Point Ruston
Point Ruston is a privately held mixed-use waterfront real estate developer in Tacoma, WA, operating a resort-inspired village that integrates luxury condos, market-rate apartments, a Public Market food hall, retail shops, a Silver Cloud hotel, and senior living, connected by a waterfront trail system serving residents, visitors, and retail tenants.
- Company typePrivate
- Founded2006
- HeadquartersRenton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Point Ruston does
Point Ruston is a privately held, mixed-use waterfront real estate developer based in Tacoma, Washington, that owns and operates a resort-inspired village on Commencement Bay with panoramic views of the Puget Sound, Olympic Mountains, and Mount Rainier. The site—redeveloped from a former ASARCO smelter/superfund parcel—integrates luxury for-sale residential (Rainier Condominiums, priced $350K-$1.5M+), market-rate rental residential (Village on Main Apartments at $1,300-$4,000+/month), a 30,000 sq ft Public Market food hall, Shops at Point Ruston retail, the Century Theatres cinema, the Silver Cloud Hotel Tacoma (rooftop pool, spa, restaurant), and the GenCare Lifestyle senior living community, all connected by a nearly mile-long Waterwalk trail and over one-acre Grand Plaza with amphitheater.
The company monetizes through five distinct revenue streams: one-time condominium sales (handled via the Coldwell Banker Bain partnership and an on-site sales team), recurring apartment leases, multi-year retail space leases (5-10 year build-out commitments and 1-year flexible terms plus rotating stalls at the Public Market), a hotel partnership with Silver Cloud Hotels covering managed hospitality services, and event/transactional fees around community programming (Summer Concert Series, farmers markets, holiday events). Customer acquisition uses integrated marketing—lifestyle blog, Facebook/Twitter/Instagram organic social, email newsletter, on-site events—and bottom-of-funnel partnerships with Coldwell Banker Bain for condo closings.
Core differentiators are the irreplaceable waterfront location linked to Point Defiance Park (700+ acres, 25 miles of trails), 38+ curated public art installations managed by the ART at Point Ruston nonprofit, and an 8-year property tax abatement for new condominium buyers. Headcount sits at 51-100 employees, the company was founded in 2006, and it is operating as a privately held for-profit entity with no disclosed parent company, funding rounds, or M&A activity.
Point Ruston firmographics
Firmographics- Name
- Point Ruston
- Legal name
- Point Ruston
- Website
- https://pointruston.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Point Ruston is a privately held mixed-use waterfront real estate developer in Tacoma, WA, operating a resort-inspired village that integrates luxury condos, market-rate apartments, a Public Market food hall, retail shops, a Silver Cloud hotel, and senior living, connected by a waterfront trail system serving residents, visitors, and retail tenants.
- Ownership category
- akta.pro rank
Point Ruston industry classification
Industry- Product category
- Mixed-Use Real Estate Development
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- City Squares, Old Towns & Landmark Districts (THAJACAJ)
Keywords
Where Point Ruston is headquartered
LocationHeadquarters
- HQ city
- Renton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Point Ruston business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Condominium Sales: Sale of waterfront condominiums at the Rainier Building. Units priced from $350,000 to $1,500,000+. Sales handled through Coldwell Banker Bain agents.
- Apartment Leasing: Monthly rental of apartments at Village on Main with prices ranging from $1,300 to $4,000+ depending on size and features.
- Retail Space Leasing: Commercial retail space leasing to merchants including shops, restaurants, and services throughout the development. Spaces include Public Market (30,000 sq ft indoor), The Shops at Point Ruston, and restaurant locations.
- Hotel Partnership: Partnership with Silver Cloud Hotel Tacoma at Point Ruston Waterfront featuring rooftop pool, luxury spa, and restaurant. Scheduled to open Spring 2021.
- Events and Programming: Hosting events including summer concert series, farmers markets, holiday celebrations, and community activities that drive foot traffic to retail tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Condominiums from $350,000 to $1,500,000+ |
| Subscription | Monthly | Apartments from $1,300 to $4,000+ monthly |
| Subscription | Annual | Retail space lease opportunities at Public Market |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Point Ruston product offering
Product offeringCore offering
Point Ruston is a mixed-use waterfront village development that sells luxury condominiums (Rainier Building, $350,000–$1,500,000+), leases modern apartments (Village on Main, $1,300–$4,000+ monthly), and leases retail/commercial space across the Shops at Point Ruston and the 30,000 sq ft Public Market. The development is anchored by resort-inspired amenities including the nearly mile-long Waterwalk trail, the over-one-acre Grand Plaza with amphitheater, the ART at Point Ruston public art collection of 38+ installations, and integration with adjacent Point Defiance Park.
