What ADMIN Partners does

ADMIN Partners, LLC is a privately held Third-Party Administrator (TPA) headquartered in Cherry Hill, New Jersey, that specializes in retirement plan administration for the tax-exempt and government marketplace. The firm serves more than 1,400 plan sponsors across all 50 U.S. states — including public school districts, local and state government employers, 501(c)(3) non-profits, and church and religious organizations — administering 403(b), 457(b), 401(a), and 401(k) plans. ADMIN operates as a non-producing, vendor-neutral TPA, meaning it does not sell investment products or compete with the financial advisors who refer 85% of its new plans. The company maintains active integration relationships with 60+ investment providers, which underpins its core data aggregation and common remittance capabilities.

The firm's technology platform centers on a secure web-based Plan Portal through which plan sponsors submit contribution files and monitor payroll data, combined with proprietary data aggregation services that consolidate participant account information across multiple legacy and deselected vendors. A common remittance engine processes a single ACH payment from each employer and distributes funds to all underlying investment providers through a custodian. Compliance monitoring services include plan document design and maintenance, Universal Availability tracking, Form 5500 filing support, nondiscrimination testing, and approval/denial processing of participant loans, distributions, and hardship withdrawals. The firm supports these services through educational channels including the (b)informed blog, The ADMIN (b)rief quarterly newsletter, the 'ADMIN Partners With You' video series, and SECURE 2.0 ACT webinars.

ADMIN generates revenue through professional services fees for plan administration, compliance monitoring, data aggregation, and common remittance. Pricing is quote-based and customized by plan size and complexity rather than publicly disclosed. Distribution is sales-led: a dedicated sales team, including a National Sales Manager, conducts direct outreach to plan sponsors and financial advisors, while 85% of new business originates from advisor referrals across all 50 states. Marketing channels include content marketing, organic social media, email newsletters, webinars, and participation in NTSA industry events. CEO Mark Heisler was named VP Elect of the National Tax-Deferred Savings Association for 2024, reinforcing ADMIN's regulatory positioning within the niche. The firm is privately funded with no disclosed institutional investment.

Name

ADMIN Partners

Legal name

ADMIN PARTNERS, LLC

Website

https://youradminpartners.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ADMIN Partners is a vendor-neutral Third-Party Administrator specializing in retirement plan administration for tax-exempt and government employers across all 50 U.S. states, serving 1,400+ plan sponsors with 403(b), 457(b), 401(a), and 401(k) plans.

Ownership category

akta.pro rank

Product category

Retirement Plan Third-Party Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ)

akta.pro secondary industry

Group Life Administration/Enrollment Platforms (TPA & Benefits Admin) (FSAIADAJ)

Keywords

• Retirement plan administration
• Third-party administration
• 403(b) plan services
• Compliance monitoring
• Tax-exempt retirement

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Third-Party Administration Services: ADMIN Partners provides comprehensive retirement plan administration services to plan sponsors in the tax-exempt and government marketplace. Revenue is generated through professional service fees for plan administration, compliance monitoring, data aggregation, and common remittance services. The company is described as a non-producing TPA that does not sell investment products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ADMIN Partners is a full-service Third-Party Administrator (TPA) providing retirement plan administration to tax-exempt and government employers. Services include plan document design and monitoring, data aggregation across multiple investment vendors, common remittance processing, compliance monitoring, Universal Availability management, and participant request processing for 403(b), 401(k), 457(b), and 401(a) plans. The company operates as a vendor-neutral, non-producing TPA that does not sell investment products.

Product overview

ADMIN Partners is a full-service Third-Party Administrator (TPA) specializing in retirement plan administration for the tax-exempt and government marketplace. The company's core offering is comprehensive TPA services encompassing plan document design and monitoring, data aggregation with common remittance across multiple investment vendors, compliance monitoring, and participant request processing. Their service portfolio includes specialized administration for 403(b), 401(k), 457(b), and 401(a) retirement plans serving public education, government, non-profit (501(c)(3)), and religious organization clients. ADMIN operates as a vendor-neutral, non-producing TPA, meaning they do not sell investment products and work alongside financial advisors rather than competing with them. The company also provides a web-based Plan Portal for contribution submission and plan monitoring, along with educational resources including webinars and video series.

