Wiren Board
Wiren Board manufactures Linux-based programmable automation controllers and a 100-product ecosystem of sensors, relays, and energy meters for industrial facilities, smart homes, data centers, and cold-chain operators across Europe and the CIS region.
- Company typePrivate
- Founded2013
- HeadquartersDolgoprudnyy, Russia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wiren Board does
Wiren Board develops and manufactures Linux-based programmable automation controllers and a broad ecosystem of compatible peripheral modules for industrial and home automation. Founded in 2013 and headquartered in Dolgoprudnyy, Russia with operating offices in Moscow, Astana (Kazakhstan), and Berlin (Germany), the company offers 100+ products spanning controllers (Wiren Board 7, 8, 8.5, 8M), relay modules, multi-channel energy meters, hybrid environmental sensors, dimmers, refrigeration networking cards, UPS modules, and interface gateways. The platform architecture uses modular hardware connected via RS-485/Modbus RTU and the proprietary WBIO side-connector, with broad protocol support including Modbus TCP, Zigbee, Z-Wave, DALI, KNX, 1-Wire, Bluetooth, Wi-Fi, and Ethernet. Remote administration is delivered through Wiren Board Cloud, an encrypted tunnel-based service that uses hardware-key authentication and integrates Grafana for visualization, with an on-premise edition launched in 2025 for enterprise customers.
The company monetizes through three streams: (1) direct hardware sales via the wirenboard.com e-commerce store with EUR pricing and a standard 24-month warranty; (2) the WIRENBOARD PRO professional line, a premium sub-brand with the most powerful controller configurations, 5-year warranty, priority support, and exclusive distribution through certified integrators; and (3) the Wiren Board Cloud subscription, currently with a free basic tier and an on-premise enterprise option. Go-to-market is product-led, anchored by a free demo access program and a public wiki, complemented by participation in industry exhibitions (Light + Building, ISE) and a certified integrator channel for enterprise projects. Customer segments span industrial automation, residential/smart home, data centers, multi-tenant real estate, retail/commercial, and cold chain refrigeration, with 34,000+ cumulative installations reported worldwide. The company is privately held with no disclosed institutional funding beyond a token 2014 Impulse VC round.
Wiren Board firmographics
Firmographics- Name
- Wiren Board
- Legal name
- Wiren Board
- Website
- https://wirenboard.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wiren Board manufactures Linux-based programmable automation controllers and a 100-product ecosystem of sensors, relays, and energy meters for industrial facilities, smart homes, data centers, and cold-chain operators across Europe and the CIS region.
- Ownership category
- akta.pro rank
Wiren Board industry classification
Industry- Product category
- Industrial Automation Hardware
- NAICS
- Relay and Industrial Control Manufacturing (335314), Other Communications Equipment Manufacturing (334290), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
- akta.pro secondary industries
- Residential Security System Installation (Wired/Wireless) (HSAHABAA), Network Engineering, Integration & Field Deployment Services (Design, Build, Test) (EUADAIAM)
Keywords
Where Wiren Board is headquartered
LocationHeadquarters
- HQ city
- Dolgoprudnyy
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
Wiren Board business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of automation controllers, extension modules, sensors, relay modules, energy meters, dimmers, and accessories. Products are sold directly through the online store with pricing in EUR. Standard warranty of 24 months, extended 5-year warranty for WIRENBOARD PRO line.
- Wiren Board Cloud Subscription: Remote administration service with free basic plan including controller web interface/SSH access, Grafana graphs, status display, and unlimited controllers per organization. On-premise option available for enterprise customers requiring data sovereignty.
- WIRENBOARD PRO Professional Line: Premium product line with most powerful configurations, 5-year warranty, and priority technical support. Only available through certified integrators who provide professional installation and ongoing maintenance.
