Capri
Capri.com is a privately held Italian online travel marketplace founded in 1996 that aggregates boat tours, ferry tickets, transfers, hotels, and curated experiences for tourists visiting Capri and the Amalfi Coast, operating as part of the BluBlu regional tourism network.
- Company typePrivate
- Founded1996
- HeadquartersCapri, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Capri does
Capri (legal entity Caprionline Srl, operating as Capri.com) is a privately held Italian online travel marketplace founded in 1996 by Nello Iaccarino as one of Italy's first tourism websites. Headquartered on the island of Capri with a small in-house team under co-CEOs Iaccarino and Alessandro Astarita, the company runs an asset-light web-based booking platform that aggregates boat tours, private transfers, ferry and hydrofoil tickets, hotels, and curated land experiences for visitors to Capri and the Amalfi Coast. Ferry ticketing is fulfilled through third-party integrations with Ferryhopper and Traghetti Lines, while tours, transfers, and accommodation bookings are sourced from a network of personally vetted local operators and providers.
The platform functions as a destination portal: it combines a transactional marketplace with extensive editorial content (including a 54-page free travel guide), real-time on-island customer support, and SEO-led organic acquisition. Its product mix spans budget group tours (~€17 per person) through to luxury yacht charters and helicopter transfers (€1,000+), plus adjacent verticals such as scooter rentals, restaurants, and hiking and cultural activities. Capri.com operates as part of the broader BluBlu (blublu.travel) network, which runs parallel destination sites for Amalfi Coast, Sorrento, Naples, Ischia, and Procida.
The business model is commission- and transaction-fee based: Caprionline earns a take-rate on bookings routed through the platform rather than taking principal risk on inventory. The company has sold over 100,000 tours cumulatively since its 2015 pivot into dedicated tour booking, and has facilitated 12,000+ hotel stays. Revenue is not publicly disclosed, the company is founder-controlled with no institutional backing reported, and operations remain geographically concentrated in the Bay of Naples / Campania region of southern Italy.
Capri firmographics
Firmographics- Name
- Capri
- Legal name
- Caprionline Srl
- Website
- https://capri.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Capri.com is a privately held Italian online travel marketplace founded in 1996 that aggregates boat tours, ferry tickets, transfers, hotels, and curated experiences for tourists visiting Capri and the Amalfi Coast, operating as part of the BluBlu regional tourism network.
- Ownership category
- akta.pro rank
Capri industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation (487)
- akta.pro primary industry
- Online Travel Agencies (OTAs) & Meta-Search (BPAMAIAA)
- akta.pro secondary industries
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Water Taxi & Island-Hopping Excursions (Inter-island Day Trips) (THAJAJAK), Ferry Ticketing, Booking Platforms & Distribution (THAEAGAI), Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Capri is headquartered
LocationHeadquarters
- HQ city
- Capri
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Capri business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Booking Commission/Transaction Fees: Platform facilitates bookings between tourists and local service providers (boat tours, transfers, hotels). Earns commissions on transactions processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Speedboat dinner transfer to Nerano |
| Transaction based/ take rate | Pay-as-you-go | All-inclusive land and sea transfer to Amalfi |
| Transaction based/ take rate | Pay-as-you-go | Luxury Riva 44 speedboat transfer |
| Transaction based/ take rate | Pay-as-you-go | Private boat transfer Sorrento-Capri |
| Transaction based/ take rate | Pay-as-you-go | Private car and motorboat transfer from Naples/Salerno |
| Transaction based/ take rate | Pay-as-you-go | Group boat tour around Capri island |
| Transaction based/ take rate | Pay-as-you-go | Blue Grotto entrance |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Capri product offering
Product offeringCore offering
Capri.com is an online travel marketplace that aggregates and books boat tours, ferry and hydrofoil tickets, hotels, private transfers, and land activities for tourists visiting Capri island and the Amalfi Coast. The platform connects travelers with a network of personally vetted local service providers and earns commissions on transactions facilitated through its booking website. It also provides editorial content, travel guides, restaurant recommendations, and on-island customer support to help visitors plan and execute their trips.
Product overview
Capri.com is a comprehensive travel booking platform and information website for Capri, Italy, operated by Caprionline Srl (founded 1996). The platform functions as a unified travel marketplace combining multiple service categories: boat tours and rentals (the core offering), ferry and hydrofoil ticketing through third-party integrations (Ferryhopper, Traghetti Lines), hotel and accommodation booking, private transfer services including speedboats and helicopters, and curated land-based experiences. The site also provides editorial content including travel guides, restaurant recommendations, and local expert advice. The architecture is a portal model where multiple booking categories are accessible through a unified navigation, with each service type operated by vetted local partners rather than direct delivery. The company positions itself as a local expert with 30+ years of on-island presence, having sold over 100,000 tours since 2015.
Differentiator
Problem solved
Functional benefit
Products and services
- Capri Boat Tours
Quantifiable outcome
- Over 100,000 tours sold in Capri and Amalfi Coast area
- +1 more outcomes
Companies that use Capri
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Capri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Capri partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- FerryhoppercoreThird-party ferry ticketing partner. Ferry and hydrofoil tickets are issued through Ferryhopper's systems. Changes, cancellations, and refunds for ferry tickets must be processed through Ferryhopper's platform.
- Traghetti LinescoreThird-party ferry ticketing partner. Ferry tickets are also issued through Traghetti Lines depending on the shipping company and availability. Manages ticket changes, cancellations, and refunds.
- BluBlu (blublu.travel)minorParent company/network. Capri.com is part of BluBlu - Naples Bay: all-in-one guide network that includes sister sites for Amalfi Coast, Sorrento, Naples, Ischia, and Procida.
- Gianni's BoatminorLocal boat tour operator partner based in Capri
- Capri Boat ServiceminorLocal boat service provider listed on the platform
- Motoscafisti di CapriminorEstablished boat tour company with ticket booths in Marina Grande offering organized group tours
- Laser CapriminorBoat tour company operating organized tours from Marina Grande
- Misal Sorrento Boat CharterminorBoat charter service provider based in Vico Equense offering transfers and tours
- Restart BoatminorPrivate boat tour operator based in Piano di Sorrento offering speedboat transfers
- Agency Trial TravelminorTravel agency in Naples with 40 years of experience, providing land and sea transfer services
- Capri Relax BoatsminorLocal boat service in Marina Grande, Capri, offering transfers and island tours
- My Sea LivingminorBoat service provider based in Positano offering private transfers
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Capri competitors and assessment
Company assessmentDirect peers
- GetYourGuide: Major global OTA for tours, activities, and attractions, with a comparable marketplace model focused on local experiences and curated supply, directly overlapping with Capri.com's tour-booking core.
- Musement: European tours-and-activities platform (now part of TUI), with deep Italy and Mediterranean coverage including boat tours and local experiences — a directly comparable European destination-activities peer.
- Viator: World's largest tours and activities marketplace (Tripadvisor-owned), directly comparable as an aggregator of local tours, boat experiences, and activities across destinations — Capri tours are listed on Viator.
- Ferryhopper: Greek-founded ferry and shipping ticket booking platform covering Mediterranean routes — directly comparable as a booking platform for sea-based passenger transport and an integration partner of Capri.com.
- Klook: Asia-origin activities and experiences marketplace now expanding in Europe, operating an equivalent marketplace + commission model for tours, transfers, and attractions.
Emerging players
- Withlocals: Marketplace for private, locally-led tours and activities with a curated-vendor model similar in spirit to Capri.com's vetted-supplier approach, serving Mediterranean city and island destinations.
- Peek: Tech-forward tours and activities marketplace focused on curating high-quality local experiences and tours in destinations worldwide, with a comparable marketplace + commission model.
- Airbnb Experiences: Airbnb's tours and activities offering, increasingly curating local boat tours, cooking classes, and guided experiences in Mediterranean destinations — directly overlapping with Capri.com's activity marketplace.
Broad incumbents
- Expedia Group: Global online travel platform with Vrbo, Hotels.com, and an expanding activities business; competes broadly for both Capri accommodation bookings and activity supply across the same destination set.
- Booking.com: Largest global online travel agency offering hotels, flights, and attractions; lists Capri hotels, tours, and experiences and represents both an indirect competitor for Capri.com's accommodation and activity supply.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Capri social profiles
Digital presenceCapri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capri leadership team
Management profileNumber of profiles
Profiles7 records
Capri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capri
What does Capri do?
Capri.com is an online travel marketplace that aggregates and books boat tours, ferry and hydrofoil tickets, hotels, private transfers, and land activities for tourists visiting Capri island and the Amalfi Coast. The platform connects travelers with a network of personally vetted local service providers and earns commissions on transactions facilitated through its booking website. It also provides editorial content, travel guides, restaurant recommendations, and on-island customer support to help visitors plan and execute their trips.
Is Capri a public or private company?
Capri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capri founded?
Capri was founded in 1996. It employs 1,001 to 5,000 people.
Where is Capri based?
Capri is headquartered in Capri, Italy, in the Europe region.
How does Capri make money?
One revenue line is on record: booking Commission/Transaction Fees.
Who are Capri's main competitors?
Direct peers on record are GetYourGuide, Musement, Viator, Ferryhopper and Klook. Emerging players are Withlocals, Peek and Airbnb Experiences. Broad incumbents are Expedia Group and Booking.com.
Does Capri have an API?
No public API is recorded for Capri.
What industry is Capri in?
Capri's product category is Online Travel Marketplace. Its primary akta.pro industry code is BPAMAIAA, Online Travel Agencies (OTAs) & Meta-Search, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 56152.