Product overview
Point Ruston is a waterfront resort-inspired village development in Tacoma, Washington, featuring multiple residential and commercial offerings. The portfolio includes Rainier Condominiums (luxury waterfront condos with premium finishes and views), Village on Main Apartments (brand new rental apartments with modern amenities), Shops at Point Ruston (retail collection), and the Public Market (30,000 sq ft indoor market with food and specialty vendors). The development also features ART at Point Ruston (nonprofit public art program), GenCare Lifestyle (wellness-focused retirement community), Silver Cloud Hotel (luxury hotel), and recreational amenities including the nearly mile-long Waterwalk trail, Grand Plaza with amphitheater, Century Theatres, Escape Hour, and Wheel Fun Rentals.
Differentiator
Problem solved
Functional benefit
Brands
- Rainier Condominiums: Luxury waterfront condominiums with panoramic views of Puget Sound and Mount Rainier, featuring all steel and concrete construction, 9-10 foot ceilings, quartz counters, and Bosch appliances.
- Village on Main Apartments
- GenCare Lifestyle at Point Ruston
- Grand Plaza
Products and services
- Rainier Condominiums Luxury waterfront condominiums at the Rainier Building featuring all steel and concrete construction, 9–10 ft ceilings, walls of windows, wide-plank engineered flooring, modern fireplaces, chef's kitchens with quartz counters and stainless Bosch appliances, luxurious master suites, 2-car garage parking, and extra storage. Sold to individual buyers through Coldwell Banker Bain at price tiers ranging from $350,000 to $1,500,000+.
- Village on Main Apartments Brand-new apartment community leased through Point Ruston property management, featuring one-, two-, and three-bedroom units with all new appliances including washer and dryer, air conditioning, energy-efficient windows, private outdoor spaces, bike racks, controlled access, courtyard, high-speed elevator, and underground garage parking. Monthly rents range from $1,300 to $4,000+ depending on size and features.
- Shops at Point Ruston Curated waterfront retail collection featuring shops, boutiques, restaurants, and service tenants including Gentry's Footwear, Sweet Life Boutique, Intaglio Salon, and Wildfin. Commercial space leased by Point Ruston's commercial leasing team to merchants seeking high-visibility waterfront locations.
- Public Market at Point Ruston 30,000 square foot indoor public market offering year-round shopping, dining, and event space with a curated mix of restaurants, bakeries, cheese, wine, seafood, chocolate, jams, jellies, sauces, artists, toys, honey, and tea vendors. Leases available in three structures: 5–10 year leases for significant build-out investments, 1-year leases for minimal build-out, and non-permanent rotating vendor stalls. Inquiries: [email protected].
Quantifiable outcome
- Nearly 1-mile scenic Waterwalk trail connecting to 7+ miles of waterfront paths
- +2 more outcomes
Companies that use Point Ruston
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Point Ruston technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Point Ruston partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Silver Cloud HotelscoreSilver Cloud Hotel Tacoma at Point Ruston Waterfront is a luxury hotel partnership featuring rooftop pool, luxury spa, and new restaurant. Scheduled to open Spring 2021, it transforms Point Ruston into a destination for visitors and staycationers. Hotel guests gain walkable access to all Point Ruston amenities including shopping, dining, Waterwalk, and Grand Plaza.
- ART at Point RustoncoreART at Point Ruston is a nonprofit charitable organization dedicated to curating and exhibiting public art throughout the Point Ruston neighborhood. The organization is pledged to purchase a minimum of one piece of art per year for the permanent collection. Features 38+ installations by local, regional, and nationally significant artists including sculptures, murals, mosaics, and functional art.
- GenCare LifestylecoreGenCare Lifestyle at Point Ruston is a wellness-focused retirement community featuring active-living, assisted-living, and memory care apartments. The community focuses on health, nutrition, physical fitness, brain health, and living with purpose. Includes on-site wellness team, fitness center, indoor pool, and partnerships with healthcare providers including MultiCare and DispatchHealth.
- Coldwell Banker BaincoreColdwell Banker Bain handles condominium sales for the Rainier Building at Point Ruston. Sales Manager Margo Hass Klein manages sales and tours. Contact: [email protected] or 253.279.9949.
- Century Theatres / CinemarkcoreCentury Theatres (Cinemark) operates movie theater at Point Ruston offering first-run films and private screening capabilities for up to 20 guests. Located in the heart of the waterfront development, the theater provides entertainment for residents and visitors.
- Metro Parks TacomaminorPartnership supporting community events including the Dune Peninsula Celebration Concert presented by Point Ruston (September 7, 2019). Metro Parks Tacoma operates Point Defiance Park and Dune Peninsula Park connected to Point Ruston via Wilson Way Bridge.
- Wheel Fun RentalsminorWheel Fun Rentals operates bike and specialty surrey rental operation at Point Ruston, open 7 days a week. Located on the Waterwalk along Commencement Bay, offering bikes, surreys, and specialty cycles for waterfront exploration.
- Elysian BrewingminorElysian Brewing sponsors the Summer Concert Series at Point Ruston, presenting live local music on select Thursday evenings from 5:30 pm - 7:30 pm in the Grand Plaza during summer months.
