ACTGames

What ACTGames does

ACTGames Co., Ltd. is a Seoul-headquartered mobile game studio founded in 2019 that develops and self-publishes casual games built on globally licensed character IP. The company operates a vertically integrated model covering development, operations, and marketing entirely in-house, distributing titles directly through Apple App Store and Google Play without external publishers across Asia, North America, and Europe. Its current active portfolio comprises Hello Kitty My Dream Store, a merge puzzle game launched in February 2025 under Sanrio IP licensing, and Transformers Multi Shock, a roguelike action RPG launched in October 2025 under TOMY IP licensing; past titles include Aggretsuko: Match3 Puzzle, ZOIDS WILD ARENA, MogMog Planet, Bub's Puzzle Blast, PEKO POP, and Bubble Bobble.

The company's technology stack is built on Unity with C# for client-side development and .NET Framework/C++ for server-side multiplayer infrastructure, integrated with Google AdMob for advertising, platform-native in-app payments, and a web payment gateway for Thailand and Vietnam. ACTGames monetizes through a freemium model combining in-app purchases of virtual currency and items with advertising revenue, targeting global casual mobile gamers across multiple age groups. End customers are distributed across app stores, while its content pipeline is anchored by licensing partnerships with five tier-one IP holders (Sanrio, TOMY, Taito, Dentsu, Fujiya) — a relationship structure that has yielded five IP-based titles since inception.

In 2025 ACTGames secured two external investment rounds totaling 8 billion KRW, with corporate valuation increasing by over 30% within six months of the first round, and was selected for the Korea Creative Content Agency (KOCCA) Game Plus program. Hello Kitty My Dream Store reached #1 in Puzzle rankings on Google Play in Japan and Taiwan and top-five Puzzle rankings in Korea and Brazil, outperforming Merge Mansion and Gossip Harbor on key revenue metrics within six months. The company operates from a Gangnam-gu, Seoul headquarters with multiple studios of approximately 20 members each and has established ACTIVERSE, a U.S. subsidiary, to support Western market expansion.

Name

ACTGames

Legal name

ACT Games Co., Ltd.

Website

https://actgames.co.kr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ACTGames is a Seoul-based mobile game studio that develops and self-publishes casual games using globally licensed character IP (Sanrio, TOMY) across Apple App Store and Google Play worldwide, targeting casual mobile gamers in Asia, North America, and Europe via a freemium model.

Ownership category

akta.pro rank

Product category

Mobile Casual Games

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game development
• Casual puzzle games
• IP licensing games
• Freemium mobile games
• Character-based games

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-App Purchases (IAP): Free-to-play mobile games generating revenue through in-app purchases of virtual cash, items, and charged content. Players purchase game cash via In-App payment (iOS/Android native) or Web payment (for Thailand/Vietnam). Revenue is optimized by managing the entire development-to-marketing chain in-house for maximum margin efficiency.
2. Advertising Revenue: The company manages and responds to advertising SDKs including Google AdMob. In-game advertising provides supplementary revenue alongside in-app purchases, particularly for user acquisition and retention campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ACT Games develops and self-publishes IP-based casual mobile games globally, leveraging licensed character IPs (Sanrio, Transformers, ZOIDS, Taito, Dentsu, Fujiya). The company manages development, operations, and marketing entirely in-house without external publishers, distributing games directly through Apple App Store and Google Play Store in multiple languages including Korean, English, Japanese, and Traditional Chinese.

Product overview

ACT Games is a Korean mobile game studio founded in 2019 that develops and self-publishes casual games leveraging global character IPs. The company's current portfolio includes Hello Kitty My Dream Store (merge puzzle) and Transformers Multi Shock (roguelike RPG), both published directly to global app stores without external publishers. Past titles include Aggretsuko: Match3 Puzzle, ZOIDS WILD ARENA (TCG), MogMog Planet, Bub's Puzzle Blast, and PEKO POP: Match3 Puzzle. ACT Games operates an in-house publishing model covering development, operations, and marketing. Each studio team consists of approximately 20 members. The company has partnerships with Sanrio Korea, TOMY (Transformers), Taito (Bubble Bobble), Dentsu, and Fujiya for IP licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hello Kitty My Dream Store Mobile merge puzzle game featuring Sanrio characters including Hello Kitty, Kuromi, My Melody, Cinnamoroll, and Tuxedosam. Players merge items to rebuild a shopping town while decorating interiors and exteriors with Sanrio characters. Features pastel-toned graphics with 30+ character variations.
• Transformers Multi Shock Mobile survival roguelike RPG featuring the Transformers IP. Set in a multiverse, players team up with Transformers to defend the AllSpark. Features 80+ characters each with unique skills for collaborative battle and dynamic transformations.
• Aggretsuko: Match3 Puzzle Match-3 puzzle game featuring Aggretsuko, the Sanrio character from the Netflix show. Follows Retsuko the red panda through office life with puzzle gameplay and death metal karaoke elements.
• ZOIDS WILD ARENA Trading card game (TCG) featuring units from the ZOIDS WILD series. Players collect and command iconic ZOIDS in intense card battles. Players build 30-card decks and upgrade cards up to 6 stars for strategic gameplay.
• MogMog Planet Match-3 puzzle game developed with Dentsu IP.
• Bub's Puzzle Blast Puzzle blast game in the puzzle game category.
• PEKO POP: Match3 Puzzle Match-3 puzzle game with Peko-chan IP from Fujiya.

Quantifiable outcome

• 'Hello Kitty My Dream Store' reached No. 1 in Japan merge puzzle genre rankings and outperformed Merge Mansion and Gossip Harbor in early revenue growth within six months of launch
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TOMY (Transformers, ZOIDS)coreStrategic or Co-development Partner · 1 June 2025ACT Games develops games under IP licensing agreements with TOMY for Transformers and ZOIDS properties. Transformers Multi Shock is a roguelike action game featuring 80+ Transformers characters with unique skills. ZOIDS WILD ARENA is a trading card game featuring ZOIDS WILD series units. Both titles are actively operated games in the company's portfolio.
• Sanrio KoreacoreStrategic or Co-development Partner · 7 March 2024ACT Games signed a game development contract with Sanrio Korea (CEO: Kiyoshi Saito) to develop mobile games using Sanrio Characters IP. This partnership led to Hello Kitty My Dream Store (launched February 2025), Aggretsuko: Sanrio Puzzle Game, and ongoing collaboration with 30+ Sanrio characters including Hello Kitty, My Melody, Kuromi, Cinnamoroll, Tuxedosam, and Gudetama. Sanrio Characters ranked among top five most popular characters across all age groups per the 2023 KOCCA Character Usage Survey.
• Dentsu (MogMog Planet)minorStrategic or Co-development Partner · 1 January 2022ACT Games developed MogMog Planet (released January 2022) under IP licensing from Dentsu, a Japanese advertising and entertainment company.
• Fujiya (Peko-chan)minorStrategic or Co-development Partner · 1 December 2020ACT Games developed Peko-chan game (released December 2020) under IP licensing from Fujiya, a Japanese confectionery company famous for the Peko-chan character.
• Taito (Bubble Bobble)minorStrategic or Co-development Partner · 1 January 2020ACT Games developed Bubble Bobble game (released December 2021) under IP licensing from Taito, the Japanese game company behind the iconic Bubble Bobble franchise.
• Korea Creative Content Agency (KOCCA)coreOthersACT Games was selected for KOCCA's Game Plus program in March 2025, gaining official government recognition as a leading K-content company. KOCCA also facilitates the company's participation in international trade events including Tokyo Game Show 2025 Korea Pavilion and ChinaJoy 2026 Korea Pavilion.
• ACTIVERSE (US Subsidiary)minorOthersACT Games established a US subsidiary called ACTIVERSE to strengthen its focus on global game services, particularly for North American and Western market expansion.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Wooga: Berlin-based mobile casual games studio known for June's Journey and similar narrative puzzle titles. Comparable in targeting casual female demographics with story-driven puzzle gameplay.

Broad incumbents

• Rovio Entertainment: Mobile games developer behind Angry Birds, known for IP-driven casual gaming. Comparable through their expertise in building global casual franchises and IP monetization.
• King (Activision Blizzard): Mobile puzzle powerhouse behind Candy Crush Saga. Competes with ACTGames for the same puzzle genre top rankings on the Apple App Store and Google Play globally.
• Zynga: Large mobile games publisher with IP-based titles including Star Wars and Marvel games. Comparable through its use of licensed IPs to develop casual mobile games for global audiences.
• Playrix: Major mobile casual games publisher behind Homescapes and Township. Operates in the same casual/merge/puzzle category with much larger scale and similar free-to-play monetization.
• Century Games: Major global mobile games publisher with titles like Whiteout Survival and Family Farm Adventure. Comparable as a top-grossing mobile games company targeting global casual audiences.

Direct peers

• Trailmix Games: Developer of Love & Pies, another narrative merge puzzle mobile game. Directly competes with ACTGames in the merge puzzle category on global app stores.
• Tactile Games: Developer of Lily's Garden, a narrative-driven merge puzzle game similar to Hello Kitty My Dream Store. Directly comparable in genre, target audience, and free-to-play mechanics.
• Metacore: Developer of Merge Mansion, the most directly comparable merge puzzle mobile game that ACTGames explicitly benchmarks against. Both target the same casual puzzle audience with similar mechanics.

Others

• Metaps Plus (Metaps): Japan-based mobile games monetization and analytics platform that supports app store ad/payment infrastructure. Comparable as part of the same mobile games ecosystem supporting Korean and Japanese titles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/actgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTGames