Shinhan Bank Japan

What Shinhan Bank Japan does

Shinhan Bank Japan (株式会社SBJ銀行, "SBJ Bank") is a Japanese-licensed commercial bank established in 2009 as a subsidiary of Shinhan Financial Group of South Korea. The bank is registered with Japan's Kanto Finance Bureau (Director (登金) No. 664), operates under Bank Code 0472 and SWIFT code SHBKJPJX, and is a member of the Japan Bankers Association and the Deposit Insurance System. It maintains its headquarters in Tokyo and serves both retail and corporate customers exclusively within the Japanese market.

SBJ Bank operates a full-service consumer and corporate banking franchise spanning deposits, lending, foreign exchange, wealth management, and cross-border payments. Its product set includes yen and foreign currency deposits, the Millio-kun (ミリオくん) time deposit, asset management services, currency exchange and overseas remittance, the ANY住宅ローン (ANY Mortgage) housing loan, the Gullet (ぐでっと) card loan, and debit cards including SBJ Travel K Debit and the Nikkori Korea and Nikkori Korea Lotte co-branded cards for Korea-Japan corridor customers. Corporate offerings include a specialized Mansion Management Association Savings product. Distribution is multi-channel: physical branches, partner convenience store ATM access (marketed as fee-free), the SBJ Direct internet banking platform, a mobile banking app with Hajime-kun eKYC for paperless account opening, and a dedicated corporate banking portal.

The business model is that of a traditional licensed bank: net interest income from deposits, mortgages, and card loans, supplemented by fee/spread income from foreign exchange, overseas remittances, asset management distribution, and corporate banking services. The bank emphasizes five marketed competitive points — competitive time deposit rates, fee-free partner ATM withdrawals, free SBJ Direct transfers, cardless smartphone ATM, and connected cashless payments — to differentiate against larger Japanese incumbents within a limited branch footprint.

Name

Shinhan Bank Japan

Legal name

株式会社SBJ銀行

Website

https://sbjbank.co.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Shinhan Bank Japan (SBJ Bank) is a Tokyo-based, Kanto-licensed Japanese commercial bank subsidiary of South Korea's Shinhan Financial Group, offering retail and corporate deposits, mortgages, card loans, foreign exchange, remittance, and asset management through branches, partner ATMs, and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional banking revenue from lending activities including mortgage loans (ANY Mortgage), card loans (Gullet), and other credit products. Interest earned on yen deposits and foreign currency deposits.
2. Foreign Exchange Services: Revenue from currency exchange services (外貨両替) and overseas transfers (海外送金) through spread/fees on foreign currency transactions
3. Asset Management Services: Wealth management and investment product distribution services generating fees from financial product sales
4. ATM and Transaction Fees: While partner convenience store ATM withdrawals are free, fee收入 may come from other ATM networks and transaction services
5. Corporate Banking Services: Business banking services including specialized deposits for mansion management associations and other corporate financial products

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

SBJ Bank provides personal and corporate banking services in Japan, including yen and foreign currency deposits, time deposits (Millio-kun), asset management, foreign currency exchange, overseas remittances, mortgages (ANY Mortgage), card loans (Gudetama), and co-branded Korea-Japan corridor debit cards (Nikkori Korea, Nikkori Korea Lotte). Distribution is supported by physical branches, partner convenience store ATMs, SBJ Direct internet banking, and a smartphone mobile app with eKYC onboarding and cardless ATM access.

Product overview

Shinhan Bank Japan (SBJ Bank) operates as a full-service commercial bank offering a comprehensive suite of banking products through both physical and digital channels. The bank's consumer offerings include yen and foreign currency deposits, time deposits (such as the Millio-kun product), asset management services, card loans (Gudetama branded), and the ANY mortgage product for home financing. The bank provides specialized debit cards including the SBJ Travel K Debit for international use and the Nikkori Korea series (including a Lotte co-branded variant) for Korea-Japan corridor transactions. Digital banking is delivered through SBJ Direct (internet banking platform), a mobile banking app supporting paperless account opening via Hajime-kun eKYC, and an ANY DX management platform for corporate users. Business banking includes the Mansion Management Association Savings product for condominium management entities. All services are accessible through a nationwide ATM network including partner convenience stores, with fee-free transactions for SBJ Direct users.