- Tacoma Farmers MarketminorTacoma Farmers Market operates seasonal farmers market at Point Ruston on Sundays from 10am-3pm (June through September), and holiday markets in December. Located at the Public Market outdoor area, providing fresh produce and local goods to community.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Point Ruston competitors and assessment
Company assessmentRegional players
- Bridgeport Village (Tigard, Oregon): Bridgeport Village is a Pacific Northwest lifestyle center and mixed-use development featuring upscale retail, restaurants, a cinema, and residential components. Closest regional comparable to Point Ruston within the same PNW market on dimensions of merchant mix, layout, and walkability.
- University Village (Seattle): University Village is an open-air lifestyle retail center in Seattle with adjacent residential and mixed-use elements. Comparable as a high-end Pacific Northwest retail-led destination with strong residential integration and similar demographic targeting.
Direct peers
- National Harbor (Maryland): National Harbor is a master-planned waterfront destination on the Potomac featuring condo/apartment residences, hotels, retail, restaurants, an entertainment venue, and a convention center. Comparable as a large-format destination mixed-use community with strong event programming and a similar walkable waterfront layout.
- The Wharf (Washington D.C.): The Wharf is a phased, mixed-use waterfront redevelopment on the Washington Channel combining residential condos/apartments, retail, restaurants, a market hall, hotel, and a music venue. Closely mirrors Point Ruston's waterfront mixed-use playbook with marina-adjacent public realm, market hall, and event programming driving destination traffic.
- Santana Row (San Jose): Santana Row is a mixed-use lifestyle center with luxury condominiums above street-level retail, dining, and entertainment. Comparable as a walkable, integrated retail-residential-entertainment village with similar high-end positioning and curated merchant mix to Point Ruston.
- Crocker Park (Westlake, Ohio): Crocker Park is a mixed-use lifestyle development combining luxury condos, apartments, Class A office, retail, restaurants, and a cinema in a walkable new-urbanist layout. Comparable as a master-planned mixed-use village integrating residential with retail/entertainment in a similar configuration.
- Mizner Park (Boca Raton): Mizner Park is a mixed-use lifestyle center anchored by an amphitheater, museum, retail, restaurants, and adjacent luxury residential. Comparable in its mix of cultural amenity, retail, dining, and event-driven foot traffic that supports nearby residential real estate.
Broad incumbents
- The Domain (Austin, Texas): The Domain is a large mixed-use district with high-end and mid-market apartments, Class A office, hotels, retail, dining, and entertainment. Comparable in combining luxury residential, retail, hospitality, and entertainment in a walkable district format, though at significantly larger scale.
Emerging players
- Halcyon (Peachtree Corners, Georgia): Halcyon is a modern mixed-use development pairing apartments, single-family homes, and a curated retail/dining "village center" with frequent community events. Comparable in scale and amenity programming philosophy to Point Ruston's blend of residential, retail, and event-driven placemaking.
- Yard 56 (Baltimore): Yard 56 is a newer waterfront mixed-use redevelopment in Baltimore combining residential, retail, restaurants, a market hall, and public gathering spaces. Comparable as an emerging waterfront mixed-use concept pairing a curated market hall with residential and event programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Point Ruston social profiles
Digital presencePoint Ruston financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Ruston leadership team
Management profileNumber of profiles
Point Ruston funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Ruston M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Ruston
What does Point Ruston do?
Point Ruston is a mixed-use waterfront village development that sells luxury condominiums (Rainier Building, $350,000–$1,500,000+), leases modern apartments (Village on Main, $1,300–$4,000+ monthly), and leases retail/commercial space across the Shops at Point Ruston and the 30,000 sq ft Public Market. The development is anchored by resort-inspired amenities including the nearly mile-long Waterwalk trail, the over-one-acre Grand Plaza with amphitheater, the ART at Point Ruston public art collection of 38+ installations, and integration with adjacent Point Defiance Park.
Is Point Ruston a public or private company?
Point Ruston is a private company. It is classified as unknown and is currently operating.
When was Point Ruston founded?
Point Ruston was founded in 2006. It employs 51 to 100 people.
Where is Point Ruston based?
Point Ruston is headquartered in Renton, United States, in the North America region.
How does Point Ruston make money?
Five revenue lines are on record. Condominium Sales are the primary driver. The others are apartment Leasing, retail Space Leasing, hotel Partnership and events and Programming.
Who are Point Ruston's main competitors?
Regional players on record are Bridgeport Village (Tigard, Oregon) and University Village (Seattle). Direct peers are National Harbor (Maryland), The Wharf (Washington D.C.), Santana Row (San Jose), Crocker Park (Westlake, Ohio) and Mizner Park (Boca Raton). The Domain (Austin, Texas) is listed as a broad incumbent. Emerging players are Halcyon (Peachtree Corners, Georgia) and Yard 56 (Baltimore).
Does Point Ruston have an API?
No public API is recorded for Point Ruston.
What industry is Point Ruston in?
Point Ruston's product category is Mixed-Use Real Estate Development. Its primary akta.pro industry code is THAJACAJ, City Squares, Old Towns & Landmark Districts. Its NAICS code is 712190 and its SIC code is 6552.