Superlo Foods
Superlo Foods is a privately held, 100% employee-owned regional grocery retailer founded in 1944, operating 11 stores across the Memphis, Tennessee metro area and North Mississippi. It serves local consumers and families with full-service grocery departments, an e-commerce site, a mobile app, and an Uber Eats delivery partnership.
- Company typePrivate
- Founded1944
- HeadquartersMemphis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Superlo Foods does
Superlo Foods, a trade name of Stepherson, Inc., is a privately held regional grocery retailer founded in 1944 by brothers Jack, Wesley, and Kenneth Stepherson and headquartered in Memphis, Tennessee. The company operates 11 physical grocery stores — eight Superlo Foods and one Stepherson's location across the Memphis metropolitan area, plus Superlo Foods locations in Senatobia, Southaven, and Yazoo City, Mississippi — alongside centralized warehouse operations on American Way. Its product offering spans standard grocery departments (produce, Certified Angus Beef, fresh-ground daily beef, seafood, bakery with custom cakes, deli with prepared foods, beer and wine), with ancillary in-store services such as Western Union, bill pay, and lottery. The customer base is local consumers and families in the Memphis metro and North Mississippi seeking community-rooted grocery retail. Since 2010 the company has been 100% employee-owned, a structural choice that aligns the workforce with performance but also means there has been no outside equity capital or M&A activity.
Revenue is generated entirely through transaction-based grocery sales across in-store retail, an e-commerce storefront (shop.superlofoods.com) with curbside pickup, custom cake and catering specialty services, and — as of July 2025 — an on-demand delivery channel via a partnership with Uber Eats covering Northeast, Midwest, and Texas regions. Marketing is conducted through weekly print circulars, in-store signage, a 2025-launched iOS/Android mobile app with digital coupon clipping, a Facebook page, and a Community Card program (administered via the Escrip platform) that donates up to 3% of purchases back to registered local nonprofits. The technology stack is standard for regional grocery retail: the e-commerce site, a consumer mobile app, and point-of-sale systems; no proprietary technology, API surface, or data assets are described in the available sources. Reporting line is the Stepherson, Inc. legal entity, with no parent company, subsidiaries, or institutional shareholders.
Superlo Foods firmographics
Firmographics- Name
- Superlo Foods
- Legal name
- Stepherson, Inc.
- Website
- https://superlofoods.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Superlo Foods is a privately held, 100% employee-owned regional grocery retailer founded in 1944, operating 11 stores across the Memphis, Tennessee metro area and North Mississippi. It serves local consumers and families with full-service grocery departments, an e-commerce site, a mobile app, and an Uber Eats delivery partnership.
- Ownership category
- akta.pro rank
Where Superlo Foods is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Superlo Foods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- In-Store Retail Sales: Traditional grocery retail revenue from physical store locations selling groceries, produce, meats, seafood, bakery items, deli items, and prepared foods.
- Online Shopping and Delivery: E-commerce platform (shop.superlofoods.com) with curbside pickup and delivery services, including partnership with Uber Eats for on-demand delivery.
- Specialty Services: Custom cake orders, catering services, party trays, and specialty department items including bakery and deli prepared foods.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Superlo Foods product offering
Product offeringCore offering
Superlo Foods operates a regional brick-and-mortar grocery retail chain across 11 locations in the Memphis, TN metro area and North Mississippi, selling fresh produce, Certified Angus Beef (ground fresh daily in store), fresh and frozen seafood, bakery items (including custom cakes), deli items (including fried and rotisserie chicken and party trays), and grocery essentials. The retail operation is supplemented by an online shopping storefront (shop.superlofoods.com) with curbside pickup and delivery, an Uber Eats delivery partnership, and in-store services such as Bill Pay, Western Union, and Lottery.
Product overview
Superlo Foods is a regional grocery retail chain and 100% employee-owned business serving the Memphis, TN metropolitan area and Mississippi since 1944. The company operates 11 physical store locations alongside a digital portfolio consisting of an e-commerce website, mobile applications for iOS and Android, weekly promotional ads, and an extensive recipe collection. The core offering centers on in-store grocery retail with departments spanning produce, meat (including Certified Angus Beef and daily fresh-ground beef), seafood, bakery, and deli. Digital services include an online shopping platform, mobile app with coupon management and store locator, weekly store ads, and recipe content. Strategic partnerships include an Uber Eats on-demand delivery integration. Additional services encompass custom cake orders, a Community Card charitable giving program, and a donation request initiative for nonprofit organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Superlo Foods Grocery Retail Stores Regional grocery retail chain operating 11 physical stores in the Memphis, TN metropolitan area and Mississippi (Senatobia, Southaven, Yazoo City). Stores offer fresh produce, Certified Angus Beef, beef ground fresh daily, fresh and frozen seafood, bakery with custom cakes, deli with fried and rotisserie chicken and party trays, plus in-store services including Bill Pay, Money Orders, Western Union, and Lottery. Target customers are local residents and families in the service area.