Differentiator

Problem solved

Functional benefit

Brands

• SBJトラベルKデビット: Travel K debit card service
• SBJANY住宅ローン
• SBJダイレクト
• はじめくん
• ミリオくん

Products and services

• SBJ Travel K Debit A travel-focused debit card offering international transaction capabilities and convenience for overseas spending, targeted at individual customers.
• Nikkori Korea Debit Card A debit card offering designed for Korea-Japan transactions, part of the Nikkori (smile) card series for cross-border customers.
• Nikkori Korea Lotte Debit Card A co-branded debit card with Lotte, offering enhanced benefits for Korea-Japan corridor transactions and cross-border customers.
• Mansion Management Association Savings A specialized savings product designed for apartment/condominium management associations to manage their funds, available to corporate customers via the corporate banking portal.
• Millio-kun Yen Time Deposit A yen time deposit product featuring competitive interest rates targeted at individual retail savers seeking to accumulate savings.
• Gudetama Card Loan A card-based personal loan product offering flexible borrowing for individual consumer customers.
• ANY Mortgage A residential mortgage product allowing customers to apply online for home financing through the SBJ Bank online mortgage application portal.
• SBJ Direct Internet Banking Online banking platform providing account access, transfers, and transaction management for individual and corporate customers.
• SBJ Bank Mobile App Mobile banking application enabling digital account opening with eKYC and full banking services on smartphone devices for individual customers.
• Yen Deposits Japanese yen savings and deposit products including time deposits and savings accounts for individual and corporate customers.
• Foreign Currency Deposits Foreign currency-denominated deposit products allowing customers to hold and grow savings in multiple currencies.
• Asset Management Wealth management and investment services helping customers grow and manage their financial assets.
• Currency Exchange Foreign currency exchange services for customers needing to convert between currencies.
• Overseas Transfers International money transfer services enabling customers to send funds abroad.
• Loan Products Various loan products including personal loans, mortgage loans, and financing solutions for individual and business customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Convenience Store ATM PartnerscoreTechnology or IntegrationPartnership with convenience store ATM networks enabling free withdrawals at partner locations across Japan. This partnership is central to SBJ Bank's Point 2 competitive advantage (提携コンビニATM手数料0円).
• Lotte (Lottee), Japan/KoreacoreStrategic or Co-development PartnerCo-branded joint account products including Nikkori Korea Lotte (Nikkorikari Nichi-Kan Lottté) and Nikkori Korea (Nikkorikari Nichi-Kan) specifically designed for Korean-Japanese cross-border customers. These products facilitate financial services for customers with ties between Korea and Japan.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shinhan Bank (Korea): Parent entity and direct operator of the same Shinhan banking franchise in Korea, sharing product DNA, technology, and cross-border customer flows that SBJ serves in Japan.
• Hana Bank (formerly KEB Hana Bank): Another major Korean banking group with a Japanese branch presence, directly competing with SBJ for Korean-Japanese cross-border retail and corporate banking customers.
• Woori Bank: Korean commercial bank with international operations including Japan, offering similar deposit, FX, and remittance services for Korean-Japanese cross-border segments.

Broad incumbents

• MUFG Bank: Japan's largest banking group, dominating retail and corporate deposits, loans, mortgages, and FX, and setting the competitive baseline SBJ must outperform to win customers.
• Sumitomo Mitsui Banking Corporation (SMBC): Major Japanese megabank offering comprehensive retail, mortgage, and digital banking services; competes directly with SBJ in deposits, mortgages, and SME banking.
• Mizuho Bank: One of Japan's three megabanks, providing full-spectrum retail and corporate banking; relevant incumbent benchmark for SBJ's deposit, lending, and digital banking strategy.

Emerging players

• Rakuten Bank: Japan's leading digital-only bank, competing on mobile UX, fee-free accounts, and ecosystem integration — the closest digital-native analog to SBJ's positioning in Japan.
• SBI Sumishin Net Bank: Digital-focused Japanese bank emphasizing competitive deposit rates and online mortgage origination, overlapping with SBJ's Millio-kun time deposit and ANY Mortgage products.

Others

• Seven Bank: Japanese bank specializing in ATM services inside convenience stores — a critical infrastructure peer given SBJ's reliance on convenience store ATM partnerships for fee-free withdrawals.

Regional players

• J Trust Co., Ltd. Japanese financial group operating niche banking businesses (including serving foreign residents and cross-border segments), comparable as a sub-scale Japanese banking operator with differentiated customer targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sbjbankofficial

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinhan Bank Japan