Rosita Real Foods

What Rosita Real Foods does

Rosita Real Foods is a privately-held, founder-owned UK supplements company specializing in wild-caught, raw fish liver oils and natural superfoods, operating through the registered UK entity GBC Trading Ltd. Founded by Bengt Svensson and Kari Hanne Nyland from a long line of Norwegian fishermen, the company produces Extra Virgin Cod Liver Oil (EVCLO) in both liquid and softgel formats, ratfish liver oil liquid and softgels, Wild Bee Bread from giant rock bees in India, and a five-seaweed blend from Scottish waters. The core technical differentiator is an ancient Norwegian extraction method using a gentle temperature shift with no heat, chemicals, or mechanical pressure, packaged in nitrogen-flushed glass bottles to preserve naturally occurring vitamins A and D and the full omega fatty acid spectrum.

The business model is a hybrid of DTC e-commerce operated from a Leicestershire warehouse, a recurring subscription tier offering 5% off regular deliveries, and regional wholesale distribution via GBC Wellness (global ex-Americas) and Rosita USA Wholesale (Americas). Customer segments include health-conscious consumers and families (primary), pensioners aged 65+ with a 10% single-unit discount, healthcare practitioners with up to 20% discount and referral-client accounts, and approved resellers bound by a minimum retail selling price regime and third-party marketplace restrictions. Marketing relies on content (blog, email newsletter), organic social (Facebook, Instagram, Twitter/X, Pinterest), and practitioner referrals, with every batch third-party tested by EUROFINS and BioDetection Systems to meet strict European purity and potency regulations. The company serves markets across the UK, USA, Europe, EMEA, and Australasia with 11-50 employees and no disclosed external funding.

Name

Rosita Real Foods

Legal name

GBC Trading Ltd

Website

https://rositarealfoods.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosita Real Foods is a family-owned UK supplement company producing wild-caught, raw Norwegian fish liver oils (cod and ratfish) and natural superfoods (bee bread, seaweed) for health-conscious consumers, healthcare practitioners, and resellers via DTC e-commerce, subscriptions, and global wholesale.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro primary industry

Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids) (AFAJAKAC)

akta.pro secondary industry

Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK)

Keywords

• Cod liver oil supplements
• Omega-3 fish oils
• Natural health supplements
• Ratfish liver oil
• Wild-caught superfoods

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce product sales: Direct online sales through roselitarealfoods.co.uk for retail customers purchasing cod liver oil, ratfish liver oil, bee bread, and seaweed products. One-time purchase available for all products.
2. Subscription service: Recurring subscription model offering 5% discount on regular deliveries. Customers can set delivery frequency (monthly, every 2 months, every 3 months) and manage subscriptions through their account. Bulk discounts (5-10% for 2+ items) cannot be combined with subscription discounts.
3. Wholesale distribution: Wholesale accounts through GBC Wellness for resellers globally outside the Americas. Rosita USA Wholesale handles Americas wholesale. Resellers receive wholesale pricing with minimum retail selling price requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rosita Real Foods produces and sells a portfolio of wild-caught, raw fish liver oils — including Extra Virgin Cod Liver Oil (EVCLO) liquid 150ml and 90-capsule softgels, and Ratfish Liver Oil 50ml and 90-capsule softgels — alongside complementary natural superfoods such as Wild Bee Bread 100g and a 5 Seaweed Blend 60-capsule product. Oils are extracted using a traditional, heat-free and chemical-free Norwegian method, bottled into nitrogen-flushed glass, and third-party tested batch by batch (EUROFINS, BDS).

Product overview

Rosita Real Foods is a health supplement company offering a portfolio of wild-caught, raw fish liver oils and natural superfoods. The core product line includes Extra Virgin Cod Liver Oil available in both liquid (150ml) and softgel (90 capsules) formats, sourced from sustainably caught wild cod in Norwegian fjords. The company also produces Ratfish Liver Oil in both liquid (50ml) and softgel formats, known for its high alkylglycerol content. Additional products include Wild Bee Bread from giant rock bees in India and a 5 Seaweed Blend from Scottish waters. All products emphasize raw, unprocessed nutrition with naturally occurring nutrients and no synthetic additives.

Differentiator

Problem solved

Functional benefit

Brands

• Rosita Ratfishoil: Brand name used on product labels for ratfish liver oil products - 'Manufactured by Rosita Ratfishoil, Glein, N-8820 Donna Norway'

