Enchantment Resort

What Enchantment Resort does

Enchantment Resort is a luxury destination resort operating on a 70-acre site in Boynton Canyon, Sedona, Arizona, under permit from the Coconino National Forest. Founded in 1987 and privately held, the property offers 218 Southwestern-inspired casita guestrooms and suites across multiple tiers — Casitas, Junior Suites, One and Two Bedroom Suites, Pool Suites, Accessible Rooms, and the recently added 2,367 sq ft Canyon Vista rental home (launched October 2025). Core on-property infrastructure comprises four dining outlets (Che Ah Chi fine dining, Tii Gavo casual Southwestern, The Edge poolside, and The Market grab-and-go), the Trail House adventure center (Leave No Trace Gold Standard Outfitter, sixth globally), and Exclusive guest access to the adjacent Forbes Five-Star Mii amo destination spa (Travel + Leisure #1 Domestic Destination Spa) with its 3,300 sq ft fitness studios and Hummingbird restaurant.

Revenue is generated through luxury accommodation rentals (peak published rates above $2,000 per night plus a daily resort fee), F&B across outlets, Mii amo spa services, Trail House adventure activities (hiking, mountain biking, Grand Canyon tours, rock climbing, dark-sky experiences, wine tours), event hosting in venues including the 5,100 sq ft Anasazi Ballroom, Preferred Partner access to the Seven Canyons Tom Weiskopf-designed golf course, weddings and corporate retreats, and curated vacation packages. Distribution is sales-led and direct: Synxis booking engine on the website, dedicated phone lines, OpenTable for dining reservations, TheFlybook for activities, travel advisor partnerships, and a Canyon Insiders loyalty program.

The customer base is diversified across affluent couples and honeymooners, wellness and spa seekers, adventure and outdoor enthusiasts, families (Camp Coyote ages 4–12), wedding couples, and corporate retreat groups (venues sized from 22 to 540 guests). The resort is also affiliated with a broader luxury resort portfolio of sister properties — Mii amo, Tides Inn, Twin Farms, and The Cove Eleuthera — though ownership and corporate structure are not disclosed in available materials. Sustainability programming, including the Boynton Canyon Preservation Fund and partnerships with Volvo, Hayden Flour Mills, K4 Ranch, FreeForm Coffee, and Join the Pipe, is positioned as a brand-level differentiator.

Name

Enchantment Resort

Legal name

Enchantment Resort

Website

https://enchantmentresort.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Enchantment Resort is a luxury destination resort in Sedona, Arizona offering 218 Southwestern-style casitas, four dining outlets, a Forbes Five-Star spa, and extensive outdoor adventure programming. It serves affluent couples, families, wellness travelers, and corporate and wedding groups.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Luxury resort hospitality
• Destination spa services
• Outdoor adventure tourism
• Destination wedding venues
• Corporate retreat venues

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Luxury Accommodation Revenue: Revenue from 218 casita guestrooms and suites including Casitas, One Bedroom Suites, Two Bedroom Suites, Pool Suites, and Canyon Vista Rental Home. Pricing varies by season with peak rates for premium accommodations reaching over $2,000 per night.
2. Dining Services: Revenue from multiple dining outlets: Che Ah Chi (fine dining), Tii Gavo (Southwest casual), The Edge (poolside), The Market (grab-and-go), Hummingbird at Mii amo, and in-room dining. Dining open to public seasonally with reservations required.
3. Adventure Activities: Revenue from guided outdoor experiences including hiking tours, mountain biking excursions, Grand Canyon tours, rock climbing, photography classes, and equipment rentals through Trail House.
4. Event Hosting: Revenue from weddings, social events, corporate retreats, and meetings. Venues include Anasazi Ballroom (5,100 sq ft), Agave Ballroom (2,800 sq ft), and outdoor spaces. Wedding and event sales team handles inquiries.
5. Mii amo Spa Services: Spa services including body treatments, skincare, massage, and fitness classes at Forbes Five-Star Mii amo spa, exclusive to Enchantment guests ages 16+.
6. Vacation Packages: Bundled offerings including Summer in Sedona, Sunny Days Starly Nights ($150 daily resort credit), Mii amo Spa Escape, Linger Longer (5th night free), Golf Stay & Play, Bed & Breakfast, Adventure and Renewal packages.
7. Golf Access: Revenue from Seven Canyons golf access as Preferred Partner, including championship Tom Weiskopf-designed 18-hole course, practice facilities, and clubhouse dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Enchantment Resort operates a luxury resort property in Boynton Canyon, Sedona, Arizona, offering 218 Southwestern-inspired casita guestrooms and suites plus a standalone Canyon Vista rental home. The resort provides multiple dining outlets, an adjacent Forbes Five-Star destination spa (Mii amo), an adventure activity hub (Trail House), event venues for weddings and corporate retreats, and curated vacation packages.

