Roger Williams Chrysler Dodge Jeep

What Roger Williams Chrysler Dodge Jeep does

Roger Williams Chrysler Dodge Jeep Ram is a privately-held, family-owned franchised automobile dealership headquartered at 1102 Washington Drive in Weatherford, Texas, founded circa 1939–1940. It operates a single retail location serving Weatherford and surrounding North Texas communities including Fort Worth, Aledo, Springtown, Granbury, and Mineral Wells. The company sells new Chrysler, Dodge, Jeep, and Ram vehicles (277 new trucks and SUVs currently inventoried, including 168 Ram, 86 Jeep, 6 Dodge, and 3 Chrysler units) and pre-owned vehicles across multiple brands (84 used trucks/SUVs in inventory). Its product portfolio also extends to golf carts under the "Par-Tee Carts" line.

The dealership runs an integrated after-sales ecosystem that includes an in-house Finance Center routing customer credit applications through a network of 20+ competing lenders, a service center with certified technicians, a Mopar parts department, a collision center, trade-in vehicle acquisition, and a customization partnership with Jackalope Custom Lifts. Customer-facing digital infrastructure is provided by Overfuel.com, which powers the website, online inventory browsing, financing pre-approval, car loan calculator, trade-in valuation tools, and lead capture. Revenue is generated through one-time new and used vehicle sales (MSRP less "Williams Price" dealer discounts, plus $225 doc fee and TT&L), transaction-based financing fees, and recurring service/parts/accessories revenue.

The business employs between 101 and 250 people and has no disclosed app, no proprietary AI/ML capabilities, no external investors, no parent company, no subsidiaries, and no public financial filings. Marketing relies on the Overfuel website, Google Reviews (4.3 stars across 800+ reviews), social media (Facebook, X/Twitter, Instagram), and 25 active manufacturer incentives and promotional offers. Strategic positioning emphasizes 80+ years of continuous family ownership, a customer-first service ethos, and a diversified OEM/franchise portfolio (Ram-heavy with full-lineup coverage) as the primary competitive differentiators in a regional Texas market.

Name

Roger Williams Chrysler Dodge Jeep

Legal name

Roger Williams Chrysler Dodge Jeep Ram

Website

https://rogerwilliams.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Roger Williams Chrysler Dodge Jeep Ram is a family-owned franchised auto dealership in Weatherford, Texas, founded circa 1939, selling new Chrysler, Dodge, Jeep, and Ram vehicles plus pre-owned units, with in-house financing, service, parts, and collision operations serving North Texas consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Weatherford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chrysler, Dodge, Jeep, and Ram vehicles. Inventory includes 277 new trucks and SUVs with brands Ram (168), Jeep (86), Chrysler (3), and Dodge (6).
2. Used Vehicle Sales: Sales of pre-owned vehicles from multiple brands including Ford, Chevrolet, Toyota, Nissan, Jeep, RAM, Dodge, Buick, Cadillac, GMC, Subaru, and more. Inventory includes 84 used trucks and SUVs.
3. Financing Services: In-house finance center connecting customers with 20+ competing lenders for vehicle financing. Offers online approval and car loan calculator tools.
4. Service and Parts: Service center for vehicle maintenance and repairs, collision center, Mopar parts ordering, and parts accessories. Also includes Jackalope Custom Lifts customization services.
5. Trade-in Services: Vehicle trade-in evaluation and purchase services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roger Williams Chrysler Dodge Jeep Ram is a franchised automobile dealership selling new Chrysler, Dodge, Jeep, and Ram vehicles alongside a multi-brand pre-owned inventory, supported by an in-house finance center, Mopar parts department, service and collision center, vehicle trade-in program, and Jackalope Custom Lifts customization services. The dealership combines a physical Weatherford, Texas retail location with an Overfuel.com-powered website for online inventory browsing, financing pre-approval, and service scheduling.

