Geoff McDonald & Associates, P.C.

What Geoff McDonald & Associates, P.C. does

Geoff McDonald & Associates, P.C. is a personal injury law firm headquartered in Richmond, Virginia, founded circa 1992–1993 by CEO and President Attorney Geoff McDonald. The firm serves individual personal injury victims across Virginia, handling cases involving car, motorcycle, truck, and aviation accidents, workers' compensation, wrongful death, brain injuries, medical malpractice, and roughly 20 additional negligence-based practice areas. It has recovered more than $400 million for over 10,000 clients over its 30+ year history, including a $38.2 million life insurance fraud settlement in 2020 — the largest in Virginia that year.

The firm operates on a pure contingency fee model under a "No Fee Guarantee," meaning clients pay no legal fees unless the firm wins or settles their case. Distribution is exclusively direct: clients engage via 24/7 phone lines, online forms, and free in-person consultations at the firm's two offices — the Richmond headquarters (8720 Stony Point Parkway, Suite 250) and a Virginia Beach office (2101 Parks Ave, Suite 404) opened in February 2023. The firm employs 12 attorneys and 45+ staff, supported by three Shareholder-attorneys (Todd Perry, Richard Talbot, Blair Thomas) and a dedicated operational bench including a COO, Director of Personal Injury, Director of Intake and Referrals, Workers' Compensation Director, Technology Manager, and Controller.

The go-to-market is content-led and community-rooted. The firm maintains 991+ blog posts and 161+ videos on its website targeting Virginia personal injury search queries, complemented by local SEO, PR coverage in the Richmond Times-Dispatch, and active community involvement (National Night Out, Brian Derby Football Camp, SPCA fundraising). The firm is a member of the National Trial Lawyers Association Top 100 and has been named a Richmond Times-Dispatch Top Workplace in both 2022 and 2023. No proprietary technology platform, AI/ML capabilities, or external funding have been disclosed.

Name

Geoff McDonald & Associates, P.C.

Legal name

Geoff McDonald & Associates, P.C.

Website

https://mcdonaldinjurylaw.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Geoff McDonald & Associates is a Richmond, Virginia-based personal injury law firm serving individual injury victims across Virginia on a contingency fee basis, operating from offices in Richmond and Virginia Beach with 12 attorneys and 45+ staff.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident attorney
• Workers compensation law
• Wrongful death claims
• Contingency fee legal

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a pure contingency fee basis — clients pay no legal fee unless the firm wins or settles the case. This removes financial risk for clients and aligns the firm's incentives directly with client outcomes. Revenue is earned only upon successful recovery of compensation for the client.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Geoff McDonald & Associates is a Virginia personal injury law firm providing contingency-fee legal representation to individuals injured by negligence. Its practice covers motor vehicle accidents (car, motorcycle, truck), workers' compensation, wrongful death, brain injury, aviation accidents, and additional tort areas such as medical malpractice, nursing home abuse, premises liability, and whistleblower claims. Clients pay no legal fee unless the firm wins or settles their case.

Product overview

Geoff McDonald & Associates is a personal injury law firm offering a unified platform of legal services rather than a modular software product. The firm provides core personal injury litigation as its primary offering, supplemented by specialized practice areas covering motor vehicle accidents (car, motorcycle, truck), workers' compensation, wrongful death, brain injuries, and aviation accidents. Additional specialized services include burn injuries, birth injuries, construction accidents, medical malpractice, nursing home abuse, and other tort matters. The practice areas operate as distinct service lines under the unified GMA brand, sharing resources and cross-referring clients as needed.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $38.2 million life insurance fraud settlement — largest in Virginia in 2020
• +6 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Allen & Allen: Richmond-headquartered personal injury law firm serving Virginia with decades of history. Direct peer in geography, practice areas (car, truck, motorcycle, wrongful death, brain injury), and contingency-fee business model.
• Breit Cantor Grana Buckner: Virginia-based personal injury firm with offices in Richmond and other regions, handling car, truck, and motorcycle accidents on contingency. Direct competitor for the same statewide Virginia injury-client pool.
• Kalfas & Kalfas: Mid-sized Virginia personal injury firm with similar contingency-fee model and practice area mix (auto accidents, wrongful death, workers' comp). Competes for the same Virginia-based clients and referral sources.
• The Michels Group (Joel Bieber Firm): Virginia-based personal injury law firm handling car, truck, and motorcycle accidents under contingency fees. Direct competitor serving overlapping metropolitan areas in Virginia.
• Shapiro, Lewis, Appleton & Favaloro: Virginia-based personal injury firm with offices in Hampton Roads and statewide coverage, handling car, truck, and motorcycle accidents. Directly comparable in scope, practice mix, and contingency-fee model.
• Commonwealth Law Group: Virginia-based personal injury firm handling car, truck, and motorcycle accidents on contingency. Competes for clients in similar metropolitan markets including Richmond and surrounding regions.
• Law Tigers: Network of motorcycle and vehicle accident injury attorneys operating in Virginia and other states. Direct competitor in motorcycle accident representation with similar contingency-fee structure.
• Mesirow & Mesirow: Virginia personal injury firm with similar practice area mix (car, truck, motorcycle, wrongful death) and contingency-fee model. Competes for clients in overlapping Virginia regions.

Broad incumbents

• Morgan & Morgan: Largest personal injury firm in the United States, operating across dozens of states including Virginia. Competes on the same contingency-fee model with significantly greater advertising spend and call-center infrastructure, raising customer acquisition costs in shared markets.
• Parker Waichman LLP: Nationally recognized personal injury and mass-tort firm with significant Virginia presence. Competes for higher-value PI and mass-tort cases with greater scale and national brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/McDonaldInjury
• Facebookfacebook.com/McDonaldInjuryLaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geoff McDonald & Associates, P.C.