North Atlanta Primary Care
North Atlanta Primary Care (Southeast Medical Group) is the largest independent primary care network in the Southeast, operating 50 clinics across Georgia, Alabama, and Tennessee with 173 providers delivering acute, chronic, and preventive care plus in-house lab and telehealth services.
- Company typePrivate
- Founded1988
- HeadquartersAlpharetta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What North Atlanta Primary Care does
North Atlanta Primary Care operates as Southeast Medical Group (SEMG), a private, physician-led independent primary care network headquartered in Alpharetta, Georgia. Founded in 1988, SEMG delivers acute, urgent, and chronic primary care services through 173 providers across 50 clinic locations in Georgia, Alabama, and Tennessee, positioning it as the largest independent medical group in the Southeast. The company also operates diagnostic imaging (ultrasound) and recently launched in-house laboratory services at select clinics to reduce external referral friction.
SEMG's service portfolio is built around four product lines: (1) core primary care (preventive care, chronic disease management, same-day sick visits, walk-ins), (2) in-house lab services at participating clinics, (3) diagnostic ultrasound, and (4) virtual visits / telehealth. Patient access is enabled by a 24/7 online scheduling platform with same-day, evening, and weekend slots. The revenue model is fee-for-service and insurance-reimbursement based, billed through accepted commercial and government plans plus direct patient payments; pricing is not publicly disclosed and is quote-based per encounter. The company operates a direct-to-consumer go-to-market motion with no enterprise or B2B customer channel, distributed across a horizontal segment of general adult and family patients in the Southeast U.S. Distribution combines 50 physical retail-style clinics, a website (mysemg.com) with provider search and booking, content/blog, email newsletter (SEMGConnect), organic social, and earned-media recognition (Talk Awards 2023-2025, Inc. 2024, Top Doctors Atlanta 2023-2024).
North Atlanta Primary Care firmographics
Firmographics- Name
- North Atlanta Primary Care
- Legal name
- Southeast Medical Group
- Website
- https://northatlantaprimarycare.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- North Atlanta Primary Care (Southeast Medical Group) is the largest independent primary care network in the Southeast, operating 50 clinics across Georgia, Alabama, and Tennessee with 173 providers delivering acute, chronic, and preventive care plus in-house lab and telehealth services.
- Ownership category
- akta.pro rank
North Atlanta Primary Care industry classification
Industry- Product category
- Primary Care Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Retail & Walk-In Primary Care Clinics (HLAFAGAC)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where North Atlanta Primary Care is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
North Atlanta Primary Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Patient Care Services: Revenue generated from providing primary care medical services including preventive care, chronic disease management, same-day sick visits, diagnostic services, and virtual consultations. Services billed through insurance plans and direct patient payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Primary Care Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
North Atlanta Primary Care product offering
Product offeringCore offering
North Atlanta Primary Care, operating as part of Southeast Medical Group (SEMG), delivers comprehensive primary care medical services across 50 clinic locations in Georgia, Alabama, and Tennessee, staffed by 173 providers. The core offering spans preventive care, chronic disease management, same-day sick visits, walk-in appointments, virtual visits, and diagnostic services including in-house laboratory work and ultrasound imaging. Care is delivered on a direct-to-consumer basis with online scheduling available 24/7 and no referral required for most services.
Product overview
Southeast Medical Group operates as a healthcare provider network offering primary care medical services across Georgia, Alabama, and Tennessee. The company functions as the largest independent medical group in the Southeast with 173 providers across 50 locations. The service portfolio includes core primary care services, in-house laboratory services at select clinics, diagnostic imaging (ultrasound), virtual visits, and online scheduling. The company combines 'cutting-edge technology with compassionate care' to deliver services ranging from preventive care to chronic disease management.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Care Services
Companies that use North Atlanta Primary Care
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
North Atlanta Primary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
North Atlanta Primary Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RuheminorWebsite development partner that built the Southeast Medical Group website. Listed as 'Built with ❤️ by Ruhe' on the website footer. Minor vendor relationship for web development services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
North Atlanta Primary Care competitors and assessment
Company assessmentDirect peers
- One Medical (Amazon): Membership-based primary care platform combining in-office and 24/7 virtual visits. Now owned by Amazon, One Medical competes directly with SEMG in delivering tech-enabled, consumer-friendly primary care with same-day and virtual access.
- ChenMed: Family-owned, physician-led primary care group operating multiple clinic locations across several states serving senior patients. Closely comparable to SEMG as an independent, multi-site primary care operator with similar cultural positioning.
- MDVIP: Membership-based concierge primary care network with affiliated physicians across the US. Directly comparable primary care delivery model with consumer-paid access, differentiated by SEMG's insurance-billing approach vs. MDVIP's membership fees.
Emerging players
- Privia Health: Physician enablement and medical group platform supporting independent primary care and specialty practices. Comparable in serving multi-location physician groups, though Privia's model is more technology/enablement-focused than direct clinical delivery.
- Agilon Health: Value-based primary care platform partnering with independent physician groups to manage Medicare Advantage populations. Comparable in working with independent primary care delivery, though Agilon's model is partner/PCP-enablement rather than direct clinic ownership.
Broad incumbents
- CenterWell Senior Primary Care (Humana): Humana-owned senior-focused primary care clinic operator with locations across multiple states. Comparable multi-site primary care footprint with significant strategic capital from a major payer.
- VillageMD: Large primary care platform majority-owned by Walgreens Boots Alliance operating primary care clinics across multiple US states. Directly comparable multi-site primary care model though with significantly greater scale and capital backing.
- Oak Street Health: Value-based primary care provider focused on Medicare beneficiaries, now owned by CVS Health. Comparable multi-site primary care delivery model with a defined payer/patient focus and substantially larger capital base.
- Cano Health: Multi-state primary care operator focused on senior populations, with a comparable multi-site clinic model. Differentiated by Cano's heavier Medicare Advantage focus and recent operating challenges.
Regional players
- Piedmont Physicians (Piedmont Healthcare): Hospital-employed primary care physician network operating across Georgia. Directly comparable regional primary care competitor in SEMG's core Atlanta/Georgia market, though owned and operated by a regional health system.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
North Atlanta Primary Care social profiles
Digital presenceNorth Atlanta Primary Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Atlanta Primary Care leadership team
Management profileNumber of profiles
North Atlanta Primary Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Atlanta Primary Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Atlanta Primary Care
What does North Atlanta Primary Care do?
North Atlanta Primary Care, operating as part of Southeast Medical Group (SEMG), delivers comprehensive primary care medical services across 50 clinic locations in Georgia, Alabama, and Tennessee, staffed by 173 providers. The core offering spans preventive care, chronic disease management, same-day sick visits, walk-in appointments, virtual visits, and diagnostic services including in-house laboratory work and ultrasound imaging. Care is delivered on a direct-to-consumer basis with online scheduling available 24/7 and no referral required for most services.
Is North Atlanta Primary Care a public or private company?
North Atlanta Primary Care is a private company. It is classified as management employee owned and is currently operating.
When was North Atlanta Primary Care founded?
North Atlanta Primary Care was founded in 1988. It employs 101 to 250 people.
Where is North Atlanta Primary Care based?
North Atlanta Primary Care is headquartered in Alpharetta, United States, in the North America region.
How does North Atlanta Primary Care make money?
One revenue line is on record: patient Care Services.
Who are North Atlanta Primary Care's main competitors?
Direct peers on record are One Medical (Amazon), ChenMed and MDVIP. Emerging players are Privia Health and Agilon Health. Broad incumbents are CenterWell Senior Primary Care (Humana), VillageMD, Oak Street Health and Cano Health. Piedmont Physicians (Piedmont Healthcare) is listed as a regional player.
Does North Atlanta Primary Care have an API?
No public API is recorded for North Atlanta Primary Care.
What industry is North Atlanta Primary Care in?
North Atlanta Primary Care's product category is Primary Care Services. Its primary akta.pro industry code is HLAFAGAC, Retail & Walk-In Primary Care Clinics, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 621111 and its SIC code is 8011.