BiRTH
BIRTH Productions is a Paris-based independent creative production and director representation company representing approximately 28 directors globally, serving enterprise brands across luxury fashion, sportswear, automotive, beverage, and music through commercial production, music video, feature film, and luxury content services.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BiRTH does
BIRTH Productions is a Paris-headquartered, independently owned creative production and director representation company founded around 2014 by Hugo Legrand-Nathan. It sells access to a curated roster of approximately 28 directors to global brands and advertising agencies across luxury fashion (Louis Vuitton, Dior, YSL, Hermès, Versace), sportswear (Nike, Jordan Brand, Adidas), automotive (Renault), beverage (San Pellegrino, Guinness, Kahlúa), banking (Boursobank), media (Canal+), and music (DJ Snake, London Grammar). The company operates through four specialized divisions — BIRTH LX for luxury and beauty, Born Ready for music video and artist content, BIRTH Image for still photography, and XYZ for Web3/digital innovation — alongside its core commercial production business.
BIRTH distributes its director talent through a 7-city owned-and-partner footprint: owned offices in Paris, London, Milan, Berlin, Algiers, and Shanghai, plus a US East Coast partnership with Miss Smith Inc. (2026), and independent representatives covering the UK (Lemonade Collective), US West Coast (Jeanie Di Maggio, T-Reps), and US Midwest (Obsidian). The company has won 100+ industry awards since 2018 across Cannes Lions, D&AD, Clio, Ciclope, Cresta, UKMVA, and others, and was ranked the #2 Best Independent Production Company at Hit d'Or 2026.
The business model is professional-services based: revenue is generated through project-based fees for commercial production, music video production, feature film co-production (notably Netflix release La Mala Familia and Venice-premiered La Dernière Reine), and luxury brand filmmaking, with quote-based pricing determined by project scope, director, and production requirements. The company has 11-50 employees, no disclosed external funding, no parent company, and is controlled by founder-CEO Hugo Legrand-Nathan alongside Managing Director/EP Yohan Ungar.
BiRTH firmographics
Firmographics- Name
- BiRTH
- Legal name
- BIRTH Productions
- Website
- https://birth.tv
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIRTH Productions is a Paris-based independent creative production and director representation company representing approximately 28 directors globally, serving enterprise brands across luxury fashion, sportswear, automotive, beverage, and music through commercial production, music video, feature film, and luxury content services.
- Ownership category
- akta.pro rank
Where BiRTH is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
BiRTH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Production: BIRTH generates revenue through producing commercials and advertising films for major global brands, representing directors who create visual content across various mediums including luxury, automotive, fashion, and consumer goods sectors.
- Music Video Production: Production of music videos for artists through the Born Ready music division and director roster.
- Feature Film Production: Co-production of feature films including 'La Mala Familia' released on Netflix and 'La Dernière Reine' premiered at Venice Film Festival.
- Luxury & Beauty Production: Specialized production services for luxury and beauty brands through the BIRTH LX division.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
BiRTH product offering
Product offeringCore offering
BIRTH is a creative production company and director representation firm that produces commercials, music videos, fashion films, luxury brand content, feature films, and photography for major global brands and advertising agencies. The company operates through multiple divisions (BIRTH LX for luxury, Born Ready for music, BIRTH IMAGE for photography, XYZ for Web 3.0) and represents a curated roster of 28 directors across 7 global cities.
Product overview
BIRTH is an award-winning international production company that operates as a multi-division platform offering film production services, music videos, photography, and feature films. The company is organized into distinct divisions: the core film production services handle major brand advertising and commercials; BIRTH LX focuses on luxury and beauty; Born Ready manages music video and music-related productions; XYZ explores Web 3.0 content; and BIRTH Image handles photography. The company represents a roster of directors and artists globally, serving clients across advertising, fashion, music, and entertainment industries.
Differentiator
Problem solved
Functional benefit
Brands
- BIRTH LX: Luxury and beauty advertising division of BIRTH Productions, specializing in high-end commercial and fashion filmmaking.
- BORN READY
- BIRTH IMAGE
- XYZ
Products and services
- BIRTH Productions - Core Commercial Film Production Full-service commercial film production and director representation for major global brands across automotive, sportswear, beverage, banking, media, and consumer goods sectors. Represents 28 directors and serves enterprise brands and advertising agencies worldwide.
- BIRTH LX Luxury and beauty advertising division specializing in high-end fashion film production, fragrance campaigns, and luxury brand partnerships for fashion houses such as Louis Vuitton, Dior, Yves Saint Laurent, Hermès, and Versace.
- Born Ready Music division specializing in music video production, live shows, and artist documentaries for music artists and labels. Roster includes directors working with artists such as DJ Snake, Arlo Parks, London Grammar, Miley Cyrus, and Kendrick Lamar.
- BIRTH Image Photography division representing photographers and visual artists for fashion, beauty, editorial, and commercial photography assignments.
- XYZ (Web 3.0 Division) Digital innovation division exploring Web 3.0 technologies, emerging digital platforms, and cutting-edge digital content formats.
