What Coldwell Banker Bain does

Coldwell Banker Bain is a privately held residential real estate brokerage franchise operating in the Pacific Northwest under the Coldwell Banker brand. It is described as the No. 1 Coldwell Banker global affiliate by gross commission income in four of the last five years, indicating it sits at the top of the system's franchise hierarchy. The firm serves individual home buyers and sellers as well as luxury property clients, operating through a network of affiliated independent contractor real estate agents and a Pacific Northwest-focused regional site on the national ColdwellBankerHomes.com platform. Headcount is reported at 5,001–10,000 (predominantly independent contractor agents), and the company is headquartered in Puyallup, WA.

The underlying technology stack consists primarily of the national ColdwellBankerHomes.com property search platform, which aggregates MLS listings across 30+ U.S. states, supports virtual tours, and routes consumer demand to affiliated agents. Proprietary consumer tools include the Home Value Estimator (property valuation for sellers) and the Move Meter relocation comparison tool. The Global Luxury sub-brand adds a network of 9,000+ certified Luxury Property Specialists across 45 countries, enabling referral flow for high-end and cross-border transactions. Complementary partner services — mortgage pre-approval via Guaranteed Rate Affinity, LLC and home warranty coverage through Assurant — extend the transaction lifecycle beyond brokerage.

The business model is commission-based: agents earn a percentage of property sale transactions, and the franchise captures a share of that commission plus brand/franchise fees. The firm does not publicly disclose commission rates or unit economics. Distribution is hybrid: a self-serve website for top-of-funnel consumer demand, paired with a direct sales motion in which affiliated agents close transactions. The customer base is a long tail of residential consumers (plus a luxury sub-segment), with no disclosed enterprise or institutional accounts, making revenue inherently diversified at the customer level but cyclically exposed to the U.S. housing market. Coldwell Banker Bain is owned through a franchise structure under Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Advisors LLC (formerly part of Anywhere Real Estate Inc., NYSE: HOUS).

Name

Coldwell Banker Bain

Legal name

Coldwell Banker Real Estate LLC

Website

https://coldwellbankerhomes.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coldwell Banker Bain is a privately held Pacific Northwest residential real estate brokerage franchise and the top-ranked Coldwell Banker affiliate by gross commission income, serving home buyers, sellers, and luxury clients through affiliated independent contractor agents and the national ColdwellBankerHomes.com platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Puyallup

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission model where agents earn a percentage of property sale transactions. The company (Coldwell Banker) operates as a franchise, with affiliated agents as independent contractors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coldwell Banker Bain is a residential real estate brokerage franchise providing home buying, selling, and luxury property services through a network of affiliated independent contractor agents. The company operates the ColdwellBankerHomes.com property listings platform with MLS integration and offers complementary services such as mortgage pre-approval and home warranty through partner providers. Core revenue is generated through real estate commissions on property transactions.

Product overview

Coldwell Banker operates primarily through its ColdwellBankerHomes.com web portal, a real estate listings marketplace providing MLS search capabilities across residential properties for sale, rent, and recently sold. The core platform (ColdwellBankerHomes.com) enables property searches by location, price, and features, and is supported by a network of affiliated real estate agents and offices. The Coldwell Banker Global Luxury sub-brand serves high-value property transactions through a global network of specialists. Additional tools include the Move Meter location comparison tool, the Home Value Estimator for sellers, and complementary partner services such as mortgage pre-approval through Guaranteed Rate Affinity and home warranty coverage through Assurant.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate program with 9,000+ certified Luxury Property Specialists operating across 45 countries

Products and services

• ColdwellBankerHomes.com Core real estate listings portal providing MLS search for homes for sale, rent, and recently sold properties across U.S. states and cities, with search filters by location, price, bedrooms, bathrooms, and property features. The platform enables consumers to find properties and connect with affiliated agents.
• Coldwell Banker Global Luxury Luxury real estate program featuring a network of over 9,000 certified Luxury Property Specialists across 45 countries, connecting buyers and sellers of high-value properties and providing global referral capability, premium marketing, and specialized luxury market expertise.
• Mortgage Pre-Approval Service Mortgage pre-approval service provided to home buyers through a partnership with Guaranteed Rate Affinity, LLC, supporting the financing stage of the residential real estate transaction.
• Assurant Home Warranty Home warranty plans offered through Assurant, providing protection plans for homeowners against unexpected repair costs as part of the post-purchase service offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Guaranteed Rate Affinity, LLCcoreStrategic or Co-development PartnerGuaranteed Rate Affinity, LLC is a mortgage lending partner with common ownership with Coldwell Banker Realty. The partnership provides mortgage pre-approval services to home buyers through the Coldwell Banker platform. Operating in states as GR Affinity, LLC.
• Assurant Home WarrantyminorGTM or Marketing PartnerAssurant Home Warranty provides home warranty services to Coldwell Banker customers, offering protection plans for homeowners against unexpected repair costs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled residential brokerage and portal with employed-agent model. Competes for the same residential brokerage transactions in many of the same metros but uses a salaried-agent and technology-led approach that differs from Coldwell Banker's franchise model.

Direct peers

• Compass: Large, tech-enabled residential real estate brokerage with a commissioned agent network across major US metros. Directly comparable to Coldwell Banker in terms of residential brokerage services, agent model, and integrated platform, but with stronger technology branding.
• Century 21 Real Estate: Long-established global residential real estate franchise with a large affiliate network. Comparable in franchise distribution model, agent-independent-contractor structure, and global brand positioning across residential real estate.
• RE/MAX: Globally recognized residential real estate franchise with a large independent contractor agent network. Closely comparable in business model, franchise structure, and global brand presence, competing for the same agent and consumer segments.
• Keller Williams Realty: One of the largest US residential real estate franchise networks by agent count and transaction volume. Direct peer in the franchise brokerage model with similar agent-centric structure, technology investment, and training focus.
• Sotheby's International Realty: Luxury-focused global residential real estate brand with a referral-driven affiliate network. Highly comparable in the high-end/luxury segment Coldwell Banker pursues via its Global Luxury program, with similar international referral mechanics.
• Better Homes and Gardens Real Estate: Residential real estate franchise network licensed by Realogy/Anywhere, with a lifestyle-brand wrapper around traditional brokerage services. Comparable franchise and brand-driven model under a closely-related parent ecosystem.
• eXp Realty: Cloud-based, agent-owned brokerage with a globally distributed independent contractor agent network and a revenue-share model. Highly comparable to Coldwell Banker's affiliate/independent-contractor agent structure and broad geographic reach, with a distinctively tech-centric approach.
• Berkshire Hathaway HomeServices: National residential real estate franchise network affiliated with Berkshire Hathaway. Comparable franchise-style distribution model and similar residential brokerage focus, with strong brand association driving consumer recognition.

Others

• Zillow Group: Consumer-facing real estate portal that drives much of the buyer lead flow feeding into brokerage networks like Coldwell Banker. Adjacent rather than directly competing with brokerage services, but increasingly a competitive threat through its own brokerage and iBuyer initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cbbainseal
• YouTubeyoutube.com/c/ColdwellBankerRealtyAtlanta
• Facebookfacebook.com/cbbain
• Instagraminstagram.com/cbrealtyatl
• LinkedInlinkedin.com/company/coldwell-banker-bain

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Bain