What Bossoni Automobili does

Bossoni Automobili, operating as Bossoni S.p.A., is an Italian multi-brand automotive dealership group founded in 1987 and headquartered in Orzinuovi (Brescia). The group represents more than 25 automotive brands across Stellantis (Fiat, Lancia, Alfa Romeo, Jeep, Peugeot, Abarth, Fiat Professional, Leapmotor), the Volkswagen Group (Audi, Volkswagen, Škoda, Seat, Cupra, VW Commercial Vehicles), Mercedes-Benz (cars, vans, AMG), Kia, Volvo, and a growing slate of Chinese OEMs (MG, Changan, Dongfeng, Voyah, Omoda, Jaecoo, Maxus, Mhero, Lepas). Operations span six territorial showrooms across Brescia, Cremona, Mantova, Modena, Piacenza, and Reggio Emilia in Lombardy and Emilia-Romagna, with 501-1,000 employees.

The commercial platform combines physical showroom retail with a digital channel supporting 100% online vehicle purchase, deposit-based reservations, car configurators, trade-in valuation, and online financing applications processed through Santander Consumer Bank and Stellantis Financial Services. Beyond vehicle sales, Bossoni operates an integrated service ecosystem including authorized after-sales workshops (maintenance, bodywork, glass replacement, tire service, ministerial inspections), a long-term rental division (Noleggio Bossoni) serving private customers and B2B fleets, IVASS-registered insurance intermediation, and a B2B online auction platform (Bossoni Aste Online) for trade dealers.

Revenue is generated across multiple streams: one-time new and used vehicle transactions, recurring long-term rental subscriptions, transaction-based financing commissions, recurring insurance commissions (IVASS registration E000178413), and ongoing after-sales service revenue. With the start of 2026, the group consolidated its previously fragmented operating entities (Gruppo Bossoni SpA, Bossoni Automobili SpA, Mandolini S.p.A., Agricar S.p.A., Baiauto S.p.A.) into a single legal entity, Bossoni S.p.A., streamlining governance and balance sheet structure.

Name

Bossoni Automobili

Legal name

Bossoni S.p.A.

Website

https://gruppobossoni.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bossoni Automobili is an Italian multi-brand automotive dealership group founded in 1987, representing 25+ brands across six territories in Lombardy and Emilia-Romagna. It operates integrated sales, long-term rental, financing, insurance, and after-sales services for private and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Orzinuovi

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Volkswagen, Audi, Skoda, Fiat, Lancia, Alfa Romeo, Jeep, Peugeot, Kia, Mercedes-Benz, MG, Volvo, Leapmotor, and other manufacturers. Revenue generated from vehicle transactions with VAT deduction options.
2. Used Vehicle Sales: Sale of quality used vehicles with Spoticar and other certified pre-owned programs, offering warranty options up to 48 months.
3. Long-term Rental (Noleggio): Long-term vehicle rental services for both private individuals and businesses, operating in Lombardia and Emilia-Romagna regions with vehicles available for delivery (pronta consegna).
4. Financial Services: Vehicle financing through Santander Consumer Bank partnerships, offering personalized financing plans with various durations (48-96 months), down payments, and TAN/TAEG rates. Financial partner: Santander Consumer Bank.
5. Insurance Services: Insurance intermediary services registered with IVASS (Registro Unico degli intermediari Assicurativi e Riassicurativi, Registration No. E000178413). Offers insurance products including Identicar 12-month service.
6. After-sales Service: Workshop services including tire changes, bodywork (carrozzeria), glass replacement (cristalli), complete maintenance, tire services, ministerial inspections (revisione), and regular service intervals (tagliando).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bossoni Automobili is a multi-brand automotive dealership group operating 25+ brands including Volkswagen, Audi, Mercedes-Benz, Stellantis (Fiat, Alfa Romeo, Jeep, Peugeot, Lancia), Kia, Volvo, Leapmotor, and other Chinese OEMs across six territories in Lombardia and Emilia-Romagna. It sells new, km0 (nearly-new), and used vehicles through physical showrooms and a fully digital online platform, complemented by long-term rental, vehicle financing via Santander Consumer Bank, IVASS-registered insurance intermediation, and authorized after-sales service.

Product overview

Bossoni Automobili is a multi-brand automotive dealership group operating as a unified platform with integrated sales, service, rental, and digital commerce capabilities. The portfolio encompasses 26 automotive brands (Stellantis brands: Abarth, Alfa Romeo, Fiat, Fiat Professional, Jeep, Lancia, Leapmotor, Peugeot; German brands: Audi, Mercedes-Benz, Mercedes-Benz Vans, AMG, Volkswagen, Volkswagen Commercial Vehicles; Korean: Kia; Swedish: Volvo; Chinese: Changan, Dongfeng, MG, Maxus, Leapmotor, Omoda, Jaecoo, Voyah, Mhero, Lepas; Spanish: Seat, Cupra). Core offerings include new/used/nearly-new vehicle sales, authorized service maintenance, long-term vehicle rental (noleggio), and 100% online purchase and financing capabilities. The platform integrates car configuration tools, style-based vehicle search, used car valuation, online auction, insurance intermediation, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of brand-new vehicles from 25+ automotive brands (Volkswagen, Audi, Skoda, Fiat, Lancia, Alfa Romeo, Jeep, Peugeot, Kia, Mercedes-Benz, MG, Volvo, Leapmotor, etc.) for private and business buyers. Available via physical showrooms and full online purchase.
• Used and KM0 Vehicle Sales Sale of certified pre-owned and nearly-new (km0) vehicles with warranty programs (Spoticar, Mercedes Certified) including up to 48-month warranty options and certified quality assurance.
• Noleggio Bossoni (Long-term Rental) Long-term vehicle rental (noleggio a lungo termine) offered to both private individuals (privati) and businesses (aziende), with monthly plans starting from €218/month (Kia Picanto) and fleet management solutions in Lombardia and Emilia-Romagna.
• Financial Services Customized vehicle financing solutions in partnership with Santander Consumer Bank and Stellantis Financial Services, offering loan durations from 48 to 96 months, TAN rates from 0% to 7.99%, and online financing applications.
• Insurance Services Insurance intermediary services registered with IVASS (Registration No. E000178413), offering vehicle insurance products including Identicar 12-month coverage and other insurance solutions for vehicle buyers.
• Authorized After-sales Service (Bossoni Service) Authorized maintenance and repair services including tire changes (cambio gomme), bodywork (carrozzeria), glass replacement (cristalli), full maintenance, tire services (pneumatici), ministerial inspections (revisione), and scheduled servicing (tagliando) across service centers.
• Spoticar Certified Pre-owned Program Certified used vehicle program offering 100-point inspections, 12-24 month warranties, 24/7 assistance, test drives before purchase, and money-back guarantee for used vehicles sold by Bossoni.

