Cast It Talent

What Cast It Talent does

Cast It Talent is an online talent listing database and subscription platform operated by Casting Networks, LLC, headquartered in Los Angeles. Founded in 2010, the platform connects individual actors with casting decisions at major film and television studios, serving as the consumer-facing counterpart to the Cast It Systems professional casting platform used by casting directors. The platform hosts 400,000+ actors and talent representatives and publishes roles from 12,000+ studios and production companies, with stated adoption by 85% of network TV shows and 95% of mid-to-large budget studio features. Its core product enables actors to build profiles with headshots, resumes, demo reels, and self-tape hosting, then submit to roles posted by casting offices.

The underlying technology integrates directly with the Cast It professional casting platform, where approximately 10,000 casting, creative, and executive users review audition videos. Premium members gain access to package submission to 700+ casting director and studio inboxes, 10GB of media storage, and unlimited role submissions. The platform supports social login via Facebook, Google, Instagram, YouTube, and TikTok, and is accessible globally with dedicated support infrastructure in the US, UK, Australia, and Canada. Compliance posture includes SOC 2 Type 2 certification, CCPA/CPRA compliance, and GDPR adherence with EU standard contractual clauses.

Cast It Talent operates a freemium-to-subscription revenue model with tiered pricing: Basic membership is free with optional $5 video submission fees; Premium Monthly is $19/month and Premium Annual is $180/year; AgentApp Pro for talent representatives is $99/month; and Cast It Lite for filmmakers with budgets under $10M is $100/month per project. Family Account functionality allows one paid Pro signup to upgrade up to four family members. Go-to-market is primarily product-led and self-serve, supplemented by organic social presence on Instagram, X, Facebook, and LinkedIn, and bi-monthly Talent Showcase events for Pro members.

Name

Cast It Talent

Legal name

Casting Networks, LLC

Website

https://castittalent.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Cast It Talent is a Los Angeles-based online casting platform that connects 400,000+ actors with major film and television studios via the integrated Cast It professional casting system, monetizing through tiered subscription memberships for actors, talent representatives, and independent filmmakers.

Ownership category

akta.pro rank

Product category

Online Casting Platform / Entertainment Talent Software

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI)

Keywords

• Online casting platform
• Talent listing database
• Actor profile hosting
• Casting submission software
• Talent representation tools

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Talent Pro Memberships: Monthly and annual subscription fees charged to individual actors for premium membership features including unlimited submissions, 10GB media storage, package creation and submission to casting directors, and free monthly feedback from casting professionals.
2. Agent/Talent Rep Pro Accounts: Monthly subscription at $99/month for agents and managers to access AgentApp Pro, allowing them to manage client rosters, submit actor packages to casting directors, and access studio inboxes. Free trial available.
3. Basic Membership Submission Fees: Basic (free) members may incur $5 video submission fees for some roles. This provides a freemium entry point that monetizes through per-transaction fees on premium submissions.
4. Cast It Lite Filmmaker Service: Monthly subscription at $100/month for independent filmmakers with budgets under $10M to access secured project management within casting director's Cast It site, including unlimited roles, actors, and video uploads.
5. Free Role Posting: Free option for smaller, low-budget projects to post roles and receive actor submissions via email. Serves as acquisition funnel for filmmakers who may upgrade to Cast It Lite.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cast It Talent is an online talent listing database and subscription platform that allows actors to create profiles, host headshots, resumes, demo reels, and self-tapes, and submit for casting roles posted by major film and television studios. The platform is the actor-facing interface that feeds directly into the Cast It Systems professional casting platform used by 85% of network TV shows and 95% of mid-to-large budget studio features. It also provides separate paid tools for talent representatives (AgentApp Pro) and independent filmmakers (Cast It Lite) to manage casting workflows.

Product overview

Cast It Talent operates as a talent listing database platform that connects actors with casting professionals at major film and television studios. The platform offers a tiered membership structure: a free Basic Membership for actors to create profiles and submit to roles, Premium Monthly ($19/month) and Premium Annual ($15/month) tiers providing unlimited submissions and 10GB media hosting, and an AgentApp Pro ($99/month) for talent representatives to manage clients and submit packages. Additional offerings include Family Account management for parents with multiple child actors, Cast It Lite ($100/month) for filmmakers to manage casting projects, and free filmmaker role posting. The platform integrates with the professional Cast It casting system used by major studios for 85% of network TV and 95% of major film productions.

Differentiator

Problem solved

Functional benefit

Brands

• Cast It: The premium B2B platform used by casting directors and studios for managing the casting process
• Talent Systems

Products and services

• Cast It Talent Membership

Quantifiable outcome

• 85% of network television shows cast using Cast It platform
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

One partnership is on record.

• Cast It Systems / Cast It (Professional Platform)coreTechnology or IntegrationCast It Talent serves as the actor-facing interface into Cast It Systems, the professional casting platform used by studios and casting directors. Cast It Talent connects actors directly to the same platform where 85% of network TV shows, 95% of mid/large budget studio features, and all major casting directors manage the casting process. Actors can submit packages to 700+ casting office inboxes that connect directly to Cast It, where ~10,000 casting, creative, and executive users view audition videos.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Actors Access: Breakthrough Casting's online casting platform used by actors and casting directors across film, TV, and theater; competes head-to-head with Cast It Talent for actor profiles and submission volume in the same union/non-union talent marketplace.
• Backstage: Long-standing casting and talent platform serving actors, casting directors, and agents with audition listings and profile hosting; overlaps with Cast It Talent on actor-facing profiles and role discovery, particularly in theater and pilot season.
• Casting Frontier: Online casting database and submission tool for actors and casting directors, historically associated with Breakdown Services; competes directly with Cast It Talent for actor profiles, media hosting, and union casting workflows.
• Mandy.com: International casting and crew directory with actor profile, headshot, and self-tape hosting; comparable self-serve subscription model for talent and overlapping use case for audition submission across film, TV, and theater.
• Now Casting: LA-based online casting service for union and non-union projects across film, TV, and commercials; provides actor profile hosting and submission tools directly comparable to Cast It Talent's free and Pro tiers.

Broad incumbents

• IMDbPro: Industry-facing talent and crew data platform owned by Amazon; broader scope covering credits, representation, and contact info but increasingly overlapping with Cast It Talent as a profile and discovery layer for working actors.

Regional players

• StarNow: Online casting and talent platform with strong footprint in the UK, Australia, and New Zealand; offers actor profiles, role listings, and self-tape hosting comparable to Cast It Talent, but primarily serving non-US productions.
• Playbill: Theater-focused casting and job board serving Broadway and stage productions; meaningful overlap with Cast It Talent on actor-facing role listings and profile hosting within the performing-arts vertical.

Emerging players

• Explore Talent: Online talent directory and casting platform primarily targeting aspiring actors and entry-level submissions; overlaps with Cast It Talent's basic/freemium tier but serves a less-established segment and does not connect into major studio casting workflows.
• Casting About: Aggregated casting call platform listing auditions across multiple states and project types; comparable to the free posting tier of Cast It Talent but without the studio-side integration that drives Cast It Talent's core value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/castittalent
• Facebookfacebook.com/castittalent
• LinkedInlinkedin.com/company/cast-it-1/about
• Instagraminstagram.com/castittalent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cast It Talent