Mannington Mills, Inc.
Mannington Mills is a fifth-generation family-owned flooring manufacturer (founded 1915) producing residential and commercial resilient, laminate, hardwood, and porcelain products under brands including ADURA®, Mannington Commercial, Amtico, and Burke, distributed through approximately 2,300 independent retailers in North America and the UK.
- Company typePrivate
- Founded1915
- HeadquartersSalem, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mannington Mills, Inc. does
Mannington Mills, Inc. is a fifth-generation family-owned flooring manufacturer founded in 1915 and headquartered in Salem, New Jersey. The company manufactures and markets residential and commercial resilient, laminate, hardwood, and porcelain flooring across multiple brands including the flagship ADURA® luxury vinyl family (APEX, Max, Rigid, Flex, PRO), Restoration Collection® laminate, handcrafted and engineered hardwood, luxury vinyl sheet, the Mannington 360 installation sundries line, and SimpleStairs® stair treads. Core proprietary technologies include HydroLoc™ waterproof locking, ScratchResist® surface protection, SpillShield®Plus laminate water resistance, and Microban® antimicrobial integration, with all floors FloorScore® certified for indoor air quality. The commercial segment operates under Mannington Commercial, Amtico International (UK-based), and Burke Flooring, serving healthcare, education, hospitality, and retail end-markets.
Mannington distributes products primarily through an exclusive digital partnership with Broadlume serving approximately 2,300 independent flooring retailers under the One Mannington, One Phenix, and One Compass loyalty programs, supplemented by direct-to-consumer sample ordering and virtual decorator tools on its website. The business model is manufacturing-led one-time product sales through independent dealers and commercial specification channels, with no subscription or recurring software component. Marketing includes HGTV Rock the Block Season 7 sponsorship, TISE/Surfaces trade show participation, and active social and content channels. In October 2025, the company announced its exit from the residential carpet business (ceasing operations at three locations by end of Q1 2026 and impacting approximately 550 employees) to redirect investment toward resilient flooring, commercial, and Amtico International businesses, citing the loss of the Stainmaster brand from Invista and the consumer shift to resilient flooring.
Mannington Mills, Inc. firmographics
Firmographics- Name
- Mannington Mills, Inc.
- Legal name
- Mannington Mills, Inc.
- Website
- https://mannington.com
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mannington Mills is a fifth-generation family-owned flooring manufacturer (founded 1915) producing residential and commercial resilient, laminate, hardwood, and porcelain products under brands including ADURA®, Mannington Commercial, Amtico, and Burke, distributed through approximately 2,300 independent retailers in North America and the UK.
- Ownership category
- akta.pro rank
Mannington Mills, Inc. industry classification
Industry- Product category
- Residential and Commercial Flooring Manufacturing
- NAICS
- Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
Keywords
Where Mannington Mills, Inc. is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mannington Mills, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Flooring Products: Mannington generates revenue through manufacturing and selling residential flooring products including luxury vinyl (ADURA® family), hardwood, laminate, and sheet vinyl through independent retail dealers
- Commercial Flooring: Revenue from commercial flooring segment under Mannington Commercial and Amtico brands targeting healthcare, education, hospitality, and retail sectors
- Installation Accessories: Mannington 360 sundry line including moldings, adhesives, seam sealers, padded underlayments, cleaners, grout, and accessories for professional installation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product samples available at promotional discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Mannington Mills, Inc. product offering
Product offeringCore offering
Mannington Mills, Inc. manufactures and markets residential and commercial flooring products including luxury vinyl (ADURA® family with APEX, Max, Rigid, Flex, and PRO sub-lines), hardwood, laminate (Restoration Collection®), luxury vinyl sheet, and complementary installation sundries. The company sells primarily through a network of approximately 2,300 independent flooring retailers across the United States and serves commercial sectors including healthcare, education, hospitality, and retail through its Mannington Commercial and Amtico International brands.
Product overview
Mannington Mills, Inc. is a fifth-generation family-owned company (since 1915) based in Salem, NJ, manufacturing residential and commercial flooring under the Mannington, Mannington Commercial, Amtico, and Burke brands. The residential offering centers on the ADURA® luxury vinyl line comprising APEX (WPC core), Max (floating WPC with HydroLoc™), Rigid (SPC core), and Flex (glue-down) sub-products, plus the newer ADURA®PRO professional line. The portfolio also includes hardwood flooring (handcrafted and engineered), laminate (Restoration Collection® with SpillShield®Plus), luxury vinyl sheet, and the Mannington 360 sundries line for moldings, adhesives, underlayments, and cleaners. Key technology features include Microban® antimicrobial protection, HydroLoc™ waterproof locking, ScratchResist® surface protection, and FloorScore® certification across all flooring. The company serves approximately 2,300 independent retailers and redirects investment toward resilient flooring, commercial, and Amtico International businesses following its 2025 exit from residential carpet.