Quantifiable outcome

• Online purchase capability enabling 100% digital vehicle transactions
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SpoticarminorChannel Partner/ Reseller/ Distributor · 1 January 2026Certified pre-owned vehicle program providing warranty, quality assurance, and trust marks for used vehicle sales with 12-month minimum warranty and 100-point inspection.
• Stellantis (Fiat, Lancia, Abarth, Fiat Professional, Alfa Romeo, Jeep, Peugeot, Leapmotor)coreChannel Partner/ Reseller/ Distributor · 1 January 1987Multi-brand dealership partnership with Stellantis brands including Fiat, Lancia, Abarth, Fiat Professional, Alfa Romeo, Jeep, Peugeot, and Leapmotor. Represents the core brand portfolio of the dealership group across six territorial divisions.
• Volkswagen Group (Audi, Volkswagen, Škoda, Seat, Cupra, VW Commercial Vehicles)coreChannel Partner/ Reseller/ Distributor · 1 January 1987Official dealer for Volkswagen Group brands including Audi, Volkswagen, Škoda, Seat, Cupra, and Volkswagen Commercial Vehicles. Provides sales, service, and customer support for these brands across the Bossoni network.
• Mercedes-Benz (Mercedes-Benz Cars, Vans, AMG)coreChannel Partner/ Reseller/ Distributor · 1 January 1987Official dealership for Mercedes-Benz vehicles and vans, including AMG performance brand. Offers new vehicle sales, certified pre-owned programs (Mercedes Certified), and after-sales services.
• Kia MotorscoreChannel Partner/ Reseller/ Distributor · 1 January 1987Official Kia dealer offering the complete Kia vehicle range with dedicated KIA Business fleet solutions and long-term rental options for Kia vehicles.
• Volvo CarscoreChannel Partner/ Reseller/ Distributor · 1 January 1987Official Volvo dealer providing sales, service, and accessories for Volvo vehicles with dedicated Volvo Business e Flotte fleet programs.
• Chinese Automotive Brands (MG, Changan, Dongfeng, Maxus, Leapmotor, Voyah, Omoda, Jaecoo, Mhero)minorChannel Partner/ Reseller/ Distributor · 1 January 1987Dealership representation for emerging Chinese automotive brands including MG, Changan, Dongfeng, Maxus, Leapmotor, Voyah, Omoda, Jaecoo, and Mhero, expanding the portfolio with electric and hybrid vehicles.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Penske Automotive Group: Large global multi-brand automotive dealership group operating across the US, UK, and select European markets; comparable to Bossoni in running a diversified retail + finance + fleet model, though at much larger scale.
• Inchcape plc: Global automotive distributor and retailer with significant presence in Europe and Asia; comparable to Bossoni in distributing multiple brands with integrated services, though geographically broader.
• Asbury Automotive Group: US publicly-traded multi-brand automotive dealership group with both franchised and Clicklane digital retailing; comparable in operating a diversified franchise + F&I model with growing digital capabilities.
• Group 1 Automotive: International automotive retailer with operations in the US and UK; comparable to Bossoni as a multi-brand dealership group with integrated finance, parts, and service operations.
• Sonic Automotive: US-based franchised automotive dealership group with EchoPark used-vehicle standalone stores and integrated digital retail platform; comparable in offering both new and used vehicles with digital tools.
• AutoNation: Largest US automotive retailer with integrated finance, insurance, and parts/service operations; comparable in running multiple franchises with attached F&I capabilities.

Direct peers

• Emil Frey Group: Privately held European multi-brand automotive dealership group headquartered in Switzerland with extensive German, Italian, and broader EU presence; directly comparable to Bossoni as a multi-brand dealer with similar integrated services and geographic concentration.
• Vertu Motors: UK-based multi-brand automotive retailer with both franchise and used-vehicle operations; directly comparable to Bossoni as a multi-brand retailer serving a defined regional catchment with integrated services.
• Pendragon: UK automotive retailer operating franchised dealerships and the Pineused used-car platform; closely comparable in running a multi-brand franchise + used + digital stack, similar integrated F&I exposure.

Regional players

• Gruppo Euroma (Euroma S.p.A.): Italian multi-brand automotive dealer group representing FCA/Stellantis brands across multiple Italian regions; directly comparable to Bossoni as a domestic Italian competitor of similar scale and brand mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/gruppobossoni
• Facebookfacebook.com/bossoni.spa
• LinkedInit.linkedin.com/company/bossoni-spa
• Instagraminstagram.com/bossoni_spa
• TikToktiktok.com/@bossoni_spa
• Xx.com/bossoniauto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bossoni Automobili