HECS

What HECS does

HECS LLC is a privately held, Oregon-based (John Day) apparel company that designs, manufactures, and sells hunting camouflage clothing and accessories built around a proprietary conductive carbon fiber grid that applies the Faraday Cage Principle to attenuate the bioelectric emissions produced by human muscle activity and heartbeat. The company holds 5 US patents on this fabric architecture and claims hunters wearing the technology can approach game animals up to 75% closer than without it. Its product portfolio comprises three pre-built HECSTYLE systems priced between $199.97 and $259.98 (Hoodie, High-Performance Base Layer, Lightweight) plus individual components (tops, pants, head covers, gloves, socks), with a separate HECS Aquatic sub-brand addressing waterfowl and aquatic hunting applications.

HECS operates an exclusively direct-to-consumer distribution model through its own e-commerce storefronts at hecshunting.com (US) and hecshunting.ca (Canada), with no retail, wholesale, or third-party reseller channels indicated. Revenue is generated entirely through one-time unit sales rather than subscription or recurring contracts, and the company offers military and first responder discounts. Customer acquisition relies on a multi-channel mix of television media (Outdoor Channel, Discovery Channel, National Geographic, Animal Planet, History Channel, Sportsman Channel, Pursuit Channel, Wild TV), Joe Rogan Experience podcast placement, content marketing via its Stealthscreen blog, social media, an affiliate/refer-a-friend program, and over 30 annual consumer sport shows where live electrical meter demonstrations are used to validate the technology on-site.

Primary customer segments are individual hunters and bowhunters pursuing big game (bear, deer, elk), turkey, and waterfowl, with a secondary persona in wildlife biologists and conservationists. The company has reported cumulative unit sales exceeding 300,000 systems and employs between 11 and 50 people, with no disclosed institutional investment, parent company, or public revenue figures. Strategic positioning emphasizes the patented IP, broad earned-media footprint, and direct consumer relationship as the core competitive assets.

Name

HECS

Legal name

HECS LLC

Website

https://hecsllc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HECS LLC designs and sells patented hunting camouflage apparel using Faraday Cage carbon fiber technology to block human bioelectric emissions, serving individual hunters and wildlife professionals through direct-to-consumer e-commerce in the US and Canada.

Ownership category

akta.pro rank

Product category

Hunting Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Hunting camouflage apparel
• Faraday cage fabric
• Bioelectric blocking clothing
• Hunting clothing systems
• Stealth hunting technology

Headquarters

HQ city

John Day

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hunting Apparel Sales: One-time purchase of hunting camouflage clothing and gear. Products sold as complete systems (shirt, pants, head cover, gloves, socks) or individual components including tops, pants, and accessories. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

HECS designs, manufactures, and sells hunting camouflage apparel built around a patented conductive carbon fiber grid that applies the Faraday Cage Principle to block the wearer's bioelectric emissions, making hunters less detectable to game animals. Its core products are pre-built apparel systems (Hoodie System, High-Performance Base Layer System, Lightweight System) sold alongside individual tops, pants, head covers, gloves, and socks, with a separate HECS Aquatic line for waterfowl applications.

Product overview

HECS offers a line of hunting camouflage clothing and gear built around patented Faraday cage technology. The core product line consists of three pre-built systems (HECSTYLE Hoodie System, HECSTYLE High-Performance Base Layer System, and HECSTYLE Lightweight System) priced from $199.97 to $259.98, each incorporating an interlocking carbon fiber grid woven directly into fabric to block the body's bioelectric emissions. These systems can be supplemented with individual components including tops, pants, head covers, gloves, and socks sold separately. The company also operates HECS Aquatic as a separate sub-brand for waterfowl applications. HECS technology is backed by 5 US patents and claims to allow hunters to get up to 75% closer to game animals by blocking electromagnetic signatures that wildlife can detect.

Differentiator

Problem solved

Functional benefit

Brands

• HECStyle: Product line of hunting apparel including Hoodie Systems, Base Layer Systems, and Lightweight Systems made with HECS technology.