Differentiator

Problem solved

Functional benefit

Brands

• The ADMIN (b)rief: Quarterly newsletter where the company puts industry knowledge at customers' fingertips

Products and services

• Third-Party Administration (TPA) Services Full-service third-party administration for retirement plans in the tax-exempt and government marketplace, covering plan document design, compliance monitoring, data aggregation, and contribution remittance for plan sponsors.
• 403(b) Retirement Plan Administration Specialized administration for 403(b) tax-sheltered annuity plans for public education, religious organizations, local governments, and 501(c)(3) non-profits.
• 401(k) Plan Administration
• 457(b) Plan Administration
• 401(a) Plan Administration
• Plan Portal
• ERISA Services
• Universal Availability Services

Quantifiable outcome

• 1,400+ clients serviced across the country
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BakerHostetlerminorStrategic or Co-development Partner · 25 February 2024Stefan Smith, Partner at BakerHostetler, co-hosted a panel with Mark Heisler at the 35th NTSA Summit on state law implications and fiduciary responsibilities with Non-ERISA 403(b) Plans.
• Investment Firms (60+ providers)coreTechnology or IntegrationADMIN Partners has established relationships with over 60 investment firms in the 403(b) market. These partnerships enable the company to be vendor neutral, allowing plan sponsors to choose investment products without limitations. ADMIN supports both single-vendor and multi-vendor plan arrangements with these investment providers.
• National Tax-Deferred Savings Association (NTSA)coreStrategic or Co-development PartnerADMIN Partners actively participates in NTSA initiatives. CEO Mark Heisler served as VP Elect for NTSA in 2024. ADMIN supports the NTSA's Certified Retirement Education Specialist (CRES) program and participates in annual NTSA Summits.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ascensus: Ascensus is one of the largest independent recordkeepers/TPAs in the U.S., with significant share in 403(b) and government retirement plans. It competes with ADMIN Partners across the same tax-exempt sponsor segments but at substantially greater scale and with deeper technology investment.
• Empower Retirement: Empower is one of the largest U.S. retirement plan recordkeepers and TPAs, serving government, education, and non-profit plans with bundled administration. It is a broad incumbent that competes for the same plan sponsor RFPs ADMIN Partners targets.
• TIAA: TIAA is a leading provider of retirement plans specifically to academic, government, and non-profit employers - directly overlapping ADMIN Partners' target verticals. While TIAA primarily sells its own annuities, its TPA and recordkeeping functions compete for the same plan sponsors ADMIN serves.
• Fidelity Investments: Fidelity is one of the largest U.S. retirement recordkeepers and serves 403(b) plans for education and non-profit employers. Its scale and bundled offering make it a broad incumbent competitor in ADMIN Partners' core market segments.
• Lincoln Financial Group: Lincoln Financial provides retirement plan solutions including 403(b) annuities to education, government, and non-profit employers. It competes with ADMIN Partners for tax-exempt plan sponsors while offering broader insurance and wealth products.
• Voya Financial: Voya is a major provider of retirement plans, including 403(b) products for K-12 and non-profit employers. Its recordkeeping and administration capabilities overlap directly with ADMIN Partners' offerings in tax-exempt verticals.
• OneAmerica: OneAmerica offers retirement plan recordkeeping and administration including 403(b) products for education and non-profit employers. It competes with ADMIN Partners in the tax-exempt marketplace with a broader insurance and retirement portfolio.

Direct peers

• Pentegra Retirement Services: Pentegra provides retirement plan administration and fiduciary services to public-sector, education, and non-profit employers - closely overlapping ADMIN Partners' tax-exempt/government focus as a similarly specialized TPA.
• PlanMember Services: PlanMember is a financial services firm specializing in 403(b) retirement plans for educators, non-profits, and healthcare organizations - directly overlapping ADMIN Partners' target customer base with a similar specialty focus.

Emerging players

• Midwest Capital Group: Midwest Capital operates as a TPA focused on retirement plan administration for small to mid-sized plans, including non-profit and government employers. It is comparable in scale and niche specialization to ADMIN Partners.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AdminPartners
• YouTubeyoutube.com/channel/UCU4ZQHx8ff2VwIwdTzu1QOg
• Facebookfacebook.com/adminpartners
• LinkedInlinkedin.com/company/admin-partners-llc
• Instagraminstagram.com/adminpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADMIN Partners