- Demo Kit Rental: The WB-demo-kit v.3 demonstration suitcase is available for rental at 1000 RUB per day for periods of 7 days to 1 month, with option to purchase after rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product line with 24-month warranty |
| Unit Pricing | Pay-as-you-go | WIRENBOARD PRO professional line with 5-year warranty |
| Freemium | Monthly | Wiren Board Cloud free basic plan |
| Other | Pay-as-you-go | WB-demo-kit v.3 rental option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wiren Board product offering
Product offeringCore offering
Wiren Board develops, manufactures, and sells Linux-powered programmable automation controllers and a modular ecosystem of more than 100 peripheral devices (relay modules, multi-channel energy meters, environmental sensors, dimmers, refrigeration networking cards, and protocol gateways) for industrial and home automation. The platform is complemented by Wiren Board Cloud, a remote administration service with encrypted tunnels, Grafana dashboards, and an on-premise enterprise option, and by a WIRENBOARD PRO professional sub-brand delivered exclusively through certified integrators with 5-year warranty support.
Product overview
Wiren Board develops and produces electronics for industrial and home automation. The product portfolio consists of a platform-plus-modules architecture centered around Linux-powered programmable automation controllers (Wiren Board 7, 8, 8.5, 8M) that serve as the core of the system. These controllers connect to and coordinate a comprehensive ecosystem of peripheral modules including: relay modules (WB-MR series for switching loads), multi-channel energy meters (WB-MAP series for electricity monitoring), environmental sensors (WB-MS and WB-MSW series for temperature, humidity, CO2, air quality), input/output modules (WBIO modules, WB-MAI for analog signals), dimmers and lighting controls (WB-LED, WB-MDM3, WB-DALI3), and interface converters/gateways (WB-MGE, WB-MIO for protocol bridging). Wiren Board Cloud provides cloud-based remote administration with Grafana visualization. The WIRENBOARD PRO sub-brand offers professional-grade configurations with 5-year warranties. The company also provides wireless connectivity via Zigbee, Z-Wave, and cellular (2G/4G) extension modules. All devices communicate via standard industrial protocols including Modbus RTU/TCP, MQTT, RS-485, and support integration with third-party platforms like SCADA FUXA, Node-RED, and CODESYS.
Differentiator
Problem solved
Functional benefit
Brands
- WIRENBOARD PRO: A special professional line of equipment from Wiren Board featuring the most powerful and productive complete sets of devices with 5-year warranty and priority technical support. Products are delivered only through certified integrators.
Products and services
- Wiren Board 8 (and 8.5 / 8M) Programmable Automation Controllers Modular Linux-powered programmable automation controllers serving as the central hub for industrial and home automation. Support multiple protocols (Modbus RTU/TCP, RS-485, Ethernet, Wi-Fi, Zigbee, WBIO) for monitoring server and climate equipment, dispatching metering devices, and smart-home automation. Targeted at system integrators, industrial facilities, and residential smart-home users.
- Wiren Board Cloud Cloud-based remote administration service for Wiren Board automation controllers. Provides encrypted tunnels between controller and service without requiring VPN or public IP, Grafana dashboards, multi-user organization management, mobile interface, and an on-premise deployment option. Free basic tier; on-premise option for enterprise data sovereignty. Targeted at system integrators, industrial operators, and smart-home users who need centralized fleet management.
Quantifiable outcome
- 34,000+ installations completed worldwide
- +1 more outcomes
Companies that use Wiren Board
Customer profileSegments6 records
Ideal customer profiles5 records
Wiren Board technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
Wiren Board partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certified IntegratorscoreNetwork of certified integrators who install and maintain WIRENBOARD PRO products. Certified integrators receive priority technical support and provide 5-year warranty service. If an integrator becomes unavailable, Wiren Board assists in transferring installation to another certified partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wiren Board competitors and assessment
Company assessmentDirect peers
- WAGO: WAGO is a German manufacturer of programmable automation controllers (PLC), I/O modules, and industrial interconnection systems. It is a direct peer to Wiren Board — both sell modular Linux-capable controllers with RS-485/Modbus/Ethernet I/O targeting industrial and building automation integrators.
