White House Utility District

What White House Utility District does

White House Utility District (WHUD) is Tennessee's largest geographic water and wastewater utility, a public utility district founded in 1956 and headquartered in White House, Tennessee. It provides regulated water distribution and wastewater collection and treatment services to more than 100,000 residential, commercial, and industrial customers across 600+ square miles spanning Robertson, Sumner, and northern Davidson counties. Infrastructure comprises 1,050+ miles of water lines, approximately 100 miles of sewer mains, 25+ sewer pump stations, 260+ grinder pumps, 34,000+ meters, and a Grade IV water treatment plant backed by Grade II distribution and wastewater collection licenses.

WHUD operates a GIS-centric technology stack built on Esri ArcGIS, OSIsoft PI System, Matchpoint consulting, and Hydreka Hydrins2 insertion meters segmented across 33 district metered areas (DMAs) for leak detection. Customer-facing digital products include a Customer Connect portal, a Customer Service Hub, a Customer Problem Reporter, a mobile web app with push notifications, live chat, and an Alexa integration for bill alerts and payments. Operational technology products include the Navigator route management application for meter reading and an Availability Map system for developer requests, all underpinned by Survey123 for ArcGIS and Cityworks integrations.

The business model is a regulated utility with revenue generated from usage-based water charges to metered customers, recurring wastewater fees, connection and availability charges to developers, and ancillary professional services such as backflow prevention testing required by Tennessee regulations. Go-to-market is direct-to-consumer within an exclusive service territory; the district does not compete on price and grows primarily through geographic expansion and new development connections. WHUD is government-owned, employs between 84 and 90+ staff (bracketed at 101-250), and is funded through customer rates and fees rather than external capital, with Bill Thompson serving as General Manager.

Name

White House Utility District

Legal name

White House Utility District

Website

https://whud.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

White House Utility District is Tennessee's largest geographic water and wastewater utility, serving 100,000+ residential, commercial, and industrial customers across 600+ square miles using GIS-centric technology.

Ownership category

akta.pro rank

Product category

Water and Wastewater Utility Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (22131), Sewage Treatment Facilities (22132)

SIC

Water Supply (4941), Sanitary Services (4950), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Water Supply & Wastewater Utilities Administration (BPAIACAG)

akta.pro secondary industries

Municipal Wastewater Collection (Sewer Networks) (BPALAMAA), Municipal Wastewater Treatment Plants (WWTPs) (EUANADAA), Customer Care & Contact Center Operations (CRM, omnichannel service, case management) (EUANAIAG), Move-In/Move-Out, Service Orders & Field Dispatch (turn-ons/turn-offs, appointments, workforce scheduling) (EUANAIAH)

Keywords

• Water utility services
• Wastewater treatment
• Water distribution
• Utility billing services
• Water leak detection

Headquarters

HQ city

White House

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Water Utility Services: WHUD generates revenue through water distribution services billed to residential, commercial, and industrial customers based on consumption measured by meters. Rates and fees are regulated by state authorities.
2. Wastewater Services: Wastewater collection and treatment services provided to sewer customers, billed based on water usage or flat fees depending on customer type.
3. Connection and Availability Fees: Fees charged for new service connections, availability requests, and development-related utility services for developers, contractors, and engineers.
4. Backflow Prevention Testing: Annual testing of backflow prevention devices required by Tennessee state regulations for irrigation systems, commercial water lines, and fire lines. Testing conducted by WHUD for customer-owned devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

White House Utility District provides water distribution and wastewater collection and treatment services to more than 100,000 residential, commercial, and industrial customers across 600+ square miles in Robertson, Sumner, and northern Davidson counties in Tennessee. The District operates a Grade IV water treatment plant, maintains over 1,050 miles of water lines and 100+ miles of sewer mains, and offers a suite of digital customer service tools including an online billing portal, mobile web app, customer problem reporter, and live chat.

Product overview

White House Utility District is Tennessee's largest geographic water and wastewater utility providing services to more than 100,000 customers across 600+ square miles. The District operates a core water and wastewater infrastructure business augmented by a comprehensive digital services portfolio. Core offerings include water distribution (Grade II certified), wastewater collection (Grade II) and treatment (Grade I), and water treatment (Grade IV). The digital ecosystem centers on the Customer Connect Portal for account management and bill payment, the Customer Service Hub for online forms and tools, and the Customer Problem Reporter for issue tracking. Advanced technology products include a water loss detection program using DMA monitoring and ArcGIS mapping, Navigator route management for field operations, and Availability Map systems for developer services. Recent additions include a progressive web app, Alexa voice integration for bill alerts and payments, and live chat support.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Distribution Services Core water distribution service providing high quality, safe, and reliable drinking water to residential, commercial, and industrial customers across more than 600 square miles in Tennessee.
• Wastewater Services Wastewater collection and treatment services including FOG (Fats, Oils, and Greases) program, sewer line maintenance, and collection system protection across parts of Sumner County.
• Customer Connect Portal Online customer portal for managing accounts, viewing water usage, updating account information, setting up paperless billing, starting or stopping service, and paying bills. Supports multiple digital wallet payment methods.
• Customer Service Hub Centralized online hub providing all customer service forms and tools including service start/stop, account updates, bank auto-draft enrollment, paperless billing, leak adjustment applications, and backflow status updates.
• Customer Problem Reporter Interactive map tool that allows customers to report water and wastewater service issues, upload pictures, check for similar reported problems, and view current outages. Critical issues are monitored 24/7.
• Real-time Outage Map Interactive map showing current water outages throughout the service area, displayed after leaks have been found and isolated to the smallest possible area.
• WHUD Mobile Web App Progressive web app providing mobile-optimized access to WHUD services including account management, outage map, problem reporting, and online forms with push notification capability.
• Live Chat Feature Real-time chat capability on WHUD.org allowing customers to communicate directly with customer service representatives for assistance.
• Water Quality Reports Annual Consumer Confidence Reports providing information about water source, treatment processes, testing results, and compliance with federal and state regulations.
• Backflow Prevention Testing Annual testing program for backflow prevention devices on irrigation systems, commercial water lines, and fire lines as required by Tennessee state regulations to protect public water supply.
• Pay By Text Text message-based bill payment option allowing customers to pay their utility bills via SMS.

