What Training Journal does

Training Journal is a UK-based B2B trade media brand serving the Learning & Development profession, founded in 1966 and operating as part of the Total Politics Group owned by Political Holdings Limited. The publication distributes a continuous stream of editorial content across articles, features, opinion pieces, interviews, blogs, book reviews, videos, and white papers covering topics such as AI, leadership, talent and skills, culture, and professional development, with a dedicated government and public sector vertical via Dods Training. Its flagship monetised assets include the weekly TJ Newsletter, the TJ Podcast, the annual TJ L&D Influence Report (with the new Readiness Enablers Index), a partner directory, and in-person events including the TJ60 60th Anniversary Conference. Under Editor Jo Cook, Training Journal operates as a content-led platform with no paid subscription, monetising primarily through advertising, sponsored partner content, and event sponsorship, and reaches UK L&D professionals, HR professionals, people managers, and independent consultants through owned digital channels. The company is privately held by Political Holdings Limited alongside sibling titles PoliticsHome, The House, The Parliament, Holyrood, Civil Service World, and PublicTechnology.net, with 51-100 employees and no external institutional investment disclosed.

Name

Training Journal

Legal name

Political Holdings Limited

Website

https://trainingjournal.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Training Journal is a UK-based B2B trade media brand serving Learning & Development professionals, publishing editorial content, a weekly newsletter, podcast, research reports, and events to monetise through advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Trade Media and Professional Publishing (L&D)

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industry

Learning Strategy, Instructional Design & Content Development (BPACANAG)

Keywords

• Learning development content
• Professional training media
• L&D publishing
• HR trade publication
• Workplace learning news

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and sponsored content: Training Journal generates revenue through display advertising, sponsored partner content, and commercial opportunities sections. Brands and learning technology vendors advertise to the L&D professional audience through the platform.
2. Events and conferences: TJ organizes and hosts its own events including the TJ60 60th Anniversary Conference. Events may generate revenue through ticket sales and sponsor partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Training Journal is a specialist digital content publication serving the Learning & Development profession. Its core offering is an editorially curated multi-format content platform — articles, features, opinion pieces, interviews, blogs, book reviews, videos, white papers and a weekly newsletter — complemented by the TJ Podcast, original research (including the TJ L&D Influence Report), partner directory listings, and ticketed events such as the TJ60 Anniversary Conference.

Product overview

Training Journal is a content publication platform for Learning & Development professionals, offering a suite of resources including its core website with articles, features, opinions, interviews, blogs, book reviews, videos, and news; a weekly TJ Newsletter; research publications including the annual TJ L&D Influence Report; the TJ Podcast; a Partner Directory; Events & Conferences; and a Magazine Library. The offering is structured as a content/media platform rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• TJ L&D Influence Report: Annual research report on Learning & Development influence and readiness.

Products and services

• Training Journal Website Digital publication platform providing L&D professionals with continuously updated editorial content across multiple formats — news, features, opinion pieces, interviews, blogs, book reviews, videos and white papers — covering AI, leadership, talent and skills, culture, future of work, technology, wellbeing and professional development.
• TJ Newsletter Weekly newsletter delivered every Thursday providing editor-only commentary, exclusive subscriber-only L&D insights and curated content summaries. Free to subscribe.
• TJ L&D Influence Report Annual research publication exploring L&D's impact, readiness and influence within organisations. The 2026 edition introduces the Readiness Enablers Index and frames the practical conditions required for L&D to prove its influence.
• TJ Podcast On-demand audio series featuring interviews and discussions on L&D topics, AI transformation, leadership and workplace learning, including high-profile episodes with industry figures such as the Bersin interviews.
• Partner Directory Directory listing of partners and service providers relevant to the L&D industry, including learning technology vendors, training providers and consultancies.
• TJ Events & Conferences In-person and virtual events for the L&D professional community, including the TJ 60th Anniversary Conference and various webinars, featuring expert speakers and networking opportunities.
• Magazine Library Digital access to the archived back-catalogue of Training Journal magazine issues, forming part of the publication's 60-year editorial archive.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered notable and core.

• School of Facilitation / SOFestnotableGTM or Marketing PartnerTraining Journal partners with SOFest (School of Facilitation Festival), a learning festival for facilitators, trainers, coaches, and consultants. TJ provides coverage and promotion for the event through its platform, featuring partner content and video documentation of the festival.
• Dods TrainingcoreGTM or Marketing PartnerTraining Journal includes a dedicated 'Gov Focus' topic section (Dods Training) covering government and public sector L&D. This appears to be an integrated content vertical within the Training Journal platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Training Industry, Inc. Training Industry is a B2B media and research company serving the L&D and corporate training market through articles, provider directories, research reports, and events. Most directly comparable peer to Training Journal by audience (L&D buyers and vendors), business model (advertising, sponsored content, events), and content offerings.
• Training Magazine: Training Magazine is a long-standing US publication covering the corporate training and L&D profession with articles, newsletters, and the annual Training Conference. Closely comparable to Training Journal in editorial format, audience, and event-conference monetization, though US-centric.
• eLearning Industry: eLearning Industry is a large online community and content platform serving L&D professionals with articles, vendor listings, and courses. Comparable to Training Journal as a content-first, free-to-access publication monetized through advertising and sponsored content in the same L&D vertical.
• Chief Learning Officer Magazine (CLO): CLO is a US B2B media brand covering learning and talent development leadership, with print/digital articles, research, and events. Comparable audience (senior L&D leaders) and editorial-advertising hybrid business model similar to Training Journal.
• HR Magazine (UK): HR Magazine is a leading UK publication for HR professionals with extensive L&D coverage, newsletters, and awards. Comparable UK-focused B2B media serving overlapping HR/L&D buyer personas with similar advertising and events revenue model.

Broad incumbents

• Association for Talent Development (ATD): ATD is the largest US-based professional association for the talent development field, publishing TD Magazine, running major conferences (ATD International Conference), and offering certifications. Broader incumbent with overlapping audience and content/event presence but operates as a membership organization rather than a pure media brand.

Regional players

• CIPD: CIPD is the UK professional body for HR and people development, publishing People Management magazine and running L&D-focused content and events. Directly comparable to Training Journal as a UK-based HR/L&D content publisher serving a similar professional audience, though structured as a membership body.

Emerging players

• Workplace Learning Report (via Mind Tools): Mind Tools operates a corporate L&D content platform with reports and resources aimed at L&D buyers. Comparable as a content-led L&D resource for practitioners, though bundled with a paid toolkit rather than a pure media property.

Others

• Learning & Development Conference (OEB / Online Educa Berlin): OEB is an established international conference and exhibition for the learning and training profession, with content programs, research, and a community. Comparable to TJ as an events-and-content competitor in the L&D professional market, though primarily event-led rather than media-led.
• TalentLMS / TalentLearn: TalentLMS is an LMS vendor that publishes a widely read L&D blog, industry research and buyer guides. Adjacent competitor for L&D practitioner attention and advertiser mindshare, with overlapping content topics but a vendor-led business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trainingjournal
• Facebookfacebook.com/TrainingJournal
• LinkedInlinkedin.com/company/training-journal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Training Journal