What Terri Scheer Insurance does

Terri Scheer Insurance is an Australian specialist insurer that designs and distributes landlord, holiday-rental, and residential-building insurance products exclusively for property investors. Founded in 1995 by Terri Scheer and headquartered in Adelaide, the company created Australia's first dedicated landlord insurance product and now positions itself as the country's leading landlord-insurance specialist. Insurance is issued by AAI Limited, a subsidiary of Suncorp Group, providing balance-sheet backing, regulatory licensing (ABN 48 005 297 807, AFSL 230859), and operational integration with one of Australia's largest insurers.

The product suite comprises four core policies: the Landlord Preferred Policy for property-managed residential tenancies, the Landlord Preferred Self Managed Policy for self-managing landlords, the Scheer Short Stay Policy for holiday and short-stay rentals, and the Residential Building Insurance Policy covering fire, storm, flood, and tenant-caused building damage. Underwriting is organized around Australian residential-tenancy-law triggers such as absconding tenants, defaulting tenants, tribunal-ordered terminations, and tenant death, with coverage extending to up to 52 weeks of loss of rent, $20 million legal liability, and up to $110,000 of contents cover. Underlying technology is a conventional insurance policy-administration and underwriting platform with domain-specialized risk rules; the customer-facing layer includes an online self-serve quoting and policy-purchase portal (online.terrischeer.com.au) integrated with Cordell's SumSure rebuild-cost calculator.

Terri Scheer generates revenue through recurring annual insurance premiums, with basic landlord cover priced at approximately $1.50 per day. Go-to-market is hybrid: direct-to-landlord digital sales (with a 5% first-year online discount), phone-based sales and service, and a referral channel through 15,000+ Australian property-management offices that bundle Terri Scheer into their all-inclusive landlord service. The customer base of 250,000-300,000+ landlord properties is fragmented across individual investors and small-scale property managers, with additional distribution through real-estate-agent partnerships and 2025 content-marketing alliances with PropTrack and REA Group. Operational footprint consists of Adelaide-based claims operations and Melbourne-based customer relations, with a 51-100 employee headcount that reflects a lean specialist brand supported by Suncorp's central underwriting, claims, and capital infrastructure.

Name

Terri Scheer Insurance

Legal name

AAI Limited

Website

https://terrischeer.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Terri Scheer Insurance is an Australian specialist insurer, backed by Suncorp Group, that designs and distributes landlord, holiday-rental, and residential-building insurance products for property investors across Australia.

Ownership category

akta.pro rank

Product category

Landlord Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)

akta.pro secondary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Landlord insurance
• Tenant risk coverage
• Holiday rental insurance
• Building insurance
• Residential tenancies

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Landlord Insurance Premiums: Recurring insurance premiums charged to landlords for tenant-related risk coverage including loss of rent, tenant damage to contents and building, legal liability protection. Priced at approximately $1.50 per day or less for basic coverage. Premiums are recurring annual or periodic payments.
2. Holiday Rental Insurance Premiums: Insurance premiums for short-stay rental properties covering tenant-related risks for vacation rentals. Recurring premium payments for specialized coverage.
3. Building Insurance Premiums: Building insurance premiums covering structural damage from fire, storm, flood, and tenant-caused damage. Combined with landlord insurance for comprehensive coverage. Coverage amounts from $100,000 to $2,000,000.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Terri Scheer Insurance underwrites and distributes specialist landlord, holiday rental, and residential building insurance products in Australia. Its offerings cover tenant-related risks such as loss of rental income (up to 52 weeks), tenant damage to building and contents, legal liability, and tenant default/absconding, with policies purchased annually or via online self-service at approximately $1.50 per day. Insurance is issued by AAI Limited (Suncorp Group) under the Terri Scheer brand.