Products and services

• Rosita Extra Virgin Cod Liver Oil (EVCLO) Liquid 150ml Fresh, wild-caught, raw cod liver oil in a 150ml nitrogen-flushed glass bottle, containing naturally occurring vitamins A and D and a full spectrum of omega fatty acids including EPA and DHA, sustainably hook-and-line caught in Norwegian fjords using a heat-free, chemical-free extraction method. Priced at £46.95 per bottle (£44.60 on subscription), targeted at health-conscious adults and families for daily omega-3, vitamin A and D supplementation.
• Rosita Extra Virgin Cod Liver Oil (EVCLO) Softgels 90 capsules Raw cod liver oil in 90 fish-collagen softgel capsules (3 daily serving, 30 days per bottle), providing the same nutrient profile as the liquid version in a travel-friendly format that does not require refrigeration. Priced at £44.95 per bottle (£42.70 on subscription), targeted at consumers wanting on-the-go omega-3, vitamin A and D support.
• Rosita Ratfish Liver Oil Softgels 90 capsules Wild-caught ratfish liver oil in 90 softgel capsules (3 daily serving), rich in alkylglycerols and omega-3s (EPA and DHA), sourced from pristine Norwegian fjords using a cold-extraction method. Priced at £39.95 per bottle, targeted at consumers seeking the alkylglycerol and omega-3 benefits associated with ratfish liver oil.
• Rosita Extra Virgin Ratfish Liver Oil 50ml Wild, raw ratfish liver oil in a 50ml bottle containing up to 33% alkylglycerols, full-spectrum omega fatty acids (EPA and DHA) and alpha-tocopherol, produced in small batches on the island of Dønna, Norway. Priced at £106.95 per bottle, positioned as the premium "gold of the ocean" ratfish oil supplement.
• Rosita Wild Bee Bread 100g Hand-harvested, wild and raw bee bread from giant rock bees (Apis dorsata) in India, lacto-fermented pollen rich in vitamins, minerals, probiotics, antioxidants, amino acids, enzymes and omega fatty acids. Priced at £52.95 per jar, with 1 teaspoon daily serving, targeted at consumers seeking traditional superfood supplementation beyond fish oils.
• Rosita 5 Seaweed Blend 60 capsules Wild Scottish seaweed blend in 60 capsules combining sea spaghetti, Atlantic wakame, dulse, bladder wrack and spiral wrack, rich in iodine, minerals, antioxidants, polyphenols and omega-3 fatty acids to support thyroid function and energy metabolism. Priced at £23.95 per bottle, targeted at consumers seeking plant-based iodine and mineral support.

Quantifiable outcome

• 1293mg Omega-3s per serving (liquid cod liver oil)
• +6 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GBC WellnesscoreChannel Partner/ Reseller/ DistributorGBC Wellness handles global wholesale distribution for Rosita Real Foods products outside the Americas. They manage reseller accounts, order processing, and distribution for UK, Europe, EMEA, and Australasia regions. Founded to make Rosita products more accessible globally.
• Rosita USA WholesalecoreChannel Partner/ Reseller/ DistributorDedicated wholesale program for the Americas region, separate from GBC Wellness global distribution.
• Lemonpath LimitedminorOthersWarehouse and logistics partner handling picking, packing, and returns processing for UK orders from their facility in Leicestershire.
• Royal Mail, DPD, DHLminorOthersDelivery partners for UK and international order fulfillment. Express delivery options available.
• EUROFINScoreOthersThird-party microbiological laboratory conducting batch testing for purity and potency. All productions tested for dioxins, PCBs, and contaminants to meet strict European regulations.
• BioDetection Systems (BDS)coreOthersThird-party laboratory performing DR CALUX analysis for dioxin and dioxin-like PCB screening. Complements EUROFINS testing.
• Nutrition Analytical Service, University of StirlingcoreOthersIndependent testing institute for nutrient analysis including fatty acid composition, fat-soluble vitamins, and oxidation byproducts testing.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Nordic Naturals: A leading global omega-3 fish oil supplement brand also sourcing from Nordic waters. Directly comparable to Rosita as a premium marine omega-3 brand targeting health-conscious consumers and practitioners, though at much larger scale and with broader product breadth.
• Green Pasture / Blue Ice Fermented Cod Liver Oil: Specialist raw, minimally processed cod liver oil brand that overlaps almost exactly with Rosita's Extra Virgin Cod Liver Oil positioning. Comparable in raw processing philosophy, supplement format, and health-conscious consumer target.
• Wiley's Finest: Premium fish oil and omega-3 supplement brand emphasizing purity, third-party testing, and sustainable sourcing. Comparable to Rosita on premium positioning, sustainability narrative, and health-conscious family-oriented customer base.

Broad incumbents

• Carlson Labs: Long-established broad-line supplement brand with a deep omega-3 / fish oil portfolio. Comparable to Rosita in fish oil category focus, but operates as a much wider portfolio incumbent rather than a niche raw-liver-oil specialist.
• Solgar: Established premium supplement brand with omega-3, multivitamin, and specialty nutritional lines. Overlaps with Rosita in targeting health-conscious consumers and practitioners seeking quality marine and nutritional supplements.
• Nature's Way: Major dietary supplement brand with fish oil, herbal, and nutritional lines sold in mass and natural retail. Comparable to Rosita in the fish oil and nutritional supplement category, but at significantly larger scale and broader distribution.

Emerging players

• Sports Research: DTC-focused supplement brand with a strong omega-3 fish oil line. Comparable to Rosita on direct-to-consumer motion, subscription-style retention, and premium positioning in the omega-3 category, though focused on a broader sports and wellness audience.
• NutriNord: Nordic-based omega-3 and marine supplement specialist. Comparable to Rosita on Nordic sourcing, marine ingredient focus, and premium positioning in the fish oil and omega-3 category.

Regional players

• Bioglan: Australian premium supplement brand with strong omega-3 and specialty nutrition portfolio. Comparable to Rosita in the omega-3 and nutritional supplement category, but primarily serving the Australasia region where Rosita also has a presence.
• Sealord: Vertically integrated seafood company with omega-3 oil products and supplements. Comparable to Rosita in marine sourcing and fish oil production, though primarily a regional seafood incumbent in Australasia rather than a DTC supplement specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rositarealfoods
• Facebookfacebook.com/rositarealfoods
• Instagraminstagram.com/rositarealfoods/?hl=en
• Pinterestpinterest.co.uk/rositarealfoods/?eq=rosita%20real%20food&etslf=5409
• LinkedInlinkedin.com/company/rosita-real-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosita Real Foods