What Dance With Me does

Dance With Me is a US-based ballroom dance studio chain founded in Las Vegas in 2014 and operating 14 physical locations across 8 states (Texas with 6 studios; New York, New Jersey, Georgia, Florida, Connecticut, and Nevada). The business delivers instruction across American Rhythm, American Smooth, International Latin, International Standard, and Social dance styles, anchored by celebrity coaches Maksim and Valentin Chmerkovskiy (co-founder partners) and Tony Dovolani, all professionals from Dancing With The Stars. Core products include private one-on-one lessons, group classes, dance fitness, wedding first-dance choreography, social dance parties, six annual Pro-Am DanceSport competitions, corporate wellness/team-building programs, accessible wheelchair dance instruction, and event space rental. The company positions itself as beginner-friendly and community-driven, with a #DWMFAM membership base of more than 2,000 and a self-described 'fastest growing' status supported by an Instagram following of 109.5K.

The underlying instructional platform is built on curriculum endorsed by DVIDA (Dance Vision International Dance Association) and NDCA (National Dance Council of America), with teachers tested regularly on syllabus patterns. Studios are equipped with shock-absorbing floating wood floors optimized for ballroom instruction. Service extensions include corporate direct sales and event-space rental, and historically the Fort Lee studio has provided elite choreography training (e.g., Olympic figure skating teams at the 2014 Sochi Games). The company has no software product, no mobile app, no documented API or SDK layer, and no AI/ML components described in the available data.

Revenue mechanics are predominantly recurring lesson and class packages billed monthly (private lessons, group classes, dance fitness, wedding choreography, and event access) supplemented by professional-services fees from corporate wellness engagements and event rentals. Customer acquisition is community-led: a $49 Intro Special serves as the low-funnel entry point, with marketing emphasis on Instagram content, blog posts, an email newsletter, and earned media through the DWTS celebrity association, plus word-of-mouth within the #DWMFAM community. The company is privately held with no disclosed institutional investors, and revenue figures are not publicly disclosed.

Name

Dance With Me

Legal name

Dance With Me

Website

https://dancewithmeusa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Dance With Me is a US-based ballroom dance studio chain operating 14 locations across 8 states, offering private and group dance lessons, wedding choreography, corporate wellness, and DanceSport competitions, anchored by celebrity coaches from Dancing With The Stars.

Ownership category

akta.pro rank

Product category

Dance Instruction Studios

NAICS

Fitness and Recreational Sports Centers (71394), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Ballroom & Latin Dance Shows (MPAGADAE)

Keywords

• Ballroom dance instruction
• Wedding dance lessons
• Group dance classes
• Social dance studio
• Latin dance training

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Private Dance Lessons: One-on-one personalized instruction with expert instructors. Customized to individual skill level, goals, and schedule.
2. Group Dance Classes: Energetic group sessions blending instruction with social fun. Classes offered across multiple dance styles.
3. Dance Fitness Classes: Dance-based workout sessions combining dynamic moves with full-body exercise.
4. Wedding Dance Lessons: Personalized choreography for wedding first dances, tailored to couple's style and song.
5. Social Dance Parties & Events: Social events for practicing skills and community building. Also includes special events, showcases, and competitions.
6. DanceSport Competitions: Pro-Am competitions hosted six times per year, plus various theatrical dance productions.
7. Employee Wellness Programs: Corporate team building and employee wellness dance programs.
8. Event Space Rental: Studio spaces available for rental for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Dance With Me is a multi-location ballroom and Latin dance studio chain that sells in-person dance instruction—private lessons, group classes, wedding packages, dance fitness, kids' programs, and intensives—to social and competitive adult dancers. The company also distributes a free companion mobile app ("Dance With Me: Feel The Music") and operates an online store for branded dancewear, shoes, and accessories.

Product overview

Dance With Me is a ballroom and wedding dance studio chain offering a comprehensive suite of dance instruction services. The core offerings include Private Dance Lessons (one-on-one personalized instruction), Group Dance Classes (social, collaborative learning), Dance Fitness (workout-focused dance sessions), Wedding Dance Lessons (first dance choreography), and Social Dance Parties (community events). Additional services encompass Employee Wellness & Team Building (corporate programs), Shows & Entertainment (professional performances), DanceSport Competitions (Pro-Am competitive events), Wheelchair Dance Lessons (accessible instruction), and Event Space Rental. The company teaches various dance styles across American Rhythm, American Smooth, International Latin, International Standard, and Social Styles, with custom choreography available for special occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Dance Lessons One-on-one or couple-based ballroom and Latin dance instruction delivered by studio instructors at any Dance With Me location; tailored to beginner through advanced/competitive skill levels.
• Group Dance Classes Scheduled group lessons in social, ballroom, and Latin dance styles, drop-in or class-card access for adult social dancers across the chain's studios.
• Wedding Dance Packages Choreographed first-dance, parent-dance, and bridal-party dance instruction delivered ahead of a wedding, structured as time-bound packages tied to the event date.
• Dance Fitness / Zumba-style Programs Fitness-driven group dance classes that combine exercise with social dance styles, targeting adults seeking a workout in a dance studio setting.
• Kids' Dance Programs Age-appropriate group and private dance instruction for children, covering ballroom, Latin, and social dance foundations.
• Dance Intensives and Competitive Training Multi-day intensives and ongoing competitive coaching for serious amateur and aspiring professional dancers, including competition preparation.
• Dance With Me Mobile App ("Feel The Music") Free mobile application supporting at-home dance practice, music access, and ongoing engagement with the Dance With Me brand between studio visits.
• Branded Dancewear and Shoe Store Direct-to-consumer e-commerce store selling Dance With Me-branded dance apparel, shoes, and accessories to students and the wider social-dance market.

Quantifiable outcome

• Seniors who participate in regular dancing up to four times a week reduce their risk of dementia by 73%
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Riccardo Cocchi & Yulia ZagoruychenkocoreStrategic or Co-development Partner · 5 April 20144-time World Professional Latin Champions and 6-time undefeated US Professional Latin Champions who conducted bootcamp teaching at Dance With Me SoHo for youth and adult dancers. They represent elite-level instruction partnerships.
• Joao Tiago FernandescoreStrategic or Co-development Partner · 1 January 2013Dance director and manager at Dance With Me Fort Lee who trained and choreographed Olympic figure skating teams including Chris & Cathy Reed (Japan), Dmitri Dun & Siobhan-Canedy, and Allison Reed & Vasili Rogov for the Sochi 2014 Olympics.
• Maksim ChmerkovskiyflagshipStrategic or Co-development PartnerMaksim Chmerkovskiy is a co-founder and prominent Dancing With The Stars professional associated with Dance With Me. He conducts teaching tours, inspires next generation dancers, and represents the brand nationally. He has won Season 18 of DWTS with Meryl Davis and been featured in numerous theatrical productions.
• Valentin ChmerkovskiyflagshipStrategic or Co-development PartnerValentin (Val) Chmerkovskiy is a Dancing With The Stars professional and key ambassador for Dance With Me. He has appeared on DWTS for 6+ seasons, teaches at studios, and helps drive customer acquisition through his celebrity status.
• Tony DovolanicoreStrategic or Co-development PartnerTony Dovolani is a veteran Dancing With The Stars professional (17 seasons) and Mirror Ball Trophy winner. He trains and performs with Dance With Me studios and represents the brand in media appearances.
• Galit Chait MoracciminorStrategic or Co-development PartnerOlympic figure skating coach who worked with Joao Tiago Fernandes at Dance With Me Fort Lee to train Olympic teams including the Reed siblings.
• Louis Van AmstelminorStrategic or Co-development PartnerDancing With The Stars choreographer who created 'Invitation to Dance' featuring Dance With Me instructors Mark-Bruce and Lizl as the featured ballroom couple.
• DVIDA (Dance Vision International Dance Association)coreOthersCurriculum endorsement partner. Dance With Me teachers follow DVIDA curriculum standards and get tested regularly on latest syllabus patterns and regulations.
• NDCA (National Dance Council of America)coreOthersCurriculum endorsement partner. Dance With Me follows NDCA standards for ballroom dance instruction.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fred Astaire Dance Studios: Largest US ballroom dance studio chain offering private/group lessons, wedding choreography, and competitions across hundreds of franchised locations. Directly comparable operating model, customer segments (adults, couples, weddings), and dance-style curriculum to Dance With Me.
• Arthur Murray Dance Studios: Iconic ballroom chain founded in 1912 with a global franchise footprint teaching private/group lessons and wedding dances. Same core curriculum (American/International styles), same bridal and adult social segments, and similar studio-based recurring revenue model as Dance With Me.

Regional players

• Ballroom Dance Chicago: Midwest-focused ballroom studio offering private lessons, group classes, wedding choreography, and social events comparable to Dance With Me's program mix but concentrated in a single metro.
• City Dance Studio: Multi-style social dance studio (Salsa, Bachata, ballroom) with group classes, social nights, and wedding lessons, overlapping Dance With Me's social styles and wedding use cases in a single city.
• DanceSport NYC: Manhattan-based studio specializing in ballroom and Latin training plus competitive DanceSport events. Comparable New York City competitive and amateur offering to Dance With Me's NYC locations.
• Steppin' Out Ballroom: Mid-Atlantic ballroom and Latin studio with private lessons, group classes, and social dance parties. Comparable programming and adult social focus to Dance With Me studios in DC/Mid-Atlantic.

Emerging players

• Brides Dance Lessons by Ballroom Dance Chicago / First Dance Studios: Wedding-first-dance specialist studios offering personalized choreography for engaged couples. Highly comparable to Dance With Me's wedding dance vertical but narrower scope.
• Broadway Dance Center: NYC dance training institution offering drop-in group classes across many styles. Partial overlap with Dance With Me's group class and social styles programming, though more technique/fitness leaning than bridal/DanceSport.

Others

• Dance Vision (DVIDA): Curriculum and certification body whose syllabus DWM teachers follow. Ecosystem participant enabling standardized instructor quality across competing studios.
• ClassPass: Subscription aggregator for fitness and dance classes including dance fitness and group-style studios. Comparable subscription/distribution model for fitness-oriented dance consumers and a potential channel threat or partnership for Dance With Me's fitness and group lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DanceWithMeUSA
• YouTubeyoutube.com/user/DanceWIthMeOfficial
• Facebookfacebook.com/DanceWithMeUSA
• LinkedInlinkedin.com/company/dance-with-me-usa
• Instagraminstagram.com/dancewithme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance With Me