What LEMONADE REPS LIMITED does

Lemonade Collective (formerly Lemonade Reps) is a London-based creative group founded in 2016 by Corin West, operating as a connected three-division ecosystem for the commercial film production industry. Lemonade Talent provides representation services for a curated roster of 10+ boutique production companies and studios across live action, animation, VFX, AI and immersive disciplines — including RSA Films (the Ridley Scott Creative Group), 1stAveMachine, LOBO, MAKE, Dirty Work, Mamuth Studio, Platige Image, Birth, Assembly, FORM, Twice Pictures, Scenester Films, Curate Films, NaF+ and The Department. Lemonade Presents runs an annual cultural events programme (The Female Lens, Queerness on Film, Animania, Brands Entertain Me!, Gifted & Black) that connects filmmakers, artists, agencies and brands through screenings, talks and networking. Lemonade Labs, launched in April 2026, is a branded entertainment development studio that develops entertainment IP funded by brands for linear TV, streamers and digital platforms. The underlying platform architecture is fundamentally relational rather than software-based: the three divisions are designed to interoperate, with cultural programming feeding visibility into representation placements and Labs development deals.

The company makes money primarily through commission-based representation — standard agency fees on completed commercial productions placed with advertising agencies and brands — supplemented by project fees on Lemonade Labs branded entertainment development. Pricing is negotiated on a per-project basis and not publicly disclosed. Go-to-market is sales-led and event-driven: Lemonade relies on direct relationships with advertising agencies (e.g., Lucky Generals) and consumer brands (Asda, Irn-Bru, MARTINI, Tony's Chocolonely, Govia Thameslink Railway, The Glenlivet) alongside a calendar of cultural events that position the company as an industry hub. Customer segments span advertising agencies & brands (primary buyer), boutique production companies (primary supplier), and emerging/underrepresented filmmakers (community segment served through Presents). The company is privately held and founder-led, with no disclosed external funding rounds, and operates from a Soho, London headquarters (72-74 Dean Street) with a presence in Amsterdam.

Name

LEMONADE REPS LIMITED

Legal name

Lemonade Reps Limited

Website

https://lemonadecollective.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Lemonade Collective is a London-based creative group that represents boutique production companies for advertising agencies and brands, runs a cultural events programme championing diverse filmmakers, and develops brand-funded entertainment through its Lemonade Labs division.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Representation Services: Commission-based representation of boutique production companies and directors across commercial, branded content and entertainment projects. Revenue generated through placement fees and commissions from completed productions.
2. Branded Entertainment Development: Lemonade Labs develops entertainment IP funded by brands for broadcast and streaming platforms, creating a new revenue stream from brand-funded content creation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lemonade Reps Limited (trading as Lemonade Collective) represents boutique production companies and directors across live action, animation, VFX, AI, and immersive disciplines to advertising agencies and brands. It operates three connected divisions: Lemonade Talent (representation), Lemonade Presents (cultural events programming including The Female Lens, Queerness on Film, Animania, Gifted & Black, Brands Entertain Me!), and Lemonade Labs (branded entertainment development for TV, streamers and digital platforms funded by brands).

Product overview

Lemonade Collective (formerly Lemonade Reps) is a London-based creative group operating as a unified ecosystem of three connected divisions: Lemonade Talent provides production company representation across live action, animation, VFX, AI and immersive; Lemonade Presents delivers cultural programming through curated events championing diverse voices; and Lemonade Labs develops branded entertainment for TV, streaming and digital platforms. The company represents boutique production companies globally and connects talent with brands and agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Lemonade Talent: Represents a curated roster of boutique production companies working across live action, animation, post production, AI and immersive.
• Lemonade Presents
• Lemonade Labs

Products and services

• Lemonade Talent Talent representation division representing a curated roster of boutique production companies across live action, animation, post production, AI, and immersive technologies, placing them with advertising agencies and brands for commercial and branded content projects.
• Lemonade Presents Cultural events programme connecting filmmakers, artists and the wider creative community through curated events, screenings, talks and conversations, including The Female Lens, Queerness on Film, Animania, Gifted & Black, Brands Entertain Me!, and Secret Sauce.
• Lemonade Labs Branded entertainment development studio creating projects for linear television, streamers and digital platforms, funded by brands; develops formats, series and one-offs designed to live as entertainment first.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• LOBOcoreStrategic or Co-development Partner · 13 July 2026Global creative studio based in São Paulo and New York bridging live action, animation and AI. Full-service creative studio for moving image with custom AI and CGI pipelines.
• RSA FilmscoreStrategic or Co-development Partner · 18 June 2026Partnership with iconic production company founded by Ridley and Tony Scott, represented across Lemonade Talent for short-form projects and Lemonade Labs for branded entertainment opportunities in the UK. RSA Films is part of Ridley Scott Creative Group alongside Black Dog Films and Scott Free.
• Dirty WorkcoreStrategic or Co-development Partner · 5 February 2026Award-winning Brazilian animation studio based in São Paulo joins for global representation. Known for bold craft, emotional storytelling, and work recognized at Cannes, The One Show, and Clio Awards.
• Mamuth StudiocoreStrategic or Co-development Partner · 20 January 2026Chile-based global CGI and animation studio joins roster. Founded in 2009, known for art direction, CGI, animation and visual effects with international recognition including MTV Music Awards and El Ojo de Iberoamérica.
• HijinksflagshipGTM or Marketing Partner · 19 June 2025Creative agency partnership for Queerness on Film events celebrating LGBTQIA+ cinema, community and creativity during Pride Month.
• MAKEcoreStrategic or Co-development Partner · 5 June 2025Minneapolis-based animation and motion studio's official expansion into UK market through Lemonade Reps. MAKE brings emotionally resonant storytelling and bold visual identity with clients including Xbox, Dove, Crunchyroll, Dunkin', and Hot Wheels.
• All Is Joy StudioscoreGTM or Marketing Partner · 29 May 2025Soho-based studio venue for Lemonade Presents events including Animania, Queerness on Film, The Female Lens, and Gifted & Black events.
• RalphminorGTM or Marketing PartnerPartner for Gifted & Black event celebrating Black and POC directors, presented in partnership with Black History Month.
• Omnicom ProductionminorGTM or Marketing PartnerSupporting sponsor for Gifted & Black event and general industry events program.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Prodigious (Publicis Production): Prodigious is Publicis Groupe's global production network operating across content creation and production services. Comparable as a broad incumbent offering overlapping production services for major brand clients.
• Anonymous Content: Anonymous Content is a larger global production and talent management company spanning film, TV, and advertising. Comparable as a broader incumbent in production representation with overlapping capabilities in commercial director management and branded entertainment.
• Ridley Scott Creative Group: Ridley Scott Creative Group encompasses RSA Films, Black Dog Films, and Scott Free. Comparable as both a represented client of Lemonade and an incumbent production group with broader portfolio capabilities including film.

Direct peers

• Prettybird: Prettybird is a US- and UK-based production company and director representation firm with cultural programming similar to Lemonade Presents. Directly comparable for boutique director representation across commercial and branded entertainment.
• Stink Studios: Stink Studios operates as a global production company and creative studio with representation arms serving commercial clients. Comparable to Lemonade across live-action, animation, and branded entertainment work for major brand clients.
• Reset: Reset is a London-based production company representation firm representing boutique directors and studios for commercial work. Directly comparable to Lemonade Talent in business model (commission-based representation), target customer (advertising agencies and brands), and creative positioning.
• Merman: Merman is a London-based production company producing commercial and branded work for major advertisers. Comparable in the UK boutique production space serving agency and brand clients with high-end creative output.
• Landline Content: Landline Content is a boutique production representation and content studio working across commercial and entertainment verticals. Comparable in the boutique representation model serving agencies and brands with curated creative talent.
• Bullion Productions: Bullion Productions is a UK/US-based production company with a roster of directors working in commercial and branded entertainment. Comparable boutique production and representation model with similar agency and brand client focus.

Regional players

• Arts & Science: Arts & Science is a US-based production company with international commercial work and a strong reputation for cultural and art-driven creative. Comparable as a peer in boutique production with overlap in cultural programming and premium brand clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lemonadecollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEMONADE REPS LIMITED