Bodylastics
Bodylastics, founded 1996 and based in Boca Raton, Florida, is a privately held DTC fitness company that designs and sells patented stackable resistance band sets and accessories (with Snap Guard safety technology) via its Shopify storefront and Amazon, complemented by a $5/month BODYLAST workout app subscription for home fitness consumers.
- Company typePrivate
- Founded1996
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bodylastics does
Bodylastics is a Boca Raton, Florida-based, privately held fitness equipment company founded in 1996 by Blake Kassel. The company designs, manufactures (in China), and sells stackable, clip-based resistance band systems under the Pro Series and Basic Series product lines, offering configurations ranging from 5 bands (up to 190 lbs of resistance) to 16 bands (up to 1,040 lbs), with prices from $35.97 to $189.97 per set. Its core differentiator is the patented Snap Guard safety cord — an inelastic inner cord invented in 2010 that prevents over-stretching and contains the band if it snaps — along with a patented collapsible curl bar accessory. Bodylastics also sells individual replacement bands ($7.99–$16.99), anchors, ankle straps, handles, protective sleeves, and a laminated exercise wall chart, all under its own brand and via Amazon Marketplace for both US and international fulfillment.
The company monetizes through two engines: one-time hardware sales distributed via a Shopify DTC storefront (bodylastics.com) and Amazon Marketplace, plus a recurring BODYLAST App subscription ($5/month, annual, with a 14-day free trial) that unlocks 50+ workout shows and more than 6,000 on-demand routines for strength, cardio, and flexibility. The customer base spans individual home fitness enthusiasts, professional personal trainers, US Military personnel, NFL team strength coaches, and an over-35 demographic targeted by the app's age-appropriate interval programming. Marketing is content-led, relying on website exercise guides, email newsletter capture, the subscription app, and customer testimonials/reviews on both the company site and Amazon storefront. Bodylastics operates with approximately 51–100 employees, retains no disclosed institutional investors or external funding, and is wholly founder-led, with Blake Kassel continuing to serve as CEO.
Bodylastics firmographics
Firmographics- Name
- Bodylastics
- Legal name
- Bodylastics USA Inc.
- Website
- https://bodylastics.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bodylastics, founded 1996 and based in Boca Raton, Florida, is a privately held DTC fitness company that designs and sells patented stackable resistance band sets and accessories (with Snap Guard safety technology) via its Shopify storefront and Amazon, complemented by a $5/month BODYLAST workout app subscription for home fitness consumers.
- Ownership category
- akta.pro rank
Where Bodylastics is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bodylastics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Resistance Band Sets: Core revenue stream from selling resistance band sets (Pro Series and Basic Series) ranging from 5-band to 16-band configurations. Prices from $35.97 to $189.97 per set. Includes accessories like door anchors, handles, ankle straps, and carrying bags.
- Individual Resistance Bands: Replacement and supplemental individual bands sold separately, priced from $7.99 to $16.99 per band depending on resistance level.
- Resistance Bands Bar: Collapsible curl bar accessory priced at $85.97, featuring patented collapsible design with steel construction and premium grip.
- BODYLAST App Subscription: Subscription-based access to over 20 workout shows and thousands of on-demand routines covering strength, cardio, and flexibility. Priced at $5/month (annual subscription) with 14-day free trial available.
- Band Accessories: Ancillary products including door anchors, ankle straps, handles, and protective sleeves priced individually from $12.97 to $17.97.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BODYLAST App Subscription |
| Unit Pricing | Pay-as-you-go | 5 Band Basic Series Set |
| Unit Pricing | Pay-as-you-go | 5 Band Pro Series Set |
| Unit Pricing | Pay-as-you-go | 6 Band Pro Series Set |
| Unit Pricing | Pay-as-you-go | 7 Band Pro Series Set |
| Unit Pricing | Pay-as-you-go | 8 Band Pro Series Set |
| Unit Pricing | Pay-as-you-go | 16 Band Pro Series Set |
| Unit Pricing | Pay-as-you-go | Resistance Bands Bar |
| Unit Pricing | Pay-as-you-go | Individual Replacement Bands |
| Unit Pricing | Pay-as-you-go | Band Anchors |
| Unit Pricing | Pay-as-you-go | Band Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bodylastics product offering
Product offeringCore offering
Bodylastics designs, markets, and sells stackable resistance band systems (Pro Series and Basic Series sets in 5- to 16-band configurations), individual replacement bands, accessories such as anchors, handles, ankle straps, and a patented collapsible curl bar, all built around its proprietary Snap Guard safety cord technology. The company also distributes the BODYLAST subscription mobile app, which delivers on-demand strength, cardio, and flexibility workout videos and follow-along programs to consumers in the U.S. and internationally.
Product overview
Bodylastics is a fitness equipment company offering a portfolio of resistance band products and digital workout services. The core product line consists of stackable resistance band sets in two series: the Pro Series (premium, with patented Snap Guard inner safety cord) and the Basic Series (entry-level). Sets range from 5 bands (up to 190 lbs) to 16 bands (up to 1040 lbs), available in Legacy, Warrior, and Pastel color lines. Individual replacement bands are sold across 10 tension levels. Complementary products include a patented Collapsible Resistance Bands Bar (curl bar), Band Anchors (Small and Large Anywhere Anchors), Heavy Duty Door Anchors, Ankle Straps, Pro Series Handles, and a Protective Sleeve. The digital platform — the BODYLAST App — provides on-demand video workouts (strength, cardio, flexibility) via iOS/Android subscription ($5/month), supplemented by a Laminated Wall Chart for exercise reference. All bands share the patented Snap Guard safety cord technology, tying the hardware portfolio together under a unified safety standard.
Differentiator
Problem solved
Functional benefit
Brands
- Bodylast App: Mobile application featuring over 20 workout shows for muscle building, cardio, and flexibility with guided programs and challenges.
- Bodylastics Pro Series
- Bodylastics Basic Series
- Snap Guard Technology
Products and services
- Pro Series Resistance Band Sets Premium stackable resistance band sets (5, 6, 7, 8, and 16-band configurations) featuring the patented Snap Guard inner safety cord, with max tensions from 190 lbs to 1,040 lbs. Sold in Legacy and Warrior color lines and bundled with door anchors, handles, ankle straps, and carry bags for full-body home strength training.
- Basic Series Resistance Band Sets Entry-level stackable resistance band sets in 5-band configurations with max tension up to 190 lbs, available in Legacy, Warrior, and Pastel colors. Each set includes a door anchor, handles, ankle straps, and a carry bag at a lower price point than the Pro Series.
- Individual Resistance Bands Single replacement and supplemental resistance bands sold in 10 tension levels from 3 lb (Yellow) up to 40 lb (Grey), in Legacy and Warrior colorways, allowing users to expand or replace specific tensions in an existing set.
- Collapsible Resistance Bands Bar (Curl Bar) Patented collapsible curl bar rated to 300 lbs (tested to 750 lbs) with 45-degree grip angles, super-thick steel construction, TPR waffle grip, and double-bearing O-ring rotation. Breaks into two sections and includes a carry bag so users can perform bar-style exercises with their bands while traveling.
- Band Anchors (Anywhere Anchors) Resistance band anchoring accessories in Small and Large sizes that secure bands to doors, furniture, or other stationary objects, enabling versatile home or gym workouts from multiple angles.
- Band Accessories Add-on components for Bodylastics band sets, including Heavy Duty Door Anchors (2-pack), Ankle Straps (4-pack), Pro Series Handles, and Protective Sleeves, sold individually or as bundles.
- BODYLAST App (On-Demand Workouts) Subscription-based mobile workout application (iOS and Android) delivering 50+ workout shows and 6,000+ on-demand routines for strength, cardio, and flexibility, plus guided 2-, 3-, and 4-week challenge programs and body-part splits. Priced at $5 per month on an annual subscription with a 14-day free trial.
Quantifiable outcome
- Resistance range from 3 lbs to 1040 lbs maximum tension across product lineup
- +3 more outcomes
Companies that use Bodylastics
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Bodylastics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bodylastics partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Bodylastics competitors and assessment
Company assessmentEmerging players
- Therabody (Theragun): Premium recovery and wellness brand increasingly expanding into home strength accessories, adjacent to Bodylastics' home-gym consumer with similar premium pricing and DTC-led motion.
- Echelon Fitness: Connected-fitness equipment brand offering bikes, rowers, and connected mirrors with subscription content—an emerging adjacent competitor for the home fitness subscription dollar.
Broad incumbents
- TRX: Established bodyweight and suspension training equipment brand with a comparable premium positioning and direct-to-consumer + commercial channel mix in functional fitness.
- TheraBand: Performance Brands-owned clinical and rehab-grade resistance band brand, the legacy incumbent in the category with broader rehab/P.T. distribution overlapping Bodylastics' safety-focused positioning.
- Bowflex: Iconic home strength training brand now owned by Nautilus, offering home gym systems and selectables that compete for the same discretionary home fitness buyer.
- Peloton: Connected-fitness platform with massive content library; competes for the same discretionary fitness budget via subscription, and could credibly enter resistance band accessories.
- Rogue Fitness: Premium strength equipment brand serving home and commercial strength athletes; broader portfolio but overlapping buyer for serious home strength training.
Direct peers
- Black Mountain Products: Long-established resistance band brand with similar stackable band architecture, door anchors, and exercise guide content, targeting home gym users.
- WHATAFIT: Direct competitor offering stackable resistance band sets with door anchors and carry bags, primarily through Amazon, competing head-to-head on price and configuration.
- Fit Simplify: Direct competitor selling stackable resistance bands and workout guides via Amazon and DTC, targeting the same home fitness enthusiast segment with a more value-priced positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bodylastics social profiles
Digital presenceBodylastics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodylastics leadership team
Management profileNumber of profiles
Profiles1 record
Bodylastics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodylastics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodylastics
What does Bodylastics do?
Bodylastics designs, markets, and sells stackable resistance band systems (Pro Series and Basic Series sets in 5- to 16-band configurations), individual replacement bands, accessories such as anchors, handles, ankle straps, and a patented collapsible curl bar, all built around its proprietary Snap Guard safety cord technology. The company also distributes the BODYLAST subscription mobile app, which delivers on-demand strength, cardio, and flexibility workout videos and follow-along programs to consumers in the U.S. and internationally.
Is Bodylastics a public or private company?
Bodylastics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodylastics founded?
Bodylastics was founded in 1996. It employs 51 to 100 people.
Where is Bodylastics based?
Bodylastics is headquartered in Boca Raton, United States, in the North America region.
How does Bodylastics make money?
Five revenue lines are on record. Hardware Sales - Resistance Band Sets are the primary driver. The others are individual Resistance Bands, resistance Bands Bar, BODYLAST App Subscription and band Accessories.
Who are Bodylastics's main competitors?
Emerging players on record are Therabody (Theragun) and Echelon Fitness. Broad incumbents are TRX, TheraBand, Bowflex, Peloton and Rogue Fitness. Direct peers are Black Mountain Products, WHATAFIT and Fit Simplify.
Does Bodylastics have an API?
No public API is recorded for Bodylastics.