Midwest Capital Advisors

What Midwest Capital Advisors does

Midwest Capital Advisors, LLC is an SEC-registered, fee-only fiduciary investment advisor (CRD# 125389) headquartered in Grand Rapids, Michigan, founded in 2004. The firm operates a hybrid business model with two distinct client segments: wealth management services for individuals and families approaching or in retirement, and institutional retirement plan services for companies and educational institutions. Core product lines include Wealth Management (portfolio management combined with retirement, tax, estate, and cashflow planning), Workplace Retirement Plans (401(k), 403(b), 457, and cash balance plans for employers), and School Employee Retirement Plans (403(b)/457(b) services delivered through the Michigan Retirement Investment Consortium and the Christian Schools Retirement Investment Consortium).

The firm's technology layer is built on the third-party Orion Advisor platform for portfolio and client portal functions, supplemented by the internally developed Online Retirement Plan Dashboard launched in 2024 to give plan participants digital account tracking and educational content. There is no proprietary AI or data platform disclosed. Marketing is content-driven through the MCA Insights blog, email newsletter, and LinkedIn/Facebook organic social channels.

Midwest Capital Advisors generates revenue through recurring asset-based advisory fees paid directly by clients, calculated as a percentage of assets under management with no commissions or product-sold compensation. The published fee schedule tiers at 0.90% on the first $1M, 0.75% on $1M–$2M, 0.60% on $2M–$5M, and 0.50% above $5M, billed quarterly in arrears subject to a $5,000 minimum. Distribution is sales-led and relationship-driven, anchored in direct advisory relationships, employer partnerships, and consortium relationships with Michigan schools. The firm surpassed $1 billion in AUM in its 20th anniversary year (2024), is owned and controlled by its principals, and operates with approximately 11 employees.

Name

Midwest Capital Advisors

Legal name

Midwest Capital Advisors, LLC

Website

https://midwestcap.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Capital Advisors is an SEC-registered, fee-only fiduciary RIA in Grand Rapids, Michigan, serving individuals and families approaching retirement with wealth management, tax, and estate planning, alongside institutional retirement plan services for Michigan employers and schools, surpassing $1B AUM in 2024.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Institutional Consultants & Fiduciary Management (Investment Consulting) (FSAAAGAJ)

Keywords

• Wealth management services
• Retirement plan advisory
• Fee-only fiduciary
• Financial planning services
• Portfolio management advisory

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management Fees: Fee-only fiduciary compensation paid directly by clients, calculated as a percentage of assets under management (AUM). No commissions or compensation from investment products sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Midwest Capital Advisors is a fee-only fiduciary investment advisor that delivers wealth management services to individuals and families approaching or in retirement, plus institutional retirement plan design and administration (401(k), 403(b), 457, Cash Balance) for companies and educational institutions. Services combine portfolio management with financial planning (tax, estate, retirement income, life insurance) and are compensated solely as a tiered percentage of assets under management.

Product overview

Midwest Capital Advisors offers a unified wealth management and retirement plan advisory service. The core offerings consist of Wealth Management for individuals and families, Workplace Retirement Plans (401(k), 403(b), 457, Cash Balance) for companies, and School Employee Retirement Plans for educators. The Retirement Plan Dashboard is a technology feature that complements the retirement plan services by providing clients with online account tracking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management

Quantifiable outcome

• Surpassed $1 billion in assets under management in 2024

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• PenServ Plan ServicescoreTechnology or IntegrationRecordkeeper partner for school employee retirement plans. Handles participant login credentials for MRIC 403(b) and 457(b) accounts, and Christian Schools Retirement Investment Consortium (CSRIC) accounts. Technical assistance provided through 800.849.4001.
• Michigan Public School Employees (MRIC)coreOthersMichigan Retirement Investment Consortium providing 403(b) and 457(b) retirement account access for public school employees in Michigan.
• Christian Schools Retirement Investment Consortium (CSRIC)coreOthersPartnership providing retirement savings account access for Christian school employees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plante Moran Financial Advisors: Michigan-headquartered wealth management and retirement plan advisory practice affiliated with Plante Moran, serving HNW individuals, families, and employers. Directly comparable on geography (Michigan/Midwest), fee-based fiduciary model, and mix of personal wealth management and institutional retirement plan services.
• Buckingham Strategic Wealth: Fee-only fiduciary wealth management firm offering evidence-based portfolio management and financial planning to individuals and families. Closely comparable service mix to MCA's wealth management practice, with similar size and fee-only positioning.
• Joel Isaacson & Co. Independent, fee-only RIA serving HNW individuals, families, and institutions with comprehensive wealth management and retirement plan services. Directly comparable on fiduciary model, client mix, and combination of personal wealth advisory with institutional retirement plan work.

Broad incumbents

• Creative Planning: One of the largest independent, fee-only RIAs in the U.S., offering comprehensive wealth management, tax, and retirement plan services. Comparable in fee-only fiduciary positioning and product breadth, but materially larger scale and national footprint versus MCA's regional Michigan focus.
• Mercer Advisors: National RIA providing wealth management and retirement plan services to HNW individuals, families, and institutions. Comparable on the combination of personal wealth management plus institutional retirement plan offerings, but operates at substantially greater scale and geographic breadth.
• Carson Group: Wealth management firm and RIA support platform serving individual clients and financial advisors. Comparable to MCA through its wealth management services for individuals and retirement plan services, while also operating a partnership model that acquires or partners with advisory firms.
• Brown Brothers Harriman Investor Services: Wealth management division of Brown Brothers Harriman providing customized investment management and planning services to HNW families and institutions. Comparable on private-banking-style wealth advisory for HNW clients, though materially larger and with a longer institutional heritage.

Emerging players

• Hightower Advisors: Wealth management partnership platform that acquires or partners with high-quality RIAs. Highly comparable business model to MCA—fee-based fiduciary wealth management serving HNW individuals, families, and institutions—and a potential strategic acquirer or partner as MCA considers succession or scale options.
• Sanctuary Wealth: Independent wealth management platform partnering with select RIAs to provide operational, technology, and growth support. Comparable to MCA on the fee-based advisor model and focus on HNW clientele, with a partnership/roll-up angle relevant to a mid-sized RIA considering growth.

Regional players

• Pinnacle Financial Partners Wealth: Wealth management arm of a regional bank providing investment advisory, financial planning, and retirement plan services to HNW individuals and businesses. Comparable on the combination of wealth management and institutional retirement plan offerings, with a regional bank-affiliated go-to-market different from MCA's independent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MidwestCap
• LinkedInlinkedin.com/company/midwest-capital-advisors?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A470454%2Cidx%3A2-1-2%2CtarId%3A1465396122418%2Ctas%3AMidwest%20Capital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Capital Advisors