Cross Wrap
Cross Wrap is a Finnish industrial machinery company that designs and manufactures automated bale handling and industrial packaging equipment — including bale dewiring, wrapping, opening, and board packaging lines — for plastic recycling, paper recycling, waste-to-energy, and board producers worldwide.
- Company typePrivate
- Founded1994
- HeadquartersSiilinjärvi, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cross Wrap does
Cross Wrap Oy is a Finnish industrial machinery company founded in 1994 in Siilinjärvi, Finland, and operating as a subsidiary of the family-owned Saalasti Group's Saalasti Green Technologies division. The company designs, manufactures, and services automated equipment for bale handling and industrial packaging, with a portfolio that includes Bale Dewiring Machines, Bale Wrappers, Direct Bale Wrappers, Bale Openers, Wire Cutters, and a fully electric Industrial Board Packaging Line for plywood, veneer, MDF, particleboard, and gypsum board. Its underlying technology centers on proprietary mechanical automation — most notably the 2017-vintage automated bale dewiring system that cuts, removes, and coils metal wires from horizontal and cross-wired bales — supported by smart sensors, automatic standby, robotic labeling, and remote-access operation, as well as a Smart Digital Customer Portal for installed-base management.
Cross Wrap sells into four primary verticals: plastic recycling, paper recycling, waste and waste-to-energy, and industrial board packaging. It serves enterprise customers including Circulose, Papierfabriek Doetinchem, Pabco Paper, Holcim, FCC, Steco Miljø, ResourceCo, Sonoco, Geminor, Sorpa, Huaxin Cement, RePower South, BMP Recycling, Svensk Plastatervinning, Poly Recycling, Wellman International, and Remondis, with an installed base of more than 650 machines across 65 countries. All equipment is built to order at the Siilinjärvi headquarters with 19–23 week lead times, is CE-marked under the EU Machinery Directive, and is produced under an ISO 9001 quality system certified since 2016.
The revenue model combines one-time capital equipment sales with an expanding aftermarket layer: tiered spare parts packages (Basic, Advanced, Expert), recurring service contracts for proactive maintenance, installation and commissioning, upgrades and modernizations, machine transfers, and remote technical support available six days a week. Distribution is primarily direct enterprise field sales through nine regional sales managers, supplemented by local service partners in selected markets. Marketing emphasizes industry trade shows (RWM, MIAC, PPRC, Ecomondo, AWRE), technical content marketing, and an active social media presence.
Cross Wrap firmographics
Firmographics- Name
- Cross Wrap
- Legal name
- Cross Wrap Oy
- Website
- https://crosswrap.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cross Wrap is a Finnish industrial machinery company that designs and manufactures automated bale handling and industrial packaging equipment — including bale dewiring, wrapping, opening, and board packaging lines — for plastic recycling, paper recycling, waste-to-energy, and board producers worldwide.
- Ownership category
- akta.pro rank
Cross Wrap industry classification
Industry- Product category
- Industrial Bale Handling and Packaging Machinery
- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)
- akta.pro secondary industry
- Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI)
Keywords
Where Cross Wrap is headquartered
LocationHeadquarters
- HQ city
- Siilinjärvi
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Cross Wrap business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Industrial Equipment Sales: Sale of capital equipment including Bale Dewiring Machines, Bale Wrappers, Bale Openers, Wire Cutters, and Industrial Board Packaging Lines. Machines are built to order with 19-23 week lead times. Equipment is CE-marked and certified to EU Machinery Directive standards.
- Spare Parts: Sale of genuine Cross Wrap spare parts organized in tiered packages (Basic, Advanced, Expert). Spare parts ensure warranty validity, extend machine lifetime, and maintain equipment value. Components are tested for perfect fit, safety, and durability.
- Lifecycle Services: Comprehensive services including machine installation, commissioning, maintenance, modernization, and upgrades. Service agreements ensure regular maintenance without customers needing to track schedules. Includes remote technical support available 6 days per week.
- Service Contracts: Ongoing service agreements that provide proactive maintenance visits, inspection of machines, identification of worn components, and planned replacement of parts to prevent unexpected downtime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Basic Spare Parts Package - Essential wear parts for routine maintenance |
| Unit Pricing | One time | Advanced Spare Parts Package - Most popular option with extra security and flexibility |
| Unit Pricing | One time | Expert Spare Parts Package - Major components for long-term peace of mind |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Cross Wrap product offering
Product offeringCore offering
Cross Wrap manufactures and sells automated industrial machinery for bale handling and packaging, including Bale Dewiring Machines, Bale Wrappers, Bale Openers, Wire Cutters, and Industrial Board Packaging Lines. The company also delivers full Lifecycle Services (installation, commissioning, service contracts, and tiered spare parts packages) and the Smart Digital Customer Portal to support customers in plastic recycling, paper recycling, waste-to-energy, and industrial board packaging industries.
Product overview
Cross Wrap is a Finnish industrial machinery company founded in 1994, offering a portfolio of automated bale handling and industrial packaging machines. The core product family comprises the Bale Dewiring Machine (automated wire removal and coiling for recycling bales), Bale Wrapper and Direct Bale Wrapper (stretch-film bale wrapping for storage and transport of RDF/SRF fuels), Bale Opener (automated bale opening by film/tie removal), Wire Cutters (standalone manual-wire replacement), and the Industrial Board Packaging Line (six-sided stretch-film packaging for plywood, veneer, MDF, gypsum board, and other industrial boards). Supporting these machines is the Smart digital customer portal for lifecycle management, and a full Lifecycle Services suite encompassing service contracts, spare parts (Basic/Advanced/Expert packages), upgrades and modernizations, and machine transfer/commissioning. Conveyor systems, Bale Slice Breaker, and Coil Shredder are add-on modules that extend the core machines. Cross Wrap operates as part of the Saalasti Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Bale Dewiring Machine Automated machine that cuts, removes, and neatly coils bale wires during the recycling process, supporting both horizontal and cross-wired bales. Designed for plastic, paper, and textile recycling applications. Handles both horizontal and cross-wired bales with optional bale turning unit for flexibility, and enters standby mode when waiting for bales to reduce energy consumption.
- Bale Wrapper Automatic bale wrapping machine that protects waste bales during storage and transport using stretch film, providing secure containment for RDF, SRF, and other alternative fuel materials. The Cross Wrap method uses film primarily in corners and handling faces, creating stronger packages at lower cost. Wrapped bales can be stored outside without combustion risk.
- Bale Opener Automated machine that opens tightly packed bales by cutting and removing wrapping film, netting, and ties, feeding material smoothly into the process line. Wires are coiled into tight bundles for easier handling and recycling. Includes a Direct bale wrapper variant designed for continuous infeed workflows that wraps alternative fuel bales directly in the process line without pre-staging.
- Wire Cutters Standalone wire cutting solution designed for facilities that need to eliminate the safety risks and inefficiencies of manual wire cutting without investing in a full dewiring line. Cross Cutter model is offered as a 3D engineered product.
- Industrial Board Packaging Line Market-leading fully electric end-of-line packaging system for industrial boards (plywood, veneer, MDF, gypsum board, particleboard) using six-sided wrapping with fully recyclable stretch film. Replaces multiple packaging consumables (boards, corner protectors, strapping) with a single streamlined approach. Features precision positioning via electronic conveyor control with frequency converters and robotic labeling.
- Cross Wrap Smart Digital Customer Portal Digital platform where customers can register equipment, access machine information, manage service needs, and coordinate spare parts and lifecycle service activities.
- Lifecycle Services Full suite of after-sales services including machine installation and commissioning, service contracts (proactive maintenance visits, inspection, planned replacement of worn components), technical support available 6 days per week, spare parts packages (Basic, Advanced, Expert), upgrades and modernizations, and machine transfer/relocation services.
Quantifiable outcome
- Up to 50% less wear and tear on shredders when using Cross Wrap Dewiring solutions
- +5 more outcomes
Companies that use Cross Wrap
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Cross Wrap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Cross Wrap partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OGTEC AustraliaregionalOGTEC Australia provides local maintenance services for Cross Wrap machines, including servicing ResourceCo's bale wrapping machine near Sydney. This partnership enables Cross Wrap to offer immediate local support and spare parts availability to Australian customers.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Cross Wrap competitors and assessment
Company assessmentBroad incumbents
- BEUMER Group: Large German manufacturer of conveying, loading, palletizing and packaging systems. Overlaps with Cross Wrap's end-of-line packaging and material handling capabilities for industrial/board customers.
