Unscripted
Unscripted is a mobile photography business platform serving SMB and hobbyist photographers with an integrated suite covering posing guidance, business CRM, client galleries, portfolio directory, and education on iOS and Android.
- Company typePrivate
- Founded2019
- HeadquartersByron Bay, Australia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Unscripted does
Unscripted is a mobile-first photography business platform that serves professional and aspiring photographers through an integrated iOS and Android application. The platform combines five core modules: a posing and prompts library (self-described as the world's largest), a sun tracker and camera settings guide for shoot planning, a photography directory for portfolio hosting and job discovery, a business CRM with lawyer-approved contract templates, e-signatures, digital invoicing, and online payment processing, and client galleries for secure photo delivery with password protection and watermarking. Underlying technology is a cross-platform mobile application with integrated third-party payment processing and e-signature workflows; no AI/ML capabilities are evident in the product.
Unscripted firmographics
Firmographics- Name
- Unscripted
- Legal name
- Unscripted
- Website
- https://unscriptedposingapp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unscripted is a mobile photography business platform serving SMB and hobbyist photographers with an integrated suite covering posing guidance, business CRM, client galleries, portfolio directory, and education on iOS and Android.
- Ownership category
- akta.pro rank
Unscripted industry classification
Industry- Product category
- Photography Business Software
- NAICS
- Independent Artists, Writers, and Performers (7115), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Photo Library Organization & Curation (HSAFAGAA)
Keywords
Where Unscripted is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Unscripted business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Subscription-based model with free trial period. Premium features include unlimited posing inspiration, business CRM tools, gallery delivery, and education access. Upsell from free to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial with premium subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Unscripted product offering
Product offeringCore offering
Unscripted is a mobile application (iOS and Android) that provides photographers with an all-in-one business management platform. It bundles a posing prompts library, a sun tracker and camera settings guide, a business CRM with contracts/invoices/payments, client gallery delivery with secure sharing, a photographer directory for portfolios and bookings, and education/community resources. The offering is sold as a freemium subscription with a free trial and premium upgrade.
Product overview
Unscripted is an all-in-one photography business platform combining five integrated modules: Poses & Prompts (world's largest pose library with sun tracker), Photography Directory (portfolio and job marketplace), Business CRM (contracts, invoicing, client management), Client Galleries (photo delivery with templates and secure sharing), and Education & Community (learning resources and photographer collaboration). The platform is available on mobile (iOS/Android apps) and web, providing photographers with everything needed to manage their business from a single unified application.
Differentiator
Problem solved
Functional benefit
Products and services
- Unscripted Photography App All-in-one iOS and Android mobile application providing photographers with posing prompts and the world's largest pose library, a sun tracker and camera settings guide, business CRM (contracts, e-signatures, invoices, online payments), secure client galleries with designer templates, a photographer directory for portfolios and bookings, and an education and community module. Sold as a freemium subscription with free trial and premium upgrade.
Quantifiable outcome
- $200M+ earned by Unscripted users
Companies that use Unscripted
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Unscripted technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Unscripted partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Unscripted competitors and assessment
Company assessmentDirect peers
- HoneyBook: All-in-one clientflow platform for creative SMBs including photographers, offering CRM, contracts, invoicing, and booking. Directly competes with Unscripted's Business CRM and Directory modules for the same photographer and creative SMB audience.
- ShootProof: Galleries, contracts, and business management software specifically designed for photographers. Competes with multiple Unscripted modules including galleries and CRM.
- Pixieset: Photography-focused platform providing client galleries, websites, and business tools. Directly overlaps with Unscripted's Client Galleries and Photography Directory offerings for professional photographers.
- Pic-Time: Photo gallery delivery and sales platform for photographers, with built-in business and marketing tools. Directly competes with Unscripted's gallery and commerce functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Unscripted social profiles
Digital presenceUnscripted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unscripted leadership team
Management profileNumber of profiles
Unscripted funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unscripted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unscripted
What does Unscripted do?
Unscripted is a mobile application (iOS and Android) that provides photographers with an all-in-one business management platform. It bundles a posing prompts library, a sun tracker and camera settings guide, a business CRM with contracts/invoices/payments, client gallery delivery with secure sharing, a photographer directory for portfolios and bookings, and education/community resources. The offering is sold as a freemium subscription with a free trial and premium upgrade.
Is Unscripted a public or private company?
Unscripted is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unscripted founded?
Unscripted was founded in 2019. It employs 11 to 50 people.
Where is Unscripted based?
Unscripted is headquartered in Byron Bay, Australia, in the Oceania region.
How does Unscripted make money?
One revenue line is on record: subscription Revenue.
Who are Unscripted's main competitors?
Direct peers on record are HoneyBook, ShootProof, Pixieset and Pic-Time.
Does Unscripted have an API?
No public API is recorded for Unscripted.
What industry is Unscripted in?
Unscripted's product category is Photography Business Software. Its primary akta.pro industry code is HSAFAGAA, Photo Library Organization & Curation. Its NAICS code is 7115 and its SIC code is 7330.