- Superlo Foods Online Shopping E-commerce platform at shop.superlofoods.com enabling customers to shop groceries online, with curbside pickup and delivery options serving the same Memphis metro and North Mississippi footprint as the physical stores.
- Superlo Foods Mobile App Mobile application available on iOS and Android that enables customers to clip and organize coupons, view special offers, access store locations, browse recipes, and view exclusive weekly store ads.
- Custom Bakery Orders Made-to-order custom cake service for birthdays, weddings, graduations, and baby showers, decorated to customer specifications with various flavors, fillings, and designs, available through in-store bakery departments.
- Superlo Foods Recipe Collection Online collection of recipes organized by category, including chef-created dishes such as Marry Me Chicken, Dulce De Leche Tiramisu, Swedish Meatballs, and Chicken Enchilada Casserole, accessible through the website and mobile app to support meal planning and shopping decisions.
Companies that use Superlo Foods
Customer profileSegments1 record
Ideal customer profiles1 record
Superlo Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superlo Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uber EatscoreSuperlo Foods has partnered with Uber Eats to expand on-demand grocery delivery services. This partnership allows Superlo Foods to offer delivery to customers through the Uber Eats platform, covering the Northeast, Midwest, and Texas regions as part of Uber's broader expansion with regional grocery brands. Each retailer brings unique offerings to the platform.
Scale indicators3 records
Recent moves11 records
Expansion highlights5 records
Superlo Foods competitors and assessment
Company assessmentDirect peers
- Whole Foods Market: Premium natural and organic grocery banner owned by Amazon. Competes for the same higher-income Memphis shopper Superlo targets with its Certified Angus Beef, fresh seafood, and custom bakery offerings.
- The Fresh Market: Specialty fresh-focused grocery chain emphasizing prepared foods, bakery, and meat — directly overlapping with Superlo's higher-margin fresh departments (Certified Angus Beef, deli, bakery).
- Kroger: Largest pure-play U.S. supermarket operator with significant Memphis-area store density. Directly competes with Superlo for weekly grocery basket share, fresh, and private-label sales in the same trade area.
- ALDI: Hard-discount grocery chain with multiple Memphis-area stores. Direct competitor on price-sensitive center-store grocery baskets where Superlo lacks scale advantages.
Broad incumbents
- Walmart Supercenter: Dominant mass merchandiser with full grocery + GM assortment operating multiple Supercenters across the Memphis metro. Sets the EDLP price floor against which independent grocers like Superlo must compete.
- Costco: Warehouse club with strong Memphis-area presence. Competes for fresh, meat, and bulk grocery spend with an EDLP/membership model that pressures mid-size regional grocers' commodity pricing.
Regional players
- Publix: Employee-owned Southeast regional grocery chain widely admired for service quality and prepared foods. Highly comparable governance and culture model to Superlo's 100% employee-owned structure, even if not in the Memphis market.
- Hy-Vee: Midwestern employee-centered regional grocery chain of comparable scale (~280 stores) with a similar focus on fresh departments, prepared foods, and community programs. Useful comparable for Superlo's employee-ownership economics and multi-department strategy.
- Houchens Markets: Kentucky/Tennessee-based regional grocery and convenience operator. Operates closest to Superlo's Tennessee/Mid-South geography and shares the multi-format independent-grocer profile.
Emerging players
- Sprouts Farmers Market: Fast-growing natural/specialty grocer with strong fresh, produce, and bulk assortment. Comparable to Superlo in product mix orientation, though differentiated by smaller-box format and national growth runway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Superlo Foods social profiles
Digital presenceSuperlo Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superlo Foods leadership team
Management profileNumber of profiles
Superlo Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superlo Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superlo Foods
What does Superlo Foods do?
Superlo Foods operates a regional brick-and-mortar grocery retail chain across 11 locations in the Memphis, TN metro area and North Mississippi, selling fresh produce, Certified Angus Beef (ground fresh daily in store), fresh and frozen seafood, bakery items (including custom cakes), deli items (including fried and rotisserie chicken and party trays), and grocery essentials. The retail operation is supplemented by an online shopping storefront (shop.superlofoods.com) with curbside pickup and delivery, an Uber Eats delivery partnership, and in-store services such as Bill Pay, Western Union, and Lottery.
Is Superlo Foods a public or private company?
Superlo Foods is a private company. It is classified as management employee owned and is currently operating.
When was Superlo Foods founded?
Superlo Foods was founded in 1944. It employs 51 to 100 people.
Where is Superlo Foods based?
Superlo Foods is headquartered in Memphis, United States, in the North America region.
How does Superlo Foods make money?
Three revenue lines are on record. In-Store Retail Sales are the primary driver. The others are online Shopping and Delivery and specialty Services.
Who are Superlo Foods's main competitors?
Direct peers on record are Whole Foods Market, The Fresh Market, Kroger and ALDI. Broad incumbents are Walmart Supercenter and Costco. Regional players are Publix, Hy-Vee and Houchens Markets. Sprouts Farmers Market is listed as an emerging player.
Does Superlo Foods have an API?
No public API is recorded for Superlo Foods.