- Krones AG: German global packaging and bottling machinery giant. While focused on beverages, its PET-recycling and stretch-wrapping capabilities put it adjacent to Cross Wrap in plastic-recycling automation for large packaging customers.
- Signode Industrial Group: Global packaging systems provider (now part of Crown Holdings) offering strapping, stretch wrap, protective packaging and tools. Broad incumbent serving many of the same industrial customers as Cross Wrap, but across a much wider portfolio.
- ProMach: U.S. family-owned packaging-machinery conglomerate bundling multiple stretch-wrapping, palletizing and end-of-line brands. Indirect competitor to Cross Wrap as a broad portfolio packaging machinery supplier to industrial accounts.
Direct peers
- Lantech: U.S.-based global leader in stretch-hood and stretch-wrap pallet/bundle packaging machinery. Closest direct comparable to Cross Wrap's Bale Wrapper and Industrial Board Packaging Line, which use stretch-film wrapping to protect loads.
- Mosca GmbH: German manufacturer of industrial strapping, banding and stretch-wrapping systems. Comparable to Cross Wrap's industrial packaging equipment focused on securing and wrapping industrial goods and materials.
- Fromm Holding: Swiss/German supplier of strapping, stretch wrapping and load-securing systems. Comparable to Cross Wrap's stretch-wrapping-based packaging lines for industrial unit loads.
- Wulftec International: Canadian manufacturer of automatic and semi-automatic stretch wrapping equipment for industrial loads. Directly competes with Cross Wrap in stretch-film wrapping machinery used for unitizing bales and palletized goods.
- Highlight Industries: U.S. manufacturer of stretch wrapping equipment and integrated packaging systems. Direct peer to Cross Wrap's stretch-film bale and board wrapping machinery.
- Robopac (Aetna Group): Italian maker of stretch-wrapping, hooding and strapping equipment under the Aetna Group. Direct competitor to Cross Wrap in stretch-film packaging machinery used for industrial loads, bales and boards.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cross Wrap compliance and trust
Trust signalCompliance3 records
Cross Wrap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Wrap leadership team
Management profileNumber of profiles
Profiles16 records
Cross Wrap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Wrap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Wrap
What does Cross Wrap do?
Cross Wrap manufactures and sells automated industrial machinery for bale handling and packaging, including Bale Dewiring Machines, Bale Wrappers, Bale Openers, Wire Cutters, and Industrial Board Packaging Lines. The company also delivers full Lifecycle Services (installation, commissioning, service contracts, and tiered spare parts packages) and the Smart Digital Customer Portal to support customers in plastic recycling, paper recycling, waste-to-energy, and industrial board packaging industries.
Is Cross Wrap a public or private company?
Cross Wrap is a private company. It is classified as family owned and is currently operating.
When was Cross Wrap founded?
Cross Wrap was founded in 1994. It employs 11 to 50 people.
Where is Cross Wrap based?
Cross Wrap is headquartered in Siilinjärvi, Finland, in the Europe region.
How does Cross Wrap make money?
Four revenue lines are on record. Industrial Equipment Sales are the primary driver. The others are spare Parts, lifecycle Services and service Contracts.
Who are Cross Wrap's main competitors?
Broad incumbents on record are BEUMER Group, Krones AG, Signode Industrial Group and ProMach. Direct peers are Lantech, Mosca GmbH, Fromm Holding, Wulftec International, Highlight Industries and Robopac (Aetna Group).
Does Cross Wrap have an API?
No public API is recorded for Cross Wrap.
What industry is Cross Wrap in?
Cross Wrap's product category is Industrial Bale Handling and Packaging Machinery. Its primary akta.pro industry code is IMAHAOAD, Wrapping & Bundling Equipment (Shrink/Stretch), with a secondary code of IMAHALAI, Industrial Waste Handling & Compaction Equipment (Balers, Compactors). Its NAICS code is 333993 and its SIC code is 3550.