Quantifiable outcome

• Infrastructure Leakage Index (ILI) reduced from 2.86 (32% water loss) to 1.49 (26% water loss), avoiding $20 million in capital expansion
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Goodlettsville Fire DepartmentminorStrategic or Co-development Partner · 2 May 2018WHUD collaborates with Goodlettsville Fire Department to provide GIS-based fire hydrant management. WHUD's mapping system allows fire crews to report hydrant issues in real-time with exact geographic coordinates, improving repair response times and overall fire protection for the community.
• EsricoreTechnology or Integration · 1 January 2015WHUD partners with Esri, the global leader in geographic information systems, for its core GIS platform. The Esri ArcGIS platform serves as the foundation for WHUD's operations, including asset management, customer service systems, leak detection mapping, and field navigation. This partnership has enabled WHUD to become a recognized leader in GIS-centric utility management, featured in Esri publications and serving as an advisory resource for other utilities.
• OSIsoftcoreTechnology or Integration · 1 January 2015WHUD partnered with OSIsoft to implement the PI System, a software platform that collects, cleans, and structures real-time operational data from sensors and devices throughout the water distribution network. This system enables engineers and technicians to monitor system performance, detect anomalies, and make data-driven decisions for leak detection and infrastructure management.
• MatchpointcoreStrategic or Co-development Partner · 1 January 2015WHUD partnered with Matchpoint for consulting and system implementation support for its water loss detection program. Matchpoint helped design the district metered area (DMA) approach and integrated data from multiple sources for comprehensive water loss analysis.
• HydrekacoreTechnology or Integration · 1 January 2015WHUD uses Hydreka's Hydrins2 insertion meters as key components of its district metered area (DMA) monitoring infrastructure. These meters are installed at strategic points to monitor water flow rates during non-peak hours for leak detection.
• EPA WaterSense ProgramminorStrategic or Co-development Partner · 6 October 2014WHUD partners with the EPA's WaterSense program to promote water efficiency. As a WaterSense partner, WHUD educates customers about water conservation, promotes WaterSense-labeled products, and participates in national water efficiency initiatives including Fix a Leak Week.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Essential Utilities (formerly Aqua America): Large investor-owned water and natural gas utility serving ~5 million people across 10+ states. Provides a benchmark for rate-base water-utility economics, AMI/AMR deployment, and digital customer platforms at investor-owned-utility scale.
• California Water Service (Cal Water): Investor-owned water utility serving ~2 million people across California, Hawaii, New Mexico, and Washington. Comparable regulated water utility with strong digital customer-program track record.
• Veolia North America: Global environmental services firm operating water and wastewater treatment under municipal contracts across the US. Comparable on operational scope and a potential contract-operator model that could encroach on smaller utility districts.
• American Water Works Company: Largest publicly traded US water and wastewater utility serving ~14 million people across 14 states. Relevant peer for utility-grade technology investment, regulatory affairs, and capital-deployment patterns in water.
• Liberty Utilities: Multi-jurisdiction water, wastewater, and electric utility owned by Algonquin Power. Comparable in scale to WHUD across multiple US states and Canadian provinces, often acquiring smaller municipal systems.

Direct peers

• Nashville Metro Water Services: Municipal water and wastewater utility serving Nashville-Davidson County, immediately adjacent to WHUD's northern Davidson County service area. Comparable scale and customer base within the same Tennessee regulatory and watershed environment, making it the most direct operational and geographic peer.
• Knoxville Utilities Board (KUB): Tennessee municipal utility providing water, wastewater, natural gas, and electric service to the Knoxville metro. Comparable size, multi-service utility model, and Tennessee regulatory framework make it a close peer for operational benchmarking.
• Memphis Light, Gas and Water (MLGW): Largest three-service municipal utility in Tennessee serving Memphis. Operates water, wastewater, and electric under a public utility-district structure directly comparable to WHUD's governance and revenue model.
• Cleveland Utilities (Tennessee): Tennessee municipal water, wastewater, and electric utility serving Cleveland/Bradley County. Similar public utility-district governance, smaller scale, and overlapping regulatory environment.

Others

• Mueller Water Products: Leading manufacturer of water infrastructure products including smart meters, hydrants, and pipe diagnostics. Relevant as the underlying technology supplier category for WHUD's AMI/DMA deployment and an ecosystem comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/whud_h20
• YouTubeyoutube.com/channel/UC75nDEmZyqZCfdUzxRo9r1w
• Facebookfacebook.com/WHUDH20
• LinkedInlinkedin.com/company/white-house-utility-district

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White House Utility District