WODFitters
WODFitters is a small privately held e-commerce retailer founded in 2013 that sells CrossFit and functional fitness accessories, including pull-up bars and resistance bands, to athletes and home gym builders via its website.
- Company typePrivate
- Founded2013
- HeadquartersLorton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What WODFitters does
WODFitters is a privately held, for-profit e-commerce retailer of sports and fitness accessories founded in 2013 and headquartered in Lorton, Virginia, United States. The company sells functional fitness equipment including pull-up bars, resistance bands, and related workout accessories targeted at CrossFit athletes, functional fitness practitioners, and individuals building home gyms. The company's website features a Pull-Up Goal Calculator as a core digital tool that allows users to set and track pull-up performance goals.
The company operates with a small team of 1-10 employees and follows a direct-to-consumer e-commerce distribution model via its website at wodfitters.com. Its segmentation approach is horizontal, addressing two overlapping segments: CrossFit and Functional Fitness Enthusiasts seeking durable equipment for home and commercial gym use, and Home Gym Builders needing compact, effective workout solutions. No proprietary technology, AI/ML capabilities, APIs, integrations, patents, trademarks, awards, partnerships, or management team details are disclosed in the source material. The company has not raised any disclosed funding rounds, does not have a parent company, and operates without publicly available pricing tiers or financial metrics.
WODFitters' revenue model is implied to be transactional retail sales of fitness accessories, but no pricing model, revenue figures, or unit economics are disclosed. There are no marketing channels explicitly identified, no office locations beyond the Lorton headquarters, and no operating geographies specified beyond United States presence. The company's limited public footprint — with no disclosed financials, leadership, or strategic actions beyond its founding and product tool — positions it as a small-scale specialty e-commerce operator rather than a venture-backed growth business.
WODFitters firmographics
Firmographics- Name
- WODFitters
- Website
- https://wodfitters.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Short description
- WODFitters is a small privately held e-commerce retailer founded in 2013 that sells CrossFit and functional fitness accessories, including pull-up bars and resistance bands, to athletes and home gym builders via its website.
- Ownership category
- akta.pro rank
WODFitters industry classification
Industry- Product category
- Fitness Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)
- akta.pro secondary industry
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where WODFitters is headquartered
LocationHeadquarters
- HQ city
- Lorton
- HQ country
- United States
- HQ region
- North America
Markets served
WODFitters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
WODFitters product offering
Product offeringCore offering
WODFitters offers sports and fitness accessories and goods for training, including pull-up bars and resistance bands for CrossFit and functional fitness workouts. The company also provides a Pull-Up Goal Calculator, a digital tool that helps users set and track pull-up performance goals.
Product overview
WODFitters operates as a fitness-focused online platform offering workout-related tools and products. The company provides a Pull-Up Goal Calculator as a core digital tool that enables users to calculate and track pull-up performance goals. The product portfolio appears to center around fitness equipment and workout utilities for CrossFit and functional fitness enthusiasts.
Differentiator
Problem solved
Functional benefit
Companies that use WODFitters
Customer profileSegments2 records
Ideal customer profiles2 records
WODFitters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WODFitters partnerships and signals
Strategic signalRecent moves1 record
WODFitters competitors and assessment
Company assessmentDirect peers
- REP Fitness: Specialty strength equipment and home gym retailer with a strong direct-to-consumer catalog. Directly comparable to WODFitters in target customer (home gym builders) and product category (functional/strength equipment).
- Rogue Fitness: The leading direct-to-consumer retailer of CrossFit, strength, and functional fitness equipment. Direct overlap with WODFitters on pull-up bars, racks, accessories, and the CrossFit training community.
- Bodylastics: Specialist in resistance bands and resistance training systems sold DTC. Closely comparable to WODFitters in core accessory category (bands) and target use case (home workouts).
- Perform Better: Functional training and athletic performance equipment supplier serving trainers, gyms, and enthusiasts. Comparable to WODFitters in functional training product category and dual B2C/B2B customer base.
- WOD Nation: CrossFit-branded accessories brand selling jump ropes, pull-up bands, and mobility tools. Highly comparable niche, target persona, and accessory product mix to WODFitters.
- Titan Fitness: Broad-line value-oriented fitness equipment retailer with strong DTC and Amazon presence. Competes with WODFitters across strength and functional accessories at aggressive price points.
- Fringe Sport: CrossFit- and functional fitness-focused equipment retailer offering rigs, bumper plates, and accessories. Closely comparable niche positioning to WODFitters.
Broad incumbents
- Onnit: Wellness and functional fitness brand offering equipment, supplements, and apparel. Comparable in serving the functional fitness consumer but with a significantly broader portfolio and brand scale than WODFitters.
- Power Systems (Performance Health): Established broad-line fitness equipment distributor serving commercial gyms and training facilities. Overlaps with WODFitters on functional training accessories but operates at a much larger scale and broader portfolio.
Others
- Amazon Basics: Mass-market private label on Amazon covering resistance bands, pull-up bars, and home gym basics. Functions as the dominant price benchmark in WODFitters' category and a key substitute for low-AOV accessory buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
WODFitters social profiles
Digital presenceWODFitters financial estimates
Financial estimateRevenue estimate
Valuation estimate
WODFitters leadership team
Management profileNumber of profiles
WODFitters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WODFitters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WODFitters
What does WODFitters do?
WODFitters offers sports and fitness accessories and goods for training, including pull-up bars and resistance bands for CrossFit and functional fitness workouts. The company also provides a Pull-Up Goal Calculator, a digital tool that helps users set and track pull-up performance goals.
When was WODFitters founded?
WODFitters was founded in 2013. It employs 1 to 10 people.
Where is WODFitters based?
WODFitters is headquartered in Lorton, United States, in the North America region.
Who are WODFitters's main competitors?
Direct peers on record are REP Fitness, Rogue Fitness, Bodylastics, Perform Better, WOD Nation, Titan Fitness and Fringe Sport. Broad incumbents are Onnit and Power Systems (Performance Health). Amazon Basics is listed as an others.
Does WODFitters have an API?
No public API is recorded for WODFitters.
What industry is WODFitters in?
WODFitters's product category is Fitness Equipment. Its primary akta.pro industry code is CRAMADAD, Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds), with a secondary code of CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates). Its NAICS code is 45911 and its SIC code is 3949.