OnCell
OnCell, founded in 2006 in Pittsford, operates the STQRY platform—a no-code suite of mobile tour, kiosk, and digital collection products that enables museums, universities, tourism attractions, and government entities to create self-guided visitor experiences on subscription.
- Company typePrivate
- Founded2006
- HeadquartersPittsford, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OnCell does
OnCell, founded in 2006 and headquartered in Pittsford, United States, is a private mobile technology company operating the STQRY platform. The company delivers a no-code suite of five integrated products—STQRY Apps (mobile guide and tour app builder), STQRY Kiosk (digital labels and interactive on-site displays), STQRY Fleet (hardware-enabled shared device content management), STQRY Collect (collection digitization and online publishing), and STQRY Marketplace (tour creation, publishing, and monetization)—that lets organizations produce self-guided mobile tour and visitor engagement experiences without dedicated in-house development resources. The platform serves cultural and heritage sites, universities and schools, gardens and nature trails, tourism attractions, local government entities, hotels, sightseeing and tour operators, destination partners, and digital content creators.
OnCell firmographics
Firmographics- Name
- OnCell
- Website
- https://oncell.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnCell, founded in 2006 in Pittsford, operates the STQRY platform—a no-code suite of mobile tour, kiosk, and digital collection products that enables museums, universities, tourism attractions, and government entities to create self-guided visitor experiences on subscription.
- Ownership category
- akta.pro rank
OnCell industry classification
Industry- Product category
- Mobile Tour and Visitor Engagement Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industries
- Itinerary Management & Trip Collaboration Apps (THALAMAE), Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Where OnCell is headquartered
LocationHeadquarters
- HQ city
- Pittsford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OnCell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: Multi-product platform (Apps, Kiosk, Fleet, Marketplace, Collect) generating recurring subscription revenue from cultural, educational, and tourism organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for initial setup and onboarding |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
OnCell product offering
Product offeringCore offering
OnCell operates the STQRY platform, providing digital solutions for destinations and organizations with stories to share. The company sells a multi-product software suite (STQRY Apps, STQRY Kiosk, STQRY Fleet, STQRY Collect, and STQRY Marketplace) that enables museums, universities, tourism attractions, government entities, and cultural institutions to build self-guided mobile tour apps, interactive on-site displays, shared device content management, digital collection publishing, and tour monetization tools without requiring custom development.
Product overview
STQRY is a platform-plus-modules architecture offering five integrated products for destinations with stories to share. The core offering consists of STQRY Apps (mobile guide and tour app builder), STQRY Kiosk (digital labels and interactive on-site displays), STQRY Fleet (hardware-enabled shared device content management), STQRY Collect (collection digitization and publishing), and STQRY Marketplace (tour creation, publishing, and monetization). Together, these products enable museums, cultural institutions, universities, tourism attractions, and government entities to create comprehensive self-guided tour and interactive visitor experiences.
Differentiator
Problem solved
Functional benefit
Brands
- STQRY Apps: Mobile guide and tour app platform
- STQRY Kiosk
- STQRY Fleet
- STQRY Collect
- STQRY Marketplace
Products and services
- STQRY Apps Mobile guide and tour app creation platform that empowers organizations to build easy-to-use mobile guide and tour experiences for visitor engagement. Targeted at museums, cultural institutions, universities, and tourism attractions seeking digital visitor engagement.
- STQRY Kiosk Digital labels and engaging interactives for on-site visitor education. Designed for cultural institutions, museums, and visitor centers needing interactive in-person displays.
- STQRY Fleet Combines on-site hardware with the STQRY platform to download content to shared devices, enabling organizations to manage content across multiple devices in a single location.
- STQRY Collect Enables digitization, storage, and online publishing of collections for museums, archives, and cultural institutions. Allows organizations to make their physical collections accessible online.
- STQRY Marketplace Enables tour operators and content creators to create, publish, and monetize guided tours in one seamless platform. Supports content distribution and revenue generation for tour operators and digital content creators.