Differentiator
Problem solved
Functional benefit
Brands
- ADURA®: Luxury vinyl flooring brand featuring multiple product lines including ADURA APEX, ADURA Max, ADURA Rigid, and ADURA Flex with waterproof, scratch-resistant properties and Microban surface protection
- Restoration Collection®
- Mannington 360
- SimpleStairs®
- M-Grip™ Adhesive
- Microban® Surface Protection
Products and services
- ADURA® Luxury Vinyl Flooring Premium luxury vinyl flooring line offering waterproof, scratch-resistant, and kid/pet-friendly flooring solutions with Microban® surface protection. The umbrella brand encompasses multiple sub-product lines sold through independent retailers.
- ADURA®APEX Luxury Vinyl Flooring High-end luxury vinyl flooring with expanded polymer core (WPC), featuring HydroLoc™ waterproof core, ScratchResist® surface protector, and lengths up to 72 inches. Features on-trend visuals, embossed-in-register detail, and painted bevels.
- ADURA®Max Luxury Vinyl Flooring Floating expanded polymer core (WPC) luxury vinyl flooring with HydroLoc™ locking profile that dampens sound by 30 percent, attached pad, and Microban® surface protection. Steam mop approved with industry-leading wear, scratch, and stain resistance.
- ADURA®Rigid Luxury Vinyl Flooring Solid polymer core (SPC) luxury vinyl flooring with superior indentation resistance, no acclimation required, handles wide temperature ranges. Features Microban® surface protection and premium scratch-resistant wearlayer.
- ADURA®Flex Glue-Down LVT Flooring Traditional glue-down LVT flooring with ScratchResist®X wearlayer (marketed as the most scratch resistant on market), can be installed with or without grout. Ideal for homes with open floor plans and pattern installations including herringbone.
- ADURA®PRO Luxury Vinyl Flooring Professional-grade luxury vinyl available in Rigid (stable in wide temperature ranges) and Loose Lay (quiet and comfortable underfoot) constructions, targeting professional and commercial-grade residential installations.
- Hardwood Flooring Hardwood flooring including handcrafted options and engineered wood, featuring collections like Park City, Sanctuary, Chateau, and Riverwalk in various wood species including White Oak. Designed in USA with most products made in USA.
- Restoration Collection® Laminate Flooring Laminate flooring collection featuring SpillShield®Plus water resistance technology, available in wood-look styles including the Anthology line. Marketed as resisting everything while impressing with realistic wood visuals.
- Luxury Vinyl Sheet Flooring Seamless style vinyl sheet flooring available in various patterns and colors, including the Platinum collection, sold through independent retailers.
- Mannington 360 Sundries Complete line of installation products including moldings, adhesives (M-Grip™), seam sealers, padded underlayments, cleaners, grout (ADURA® Grout), and accessories for professional installation of Mannington floors.
- SimpleStairs® Stair Treads Stair treads designed to match wood-look ADURA® floors, providing seamless transitions from floor to stairs.
- Mannington Commercial Flooring Commercial flooring division offering resilient, carpet, and other commercial flooring solutions targeting healthcare, education, hospitality, retail spaces, and corporate offices.
- Amtico International Premium Commercial Flooring Premium commercial flooring brand under Mannington (UK-based), serving diverse commercial end-use sectors globally with resilient, luxury vinyl tile, and design-led flooring products.
- Burke Flooring Flooring brand under Mannington's family of companies, part of Burke Industries, offering flooring accessories and rubber products.
Quantifiable outcome
- Sound dampening by up to 30% with ADURA®Max products
- +2 more outcomes
Companies that use Mannington Mills, Inc.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mannington Mills, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mannington Mills, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BroadlumecoreExclusive technology partnership serving as the technology partner for Mannington's loyalty programs covering One Mannington, One Phenix, and One Compass brands. Approximately 2,300 independent retailers gain access to Broadlume's Digital Retail platform including online product visualization, in-store visualization kiosks, and e-commerce sample ordering capabilities. Data shows retailers on Broadlume's platform achieve 30 percent higher Mannington sales and conversion rates climbing from 1 percent to 6.4 percent.
- Microban InternationalcoreTechnology partnership integrating antimicrobial technologies into Mannington flooring products. Microban's technologies provide 24/7 protection against bacteria, mold, and odors, offering over 70% consumer brand recognition in the flooring segment. Implemented in Mannington's carpet and ADURA® luxury vinyl products.
- Feeding AmericaminorSocial impact partnership through Mannington's Work Hard/Play Hard initiative. Organized volunteer efforts at 15 food banks in nine states, raising $150,000 and supplying approximately 1.5 million meals to support food security.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Mannington Mills, Inc. competitors and assessment
Company assessmentBroad incumbents
- Engineered Floors: Engineered Floors is a US-based carpet and LVT manufacturer with the Dream Weaver and Pentz brands. Comparable as a competing residential flooring manufacturer, especially relevant given Mannington's exit from carpet.
- Mohawk Industries: Mohawk Industries is the largest US flooring manufacturer with broad residential and commercial portfolios including LVT, carpet, hardwood, and laminate. Directly comparable as a multi-category flooring manufacturer competing with Mannington in resilient flooring, hardwood, and laminate.
- Shaw Industries: Shaw Industries is a Berkshire Hathaway-owned, full-line flooring manufacturer with major carpet, LVT (Shaw Floors, COREtec), hardwood, and tile offerings. Direct broad incumbent peer across Mannington's residential and commercial segments.
- Tarkett: Tarkett is a global flooring manufacturer with strong LVT, vinyl sheet, laminate, and commercial offerings. Particularly comparable on resilient vinyl and commercial (Amtico overlap) flooring.
- Interface Inc. Interface is a global commercial flooring manufacturer specializing in modular carpet tile and resilient flooring. Comparable to Mannington Commercial and Amtico in commercial specification segments including healthcare, education, and corporate offices.
- Beaulieu International Group: Beaulieu is a Belgian-based flooring manufacturer producing carpet, LVT, and sheet vinyl for residential and commercial markets. Comparable multi-category flooring manufacturer with overlapping resilient flooring portfolio.
Regional players
- Forbo Flooring Systems: Forbo is a Swiss-headquartered manufacturer of commercial vinyl, carpet tile, and linoleum flooring with strong European presence. Comparable to Amtico International commercial offering, particularly in UK and European specification markets.
Direct peers
- Cali Flooring (Cali Bamboo): Cali Bamboo (now Cali) manufactures LVT, bamboo, and hardwood flooring with strong direct-to-consumer and specialty retail distribution. Comparable as a residential LVT and hardwood specialist competing in similar channels.
- AHF Products (Armstrong Flooring successor): AHF Products acquired the Armstrong Flooring hardwood and vinyl business and manufactures residential and commercial resilient, hardwood, and laminate. Direct residential LVT and hardwood peer to Mannington.
Others
- Phenix Flooring (Mannington subsidiary peer via Phenix brand): Phenix is now a Mannington subsidiary under the One Phenix loyalty program, but historically operated as an independent residential carpet supplier. Listed as an 'others' because it is now part of the subject company rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mannington Mills, Inc. social profiles
Digital presenceMannington Mills, Inc. compliance and trust
Trust signalCompliance2 records
Mannington Mills, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mannington Mills, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Mannington Mills, Inc. subsidiaries and ownership
Company hierarchySubsidiaries6 records
Mannington Mills, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mannington Mills, Inc. M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mannington Mills, Inc.
What does Mannington Mills, Inc. do?
Mannington Mills, Inc. manufactures and markets residential and commercial flooring products including luxury vinyl (ADURA® family with APEX, Max, Rigid, Flex, and PRO sub-lines), hardwood, laminate (Restoration Collection®), luxury vinyl sheet, and complementary installation sundries. The company sells primarily through a network of approximately 2,300 independent flooring retailers across the United States and serves commercial sectors including healthcare, education, hospitality, and retail through its Mannington Commercial and Amtico International brands.
Is Mannington Mills, Inc. a public or private company?
Mannington Mills, Inc. is a private company. It is classified as family owned and is currently operating.
When was Mannington Mills, Inc. founded?
Mannington Mills, Inc. was founded in 1915. It employs 1,001 to 5,000 people.
Where is Mannington Mills, Inc. based?
Mannington Mills, Inc. is headquartered in Salem, United States, in the North America region.
How does Mannington Mills, Inc. make money?
Three revenue lines are on record. Residential Flooring Products are the primary driver. The others are commercial Flooring and installation Accessories.
Who are Mannington Mills, Inc.'s main competitors?
Broad incumbents on record are Engineered Floors, Mohawk Industries, Shaw Industries, Tarkett, Interface Inc. and Beaulieu International Group. Forbo Flooring Systems is listed as a regional player. Direct peers are Cali Flooring (Cali Bamboo) and AHF Products (Armstrong Flooring successor). Phenix Flooring (Mannington subsidiary peer via Phenix brand) is listed as an others.
Does Mannington Mills, Inc. have an API?
No public API is recorded for Mannington Mills, Inc..
What industry is Mannington Mills, Inc. in?
Mannington Mills, Inc.'s product category is Residential and Commercial Flooring Manufacturing. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 326112 and its SIC code is 3081.