- Beckhoff Automation: Beckhoff supplies PC-based controllers, EtherCAT I/O, and TwinCAT automation software for industrial and building automation. Comparable to Wiren Board as a programmable controller vendor competing for the same integrator-driven, multi-protocol automation projects.
- Phoenix Contact: Phoenix Contact manufactures industrial automation components including controllers, I/O systems, power supplies, and surge protection. Directly overlaps with Wiren Board's controller, relay, and energy-meter product lines serving industrial automation customers.
- HDL Automation: HDL is a building automation specialist offering programmable controllers, DALI/KNX/Bacnet gateways, relay modules, and touch panels. Closely comparable to Wiren Board's building-automation controller + module ecosystem with similar protocol support.
- Carlo Gavazzi: Carlo Gavazzi builds industrial automation components — energy meters, monitoring relays, sensors, and controllers. Directly competes with Wiren Board's WB-MAP energy meter and WB-MR relay product families in sub-metering and energy management applications.
- Fibaro: Fibaro produces a smart home automation hub, sensors, and relay modules based on Z-Wave — a direct competitor in residential and small-commercial automation. Comparable controller-plus-module architecture targeting integrator and prosumer buyers.
Broad incumbents
- Legrand: Legrand is a global incumbent in electrical and digital building infrastructure, including lighting control, energy monitoring, and KNX-based automation. A broader incumbent offering many of Wiren Board's categories as part of a much larger portfolio.
- Schneider Electric: Schneider Electric provides industrial automation, building management systems, and energy monitoring platforms (EcoStruxure). A broad incumbent whose controller, energy-meter, and BMS offerings compete with Wiren Board in commercial and industrial segments.
- Crestron Electronics: Crestron is a large incumbent in commercial and luxury residential automation — programmable controllers, lighting, climate, and AV control with certified integrator channels. Comparable to Wiren Board's WIRENBOARD PRO integrator-driven model.
- Lutron Electronics: Lutron is the dominant incumbent in lighting and shading control for residential and commercial buildings. Overlaps with Wiren Board's dimmer modules (WB-LED, WB-MDM3) and DALI integration (WB-DALI3).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wiren Board social profiles
Digital presenceWiren Board financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiren Board leadership team
Management profileNumber of profiles
Profiles1 record
Wiren Board funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiren Board M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiren Board
What does Wiren Board do?
Wiren Board develops, manufactures, and sells Linux-powered programmable automation controllers and a modular ecosystem of more than 100 peripheral devices (relay modules, multi-channel energy meters, environmental sensors, dimmers, refrigeration networking cards, and protocol gateways) for industrial and home automation. The platform is complemented by Wiren Board Cloud, a remote administration service with encrypted tunnels, Grafana dashboards, and an on-premise enterprise option, and by a WIRENBOARD PRO professional sub-brand delivered exclusively through certified integrators with 5-year warranty support.
Is Wiren Board a public or private company?
Wiren Board is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wiren Board founded?
Wiren Board was founded in 2013. It employs 51 to 100 people.
Where is Wiren Board based?
Wiren Board is headquartered in Dolgoprudnyy, Russia, in the Europe region.
How does Wiren Board make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are wiren Board Cloud Subscription, WIRENBOARD PRO Professional Line and demo Kit Rental.
Who are Wiren Board's main competitors?
Direct peers on record are WAGO, Beckhoff Automation, Phoenix Contact, HDL Automation, Carlo Gavazzi and Fibaro. Broad incumbents are Legrand, Schneider Electric, Crestron Electronics and Lutron Electronics.
Does Wiren Board have an API?
No public API is recorded for Wiren Board.
What industry is Wiren Board in?
Wiren Board's product category is Industrial Automation Hardware. Its primary akta.pro industry code is IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards), with a secondary code of HSAHABAA, Residential Security System Installation (Wired/Wireless). Its NAICS code is 335314 and its SIC code is 3600.