Product overview

Terri Scheer Insurance is Australia's leading landlord insurance specialist, offering a suite of insurance products for residential investment property owners. The company provides four core products: Landlord Preferred Policy (for property-managed residential tenancies), Landlord Preferred Self Managed Policy (for self-managed properties), Scheer Short Stay Policy (for holiday and short-term rentals), and Residential Building Insurance Policy (for building damage from fire, storm, flood, and tenant damage). These products can be purchased individually or combined as Combined Coverage for comprehensive protection against tenant-related risks and property damage.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlord Preferred Policy Comprehensive landlord insurance for residential permanent or periodic tenancies, covering loss of rental income due to tenant-related issues (absconding, defaulting, death of tenant, hardship) up to 20–28 weeks, and tenant-caused damage to contents and building. Priced at $1.50 or less per day. Designed for property-managed Australian residential tenancies.
• Landlord Preferred Self Managed Policy Landlord insurance for landlords who manage their rental properties themselves without a property manager, covering tenant-related loss of rent (absconding, defaulting, death, hardship) and tenant-caused damage similar to the Landlord Preferred Policy. Includes access to a Cordell-powered rebuild-cost calculator to help choose appropriate sum insured.
• Scheer Short Stay Policy Insurance for short-stay and holiday rental properties, covering loss of rental income due to untenantable property (up to 52 weeks), prevention of access, failure to vacate (up to 12 weeks), death of tenant (up to 26 weeks), and tenant damage to building and contents. Priced at $1.50 or less per day.
• Residential Building Insurance Policy Building insurance covering unexpected events including fire (including bushfire), explosion, storm or rainwater, flood, escape of liquid, lightning, earthquake, impact damage, accidental glass breakage, and tenant-caused damage. Coverage available from $100,000 to $2,000,000 with up to 52 weeks loss of rent when the building becomes untenantable.

Quantifiable outcome

• Up to 52 weeks loss of rent coverage for untenantable property
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship.

• PropTrackflagshipGTM or Marketing Partner · 1 January 2025Terri Scheer sponsors the PropTrack x Terri Scheer Investor Report 2025, providing investors with key market insights. Partnership delivers annual investor report and webinar with PropTrack and REA Group, positioning Terri Scheer as Australia's leading landlord insurance specialist.
• REA GroupflagshipGTM or Marketing Partner · 1 January 2025Co-sponsor with PropTrack of the 2025 Investor Report providing property market insights. Partnership delivers annual investor report and webinar to help investors make informed decisions, strengthening Terri Scheer's position in the investor community.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EBM RentCover: Australia's other major landlord insurance specialist, offering residential investment property and tenant-related risk cover through a direct and broker channel. Directly comparable because it competes head-to-head in the same niche product category (landlord insurance) with similar tenant-related policy wording.

Emerging players

• Honey Insurance: Australian insurtech offering home and landlord insurance through a digital-first platform. Comparable because it targets the same SMB landlord customer base with streamlined online UX, representing a newer digitally-native alternative to traditional landlord specialists.
• CHU Underwriting Agencies: Australian strata and residential property insurance specialist serving body corporates and investors. Comparable because it serves overlapping residential investment property customers with specialty property cover, although primarily focused on strata rather than individual landlord cover.
• Bingle: Direct-to-consumer budget Australian insurer (NRMA Insurance Group) offering simplified home and contents cover online. Comparable as a digital-only Australian personal lines insurer competing on price and simplicity for landlord-adjacent customers.
• Knose: Australian insurtech offering customizable home and contents cover with embedded flexibility for landlords. Comparable as a digitally-native Australian insurer targeting the same self-managed landlord segment with streamlined online UX.

Broad incumbents

• Budget Direct: Direct-to-consumer Australian insurer (Auto & General) offering competitively priced landlord and home insurance online. Comparable because it targets the same price-sensitive landlord segment through digital channels.
• Allianz Australia: Major Australian general insurer offering landlord and property investor cover alongside home, motor, and commercial lines. Comparable due to overlapping landlord insurance product offering distributed through Australian brokers and direct channels.
• AAMI (Suncorp): Sister Suncorp brand offering general home, contents, and landlord cover to Australian consumers. Highly comparable because it shares the same parent (Suncorp) and serves overlapping landlord customers, although positioned as a mass-market rather than specialist brand.
• QBE Insurance Australia: Global P&C insurer with a substantial Australian personal lines book including landlord and rental property cover. Comparable as a broad Australian property insurer serving overlapping landlord and investment property customers via broker networks.
• NRMA Insurance (IAG): One of Australia's largest general insurers and part of Insurance Australia Group, offering landlord cover as part of a broad home and contents portfolio. Comparable because it competes for the same landlord customers but treats landlord insurance as an add-on rather than specialist product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/terri-scheer-insurance-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terri Scheer Insurance