Quantifiable outcome
- Dramatically improved tour offerings, producing excellent tours quickly with far fewer resources
- +2 more outcomes
Companies that use OnCell
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles4 records
OnCell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
OnCell partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
OnCell competitors and assessment
Company assessmentDirect peers
- Bloomberg Connects: Bloomberg's cultural-institution mobile guide and audio-tour app platform serving museums, galleries, and public spaces worldwide. Directly competes with STQRY Apps in the same buyer (cultural/heritage organizations) with overlapping no-code tour-building functionality.
- Cuseum: Digital engagement platform for museums, zoos, and cultural institutions offering mobile guides, interactive exhibits, and beacon-driven experiences. Closely comparable to STQRY's cultural/museum customer base and product feature set.
- Smartify: Mobile app that provides object recognition, audio tours, and digital guides for museums and galleries. Directly competes for the same museum/cultural institution buyers seeking visitor engagement apps.
- GuideID: Tour guide and city tour app platform enabling destinations, museums, and attractions to publish self-guided mobile experiences. Highly comparable to STQRY Apps in target market and self-serve tour-building model.
- Peek: Software and marketplace platform for tours, activities, rentals, and experiences operators. Directly comparable to STQRY Marketplace on the operator/supply side of the tours and activities value chain.
Broad incumbents
- GetYourGuide: Major global tours, activities, and experiences marketplace serving travelers. A broad incumbent competitor to STQRY Marketplace with vastly larger inventory and customer reach, but not focused on the supply-side publishing workflow for institutions.
- Viator (Tripadvisor): Tripadvisor-owned global marketplace for tours, attractions, and experiences. Competes with the STQRY Marketplace for tour creators' distribution and end-customer demand, but operates at vastly greater scale.
- Tiqets: Online ticketing platform for museums, attractions, and cultural venues, also offering mobile guide content. Adjacent competitor for both the ticketing and digital guide business at cultural/tourism attractions.
- Google Arts & Culture: Free platform offering virtual tours, digital exhibits, and high-resolution collection content for museums and cultural institutions globally. A free, well-funded alternative for cultural digital experiences that competes with STQRY Apps and Collect at museums.
Emerging players
- TourRadar: Online marketplace for multi-day tours and travel experiences connecting operators with travelers. Overlaps with STQRY Marketplace for tour operator customers wanting distribution and monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OnCell social profiles
Digital presenceOnCell financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnCell leadership team
Management profileNumber of profiles
OnCell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnCell M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnCell
What does OnCell do?
OnCell operates the STQRY platform, providing digital solutions for destinations and organizations with stories to share. The company sells a multi-product software suite (STQRY Apps, STQRY Kiosk, STQRY Fleet, STQRY Collect, and STQRY Marketplace) that enables museums, universities, tourism attractions, government entities, and cultural institutions to build self-guided mobile tour apps, interactive on-site displays, shared device content management, digital collection publishing, and tour monetization tools without requiring custom development.
Is OnCell a public or private company?
OnCell is a private company. It is classified as unknown and is currently operating.
When was OnCell founded?
OnCell was founded in 2006. It employs 11 to 50 people.
Where is OnCell based?
OnCell is headquartered in Pittsford, United States, in the North America region.
How does OnCell make money?
One revenue line is on record: platform Subscription.
Who are OnCell's main competitors?
Direct peers on record are Bloomberg Connects, Cuseum, Smartify, GuideID and Peek. Broad incumbents are GetYourGuide, Viator (Tripadvisor), Tiqets and Google Arts & Culture. TourRadar is listed as an emerging player.
Does OnCell have an API?
No public API is recorded for OnCell.
What industry is OnCell in?
OnCell's product category is Mobile Tour and Visitor Engagement Software. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of THALAMAE, Itinerary Management & Trip Collaboration Apps. Its NAICS code is 5132 and its SIC code is 7372.