Tuticare
Tuticare is a Hanoi-headquartered, Vietnam-based mother-and-baby supermarket chain founded in 2011, operating multi-store specialty retail for expectant mothers and parents of young children under founder/CEO Luu Van Quang.
- Company typePrivate
- Founded2011
- HeadquartersHanoi, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tuticare does
Tuticare is a Vietnam-based for-profit retail company operating a chain of mother-and-baby supermarkets ("hệ thống siêu thị mẹ & bé"), founded in 2011 and headquartered in Hanoi. The company serves expectant mothers and parents of young children, offering a category-focused assortment of maternal care, infant nutrition, baby care, and related parenting products through its physical supermarket store network. Its go-to-market is a specialty retail format in a category where Vietnamese consumers place a premium on trust, brand assurance, and curated product selection, and the business is led by founder/CEO Luu Van Quang who has run the company since inception.
The company's stated positioning as a "uy tín hàng đầu" (leading reputable) mother-and-baby supermarket system in Vietnam indicates a brand built over more than a decade in the domestic maternal/infant retail segment, with a workforce of 101-250 employees supporting multi-store operations and central functions. As a traditional physical-retail chain, Tuticare's business model is revenue generated per transaction at the till from consumer purchases of branded and private-label mother-and-baby goods, with category specialization providing scale advantages in procurement and inventory turnover versus single-store competitors. Pricing is not publicly disclosed.
Notable gaps in observable data: Tuticare's corporate website (tuticare.com) is currently offline and displaying a default cPanel hosting error page, preventing direct verification of store count, product assortment depth, e-commerce or omnichannel capabilities, pricing structure, or digital infrastructure. No funding history, M&A activity, partnership announcements, awards, or technology stack details are present in the available input. As a result, deeper technical and commercial characteristics of the business cannot be confirmed from primary sources within this dataset.
Tuticare firmographics
Firmographics- Name
- Tuticare
- Website
- https://tuticare.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tuticare is a Hanoi-headquartered, Vietnam-based mother-and-baby supermarket chain founded in 2011, operating multi-store specialty retail for expectant mothers and parents of young children under founder/CEO Luu Van Quang.
- Ownership category
- akta.pro rank
Tuticare industry classification
Industry- Product category
- Mother & Baby Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Kids & Baby-Focused Catalog Department Store Retailers (CRAGAIAF)
- akta.pro secondary industries
- Baby, Kids & Maternity Marketplaces (CRAFABAG), Baby, Kids & Maternity Online Retailers (CRAFADAI)
Keywords
Where Tuticare is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
Tuticare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Tuticare product offering
Product offeringCore offering
Tuticare operates a chain of mother and baby retail supermarkets (Hệ thống siêu thị mẹ & bé) in Vietnam, selling maternity, infant, and childcare products to parents and caregivers. The company is positioned as a leading reputable destination for mother and baby shopping needs in the Vietnamese market.
Product overview
No product information available. The source data consists only of a default cPanel error page indicating the website at tuticare.com is currently misconfigured and not displaying actual company content.
Differentiator
Problem solved
Functional benefit
Products and services
- TutiCare Mother & Baby Supermarket System (Hệ thống siêu thị mẹ & bé)
Companies that use Tuticare
Customer profileIdeal customer profiles1 record
Tuticare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tuticare partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Tuticare competitors and assessment
Company assessmentDirect peers
- Bibo Mart: Vietnamese mother & baby specialty retail chain directly comparable to Tuticare in assortment (formula, diapers, apparel, gear), target customer (expectant and new mothers), and physical-store-led GTM.
- Con Cưng: Leading Vietnamese mother & baby retail chain with both physical stores and an e-commerce platform. Directly comparable in vertical focus, customer base, and multi-store operating model.
- Kids Plaza: Vietnam-based specialty retailer of baby and kids products (apparel, toys, gear). Comparable vertical focus and physical-store GTM targeted at Vietnamese mothers and families.
- Mothercare Vietnam: Vietnamese arm of the global Mothercare brand, operating mother & baby specialty stores and online. Closely comparable category, customer base and premium-positioned assortment.
Emerging players
- Mykingdom: Vietnamese specialty retailer focused on toys, kids and baby products with mall-based stores. Comparable in vertical and store-led model, though with a stronger toys tilt than Tuticare's broader mother & baby assortment.
- Tokopedia / TikTok Shop (via Vietnam cross-border): Social-commerce platforms gaining share in Vietnam's baby and maternal categories through livestream commerce. Adjacent threat to traditional specialty retail via newer discovery and price dynamics.
Broad incumbents
- Shopee Vietnam: Dominant pan-regional e-commerce marketplace in Vietnam. Not a specialist but directly competes for the same mother & baby wallet through price, assortment scale and aggressive subsidies.
- Tiki: Major Vietnamese e-commerce platform with a sizable mother & baby category. Competes with Tuticare on price, convenience and selection in the same end customer.
- Lazada Vietnam: Pan-regional e-commerce marketplace with strong presence in Vietnam, including deep mother & baby assortments. Functions as both a competitor and a potential distribution channel for Tuticare's own SKUs.
Regional players
- Boobi (Vietnam mom & baby online): Emerging Vietnam-focused mother & baby online retailer. Smaller scale than Tuticare but illustrates the digital-first competition within the same vertical and customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tuticare social profiles
Digital presenceTuticare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tuticare leadership team
Management profileNumber of profiles
Profiles1 record
Tuticare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tuticare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tuticare
What does Tuticare do?
Tuticare operates a chain of mother and baby retail supermarkets (Hệ thống siêu thị mẹ & bé) in Vietnam, selling maternity, infant, and childcare products to parents and caregivers. The company is positioned as a leading reputable destination for mother and baby shopping needs in the Vietnamese market.
When was Tuticare founded?
Tuticare was founded in 2011. It employs 101 to 250 people.
Where is Tuticare based?
Tuticare is headquartered in Hanoi, Vietnam, in the Asia region.
Who are Tuticare's main competitors?
Direct peers on record are Bibo Mart, Con Cưng, Kids Plaza and Mothercare Vietnam. Emerging players are Mykingdom and Tokopedia / TikTok Shop (via Vietnam cross-border). Broad incumbents are Shopee Vietnam, Tiki and Lazada Vietnam. Boobi (Vietnam mom & baby online) is listed as a regional player.
Does Tuticare have an API?
No public API is recorded for Tuticare.
What industry is Tuticare in?
Tuticare's product category is Mother & Baby Retail. Its primary akta.pro industry code is CRAGAIAF, Kids & Baby-Focused Catalog Department Store Retailers, with a secondary code of CRAFABAG, Baby, Kids & Maternity Marketplaces. Its NAICS code is 458110 and its SIC code is 5651.