Product overview

Roger Williams Chrysler Dodge Jeep Ram is a family-owned car dealership offering new and pre-owned vehicles. The primary product portfolio includes RAM trucks (1500, 2500, 3500), Jeep vehicles (Wrangler, Gladiator, Grand Cherokee, Cherokee, Compass, Grand Wagoneer), Chrysler Pacifica minivans, and Dodge models (Charger, Durango). The dealership operates on a traditional dealership model with a product sales and service structure.

Differentiator

Problem solved

Functional benefit

Products and services

• RAM 1500

Quantifiable outcome

• 4.3-star Google rating from 800+ reviews
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MoparcoreTechnology or IntegrationMopar is the parts and accessories division of Stellantis. Dealership offers Mopar Parts & Accessories, Mopar Performance Catalogs, and Mopar Service Coupons.
• Overfuel.comcoreTechnology or IntegrationOverfuel.com provides the website platform powering the dealership's online presence, inventory management, and customer lead capture.
• Jackalope Custom LiftsminorStrategic or Co-development PartnerCustom lift kit and vehicle customization services offered through the dealership for truck and SUV modifications.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Carvana: Carvana is an online used-vehicle retailer with nationwide home delivery and a vertical e-commerce stack. It is comparable because Carvana targets the same used-vehicle and finance-attached demand pool Roger Williams serves from its Weatherford rooftop, using a fundamentally different direct-to-consumer delivery model.
• Vroom: Vroom is an online used-vehicle marketplace with reconditioning, financing and home delivery nationwide. It is comparable because Vroom competes for the same online-buyer demand pool that Roger Williams' Overfuel-powered site also targets, though with materially different delivery and reconditioning infrastructure.

Broad incumbents

• AutoNation: AutoNation is the largest U.S. franchised auto retailer with 200+ stores across many OEMs including Stellantis brands. It is comparable because both businesses sell new and used vehicles through franchised dealer rooftops with attached F&I and fixed-ops, but AutoNation operates nationally and on a public-equity scale.
• Group 1 Automotive: Group 1 Automotive is a public franchised dealer group with a sizable U.S. footprint that includes Stellantis franchises. It is comparable because both businesses run multi-brand franchised new-vehicle stores with used-car and fixed-ops, though Group 1 spans many metro markets.
• Sonic Automotive: Sonic Automotive is a Fortune 500 franchised dealer group with a meaningful Chrysler-Dodge-Jeep-Ram store footprint alongside many other OEM franchises. It is comparable because both operate multi-franchise, fixed-ops-anchored retail dealer models in the U.S., though Sonic operates at far greater scale and geographic reach.
• Lithia Motors: Lithia Motors is an aggressive acquisitor of franchised dealer groups with hundreds of rooftops across all major OEMs. It is comparable because Lithia executes the same franchise-dealer playbook (new, used, F&I, service/parts) Roger Williams uses, only at multi-state scale and via roll-up M&A.
• Penske Automotive Group: Penske Automotive Group is a public franchised dealer group with premium and volume OEM brands plus commercial truck exposure. It is comparable because Penske also monetizes new cars, used cars, F&I and service/parts through franchised dealerships in select U.S. geographies.
• Asbury Automotive Group: Asbury Automotive Group is a public franchised dealer group with new-vehicle stores, used-car operations (including Clicklane digital) and a sizeable fixed-ops business. It is comparable because Asbury relies on the same OEM franchise, F&I and parts/service pillars that Roger Williams uses to build unit economics, at much greater scale.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive is one of the largest U.S. franchised dealer groups, operating standalone dealerships across many brands. It is comparable because both businesses execute the same franchised-dealer unit economics (new, used, F&I, fixed-ops) at single-rooftop level.
• CarMax: CarMax is the largest U.S. used-vehicle retailer with a national store footprint, captive financing and reconditioning scale. It is comparable because both businesses compete for used-vehicle demand in the same North Texas catchment, with overlapping F&I and trade-in processes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RogerW_CDJR
• Facebookfacebook.com/RogerWilliamsChryslerDodgeJeepRamSRT
• Instagraminstagram.com/RogerWilliamsCDJR
• LinkedInlinkedin.com/company/roger-williams-chrysler-dodge-jeep-ram-srt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roger Williams Chrysler Dodge Jeep