Products and services

• HECSTYLE Hoodie System Pre-built hunting apparel system featuring a hooded shirt design with HECS conductive carbon fiber grid technology woven into the fabric to block the wearer's bioelectric emissions from muscle movements and heartbeat, making hunters less detectable to game animals. Priced at $259.98.
• HECSTYLE High-Performance Hunting Base Layer System Pre-built base layer hunting system designed for optimal body coverage with HECS Faraday Cage technology to reduce hunter detectability by game animals. Priced at $249.97.
• HECSTYLE Lightweight System Lightweight pre-built hunting system with HECS proprietary conductive carbon fiber grid woven into the fabric for reduced electronic signature detection by wildlife. Priced at $199.97.
• HECS Aquatic Separate sub-brand product line applying HECS electromagnetic blocking technology for aquatic hunting and waterfowl applications, operated through its own dedicated website.

Quantifiable outcome

• Hunters can get up to 75 percent closer to prey when wearing HECS technology
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dyer OutfitterscoreStrategic or Co-development Partner · 1 January 2027Bear hunt contest partner hosting the premier bear hunt event in New Brunswick Canada with the HECS team. The winner will hunt with Dave Holder of Raised Hunting at Dyer Outfitters for the week of June 20, 2027.
• Raised HuntingminorGTM or Marketing PartnerDave Holder of Raised Hunting is co-hosting a bear hunt contest with HECS team at Dyer Outfitters in New Brunswick Canada.
• Joe Rogan ExperiencecoreGTM or Marketing PartnerJohn Dudley appeared on the Joe Rogan Experience podcast with Joe Rogan to discuss HECS technology, providing significant media exposure for the brand.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sitka Gear: Sitka Gear is a leading technical hunting apparel brand offering high-performance camo systems across big-game, waterfowl, and upland hunting. It is the closest direct peer to HECS in premium, system-based hunting apparel sold to similar big-game and bowhunter customers.
• Realtree: Realtree is one of the most recognized hunting camouflage pattern brands, licensing patterns and selling branded apparel and gear. It competes with HECS in the visual-camouflage layer of the same hunting apparel market.
• First Lite: First Lite produces technical merino-based hunting apparel and camouflage systems aimed at the same serious big-game and backcountry hunter as HECS. It is a direct competitor in premium hunting apparel and system-based merchandising.
• Mossy Oak: Mossy Oak is a long-established hunting camouflage brand offering patterns, apparel, and licensing. It targets the same hunters as HECS and represents a competing visual-and-now-tech camouflage positioning.
• KUIU: KUIU is a premium direct-to-consumer hunting apparel brand built on lightweight technical fabrics and proprietary camo patterns. Like HECS, KUIU sells complete system-based apparel to serious hunters via DTC and competes for the same high-spend customer.
• Kryptek Outdoor Group: Kryptek designs and licenses distinctive camouflage patterns and apparel lines for hunting, military, and law enforcement. It is comparable to HECS because both compete on differentiated camouflage technology sold across hunting apparel systems.

Broad incumbents

• Under Armour (Hunting Line): Under Armour has a hunting and outdoor apparel line built on performance fabrics (ColdGear, etc.) sold through DTC and major retail. It is a broad incumbent whose technical apparel R&D and brand awareness could eventually be aimed at the same performance-hunting customer HECS targets.
• Bass Pro Shops / Cabela's: Bass Pro Shops (which owns Cabela's) is the largest US specialty outdoor retailer, selling a wide range of hunting apparel under its own and third-party brands. It is a broad incumbent that competes with HECS at the retail shelf level even though it does not focus on bioelectric-blocking technology.

Emerging players

• Nomad (hunting apparel): Nomad offers hunting apparel and system-based camouflage focused on big-game and waterfowl hunters, selling through DTC and selective retail. It is an emerging player with overlapping product architecture and customer base to HECS.
• Pnuma (by Allen Company): Pnuma is a hunting apparel brand positioned on technical performance and camo systems for serious hunters, distributed through retail partners. It is an emerging player competing for the same mid-to-premium hunting customer as HECS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HECSLLC
• Facebookfacebook.com/HECSStealthscreen
• Instagraminstagram.com/hecsstealthscreen
• LinkedInlinkedin.com/company/hecs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HECS