LatAm presence focused on commerce, CRM and content platforms (Salesforce, Sitecore, Adobe). Direct overlap with Enext's Salesforce Marketing Cloud and e-commerce implementation practices.
• TOTVS: Largest Brazilian enterprise software company with growing digital commerce and marketing automation offerings — competes for enterprise digital transformation budgets and offers a domestic alternative to Enext's platform implementations.

Others

• Mercado Ads (Mercado Libre advertising): Mercado Libre's in-house retail media platform and one of Enext's core partner ecosystems. Relevant as an enabler/competitor: as Mercado Ads builds its own agency services, it could disintermediate partner agencies like Enext.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookpt-br.facebook.com/enextconsultoria
• LinkedInlinkedin.com/company/enext-ecommerce/?originalSubdomain=br
• Instagraminstagram.com/enext_
• Xx.com/enextconsulting

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enext