Mainboard
- Company typePrivate
- Founded1997
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Mainboard firmographics
Firmographics- Name
- Mainboard
- Legal name
- Mainboard LLC
- Website
- https://mainboard.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mainboard industry classification
Industry- Product category
- Talent Management Software
- NAICS
- Software Publishers (513210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industries
- Full-Service Artist Management (MPAIAGAA), Talent Booking Agencies (Live Performance) (MPAIAGAB)
Keywords
Where Mainboard is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Mainboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Portfoliopad Subscription: Cloud-based talent management software offered as subscription with various plans to suit agency needs, sizes and budgets. Agencies pay recurring fees for access to booking, imaging, accounting, and communication features.
- Castingpad Subscription: Casting management software subscription for managing the complete casting process from brief to booking.
- Website Development and Hosting: Award-winning website design and development services with ongoing hosting. Includes modular websites (ready in 2 weeks) and fully custom websites. Websites are hosted on CDN for global distribution.
- Professional Services: Setup, training, and migration services included with software adoption. In-house support team provides ongoing assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Various packages available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mainboard product offering
Product offeringCore offering
Mainboard develops and sells cloud-based talent management SaaS (Portfoliopad) for model, talent, and acting agencies to manage bookings, profiles, imaging, video, accounting, invoicing, and client communications. The company also offers Castingpad for end-to-end casting workflow management and Award-winning Website Solutions (design, development, and CDN-hosted hosting) that integrate directly with the Portfoliopad database. An iOS/Android Talent App extends the platform to talent for real-time bookings, check-ins, statements, and portfolio access.
Product overview
Mainboard offers a unified platform combining three core products: Portfoliopad (talent management and booking software), Castingpad (casting management), and Website Solutions (agency website development). These products share a single data layer, allowing agencies to manage talent profiles, castings, bookings, invoicing, and public-facing websites from one integrated system. An iOS/Android Talent App extends Portfoliopad's functionality to talent on the go. The platform supports model, talent, acting, and creative agencies with modules for imaging/video portfolios, e-signatures, accounting (with QuickBooks and Xero sync), social media analytics, scouting, and self-tape management.
Differentiator
Problem solved
Functional benefit
Brands
- Portfoliopad: Talent management software platform for agencies to manage talent, bookings, invoicing, and client communications.
- Castingpad
Products and services
- Portfoliopad Cloud-based talent management software for model, talent, and acting agencies that handles bookings, customizable appointment types, talent profiles with images and video, packages with analytics, accounting and invoicing with QuickBooks Online and Xero integrations, electronic signatures, scouting, self-tape auditions, credit card payments, social analytics, and real-time talent communication.
- Castingpad Casting management software that enables casting directors and agencies to create detailed casting briefs, manage submissions, track communications, consolidate talent into unified castings, and forward branded, trackable packages directly to clients.
- Website Solutions Award-winning website design, development, and CDN-hosted hosting service for talent agencies, offering fully customizable responsive websites with real-time content management and direct integration with the Portfoliopad database.
- Talent App (Portfoliopad Cal) Mobile application for iOS and Android that lets talent receive real-time appointment notifications, accept or decline bookings, check in and out of appointments with geo-tags, view statements and invoices, and access agent-managed portfolios.
Quantifiable outcome
- Modular websites ready within 2 weeks
- +3 more outcomes
Companies that use Mainboard
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Mainboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature11 records
Mainboard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- QuickBooks OnlinecoreQuickBooks Online integration allows Portfoliopad users to sync invoices, statements, and credit notes directly, eliminating double data entry in accounting workflows.
- XEROcoreXERO accounting integration adds the ability to sync Invoices, Statements, Credit Notes and more with Portfoliopad, providing an alternative to QuickBooks for agencies using XERO.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mainboard competitors and assessment
Company assessmentEmerging players
- AgencyBloc: AgencyBloc is a SaaS platform for insurance and financial agencies offering CRM, workflow, and commission management. While serving a different vertical, it is structurally comparable as a vertical agency management SaaS and represents a peer for vertical SaaS business model and feature set parallels.
- Mandy: Mandy is a creative talent network and casting platform for actors, crew, and performers with agency-facing profile tools. It overlaps with Mainboard's casting and talent profile use cases but primarily serves the UK and creative freelancer segment.
Direct peers
- Breakdown Services: Breakdown Services operates Actors Access, the industry-standard submissions platform for actors and agents in the U.S. and Canada. It is a direct functional peer for the talent profile, submissions, and casting workflows that Portfoliopad provides to Mainboard's acting agency customers.
- Modelogic: Modelogic is an industry-specific CRM and management software built for modeling and talent agencies, offering booking, invoicing, and talent database functionality — directly comparable to Mainboard's Portfoliopad for the modeling agency vertical.
- Casting Networks: Casting Networks (formerly Casting Frontier) is a casting management platform serving actors, casting directors, and talent agencies with submissions, self-tapes, and project management — directly comparable to Mainboard's Castingpad and Portfoliopad for the acting talent vertical.
- Cast It Software: Cast It provides online casting and actor submission tools for casting directors and talent representatives. It overlaps with Mainboard's Castingpad on casting brief management, submission tracking, and unified talent shortlisting for acting agencies.
Broad incumbents
- Backstage: Backstage is a long-established performing arts marketplace that has expanded into casting tools and talent discovery for actors and agencies. It overlaps with Mainboard's casting and talent profile use cases but operates at a broader marketplace level rather than as a dedicated agency SaaS.
- Studio System (IMDbPro): Studio System, now part of IMDbPro, provides entertainment industry contact and representation data to agencies, managers, and casting professionals. It is a broader incumbent in the talent representation data space adjacent to Mainboard's talent database functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mainboard social profiles
Digital presenceMainboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mainboard leadership team
Management profileNumber of profiles
Profiles9 records
Mainboard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mainboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mainboard
What does Mainboard do?
Mainboard develops and sells cloud-based talent management SaaS (Portfoliopad) for model, talent, and acting agencies to manage bookings, profiles, imaging, video, accounting, invoicing, and client communications. The company also offers Castingpad for end-to-end casting workflow management and Award-winning Website Solutions (design, development, and CDN-hosted hosting) that integrate directly with the Portfoliopad database. An iOS/Android Talent App extends the platform to talent for real-time bookings, check-ins, statements, and portfolio access.
Is Mainboard a public or private company?
Mainboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mainboard founded?
Mainboard was founded in 1997. It employs 11 to 50 people.
Where is Mainboard based?
Mainboard is headquartered in Cape Town, South Africa, in the Africa region.
How does Mainboard make money?
Four revenue lines are on record. Portfoliopad Subscription is the primary driver. The others are castingpad Subscription, website Development and Hosting and professional Services.
Who are Mainboard's main competitors?
Emerging players on record are AgencyBloc and Mandy. Direct peers are Breakdown Services, Modelogic, Casting Networks and Cast It Software. Broad incumbents are Backstage and Studio System (IMDbPro).
Does Mainboard have an API?
No public API is recorded for Mainboard.
What industry is Mainboard in?
Mainboard's product category is Talent Management Software. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 513210 and its SIC code is 7372.