Quantifiable outcome
- 13.3M views for Nike France National Team Jersey campaign
- +3 more outcomes
Companies that use BiRTH
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
BiRTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BiRTH partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Miss Smith Inc.coreBIRTH has partnered with Miss Smith Inc., one of New York's most influential representation companies, to establish presence on the US East Coast. This partnership brings BIRTH's roster including Alex Nazari, Barbara Anastacio, Ben Miethke, Celine Van Heel, Enea Colombi, Hugues de La Brosse, Simon Schmitt, Theo Le Sourd, Valentin Guiod, and White Trash Tyler to the New York market.
- BRBR CollectivecoreBRBR is a film collective consisting of directors Luis Rojo and Nacho A. Villar, a cinematographer, and additional members. They are based in London, Bratislava, and Madrid and work globally. BRBR has won multiple Cannes Lions and created the feature film 'La Mala Familia' released on Netflix. Their Heroes of Today series has achieved international recognition.
- Leethal Reppin'coreLee Fairweather of Leethal Reppin' represents the Born Ready music division, BIRTH's music video and artist content arm. Born Ready houses directors including Valentin Guiod, BRBR, Alexandre Moors, Matvey Viks, Theo Gottlieb, CHNDY, and Celine Van Heel who have worked with artists such as DJ Snake, Arlo Parks, London Grammar, Miley Cyrus, and Kendrick Lamar.
- Lemonade Collective (UK Rep)minorCorin West and Katie Millington represent BIRTH in the UK market through Lemonade Collective, handling UK roster representation.
- Miss Smith (US East Coast Rep)minorJamie Scalera, Sasha Stern, and Bess Howell represent BIRTH on the US East Coast through Miss Smith Inc.
- Jeanie Di Maggio Inc. (US West Coast Rep)minorJeanie Di Maggio handles US West Coast representation for BIRTH.
- Obsidian (US Midwest Rep)minorMatthew Bucher represents BIRTH in the US Midwest through Obsidian.
- T-Reps (US Rep)minorTracy Fetterman handles additional US representation for BIRTH through T-Reps.
- Wieden+KennedyminorBIRTH works with leading agencies including Wieden+Kennedy for Nike campaigns and creative partnerships.
- PublicisminorBIRTH collaborates with Publicis for various brand campaigns including Renault Rafale with Dan Di Felice.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
BiRTH competitors and assessment
Company assessmentDirect peers
- Anonymous Content: US-based independent production company and director representation firm producing commercials, music videos, and feature films. Directly comparable as a global premium production house with an award-winning director roster serving major brands.
- Prettybird: Independent creative production company and director representation firm with US and UK presence. Comparable to BIRTH as a talent-led shop producing commercials and branded content for global brands, with a similar curated director model.
- Smuggler: Global director representation and production company with offices in the US and UK. Closely analogous to BIRTH in its commercial production model, premium brand client base, and roster of award-winning directors.
- RSA Films: Long-established UK commercial and feature film production company with global director representation. Comparable in serving luxury and global brand clients with a curated director roster spanning commercials, music videos, and feature films.
- Partizan: UK and US-based director-led production and representation company with deep expertise in commercials, music videos, and branded content. Comparable to BIRTH in its global footprint, music video heritage, and brand-client roster.
- Pulse Films: UK production company producing commercials, music videos, feature films, and documentaries. Directly comparable in commercial/music video dual focus, London-anchored operations, and award-winning output (including Cannes Lions).
- Radical Media: New York-based global production company spanning commercials, feature films, documentaries, and branded content. Comparable to BIRTH as a premium independent shop serving top-tier brands with award-winning creative.
- MJZ: US commercial production company and director representation firm with global brand clients. Directly comparable in director representation model, premium commercial production, and long-standing agency relationships.
- Academy Films: UK-based commercial production company representing directors for advertising, music videos, and branded content. Comparable to BIRTH in its European base, award-winning commercial work, and roster of high-profile directors.
- Park Pictures: US and UK-based production company with a roster of directors producing commercials, branded content, and feature films. Comparable to BIRTH in director-led production model and premium positioning with global brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BiRTH social profiles
Digital presenceBiRTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
BiRTH leadership team
Management profileNumber of profiles
Profiles10 records
BiRTH subsidiaries and ownership
Company hierarchySubsidiaries4 records
BiRTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BiRTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BiRTH
What does BiRTH do?
BIRTH is a creative production company and director representation firm that produces commercials, music videos, fashion films, luxury brand content, feature films, and photography for major global brands and advertising agencies. The company operates through multiple divisions (BIRTH LX for luxury, Born Ready for music, BIRTH IMAGE for photography, XYZ for Web 3.0) and represents a curated roster of 28 directors across 7 global cities.
Is BiRTH a public or private company?
BiRTH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BiRTH founded?
BiRTH was founded in 2014. It employs 11 to 50 people.
Where is BiRTH based?
BiRTH is headquartered in Paris, France, in the Europe region.
How does BiRTH make money?
Four revenue lines are on record. Commercial Production is the primary driver. The others are music Video Production, feature Film Production and luxury & Beauty Production.
Who are BiRTH's main competitors?
Direct peers on record are Anonymous Content, Prettybird, Smuggler, RSA Films, Partizan, Pulse Films, Radical Media, MJZ, Academy Films and Park Pictures.
Does BiRTH have an API?
No public API is recorded for BiRTH.