MHIA

What MHIA does

MHIA is an Australian specialist insurance agency exclusively focused on land lease community insurance, serving homeowners living in manufactured home estates, cabins, and on-site caravans. Founded approximately in 1995 and headquartered in Tuggerah, NSW, the company operates as a division of UK-incorporated Argenta International Limited, with all policies underwritten by Lloyd's of London under Australian Financial Services Licence 558983. MHIA has built a customer base of 35,000+ policyholders across Australia, primarily retirees aged 55+ who have downsized into land lease living — a segment where residents own the home but lease the underlying land, which sits outside standard residential insurance products.

The company's product portfolio centers on home and contents policies differentiated by home type and age: the Accidental Damage Policy for newer manufactured homes built after 1990, the Defined Events Policy for older homes, cabins, and on-site caravans, and a standalone On-Site Caravan Insurance product. A Motor Vehicle Comprehensive add-on is available exclusively to Accidental Damage policyholders, representing a recent product extension. The technology stack consists of standard insurance policy management and claims processing systems, with distribution conducted via a phone-based call center (1800 67 67 00), online quote requests, and walk-in office visits under a direct-to-consumer model with no overseas call centers.

MHIA generates revenue primarily through recurring insurance premiums billed annually with optional monthly payment installments at no extra charge. The company employs 11–50 staff, partners with 12+ major land lease community operators (including Stockland, Ingenia Lifestyle, Lifestyle Communities, GemLife, Palm Lake Resort, and Hometown Australia) as embedded distribution channels, and markets through brand ambassador Glenn McGrath AO, Google reviews (4.5-star rating), and industry events. The company was recognized as the Excellence Awardee for Underwriting Agency of the Year at the 2025 Insurance Business Australia Awards (IBAA).

Name

MHIA

Legal name

MHIA a division of Argenta International Limited

Website

https://mhia.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MHIA is an Australian specialist insurance agency exclusively serving land lease community homeowners with home, contents, cabin, and on-site caravan cover. Founded in 1995 and underwritten by Lloyd's of London, the company serves 35,000+ customers across Australia.

Ownership category

akta.pro rank

Product category

Specialty Land Lease Community Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Land lease insurance
• Manufactured home insurance
• Home and contents cover
• On-site caravan insurance
• Cabin insurance

Headquarters

HQ city

Tuggerah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Recurring insurance premiums from home and contents policies for land lease communities. Policies are underwritten by Lloyd's of London and offered on annual basis with monthly payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MHIA provides specialist home and contents insurance tailored exclusively to land lease community living in Australia. Its portfolio includes an Accidental Damage policy for newer manufactured homes, a Defined Events policy for older homes, cabins, and on-site caravans, and an optional Motor Vehicle Comprehensive add-on for existing policyholders. All policies are underwritten by Lloyd's of London and distributed directly to consumers via phone, online, and walk-in channels.

Product overview

MHIA operates as a specialist land lease community insurer offering a portfolio of insurance products. The core offering consists of two home & contents insurance policies differentiated by home age and coverage type: the Accidental Damage Policy for newer manufactured homes (post-1990), and the Defined Events Policy for older homes, cabins, and on-site caravans. An optional Motor Vehicle Comprehensive Policy is available as an add-on exclusively to Accidental Damage policyholders. The company exclusively serves land lease community residents, primarily retirees, and policies are underwritten by Lloyd's of London.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Contents - Accidental Damage Policy Specialist insurance policy covering home building and contents for land lease homeowners with newer manufactured homes (built after 1990). Automatically includes accidental damage, mechanical and electrical breakdown cover, and up to 12 months temporary accommodation. Designed for homeowners in land lease communities who own the dwelling but lease the land.
• Home & Contents - Defined Events Policy
• On-Site Caravan Insurance
• Cabin Insurance
• Motor Vehicle - Comprehensive Policy

Quantifiable outcome

• 35,000+ customers served across Australia
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Glenn McGrath AOcoreGTM or Marketing PartnerAustralian cricket legend Glenn McGrath AO serves as official brand ambassador for MHIA. McGrath was chosen for his alignment with the target demographic (retirees) and his reputation for precision, trust, and genuine care - qualities that reflect MHIA's values. The partnership helps build credibility and trust with land lease community homeowners.
• Lloyd's of LondoncoreOthersAll MHIA insurance policies are underwritten by Lloyd's of London, one of the world's oldest and most prestigious insurance markets. This provides policyholders with financial security and confidence in claims settlement.
• Argenta International LimitedcoreOthersMHIA is a division of Argenta International Limited, a limited liability company incorporated in England and Wales (ABN 67 738 572 107). Argenta holds AFSL 558983 and provides the regulatory and financial framework for MHIA's Australian insurance operations.

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• AAMI: Major Australian direct home, contents and motor insurer with strong brand. Competes with MHIA in the home contents category and in the retiree demographic, although without MHIA's manufactured-home specialism.
• Budget Direct: Australian direct-to-consumer home, contents and motor insurer focused on competitive pricing. Same pricing-disciplined, direct-channel positioning as MHIA but operating in standard residential insurance rather than land lease.
• NRMA Insurance: Large Australian general insurer with broad home and contents offerings and strong brand recognition. Overlaps directly with MHIA's product surface (home and contents) but serves mass-market customers rather than land lease specialists.
• Youi: Australian multi-line direct insurer with home and contents products sold via phone and online. Closely comparable GTM motion to MHIA (phone-based direct sales, Australian call centres, quote-based pricing) but broader product scope and mass-market target.
• Allianz Australia: Major Australian general insurer offering home and contents cover. Comparable product category but mass-market positioning; represents one of the larger insurers that could theoretically enter MHIA's land lease niche.
• QBE Insurance: Large Australian and global general insurer providing home, contents, and commercial property cover. Comparable in the property/casualty insurance category and a potential competitor or partner for MHIA given its broader underwriting reach.

Regional players

• Foremost Insurance Group: US specialist in mobile and manufactured home insurance. Same product specialism as MHIA (manufactured/modular home cover) but operating only in the United States, illustrating how the same niche plays out in a different geography.

Emerging players

• Honey Insurance: Australian insurtech challenger in home contents with smart-home sensor pricing model. Emerges in the same Australian home contents category as MHIA and could expand into specialist segments over time, representing potential competitive overlap.

Direct peers

• Real Insurance: Australian home and contents specialist insurer with direct distribution and a focused product menu similar to MHIA. Comparable in product (home/contents) and go-to-market (direct-to-consumer, call centre), though without MHIA's land lease specificity.
• Terri Scheer Insurance: Australian specialist insurance agency providing niche landlord and tenant cover. Closest direct analogue to MHIA: both are specialist underwriting-style agencies serving under-served niche property segments in Australia with direct-to-customer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mhiainsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHIA