What Realtree does

Realtree, founded in 1986 by Bill Jordan and headquartered in Columbus, Georgia, designs and licenses proprietary camouflage patterns and outdoor lifestyle brands to consumer-product manufacturers worldwide. The company maintains a portfolio of registered camo patterns, including REALTREE APX, MAX-7, XTREME, Timber, EXCAPE, ASPECT, and EDGE, each engineered for specific environments such as waterfowl, western big game, fishing, and year-round hunting. Underlying technology consists of proprietary pattern design programs and printing processes used to create and protect the visual IP that anchors the brand.

Realtree operates an asset-light brand-licensing model. It charges royalties to more than 2,000 manufacturing partners across categories such as apparel, footwear, hunting and fishing equipment, firearms, ATVs, consumer electronics, and lifestyle merchandise. The company's sub-brands, Realtree Hunting, Realtree Fishing, Realtree Girl, Realtree Lifestyle, and Realtree Corporate, extend the antler-logo trademark into fishing, women's outdoor wear, fashion, and corporate applications. Realtree-licensed products are sold in over 35,000 retail stores worldwide, and the company states that more than $4 billion is spent annually on products bearing its patterns.

The company's go-to-market is partnership-led: manufacturers apply for licenses through the Realtree business website, after which Realtree supports them with sourcing, factory introductions, distribution, marketing, and sales assistance. Marketing channels span business-blog content, organic social, paid digital, print, event, and television advertising, including FLW tournament media. Beyond royalties, Realtree generates revenue from advertising opportunities sold to licensees, direct-to-consumer e-commerce on realtree.com, and the wholly-owned Realtree United Hunting Properties subsidiary, which connects hunters with hunting-land listings.

Name

Realtree

Legal name

Realtree

Website

https://business.realtree.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Realtree is a U.S.-based camouflage pattern designer and licensor founded in 1986, generating royalties from 2,000+ manufacturing partners across hunting, fishing, lifestyle apparel, footwear, and consumer goods sold in 35,000+ retail stores worldwide.

Ownership category

akta.pro rank

Product category

Camouflage Pattern Licensing

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Camouflage pattern licensing
• Outdoor brand licensing
• Hunting apparel patterns
• Outdoor lifestyle branding
• Fishing camouflage patterns

Headquarters

HQ city

Columbus Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Licensing Royalties: Realtree licenses its proprietary camo patterns and brands to manufacturers worldwide. Over 2,000 manufacturers pay royalties to use Realtree patterns on their products. The company manages partnerships from raw material sourcing through distribution to point of sale.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Realtree designs proprietary camouflage patterns and outdoor lifestyle brands, then licenses them to manufacturers worldwide for use on apparel, footwear, firearms, ATVs, electronics, and outdoor gear. The company manages over 2,000 manufacturing partnerships, with Realtree patterns appearing on 30,000+ products sold through 35,000+ retail stores globally.

Product overview

Realtree is a camouflage pattern licensing company that creates proprietary camo patterns (APX, MAX-7, XTREME, Timber, EXCAPE, ASPECT, EDGE) and brands (Realtree Fishing, Realtree Girl, Realtree Lifestyle, Realtree Corporate) for licensing to manufacturers. The company licenses its patterns to over 2,000 manufacturers worldwide, appearing on more than 30,000 products including apparel, footwear, accessories, outdoor equipment, coolers, phone cases, and sporting goods. Realtree also provides business services including licensing management, retail opportunity coordination, and advertising services across digital marketing, print, event marketing, and television channels. Their products are distributed through approximately 35,000 retail stores globally.

Differentiator

Problem solved

Functional benefit

Brands

• Realtree Hunting: Core hunting-focused camouflage and brand products
• Realtree Lifestyle
• Realtree Girl
• Realtree Fishing
• Realtree Corporate
• Realtree United Hunting Properties

Products and services

• REALTREE APX All-purpose camouflage pattern engineered to perform across various environments and seasons, providing year-round concealment for hunters and licensed manufacturers.
• REALTREE MAX-7 Waterfowl hunting camouflage pattern designed to blend in across North, South, East, and West environments including ponds, prairies, and wetlands.
• REALTREE XTREME Fishing camouflage pattern inspired by crashing shoreline and boat wake, designed to help anglers connect their passion on and off the water.
• REALTREE Timber Camouflage pattern combining abstract design with realistic natural elements for effective concealment in waterfowling and hunting scenarios.
• REALTREE EXCAPE Camouflage pattern designed for western big game hunters, appearing unstructured while mimicking natural elements to disguise the human form at distances from 400 to 20 yards.
• REALTREE ASPECT Fishing camouflage pattern designed to allow endless color customization so partners can make items unique or tie in with other categories for uniform collections.
• REALTREE EDGE Versatile camouflage pattern with bright, fashion-forward colors and edgy color backgrounds for an updated look suitable for multiple outdoor and lifestyle applications.
• Licensing Opportunities Licensing service that enables manufacturers to license Realtree proprietary camouflage patterns and brand extensions to increase market penetration and profits. Includes professional partner support from raw material sourcing through distribution to point of sale.
• Retail Opportunities Service that manages business from sourcing to point of sale, helping partners open doors to retail distribution across 35,000+ retail stores worldwide.
• Advertising Opportunities Marketing service that reaches customers directly through television, internet, and social media channels to support partner brands and licensed products.

Quantifiable outcome

• $4+ billion spent on REALTREE-licensed products annually
• +4 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

34 partnerships are on record, tiered flagship, core and minor.

• Crown RoyalflagshipStrategic or Co-development Partner · 2 April 2026Crown Royal launched first-ever co-branded camo bag and capsule collection in partnership with Realtree. Features Realtree's APX camo pattern on purple bags, wearables, and merchandise for the Fine Deluxe variant. Crown Royal's first nationally distributed partnership with $20,000 donation to Purple Heart Foundation.
• Rob RauschcoreGTM or Marketing Partner · 2 April 2026Outdoor lifestyle influencer Rob Rausch (Love Island, The Traitors) serves as the face of the Crown Royal x Realtree collaboration campaign.
• Fishing League Worldwide (FLW)flagshipStrategic or Co-development PartnerRealtree Fishing named exclusive camouflage pattern of FLW, the world's largest tournament fishing organization. Includes exposure across FLW media platforms including FLW Bass Fishing magazine, internationally-broadcast TV show, social media, and tournament activations.
• Coastal Conservation Association FloridacoreGTM or Marketing PartnerRealtree Fishing named official camouflage of CCA Florida for conservation and fishing education initiatives.
• YamahacoreOEM/ Whitelabel/ Licensing PartnerYamaha incorporates Realtree EDGE camo on 2024 Grizzly and Kodiak ATV lineup. Yamaha was first off-highway vehicle manufacturer to incorporate camouflage on ATVs. Long-term partnership with proven off-road vehicles.
• OtterBoxcoreOEM/ Whitelabel/ Licensing PartnerOtterBox has featured Realtree camo patterns on Defender Series cases for over a decade. Expansion includes Realtree camo tumblers, power banks, and Apple Watch bands. OtterBox started in outdoor space with DryBox.
• NikecoreOEM/ Whitelabel/ Licensing PartnerNike SB footwear featuring Realtree camo patterns available through Nike's global retail and e-commerce channels.
• CrocsflagshipOEM/ Whitelabel/ Licensing PartnerCrocs number one licensed property in the US. Products include Classic Mega Crush Sandal, Classic Mega Crush Clog, and Realtree EDGE All-Terrain Sandal with Jibbitz charm compatibility.
• CarharttcoreOEM/ Whitelabel/ Licensing PartnerCarhartt REALTREE products have seen double-digit growth over the past 2 years, significantly outpacing standard Carhartt products.
• Columbia WatchminorOEM/ Whitelabel/ Licensing PartnerAdding Realtree to Columbia watches gives access to consumers loyal to the Realtree brand, adding legitimacy compared to generic camo.
• ScentlokcoreOEM/ Whitelabel/ Licensing PartnerHunting apparel partner featuring Realtree camo patterns through Scentlok's retail network.
• BrowningcoreOEM/ Whitelabel/ Licensing PartnerHunting and shooting gear partner featuring Realtree camo patterns.
• Rocky BootsminorOEM/ Whitelabel/ Licensing PartnerOutdoor boots in Realtree camo patterns distributed through Rocky Boots retail channels.
• BenellicoreOEM/ Whitelabel/ Licensing PartnerFirearms featuring Realtree camo patterns for hunting applications.
• KubotacoreOEM/ Whitelabel/ Licensing PartnerUTV and equipment in Realtree camo patterns for outdoor work and hunting applications.
• Hoyt ArcherycoreOEM/ Whitelabel/ Licensing PartnerArchery equipment featuring Realtree camo patterns for hunting applications.
• Colosseum OutdoorscoreOEM/ Whitelabel/ Licensing PartnerHeadquartered in Los Angeles, Colosseum partners with Realtree on men's and women's line of outdoor, collegiate and lifestyle apparel since 2015. Produces high-quality lifestyle apparel and active wear featuring Realtree Fishing and camo patterns.
• StancecoreOEM/ Whitelabel/ Licensing PartnerActivewear partner featuring Realtree Edge and Xtra camo styles in Shelter Zip-Up, Complex Shorts, Women's Performance Crop Top, Happenings Bicycle Shorts, and socks. Stance active apparel found in more than 40 countries.
• Groove LifecoreOEM/ Whitelabel/ Licensing PartnerSilicone rings designed for active outdoorsmen and women featuring various Realtree camo patterns including EDGE, MAX-5, WAV3, and EXCAPE. Includes lifetime warranty and breathable air-port technology.
• Bone CollectorcoreOEM/ Whitelabel/ Licensing PartnerYouth, toddler and infant apparel in Realtree Original camo. Founded by Michael Waddell in 2008, backed by The Brotherhood community. Top-rated TV show on Outdoor Channel for over a decade.
• Grunt StylecoreOEM/ Whitelabel/ Licensing PartnerPatriotic apparel brand founded by former army drill sergeant in 2011. Features Realtree EDGE designs including American Reaper, Beer Season, American Spartan, Rifle Flag tees. Beer Guarantee for life.
• TideWecoreOEM/ Whitelabel/ Licensing PartnerRubber boots decorated in Realtree EDGE camo for hunting, fishing, gardening, and farming. Features waterproof protection, neoprene insulation, and breathable air-mesh lining.
• The Very WarmcoreOEM/ Whitelabel/ Licensing PartnerNYC-based recycled outerwear inspired by city balance of artists and athletes. Cold-weather streetwear featuring Realtree EDGE camo in urban setting including hooded jackets, puffer vests, and backpacks.
• Savior AmericanminorOEM/ Whitelabel/ Licensing PartnerClassic Rifle Case in Realtree EDGE and Timber camo patterns. Features padded double rifle slots, hook & loop lockdown straps, and 1000D camo exterior shell.
• Spartan CameracoreOEM/ Whitelabel/ Licensing PartnerFounded in 2005 in Johns Creek, Georgia. Realtree EDGE camo game cameras including GoLive 4G/LTE Trail Camera with live streaming and GoCam wireless cameras with anti-theft GPS.
• Anything Possible BrandscoreOEM/ Whitelabel/ Licensing PartnerFishing rods including Steinhauser and ProFISHiency brands in Realtree EDGE and WAV3 patterns. Steinhauser has patent protected tangle-free technology. CEO Ralph Duda expressed excitement about combining products with Realtree's camo designs.
• Ole Miss (University of Mississippi)flagshipStrategic or Co-development PartnerFootball helmet and gameday gear collaboration featuring Realtree WAV3 pattern custom color scheme. Founder Bill Jordan played wide receiver for Ole Miss in early 1970s. Products available through Ole Miss Authentics.
• DSG OuterwearcoreOEM/ Whitelabel/ Licensing PartnerWomen's hunting clothing featuring Realtree patterns for hunting enthusiasts.
• BushnellcoreOEM/ Whitelabel/ Licensing PartnerBinoculars and rangefinders in Realtree camo patterns for hunting and outdoor observation.
• ETTRONEminorOEM/ Whitelabel/ Licensing PartnerETTRONE Realtree EDGE E-bike designed to take hunters to their hunting setup with ease.
• United Country Real EstateminorStrategic or Co-development PartnerFranchise real estate company boasting impressive growth since partnering with Realtree for hunting property listings.
• Realtree United Hunting PropertiescoreStrategic or Co-development PartnerHunting land real estate service that extends Realtree brand into land ownership and management marketplace.
• Sports Radio 680 The FanminorGTM or Marketing PartnerGeorgia-based radio partnership amplifying Realtree's reach during prime hunting and fishing seasons.
• Purple Heart FoundationminorGTM or Marketing PartnerNon-profit receiving $20,000 donation from Crown Royal x Realtree collaboration with additional proceeds from wearable sales.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/realtree
• YouTubeyoutube.com/user/RealtreeOutdoors
• Facebookfacebook.com/RealtreeOutdoors
• LinkedInlinkedin.com/company/realtree
• Instagraminstagram.com/realtreeoutdoors
• Pinterestpinterest.com/realtree

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtree