Mindful Business Alliance

What Mindful Business Alliance does

Mindful Business Alliance (MBA) is a privately held, Singapore-based international coaching, training, and consulting firm that delivers employee engagement, retention, and productivity solutions to senior-level managers and executives in multinational and Fortune 500 organizations. Founded by Andrew Sheridan (a former investment banker) in 2009, the firm operates with a distributed roster of approximately 12-15 ICF- and CTI-certified coaches and facilitators located across Singapore, Japan, the United Kingdom, and the United States. Its flagship intellectual property is the Humanize Method, a proprietary five-step methodology (Empower, Motivate, Innovate, Harmonize, Develop) designed to help organizations overcome what the firm calls the "Culture Monster" — counterproductive cultural patterns driven by discouraged initiative, lack of vision, and punitive rules. Supporting the methodology is the Culture Scorecard, an assessment tool that scores organizations against the five method principles.

The firm's service portfolio spans three core lines: Coaching Services (a three-tiered approach combining internal coach training, manager coaching-skill development, and external executive coaching), Leadership Development Programs (experiential training for senior managers on managing complexity and building learning cultures), and Sales & Customer Service Training (relationship-focused enablement for customer-facing teams). Services are delivered in-person and virtually through direct enterprise engagement, and from January 2025 through a strategic collaboration with the Co-Active Training Institute to deliver Co-Active certification courses in Singapore and the broader Asia-Pacific region.

Revenue mechanics are entirely professional-services based, with quote-based project and retainer engagements and no publicly disclosed pricing. The firm's go-to-market combines direct enterprise sales to senior executives with a thought-leadership content engine anchored by the Humanize the Workplace Podcast, distributed across Apple Podcasts, YouTube, Spotify, and PocketCasts, supplemented by a Substack newsletter and active social media presence. No funding rounds, institutional investors, or financial disclosures are present in the available data, and the firm is co-led by founder Andrew Sheridan (Managing Director) and co-founder Chuck Allen (Managing Partner), with Vincenza Illiano as Director of Operations.

Name

Mindful Business Alliance

Legal name

Mindful Business Alliance

Website

https://mindfulbusinessalliance.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindful Business Alliance is a Singapore-based international coaching, training, and consulting firm that delivers employee engagement and leadership development services to senior executives in multinational and Fortune 500 organizations, using its proprietary Humanize Method and Culture Scorecard frameworks.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Management Consulting Services (54161), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABANAA

C-Suite & Senior Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDAMAHAI

Leadership, Management & Teamwork for Business

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDABANAF

Team & Group Executive Coaching (Leadership Teams)

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Executive coaching services
• Leadership development programs
• Workplace culture consulting
• Corporate training services
• Organizational development consulting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Executive Coaching: One-on-one coaching services for executives and senior leaders to improve leadership effectiveness, performance, and personal impact.
2. Leadership Training Programs: Experiential training programs for organizations focused on developing emotionally intelligent leaders with strong relationship skills.
3. Internal Coach Training: Three-tiered approach to cascade coaching culture: training internal coaches, training managers in coaching skills, and providing executive coaching services.
4. Sales & Customer Service Training: Training programs for sales and customer service teams focused on long-term relationship building, strategic thinking, and human-to-human relationship skills.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mindful Business Alliance (MBA) is an international coaching, training, and consulting firm that helps organizations improve employee engagement, retention, and productivity. It delivers executive coaching, leadership development programs, and sales and customer service training through its proprietary Humanize Method—a five-step methodology designed to help companies overcome the 'Culture Monster' and build emotionally intelligent leadership and coaching cultures.

Product overview

Mindful Business Alliance (MBA) is an international coaching, training, and consulting firm offering a portfolio of human resources and organizational development services. The core offering consists of Coaching Services (training internal coaches, coaching managers, and providing external executive coaching), Leadership Development Programs, and Sales & Customer Service Training. These services are delivered through MBA's proprietary Humanize Method—a five-step methodology designed to defeat the 'Culture Monster' and improve employee engagement, retention, and productivity. Supporting offerings include a Culture Scorecard assessment tool for evaluating organizational culture, and the Humanize the Workplace Podcast as a content channel. The company specializes in working with senior-level managers and executives in multinational and Fortune 500 companies, with a global team of certified coaches across multiple continents.

Differentiator

Problem solved

Functional benefit

Brands

• Humanize the Workplace Podcast: Company's podcast focusing on workplace culture, leadership, and organizational improvement topics featuring Chuck Allen and Andrew Sheridan

Products and services

• Coaching Services A three-tiered coaching offering for organizations that includes training internal coaches, training executives and managers in coaching skills, and providing external executive coaching services to cascade a coaching culture throughout the enterprise.
• Leadership Development Programs Experiential leadership programs for senior managers and executives that address managing complexity, developing people, fostering a learning culture, and building trust, respect, and engagement.
• Sales & Customer Service Training

Quantifiable outcome

• 96% of organizations report seeing individual performance improve since coaching was introduced. 92% have seen improvements in leadership and management effectiveness.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Co-Active Training Institute (CTI)coreStrategic or Co-development Partner · 1 January 2025Starting January 2025, Mindful Business Alliance collaborates with CTI to deliver world-class coaching courses in Singapore. This partnership extends MBA's ability to provide Co-Active coaching certification programs in the Asia-Pacific region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BTS (Business Training Solutions): Global leadership and sales effectiveness consultancy combining experiential learning, simulations and coaching for large enterprises. Comparable to MBA in experiential leadership and sales training, but with simulation technology, larger scale and a publicly listed parent.
• Korn Ferry: Global organizational consulting firm with a large leadership development and executive coaching practice serving Fortune 500 clients. Comparable to MBA in serving C-suite and senior executive coaching needs, but at vastly greater scale and as part of a broader talent and rewards portfolio.
• Center for Creative Leadership (CCL): Premier global provider of leadership development research, executive education and coaching. Comparable to MBA in targeting senior leaders at multinational organizations with experiential programs and leadership assessments, but operating at significantly larger scale and with deeper proprietary research.
• Development Dimensions International (DDI): Global leadership and talent strategy firm providing leadership development, assessment and coaching to large enterprises. Comparable to MBA in targeting multinational leadership development budgets with structured methodologies, but operating at much greater scale with proprietary assessment technology.
• FranklinCovey: Global leadership and organizational performance consultancy selling enterprise-wide training programs and content (e.g., The 7 Habits). Comparable to MBA as a senior-executive and leadership development provider to Fortune 500 clients, but with much broader content libraries and scale.
• Ken Blanchard Companies: Global management training and leadership development company built on the Situational Leadership methodology. Comparable to MBA in delivering proprietary, methodology-based leadership training to large enterprises, but with deeper content IP, licensing programs and global delivery infrastructure.

Direct peers

• Marshall Goldsmith Group: Executive coaching and leadership development firm built around Marshall Goldsmith's personal brand and stakeholder-centered coaching methodology. Highly comparable to MBA as a founder-led, methodology-driven executive coaching boutique serving global senior leaders, but with a single dominant founder brand.
• RHR International: Boutique consulting firm specializing in executive coaching, leadership development and senior-team effectiveness for Fortune 500 clients. Highly comparable to MBA in being a focused, premium coaching boutique targeting C-suite and senior executive development at multinationals, but with a longer track record and deeper enterprise relationships.

Emerging players

• BetterUp: Tech-enabled enterprise coaching and leadership development platform combining AI-driven matching with a large coach network. Comparable to MBA in selling to enterprise HR/L&D buyers for executive and leadership coaching, but with a software platform, venture funding and much larger scale.
• CoachHub: Global digital coaching platform delivering enterprise coaching at scale via a tech-enabled marketplace of certified coaches. Comparable to MBA in targeting multinational L&D buyers and offering certified (ICF) coaching, but with venture-scale funding, a software platform and broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLaZIfUvCcjpQQRQ2bHSD98hl2h2LtHgyI
• Facebookfacebook.com/MindfulBusinessAlliance
• LinkedInlinkedin.com/company/mindful-business-alliance
• Instagraminstagram.com/wearemindfulbusinessalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindful Business Alliance