Product overview

Enchantment Resort is a luxury resort property in Boynton Canyon, Sedona, Arizona, offering a comprehensive portfolio of hospitality products and experiences. The core product is the resort itself, encompassing 218 Southwestern-inspired casita guestrooms and suites plus a private rental home (Canyon Vista). The resort operates four dining outlets — Che Ah Chi (fine dining, modern American/Southwest cuisine), Tii Gavo (casual Southwestern), The Market (grab-and-go), and The Edge (poolside dining) — plus in-room dining and sommelier experiences. Enchantment guests (ages 16+) receive exclusive access to the adjacent Mii amo spa (Forbes Five-Star, Travel + Leisure #1 Domestic Destination Spa), which offers spa treatments, fitness and movement studios, and the Hummingbird restaurant. Trail House serves as the adventure activity hub, offering guided hiking, mountain biking, Grand Canyon tours, rock climbing, dark sky/stargazing, wine tours, and more. Additional offerings include golf at Seven Canyons, tennis and pickleball, pool, the Artist Cottage arts studio, Camp Coyote children's program, event venues for weddings and corporate retreats, curated vacation packages, a loyalty program (Canyon Insiders), and a sustainability program with the Boynton Canyon Preservation Fund.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 250,000 plastic water bottles eliminated annually through sustainability initiatives
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Join the PipeminorStrategic or Co-development PartnerNon-profit partnership providing guests with reusable water bottles made from biodegradable sugarcane. Join the Pipe supports clean drinking water projects in developing countries while reducing plastic waste globally.
• Seven Canyons Golf ClubcoreStrategic or Co-development PartnerPreferred Partner status providing Enchantment guests exclusive access to the private 18-hole Tom Weiskopf-designed championship golf course. Includes full master-plan renovation with Short Game Practice Park and clubhouse dining.
• Volvo CarsminorStrategic or Co-development PartnerPartnership offering guests luxury electric Volvo SUVs for exploring Sedona's red rocks. Clean, quiet transportation option for scenic drives around the property area.
• Hayden Flour MillsminorOthersLocal producer in Gilbert, Arizona using small-batch stone milling techniques. Partner for heritage grains grown using sustainable practices.
• K4 RanchminorOthersPremium beef producer in Prescott, Arizona committed to responsible stewardship of natural resources: land, water, and livestock. Supplier for resort restaurants.
• FreeForm CoffeeminorOthersLocal Sedona coffee roaster serving The Market. Meticulous approach ensuring exceptional flavors while prioritizing environmental sustainability and social responsibility.
• Luggage ForwardminorOthersPartnership for hassle-free luggage, golf clubs, and mountain bike shipping directly from guests' homes to the resort.
• National Forest ServicecoreStrategic or Co-development PartnerEnchantment operates under permit by Coconino National Forest. Partnership for Boynton Canyon Preservation Fund supporting trail preservation and environmental conservation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• L'Auberge de Sedona: Luxury boutique resort in Sedona, AZ offering creekside cottages, fine dining, and spa services. Most directly comparable as a competing luxury Sedona resort targeting the same couples, wellness, and adventure traveler segments.
• Amara Resort and Spa: Boutique resort in Uptown Sedona with spa, dining, and outdoor programming in the red rock corridor. Directly competes for the same affluent leisure and adventure-travel guests with similar product positioning.
• Hilton Sedona Resort at Bell Rock: Larger branded resort in Sedona offering suites, spa, golf access, and event space among red rock views. Comparable as a competing Sedona luxury resort serving groups, weddings, and leisure guests.
• The Wilde Resort and Spa: Sedona resort with casita-style accommodations, full-service spa, and outdoor experiences. Comparable as a same-market luxury resort with adjacent wellness and adventure offerings.
• Miraval Arizona Resort & Spa: Destination wellness resort in Tucson, AZ offering all-inclusive spa, fitness, and mindful experiences. Comparable as a top-tier Arizona destination spa resort competing for the same wellness-traveler segment.
• Four Seasons Resort Scottsdale at Troon North: Luxury Arizona resort offering casita-style accommodations, spa, golf, and curated experiences in a Sonoran desert setting. Comparable as a competing luxury Southwestern resort with similar casita architecture, golf access, and experience programming.
• The Boulders Resort & Spa Scottsdale: Luxury desert resort in Scottsdale featuring casitas, full-service spa, golf, and outdoor adventure programming. Comparable as a competing Arizona luxury resort with similar casita lodging, golf, and experiential wellness offerings.

Broad incumbents

• Canyon Ranch Tucson: Established Arizona destination spa resort with an all-inclusive wellness model. Comparable as a broader incumbent in the luxury wellness-and-adventure Arizona category that competes for similar HNW guests.
• Twin Farms: All-inclusive luxury resort in Vermont owned/affiliated with the same group as Enchantment. Comparable as a sister-portfolio property serving HNW guests seeking curated luxury experiences, with shared cross-marketing potential.
• Mii amo (Destination Spa): Forbes Five-Star destination spa operated alongside Enchantment Resort in Boynton Canyon. Comparable as the on-site/affiliated luxury spa asset that anchors the resort's wellness positioning and Forbes Five-Star credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EnchantmentAZ
• Facebookfacebook.com/enchantmentresortaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchantment Resort